T O M M Y S H U T T E R Podcast

Tom's Audio Podcasts
Tom's Audio Podcasts
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  • TV & Film

Tommy Shutter — photographer, filmmaker, and creator of Mayorga. Portfolio, galleries, media, and the art of visual storytelling from behind the lens.

Episodes

  1. Jul 17

    Professional Standards for Professional Musicians

    T O M M Y S H U T T E R Podcast

    Professional Standards for Professional Musicians

  2. Jul 17

    WHY EPK? Why Bands Need an Electronic Press Kit

    https://tommyshutter.com Why do bands need an EPK? Time to move up to the next level!

    WHY EPK? Why Bands Need an Electronic Press Kit

  3. Jul 17

    The Crucial Role of Social Media and Digital Marketing

    T O M M Y S H U T T E R Podcast

    The Crucial Role of Social Media and Digital Marketing

  4. Jul 17

    Social Media Strategy For Bands And Venues

    T O M M Y S H U T T E R Podcast

    Social Media Strategy For Bands And Venues

  5. Jul 17

    Email Marketing Is Dead

    https://tommyshutter.com Most Important Ideas and Facts: Email Marketing Faces Significant Challenges in 2025: The core message is that email marketing is encountering headwinds due to various factors. The source states, "In 2025, email marketing faces challenges due to factors like increased spam filters, competition from other channels, and a shift towards more personalized and targeted communication." This indicates a move away from the simpler, less sophisticated methods of the past. - Competition and Inbox Overload are Major Obstacles: The sheer volume of emails is making it difficult for marketers to be seen. The source notes, "People are bombarded with emails, newsletters, and promotional messages from various sources, making it harder to stand out." This leads to "Inboxes become crowded... and recipients are more likely to delete or ignore unneeded emails." - Shift Towards Targeted and Personalized Communication is Essential: Generic, mass emails are losing their impact. The source emphasizes the "Shift Towards Targeted and Personalized Communication," stating that "Marketers are recognizing the value of segmenting their email lists based on demographics, behavior, and preferences to deliver more relevant and personalized content." The focus is moving towards building "relationships with individual subscribers by providing tailored content and experiences." - Low-Quality Email Lists Are Detrimental: Purchasing or generating email lists through generic methods is no longer effective and can be harmful. The source highlights "Challenges with Low-Quality Lists," pointing out "Poor deliverability" and a "Lack of engagement." This is because "Recipients on purchased lists are often not interested in the sender's content, leading to low engagement and a poor return on investment." - The Rise of Other Channels Impacts Email's Dominance: Other digital platforms are competing for consumer attention. The source notes "The Rise of Other Channels," specifically mentioning "Social media dominance" and "Other digital channels" like "push notifications, in-app messaging, and personalized AI-driven experiences." - Evolving Strategies and Technological Adoption are Crucial for Survival: To remain effective, email marketing strategies must adapt. The source stresses the "Need for Evolving Strategies" and that "Adaptability is key." - It also emphasizes the importance of embracing new technologies, stating, "Embrace new technologies: Utilizing AI, machine learning, and other technologies can help marketers personalize their messages, optimize campaigns, and improve email deliverability." - Prioritizing Newer, More Effective Methods: The "Neutral Factual Communication Principle" supports the move towards more advanced techniques by advocating to "Give a lean towards newer methods that are more effective." - This principle reinforces the need to move away from outdated practices and adopt the strategies outlined in the other source. -

    Email Marketing Is Dead

  6. Jul 17

    Music Marketing and Professionalism - Knowing Your Artistic Value

    The "Fallacy" of Giving Art / Music Away for Free Doing art for free too often is a misguided approach. Has this strategy has actually worked for creatives or does it set a low bar for their perceived worth? The analogy of a restaurant being asked for free food and service in exchange for a review highlights the absurdity of expecting free high-quality work from artists. Quote: "So why would anyone expect you to give your best away for free?" Knowing Your Value is Crucial: A central theme across both sources is the necessity for artists to understand and recognize their own worth. The podcast links the lack of success for some talented artists to a "blind spot about 'knowing their value'." It encourages artists to look at peers and those above them to gain perspective on pricing and worth. Quote: "among the highest seems to be a blind spot about 'knowing their value', that maybe giving away your gold is not the best strategy." Quote: "Knowing your personal value is critical. Look at other artists in your same experience level, then look upward and beyond your own level." The Detrimental Impact on Future Earnings: Both sources raise concerns that giving away work for free too often can negatively impact an artist's future earning potential. The podcast posits that it "sets the bar low for what you will be seen as worth." The statistical research request directly questions if this practice "demean[s] a good artist and actually cripple[s] their future earnings?" Quote: "is that a very bad strategy in that it sets the bar low for what you will be seen as worth." Quote: "does it really work or can it be an effective strategy? It seems on the surface to demean a good artist and actually cripple their future earnings?" The core argument is that routinely giving away artistic work for free is likely a harmful practice that devalues the artist. Recognizing and asserting one's personal value is paramount for artistic success and financial sustainability. The potential for free or comp work to cripple future earnings is a significant concern that requires investigation. We just don't have enough data, so this requires you to know your market well. Artists should explore strategies for building their presence and reputation that do not rely on giving their work away for free.

    Music Marketing and Professionalism - Knowing Your Artistic Value

  7. Jul 17

    Why Promo Matters For Bands - 6 minutes

    https://tommyshutter.com Here's a mind-blowing statistic - bands with all members actively promoting on social media see up to 300% more engagement than those relying on just one person. But most bands are still leaving all that potential growth on the table. And here's something else to consider - when multiple band members are active on social media, they're more likely to catch and capitalize on trending topics. Instead of one person trying to stay on top of everything, you have multiple people who might spot opportunities. One band's drummer noticed a TikTok trend that perfectly fit their style, created a video that went viral, and it led to a 200% increase in their streaming numbers.

    Why Promo Matters For Bands - 6 minutes

  8. 08/25/2025

    WHY EPK? Why Bands Need an Electronic Press Kit

    https://tommyshutter.com Why do bands need an EPK? Time to move up to the next level!

    WHY EPK? Why Bands Need an Electronic Press Kit
  • 8 Episodes

About

Tommy Shutter — photographer, filmmaker, and creator of Mayorga. Portfolio, galleries, media, and the art of visual storytelling from behind the lens.

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