Jared Falk grew up on a duck farm in Abbotsford, British Columbia — a long way from the global drumming empire he’d eventually build. He picked up his first pair of sticks at 15 and was already teaching his own student a year later. Before Drumeo existed, Jared was grinding it out the hard way: giving private lessons, playing in bands, and even working shifts at a lumber mill and hauling product to Vancouver’s Chinatown to make ends meet — experiences he credits with sharpening the communication and business instincts that would later define his career. The spark for Drumeo came in 2005, when a student of Jared’s posted a heel-toe drumming tutorial to an online forum. The video was such a hit that the bandwidth costs forced it offline — but the response convinced Jared that there was a real hunger for drum instruction online. He and that same student filmed a follow-up video, “One-Handed Drum Roll,” in Jared’s shed. It was a modest beginning to what would become one of the most influential platforms in music education. Jared has also spoken openly about a near-fatal accident that reshaped his outlook — a reminder, he says, to never take the ability to play music for granted. That perspective still shows up in how he leads Drumeo today: not just as a business, but as a mission to keep drummers inspired, engaged, and growing. The Drumeo Story What started in a backyard shed has grown into a full-scale music education movement: Founded as an online video lesson platform, Drumeo brought together world-class instructors and organized, structured curriculum at a time when most drum instruction online was scattered, low-quality, or nonexistent. Drumeo pioneered the idea of drum education as an experience — live sessions, real-time feedback, and a genuine online community of players supporting each other’s progress. Attracted legends of the instrument. Over the years, Drumeo has brought some of the greatest drummers alive into its studio — including Phil Collins, Chad Smith of the Red Hot Chili Peppers, Steve Smith, Simon Phillips, Dennis Chambers, and many more — turning what could have been a niche lesson site into essential viewing for drummers of every level.Expanded the vision. In 2021, Jared launched Musora, the parent company behind Drumeo and its sister platforms Pianote, Guitareo, and Singeo — extending the same philosophy of structured, motivating, community-driven learning to guitar, piano, and voice. Before Drumeo, drum education largely meant one-on-one lessons with a local teacher or piecing together tips from scattered VHS tapes and forum posts. Drumeo helped rewrite the model entirely: – Democratized access to elite instruction. A student in a small town now has the same access to world-class teaching as someone in a major music city. – Made learning measurable and motivating. Drumeo built tools to help players actually track their progress — turning practice into something structured and rewarding rather than aimless. – Proved drum education could scale without losing heart. Despite its size, Drumeo has stayed rooted in genuine passion for the instrument and its community — a balance Jared has said is central to keeping drummers engaged for the long haul, not just selling more lessons. – Became a cultural hub, not just a curriculum. Through interviews, challenges, awards, and live events, Drumeo turned drum education into an ongoing conversation among players worldwide — something the genre had never really had before. Join Kevin Rankin and Jared Falk for an unfiltered conversation about the shed video that started it all, the mission behind Drumeo, and how one drummer’s idea reshaped music education for millions of players around the world.
