Thats Audacious

The Audacious Agency
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The Audacious Agency shares Audacious, entrepreneurs’ stories of challenge and success. Insight, inspiration and motivation, tips, tools and quick-fire questions packed into 20 minutes to share what it takes to stand out, be seen and noticed.

  1. 11h ago

    EP 68 | Mastering Wealth Strategy: How Amanda Taylor Is Transforming Female Financial Empowerment

    Amanda Taylor is an accomplished business and wealth strategist, real estate investor, and the founder of Metropolis Enterprises. After 15 years in executive practice management, Amanda transitioned to full-time wealth creation after recognising the transformative power of capital growth and strategic real estate investing. Through her own disciplined investment strategy, she successfully built a multi-million-dollar property portfolio. However, as she moved in high-level investment circles, Amanda noticed a persistent imbalance: women were vastly underrepresented in rooms where significant wealth creation and capital decisions were made. Determined to address this disparity, Amanda uncovered stark systemic realities surrounding female wealth. Research and documentaries such as Show Her the Money revealed that less than two per cent of global venture capital funding goes to female-owned businesses. Furthermore, traditional social conditioning has long encouraged women to play small by focusing almost exclusively on budgeting, saving, and coupon clipping, while men are encouraged to undertake bold financial ventures and build enduring capital. Amanda recognised that general financial education was purposefully designed to maintain dependency, but women faced additional hurdles rooted in deeply embedded guilt, shame, and identity issues surrounding money. This insight expanded Amanda's vision from private enterprise to a global mission. She observed that women frequently delay taking control of their financial destinies until forced by unexpected life crises, such as divorce or the death of a partner. Amanda set out to dismantle this passive complacency, aiming to equip women with the curiosity, confidence, and strategic framework required to take full financial ownership well before crisis hits. To scale her impact internationally and reach women across global markets, Amanda needed to build an authoritative profile that matched her professional standing, gain prominent media exposure, and establish an unshakeable platform for her message. Outcome To build an elite global profile and amplify her core mission, Amanda collaborated with The Audacious Agency to position her work within prestigious international awards programs. Her inspiration to enter the Stevie Awards came from a serendipitous moment the previous year, when she attended the ceremony as part of a book collaboration. After briefly stepping away from her table and missing her category announcement on stage, Amanda vowed to return, not out of ego, but because her mission demanded a global platform. Strategically leveraging awards yielded immediate, substantial commercial results. Amanda was named a finalist across six distinct categories at the international Stevie Awards for Women in Business, including recognition for her podcast, Expand Your Empire. Crucially, Amanda was named the sole finalist in the Mentor or Coach of the Year – Finance category, guaranteeing her an international Gold Stevie Award victory on stage in New York City. The international recognition instantly elevated Amanda’s market authority and brand reach. On the day the finalist positions were announced, Expand Your Empire podcast downloads surged, attracting a rapidly growing international audience.  The awards validated her work across global borders, reinforcing her ability to engage women in international markets including Australia, New Zealand, Ireland, and Latvia. Beyond podcast metrics, finalist status provided strong credibility, opening doors to high-level speaking engagements, strategic partnerships, and new client acquisitions, as prospective partners recognised the prestige of the Stevie Awards brand. Amanda will travel to New York City to attend the gala awards ceremony, accept her Gold Stevie Award on stage, and share her vision with an international audience of business leaders. Result Finalist – Stevie Awards for Women in Business (6 Categories) Sole Finalist & Guaranteed Gold Winner – Mentor or Coach of the Year – Finance (Stevie Awards for Women in Business) Finalist – Expand Your Empire Podcast (Stevie Awards for Women in Business) Message from the Client Amanda emphasises that true financial autonomy starts with shifting one's personal identity and willingness to engage directly with money. She advises women to set aside judgment and log into their financial accounts to build a clear, objective picture of their assets. From there, she guides clients to formulate a capital mandate - defining precisely what they want their money to achieve, whether funding enterprise expansion, real estate portfolios, alternative assets, or philanthropic legacies - and then building the strategy backwards. "I consider myself an orchestra leader," Amanda explains regarding her holistic approach to wealth advisory. "There’s an entire buffet of options available to put your money to work. The challenge with traditional advisors is that many represent a single product or service, which skews their direction. I want the entire buffet open and accessible to every woman." Reflecting on her career path, Amanda notes that aligning her professional work with her personal passion for speaking quickly established her authority. "Don't forget what lights you up," Amanda shares. "Being on stage and speaking to audiences is where my light shines brightest. Standing on a global stage as an award winner allows me to amplify this message, showing women everywhere that they already possess the capability to master their money and control their future." Contact To learn more about Amanda Taylor, access her financial strategies, or explore the Expand Your Empire resources: https://expandyourempire.org/ https://podcasts.apple.com/us/podcast/expand-your-empire/id1832988071 https://www.linkedin.com/in/amanda-taylor-biz

  2. Sep 24

    EP 67 | WOW Conference 2026 Preview: Unlocking Wealth, Mindset, Innovation, & Authority

    In a special panel episode of the That's Audacious podcast, host Lauren Clemett brought together seven industry experts to preview the upcoming WOW (Women Of Wisdom) Conference. Hosted by Kelly Kingston, this transformative two-day event takes place on the Gold Coast on October 24 and 25, 2026. Designed specifically to eliminate post-conference overwhelm, the event provides actionable pathways, ongoing mentorship, and direct access to vetted speakers who have built businesses around their expertise. Here are the key takeaways and practical strategies shared by the speakers appearing at this year's conference: Mark Robinson (Co-founder, Sovereign Ventures) Focus: AI-Driven Wealth and Financial Sovereignty Mark Robinson challenged the traditional belief that annual investment returns above 10% are unrealistic. By using AI tools and structured financial strategies, business owners can generate consistent cash flow and build lasting wealth. Mark highlighted that high turnover does not equal profitability, recalling a multi-million-dollar business that turned over $258 million a quarter yet regularly faced severe cash shortages. Key Insight: High cash flow without a profit strategy leaves businesses vulnerable. Action Step: Embrace artificial intelligence to automate backend operations while using authentic human intelligence to drive core business growth. Billie Robinson (Co-founder, Sovereign Ventures) Focus: Mindset, Energy, and Sustainable Growth Billie Robinson shifted the conversation from pure tactics to internal alignment. She dispelled the myth that purchasing another strategy, system, or qualification will automatically create success if unaddressed fears of visibility and self-doubt persist. Sustainable growth must begin with the person leading the business. Key Insight: Strategy cannot overcome unresolved self-doubt or fear of being seen. Action Step: Before making any business decision, ask yourself whether the choice stems from confidence or fear. Identify what the most confident version of yourself would do next, and take one small action step immediately. Jess Clair (Co-founder and COO, MVP1 Ventures) Focus: Innovation Execution and Problem Solving Jess Clair emphasised that ideas are common, but execution is everything. The biggest myth in innovation is believing that buying a new software tool will instantly fix a business. Real innovation comes from identifying operational friction and solving genuine customer pain points. Key Insight: Focus on customer problems rather than chasing trendy software applications. Action Step: Validate concepts quickly through simple market tests before spending time and capital building products. Success relies on long-term endurance and regulating your nervous system through the inevitable embarrassments of execution. Gagan Gupta (Founder, Turn Left for Less) Focus: Travel Optimisation and Expense Management Gagan Gupta dispelled the common misconception that earning travel points is complex or requires constant flying. Business owners can convert routine operational expenses into premium travel rewards, allowing them to travel in business or first class without paying full price. Key Insight: You do not need to fly constantly to accumulate millions of travel points. Action Step: Audit your monthly working capital spend and calculate missed point opportunities. Reroute existing business expenses through optimised card setups and specialised reward platforms. Jacine Greenwood (Founder, Roccoco Botanicals) Focus: Copywriting Psychology and Buyer Beliefs With over 25 years of business experience, Jacine Greenwood refuted claims that digital ads no longer work, citing exceptional returns on ad spend achieved by tapping into buyer psychology. Consumers make emotional decisions and justify them with logic, meaning marketing offers must remove confusion and address underlying hesitations directly. Key Insight: A confused mind never buys; offers must clarify value and remove cognitive resistance. Action Step: Analyse non-converting prospects by asking what necessary belief your marketing failed to establish. When using AI for copywriting, feed the tool curated context and structured background data to ensure authentic output. Andrew Eggelton (Voice and Presentation Coach) Focus: Vocal Authority and Authentic Communication Andrew Eggelton explained how vocal delivery affects professional credibility, noting that audiences form judgments before a speaker finishes their first sentence. Business leaders often reduce their natural personality to appear corporate, which undermines their authentic authority. Key Insight: Vocal delivery must evolve to match your current level of experience and authority. Action Step: Develop vocal contrast by intentionally shifting your pace between fast and slow delivery. Integrate purposeful pauses to give key messages room to breathe and maintain control during presentations. Lauren Clemett (CEO Of The Audacious Agency) Focus: Award-Winning Industry Credibility & recognised Profile Building Leadership Lauren shared how awards can elevate your profile, helping you and your brand be seen and known as credible industry leaders, stand out from the competition, and open doors to opportunities. Key Insight: 90% of business owners don’t know how to enter, win and leverage awards to maximise the outcome - regardless of the award result. Action Step: Get 100% clear on what you want to be recognised for first, then find the right awards and categories to go for that you can leverage, even if you are only a finalist.. Kelly Kingston (Founder and Host, The WOW Conference) Focus: Sustainable Entrepreneurship and Ecosystem Support Kelly Kingston shared the driving vision behind the WOW Conference: addressing the statistic that only 1% of Australian female entrepreneurs achieve long-term business success. Rather than leaving attendees with notebooks that gather dust, the event offers live learning, full access to all 13 speakers across two days, and a post-event membership ecosystem with curated consultations. Key Insight: Inspiration without structured execution leads to business burnout. Action Step: Gain absolute clarity on where your business currently stands, connect directly with vetted mentors, and follow a clear implementation pathway. Why Attend The WOW Conference? The WOW Conference is structured to provide clarity, community, and concrete execution strategies for business owners ready to scale. Attendees will engage directly with speakers, build valuable networks, and gain access to a post-event support platform designed to drive sustainable growth. Tickets include access to all speakers attending both days, plus networking and morning tea, lunch, and afternoon tea. One lucky businesswoman attending the WOW 2-Day Women's Business Conference is going to walk away with $1000! But there are conditions, so read carefully. This isn't a lucky door prize; it will go to a woman who is prepared to show up for herself and her business.   Event Details and Tickets Tickets: The WOW Conference 2026 tickets start at just AUD$69 for one day or $99 for both days Dates: October 24 and 25, 2026 Location: Mantra Legends Hotel, 25 Laycock Street, Surfers Paradise, Gold Coast, Queensland, Australia Information & Registration: https://www.wowconferences.com/

  3. Sep 21

    EP 66 | Sarah Thomson: From Corporate Burnout to Strategic Adaptation

    In a recent episode of the That's Audacious podcast, host Lauren Clemett interviewed digital marketing coach and trainer Sarah Thomson, founder of Online Social Butterfly, to unpack what it takes to build a resilient business and an authentic personal profile. Sarah Thomson spent years working in high-pressure corporate marketing and communications roles before making a sudden exit. Balancing demanding corporate hours - often working past 11:00 PM while managing two young children - eventually reached a breaking point. Realising the toll it was taking on her family and health, Sarah resigned without a backup plan, determined to establish herself as a marketing consultant. Upon stepping into entrepreneurship in Perth, Sarah quickly recognised that standard corporate consulting opportunities were far more limited in a smaller local market compared to major hubs like London or Sydney. Rather than giving up, she adapted. Landing her first social media management client fifteen years ago marked the beginning of a major shift. She pivoted from dry LinkedIn training to the rapidly growing landscape of Facebook marketing, turning a lucky break into a sustained career. Through her business, Online Social Butterfly, Sarah now coaches female entrepreneurs to scale their operations using digital products, masterminds, and online courses. Her mission stems from a widespread issue in the small business sector: entrepreneurs trading hours for dollars, getting trapped by technical overwhelm, and relying single-mindedly on one service or marketing channel. Building Resilience, Mastering AI, and Harnessing Award Leverage Early in her entrepreneurial journey, Sarah received crucial financial advice from her accountant: single-platform dependency leaves a business vulnerable. After watching peers lose their entire livelihoods overnight because of social media algorithm changes and policy shifts, she deliberately diversified her revenue streams into coaching, corporate workshops, and digital training. Sarah’s approach to modern digital strategy balances technological adoption with authentic human connection: Demystifying Technical Barriers: While free resources and AI tools abound, small business owners often stall due to mindset blocks and fear of technology. Sarah’s coaching model focuses on guiding clients past small technical hurdles to build true confidence. Embracing Modern AI Tools: Rather than fearing technological disruption, Sarah launched AI training workshops immediately after ChatGPT’s emergence. She uses AI platforms like Claude to manage complex back-end advertising tasks - such as conversion tracking - while advising clients to keep creative content, images, and brand voice strictly human and personal. Integrating Paid Advertising: Recognising that organic social media reach is no longer sufficient on its own, Sarah advocates for combining organic posts with targeted Meta ads to ensure predictable audience growth. Exploring Independent Platforms: To reduce reliance on mainstream social networks, Sarah established a strong presence on Substack, leveraging long-form writing to build direct, monetisable relationships with readers outside algorithm-driven feeds. Maximising Profile Building Through Awards: Sarah highlights the strategic value of entering business awards, emphasising that the process itself serves as a powerful marketing engine. Rather than keeping submissions secret for fear of losing, Sarah argues that sharing the entry journey builds strong audience support and market credibility, regardless of the final outcome. Key Achievements and Professional Milestones Fifteen years of continuous business operations and revenue diversification in digital marketing. National Award Finalist / Second-Place Winner in the competitive Podcast Category (leveraged extensively to reposition her show as an award-winning platform). Founder and Lead Digital Marketing Coach at Online Social Butterfly. Creator and Author of two distinct Substack publications: Digital Queens Dispatch and My Year of Intentional Living. Early adopter and keynote trainer delivering weekly AI and digital marketing workshops for state government organisations and corporate bodies. Insights, Authenticity, and Lessons Learned Throughout the interview, Sarah offered candid reflections on perfectionism, personal growth, and profile building, delivering key takeaways for entrepreneurs hesitant to put themselves forward. On overcoming imposter syndrome and technical perfectionism, Sarah shared her philosophy on delivering immediate value: "I just needed to be one step ahead of all of you in the room. I didn't need to be an expert. I don't need to be a technical expert. I just need to be able to give you value and you can go away and do something." Addressing the reluctance many business owners feel when considering awards or social media promotion, Sarah highlighted how overthinking holds people back: "Nobody's paying as much attention as we think they are on social media... The fact that you go for awards is enough of a success because most people don't. Heck yes, you put yourself out there." Reflecting on the deeper personal benefits of going through an award submission process, Sarah noted how rare and essential self-recognition is for business owners: "Awards make me sit down, and when I've written ones... I actually cried at some of the stuff that I'd achieved, and I hadn't even paused and acknowledged that." Finally, on maintaining vulnerability and enjoying the entrepreneurial path, Sarah advised business owners to drop the pressure of perfection: "I'm an imperfect human being and that's what makes us amazing... I would just say let go and have fun because it's all going to be okay." Contact To learn more about Sarah Thomson’s coaching programs, digital workshops, or content publications, connect via the following platforms: Website: Online Social Butterfly Email: sarah@onlinesocialbutterfly.com.au Substack Publications: Digital Queens Dispatch and My Year of Intentional Living

  4. Aug 21

    EP 65 | Elevating Thought Leaders from Published Authors to Award-Winning Industry Authorities

    Libby Harris is the founder of Strategic Book Advisors, an international book publishing strategist, certified mental toughness coach, and former Division 1 sports performance consultant. With a rich background in exercise science and education, Libby spent nearly two decades sitting on her own book concept before finally stepping over the hurdle of fear to publish her first work. Having gone on to author seven books and coach thousands of aspiring writers, she recognised a critical flaw in the traditional publishing pipeline: subject-matter experts consistently mistake book creation for an immediate business solution. Libby founded Strategic Book Advisors and successfully guided thousands of experts through book creation and market positioning. She’s authored seven published books on mental toughness, coaching, and athlete development herself, and has helped hundreds of authors launch thousands of books. She established an end-to-end publishing system incorporating 12 months of post-launch email marketing, podcast feature opportunities, and structured launch teams. Formed a strategic partnership with The Audacious Agency to offer the Authors Awards Package, helping client authors earn sector, niche, national and international awards, advocacy and thought-leadership recognition, podcast appearances, media articles and speaking opportunities.

  5. Aug 17

    EP 64 | Deconstructing the Professional Speaking Myth: The Mainstage Method

    Marty Wilson, a Certified Speaking Professional and former Australian Comedian of the Year, and Michael Arnot, founder of Encore Speakers with decades of experience booking thousands of keynotes, are the founders of the Mainstage Academy. Together, they assist experts, authors, and industry leaders in building commercially sustainable professional speaking businesses. Following their attendance at the National Speakers Association (NSA) Influence conference in Austin, Texas - an event gathering nearly 900 international speakers - Marty and Michael reviewed the state of the global speaking market on the That’s Audacious podcast with Lauren Clemett, who is one of the Mainstage on-faculty coaches. Their observations highlighted a profound disconnect between how speakers view the industry and how the corporate speaker booking market actually operates. The initial situation across the speaking landscape reveals widespread confusion. Many speakers mistake their peer groups - associations, speaker networks, and annual conventions - for the actual industry. In reality, the true industry consists entirely of the paying clients: corporate event planners, executive committees, and business operators who invest in event talent.

  6. Aug 12

    EP 63 | From Success to Significance: How Adam Roach Built Authentic Global Authority in the Coaching Industry

    Through his organisation, I Love Coaching Co., Adam developed the REAL Coach Blueprint - a structured framework designed to help leaders codify their unique lived experiences into proprietary intellectual property. By addressing the widespread issue of professional isolation in the coaching industry, Adam established a collaborative community model where leaders can candidly share challenges and celebrate achievements without reservation. A core breakthrough in Adam’s approach to profile elevation centres on his Trust Ledger concept. Many business owners make the mistake of requesting client conversions or referrals before establishing adequate trust deposits. Adam categorises audience engagement through distinct trust channels, demonstrating that low-engagement tools like digital ads or static social media posts yield minimal trust. Conversely, high-touch channels - specifically live stage speaking and strategic profile association - generate the deepest authority. Adam’s insights align directly with the primary objectives of profile building and award recognition. Aligning a brand with prestigious industry awards, such as the Stevie Awards, creates immediate credibility through association. Standing on a stage, whether to deliver a keynote or accept an industry honour, places an individual at the highest tier of the trust spectrum. By stepping onto authority-building platforms and sharing proprietary IP, leaders fast-track market trust that would otherwise take months of digital outreach to establish. The impact of this methodology has been far-reaching. Adam has expanded his coaching footprint across four continents, guiding high-performing leaders to escape rigid "how-to" models and build ownable, scalable frameworks. Unplanned positive outcomes include mentoring clients onto global TEDx stages, facilitating major strategic partnerships within his peer community, and proving that authentic authority generates far higher conversion than traditional advertising spend.

  7. Jun 30

    EP 62 | Implementing the Adventure Mindset in Corporate Leadership with Ben Popplestone

    Ben Popplestone is a corporate leadership specialist, the founder of Adventure Mentors, and the innovator behind the Adventure Mindset framework. His unique professional expertise is built upon two distinct, parallel lives: more than two decades of senior corporate leadership within the high-pressure, fast-growth global technology sector, and a lifetime spent pursuing extreme outdoor endurance challenges, including high-altitude mountaineering, ultra-trail marathons, and spearfishing in shark-populated waters. Despite his substantial internal experience leading global teams and executing corporate strategies, his initial position presented a distinct visibility deficiency. Historically, he had operated primarily in the background, focusing his efforts on internal corporate execution, standard presentations, and workshops. Having navigated severe shyness during his childhood, he found the prospect of stepping directly into the public limelight and intentionally building a personal brand intensely uncomfortable. A major turning point occurred during a recent transitional gap in his career. While reflecting on the factors that underpinned his greatest corporate successes, he realised that the exact preservation and survival mechanics required to endure at 4,000 metres on a mountain summit were precisely the tools contemporary corporate leaders needed to survive market uncertainty. He identified a critical need within modern businesses: organisations were consistently struggling to build high-performing teams without causing widespread employee burnout. Armed with this insight, he recognised that to scale his impact, he needed to overcome his discomfort, step out of the background, and build a prominent public profile as a professional keynote speaker and executive consultant. Ben Popplestone intentionally stepped into the limelight and launched his specialised consulting framework, successfully bridging the gap between outdoor wilderness survival and corporate leadership & culture. Through his workshops and executive coaching engagements, he helps leaders to reframe uncertainty, moving teams away from survival toward sustainable growth. Contact To learn more about Ben Popplestone's corporate workshops, executive coaching programs, or to book him for an upcoming keynote presentation, connect via the channels below: https://www.adventurementors.com Ben.Popplestone@brimbravo.com https://www.linkedin.com/in/benpopplestone/

  8. Jun 25

    EP 61 | Scaling Digital Growth Through Strategic Partnerships and Credibility

    Like many marketing agency founders, Matteo initially navigated the common challenges of client acquisition by relying on traditional, one-to-one sales outreach. While these methods yielded some success, he recognised the limitations of scaling a business purely through direct pitching. He developed a more efficient, high-leverage growth model that could expand his reach while simultaneously providing genuine, holistic value to his existing clients. His desire was to move beyond simple transactions and to establish a professional ecosystem in which services could be cross-pollinated for mutual benefit. To address the friction of cold outreach, Banzon pivoted to an innovative partnership-referral model. Instead of leading with a standard sales pitch, he began identifying professionals offering services adjacent to his own - such as video production or business coaching - and proposed a reciprocal relationship. He offered to refer his existing clients to these partners in exchange for the same, creating a powerful one-to-many outreach strategy. This strategic shift was supported by a sophisticated digital funnel that included a quick, approachable video presentation outlining his referral partnership offer. This approach allowed him to convert cold outreach into high-value business relationships, streamlining and automating the process of finding partners. Beyond outreach, Matteo identified a critical deficiency in how many small- to medium-sized enterprises manage their online presence. He noted that in a crowded digital landscape, "AI slop" - low-effort, automated content - is rapidly eroding brand trust. To counter this, he emphasises the necessity of credibility markers. Banzon highlighted that awards and case studies are not merely vanity metrics; they are essential tools for standing out. By pursuing awards, businesses secure high-quality backlinks that boost search engine optimisation (SEO) and satisfy Google’s E-E-A-T framework, ensuring that a brand is viewed as an authority by both human users and AI-driven search engines. Matteo and his team at Odin Digital have helped clients realise that marketing is merely a vehicle for a greater emotional outcome, such as "confidence" rather than just a technical service like teeth whitening. By balancing paid traffic for immediate results with long-term, compounding organic growth, you have a roadmap for sustainable scaling that avoids the pitfalls of rising ad costs. Through the implementation of these strategies, Matteo has established a robust personal and professional brand that passes due diligence when potential partners or clients research him. His methodology has transformed how SMEs approach their growth, moving away from hitting and hoping toward a structured system of credibility-building and strategic alliances. His specific focus on authority-building through award processes and high-quality content serves as a benchmark for agencies looking to increase their market presence. Message from the Client Reflecting on his journey and the importance of persistence, Banzon offers grounded advice for leaders looking to elevate their profiles. He emphasises that there is no shortcut to success, stating, "I would say do so much volume and input that it would be unreasonable for you not to succeed". He cautions against the common tendency to outsource critical thinking to artificial intelligence, noting that "the overuse of these tools results in a recognisable 'ChatGPT accent' that signals low effort and damages trust with potential clients". For those seeking growth, he advises: "Don't listen to the opinions of others who don't have what you want". Ultimately, his philosophy centres on the belief that consistent, high-volume effort is the most reliable driver of success, and that professional credibility is the foundation upon which all other marketing efforts must be built. Contact To learn more about Odin Digital and their approach to digital growth, you can find them online: Website: odindigital.com.au https://matteobanzon.com

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The Audacious Agency shares Audacious, entrepreneurs’ stories of challenge and success. Insight, inspiration and motivation, tips, tools and quick-fire questions packed into 20 minutes to share what it takes to stand out, be seen and noticed.

Information

  • Creator
    The Audacious Agency
  • Years Active
    2025 - 2026
  • Episodes
    68
  • Rating
    Explicit
  • Copyright
    © Copyright 2021 All rights reserved.
  • Show Website
    Thats Audacious