SEO Day

Denise Millet
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Business owners and entrepreneurs need SEO to connect with their potential customers using search engines. Join your Findability Queen, Denise Millet and Kim White in the SEO Day studio where they will answer questions submitted by entrepreneurs every week.

  1. 1d ago

    Make AI Sound Like You. Content That's Easier to Scan, Easier to Find, and Less Generic-069

    Can AI help you create website content that sounds like you, connects with your ideal customers, and makes your business easier to find online? Absolutely! But the secret is knowing how to use AI without losing your unique voice. This month on the SEO Day Podcast, we're exploring AI for SEO—how entrepreneurs and small business owners can use artificial intelligence to improve their website content, increase their online visibility, and make SEO easier and more manageable. In Episode 069, hosts Kim White and Denise Millet answer five practical questions about using AI to create better, more searchable website content while keeping your personality and expertise front and center. We're talking about everything from writing descriptions that support SEO to prompting AI to sound more like you, improving your About page, attracting more website visitors, and creating FAQs that answer the questions your customers are actually asking. You'll discover how AI can help you organize your ideas, make your content easier to scan, and communicate what makes your business different—without sounding like every other AI-generated website on the internet. Because great SEO isn't just about getting found. It's about helping the right people find you, understand what you offer, and take the next step toward working with you. 5 SEO Questions We Answer in This Episode Do website descriptions help SEO? How can I make AI write like me? Can AI help improve my About page SEO? How can I use AI to attract more website visitors? Do FAQs help SEO, and how do I choose the right questions? What You'll Take Away From This Episode AI can be a powerful SEO assistant, but it works best when you bring your own knowledge, experience, and perspective to the process. In this episode, you'll learn how to use AI as a tool to strengthen your content rather than replace your voice. We'll explore how to create website pages that are easier for people to read, easier for search engines to understand, and more helpful to the customers you're trying to reach. Whether you're just starting to explore AI or already using it to write website content, these practical conversations will help you make smarter decisions about your SEO. The goal? Less generic content, more clarity, and a website that helps the right people discover your business. Ready to Make SEO Work for Your Business? Join the SEO Roadmap Workshop! If you've been wondering where to start with SEO, what to focus on next, or how to turn all the SEO advice you hear into an actual plan, the SEO Roadmap Workshop is designed for you. Created for entrepreneurs and business owners, this workshop helps take the guesswork out of search engine optimization by guiding you through the important steps to improve your website's visibility and findability. Instead of chasing every new SEO trend or feeling overwhelmed by technical details, you'll learn how to identify your opportunities, understand what matters for your business, and build a practical roadmap for moving forward. The SEO Roadmap Workshop helps you: Understand how customers search for businesses like yours. Identify opportunities to make your website easier to find. Focus on SEO activities that support your business goals. Create a clearer, more manageable plan for improving your online presence. Build confidence in your SEO decisions so you can spend less time guessing and more time growing your business. You don't have to become an SEO expert to benefit from SEO. You just need a roadmap that makes sense for your business. Join the SEO Roadmap Workshop and start making your website work harder to help the right customers find you. The SEO Day Podcast helps entrepreneurs and small business owners understand SEO, improve their online visibility, and make their businesses easier to find—one question at a time.

    Make AI Sound Like You. Content That's Easier to Scan, Easier to Find, and Less Generic-069

  2. Oct 6

    How to Use AI as You Create Content Your Audience Actually Wants-068

    In this episode of SEO Day, Denise Millet & Kim White debut the theme for October, Using AI for SEO, with a practical conversation about How to Use AI as You Create Content Your Audience Actually Wants. AI can help with keyword ideas, content planning, titles, and structure, but it works best when it is guided by real audience needs and clear business goals. Denise and Kim talk through how to use AI as a thinking partner, not a shortcut to generic content. This episode answers five practical questions: Can AI help you find the right keywords? How can AI make your content more useful, not just longer? How do you keep AI-assisted content from sounding generic? How can customer questions become SEO content ideas? What should you ask AI for stronger SEO titles? Using AI to Find Better Keyword Ideas AI can help you brainstorm keywords and related phrases, especially when you are trying to understand how your audience might describe a topic, problem, or goal. The key is not to accept every suggestion at face value. Review the ideas through the lens of your audience, your offers, and what you actually want to be known for. AI can help you see more possibilities, but your strategy decides which ones matter. Making Content More Helpful More words do not automatically make content better. Use AI to improve clarity, structure, and usefulness. You can ask it to identify missing questions, simplify confusing sections, suggest examples, or reorganize a draft so it is easier to follow. The goal is to create content that helps someone understand their next step, not just content that looks longer on the page. Avoiding Generic AI Content AI-assisted content can sound generic when the input is too broad. Give AI specific context before asking it to help. Tell it who the content is for, what your audience already knows, what they may be confused about, and what action you want them to take next. Your experience, stories, examples, and point of view are what make the content sound like you. Turning Customer Questions Into Content Ideas Customer questions are one of the best sources of SEO content ideas. Look at questions from sales calls, emails, comments, consultations, reviews, and support conversations. Those questions can become blog posts, podcast episodes, FAQ sections, service page content, and email topics. If one person is asking the question, others may be searching for it too. Asking AI for Better SEO Titles AI can help you create title options, but strong titles still need human judgment. Ask AI for titles that are clear, specific, and connected to what your audience is actually trying to find. The best title usually includes the main topic naturally and gives the reader a clear reason to click without overpromising. Use AI to generate possibilities, then choose the title that feels most accurate, useful, and aligned with your voice. _________________________________________________________________________ Want help figuring out your next SEO steps? Join the free SEO Roadmap Workshop to uncover where you are now, what to focus on next, and how SEO can support your business or career without making everything feel overwhelming.

    How to Use AI as You Create Content Your Audience Actually Wants-068

  3. Oct 2

    SEO For Career Pivots: Getting Found When You're Starting Over-067

    In this episode of SEO Day, Denise Millet & Kim White discuss SEO for Career Pivots: Getting Found When You Are Starting Over. When you are changing careers, starting a new business, or becoming known for something new, your online presence can feel messy. You may have old content, an old audience, and years of experience connected to work you are ready to move beyond. Denise and Kim talk about how SEO can help you organize that transition so the right people can find you for what you do now. This episode answers five practical questions: How can SEO help you reach a new audience during a career pivot? How do you choose keywords for your new direction? What should you do with content from your previous career? How can your past experience become an SEO strength? How do you avoid confusing search engines and new visitors while you pivot? SEO Can Help Bridge the Visibility Gap Career pivots often come with a visibility gap. You may be clear on your next direction, but your website, content, and search presence may still reflect who you used to be. SEO can help bridge that gap by giving structure to your new message. Instead of trying to be found for everything at once, start by identifying: Who you want to serve now What they are looking for What problems they need help solving What language they use to describe those problems What you want to become known for next SEO helps you create a clearer path from your old work to your new direction. Choosing Keywords for Your New Direction When you are pivoting, your keywords should support where you are going now. That does not mean you have to erase your past. It means you need to choose words and phrases that connect your current audience, current offers, and current expertise. Start with simple questions: What do I help people with now? What would my new audience search for? What problems do they want solved? What words do they use, not just what words I use? What topics do I want to be known for moving forward? Your keywords should help people understand your new direction without getting pulled back into work you no longer want to do. What to Do With Old Content Old content does not always need to be deleted. Some pieces may still support your new direction. Others may need to be updated, redirected, combined, or left alone. Look at each piece of older content and ask: Does this still fit my business? Does this attract the right audience? Does this point people toward what I do now? Can I update it to reflect my new direction? Is it creating confusion? If old content is still useful, refresh it. If it is no longer aligned, decide whether it should be redirected, unpublished, or kept as part of your broader story. The goal is not to hide your past. The goal is to make your current direction easier to understand. Turning Past Experience Into an SEO Strength Your previous career experience can become a real advantage. It may give you a unique perspective, deeper credibility, and a more specific way to help people. Instead of treating your past as baggage, look for the bridge between what you used to do and what you do now. That bridge can show up in your About page, website copy, blog posts, podcast episodes, service descriptions, keywords and content themes. The more clearly you explain the connection, the easier it is for people to trust your new direction. Avoiding Confusion During the Pivot During a pivot, clarity matters. Your homepage, about page, service page, and core content should make it easy to understand: Who you help now What you help them with Why your background matters What you are no longer focused on What the next step should be Search engines and people both need clear signals. If your website is trying to speak to your old audience and your new audience equally, it can become confusing. Start by making your most important pages reflect your current direction first. A strong SEO strategy for a pivot is not about starting from scratch. It is about creating a clean path from where you have been to where you are going next. Next Steps If you are pivoting, starting over, or trying to figure out how SEO fits into your next chapter, join the free SEO Roadmap Workshop. This workshop will help you uncover your next steps for using SEO in your business or career so you can get found by the right people with more clarity and confidence.

    SEO For Career Pivots: Getting Found When You're Starting Over-067

  4. Sep 22

    Turn Your Podcast Into Searchable Website Traffic-066

    In this episode of SEO Day, Denise Millet & Kim White discuss Turn Your Podcast Into Searchable Website Traffic. If you are already creating podcast episodes, that content can do more than live in an audio player. With the right structure, each episode can become useful website content that helps people find you, understand your expertise, and take the next step with your business. Denise and Kim talk through simple ways to turn podcast episodes into searchable show notes, blog content, related resources, and stronger pathways to your offers. This episode answers five practical questions: How can you turn a podcast episode into SEO-friendly show notes or a blog post? How detailed do your show notes need to be? Which parts of your episode matter most for search? How should your website organize podcast episodes, related content, and offers? How do you know if your podcast content is helping people find you? Your Podcast Already Has Searchable Content Every podcast episode likely includes useful ideas your audience is already looking for. The questions you answer, the examples you share, the phrases you repeat, and the problems you explain can all become website content. The key is to organize the episode so it is easier for both people and search engines to understand. Instead of only posting an audio player, give each episode a clear page with context, takeaways, and a useful next step. Turning an Episode Into Show Notes or a Blog Post The simplest place to start is with one main topic per episode. From there, create an episode page that includes: A clear title A short introduction The main questions answered A summary of the key points Related links or resources A clear next step for the listener If the episode covers a bigger topic, you can also turn it into a blog post by expanding the main ideas into sections. You do not need to rewrite everything. Start by making the episode easier to scan, understand, and use. How Detailed Show Notes Need to Be Show notes do not need to be complicated, but they should be more than one short paragraph. Helpful show notes give enough detail for someone to know: What the episode is about Who it is for What questions are answered What they will learn Where to go next A transcript can be useful, but it is not a replacement for clear show notes. A good episode page should guide the reader, not make them dig through the full conversation to find the value. Which Parts of the Episode Matter Most The most useful parts of a podcast episode for searchable content are usually: The main topic The key question being answered The exact language your audience uses The examples or stories that make the topic clearer The practical takeaways Any related resources, offers, or next steps These pieces can become headings, summaries, FAQs, internal links, and supporting blog content. The goal is to make the episode easier to understand and easier to connect to the rest of your website. Structuring Your Website Around Podcast Content Your podcast should not sit by itself. Make it easy for listeners and website visitors to move from one helpful piece of content to the next. That might mean linking related episodes together, connecting episodes to blog posts, or pointing people toward a quiz, workshop, service, or offer that fits the topic. A stronger podcast page can help people: Find related episodes Explore deeper resources Understand your approach Take the next step with your business When your podcast content is connected well, it becomes part of your larger Findability strategy. Knowing If It Is Working Turning podcast episodes into SEO content takes time, but you can watch for signs that it is helping. Look for: More visits to episode pages More clicks from search More time spent on podcast-related pages More people visiting related blog posts or offers More quiz completions or email signups More people mentioning an episode when they reach out The goal is not just more traffic. The goal is helping the right people find your content and move closer to working with you. Want to know where you are today with SEO? Take the SEO Readiness Quiz to discover what is working, what may be missing, and what your next best step could be.

    Turn Your Podcast Into Searchable Website Traffic-066

  5. Sep 15

    Are Podcasts Still Worth It For My Business-Simple SEO-Friendly Answers-065

    In this episode of SEO Day, Denise Millet & Kim White discuss Are Podcasts Still Worth It For My Business: Simple SEO-Friendly Answers. If you have wondered whether podcasting still makes sense for your business, especially when you are also thinking about blogging, YouTube, SEO, and Findability, this episode gives you a practical way to think about it. Denise and Kim talk through how podcasting can support visibility, trust, website content, and business growth when it is connected to a clear strategy. This episode answers five practical questions: Why choose podcasting instead of blogging or YouTube? How can a podcast help your website show up in search? What is the easiest way to turn an episode into website content? How do you know if your podcast is attracting potential buyers? Which podcast metrics are worth watching? Podcasting as Part of Your Content Strategy Podcasting can still be valuable for your business, but it works best when it is part of a bigger content plan. A podcast gives people a way to hear your voice, understand your perspective, and build trust over time. That trust can support future sales, referrals, and stronger relationships with people who are already looking for your expertise. The question is not whether podcasting is better than blogging or YouTube. The better question is whether podcasting fits how you communicate, how your audience likes to learn, and how you can turn each episode into useful content for your business. How Podcasts Can Support SEO From an SEO perspective, the audio alone is usually not enough. Search engines need clear written content to understand what your episode is about. That is why episode titles, descriptions, show notes, transcripts, and related links matter. A podcast can support your website when each episode has a dedicated page that explains the topic clearly, uses the language your audience is searching for, and gives visitors a reason to keep exploring. Your podcast becomes more findable when the ideas inside each episode are connected to written content on your website. Turning One Episode Into Website Content The simplest way to turn one podcast episode into website content is to create a strong episode page. Start with: A clear episode title A short summary of the topic The key questions or takeaways Helpful links mentioned in the episode A transcript or expanded notes, if available A clear next step for the listener You can also repurpose one episode into a blog post, email, FAQ section, or social post. This helps your ideas reach people in more than one place without starting from scratch every time. Knowing If Your Podcast Is Attracting the Right People Download numbers can be useful, but they do not tell the whole story. A podcast is bringing in the right listeners when people: Visit your website from podcast links Join your email list Take your quiz Book a call Ask better questions Mention specific episodes when they reach out Spend more time with your content The goal is not just more listeners. The goal is more of the right listeners taking meaningful next steps. Metrics Worth Watching If you are deciding whether to keep investing in your podcast, look at both podcast activity and business activity. Helpful metrics include: Episode downloads or listens Listener retention Top-performing topics Website traffic from podcast links Email signups from episode pages Quiz completions Calls booked Leads or sales connected to podcast content The most important question is whether the podcast is helping the right people find you, trust you, and move closer to working with you. Discover where you are Want to know where you are today with SEO? Take the SEO Readiness Quiz to discover what is working, what may be missing, and what your next best step could be.

    Are Podcasts Still Worth It For My Business-Simple SEO-Friendly Answers-065

  6. Sep 8

    SEO for Beginning Entrepreneurs-Simple Steps To Get Found Online-064

    In this episode of SEO Day, Denise Millet & Kim White discuss DIY SEO for entrepreneurs and simple steps new business builders can take to get found online. SEO can feel overwhelming when you are just getting started, but it does not have to be complicated to be useful. Denise and Kim break down SEO in beginner-friendly terms and talk about how to focus on the basics: understanding what your audience is searching for, choosing simple keywords, creating helpful content, and watching for signs that your efforts are working. This episode answers five practical questions: What does SEO mean in simple terms? Where should a new business builder start with SEO? How can you choose keywords without fancy tools? What content should you create first for SEO? How do you know if your DIY SEO is working? SEO in Beginner Terms SEO is about helping the right people find your business when they are searching online. At its simplest, SEO helps connect what your audience is looking for with the content, products, services, or resources you offer. It is not about tricking search engines. It is about being clear, useful, and easier to find. Where to Start Without Getting Overwhelmed If you are new to SEO, start with clarity. Before you worry about tools, rankings, or technical details, get clear on: Who you help What they are trying to solve What questions they are already asking What words they might use to search for help What next step you want them to take A strong SEO foundation starts with knowing your audience and making your website easier for them to understand. Choosing Keywords Without Fancy Tools Keywords are the words and phrases people type into Google or other search engines. You do not need expensive tools to begin. Start by listening to your audience. Look at the words they use in emails, DMs, sales calls, client questions, social media comments, and community conversations. Good beginner keywords often come from: Questions your audience asks Problems they describe Goals they want to reach Services or offers you provide Phrases they would actually use, not industry jargon The best keywords sound like your audience, not like a spreadsheet. Content to Create First Start with content that answers real questions. For new business builders, useful SEO content might include: A clear homepage Service or offer pages Blog posts that answer common questions FAQ, frequently asked questions, content Resource pages Podcast show notes that explain the topic clearly Your first SEO content should help people understand what you do, who you help, and why it matters. You do not need a huge content library right away. A few clear, helpful pages can do more than a lot of scattered content. How to Know If Your SEO Is Working SEO takes time, but you can look for signs of progress. Watch for: More people visiting your website More clicks from search Certain pages getting more views People finding you through specific topics More inquiries connected to your content Better engagement with blog posts, podcast pages, or offer pages You do not need to track everything at once. Start by watching whether more of the right people are finding and engaging with your content. Small signals matter. SEO builds momentum over time.   Want to know where you are today with SEO? Take the SEO Readiness Quiz to discover your current starting point, see what may be missing, and identify the next simple step to improve your visibility online.

    SEO for Beginning Entrepreneurs-Simple Steps To Get Found Online-064

  7. Sep 1

    SEO and YouTube for Beginning Entrepreneurs-Get Found With Simple Videos-063

    In this episode of SEO Day, Denise Millet and Kim White discuss how beginning entrepreneurs can use YouTube in a simple, realistic way to help their businesses get found. Denise explains how YouTube works as a search engine, why your video topics matter, and how small choices like titles, thumbnails, descriptions, and calls to action can help the right people discover your content. This episode is for business owners who want to start using YouTube without getting overwhelmed by complicated video strategy or technical SEO. In this episode, Denise answers: How do I choose YouTube topics people are searching for? What simple video and description tweaks help my videos get shared? How important are thumbnails and titles for search? Can one YouTube video per week help grow my business? How do I turn viewers into email subscribers or buyers? Why this matters YouTube is more than a place to post videos. It is a search engine where people go looking for answers, ideas, tutorials, and help. That means your videos can keep working for you long after you publish them, especially when they are built around topics your audience is already searching for. You do not need a complicated strategy to begin. You need a clear topic, a searchable title, a helpful description, a thumbnail that makes sense, and a simple next step for the viewer. What you’ll learn Denise shares how to: Choose video topics based on what your audience wants to find Make your videos easier to understand and share Use titles and thumbnails to support search and clicks Stay consistent with one useful video per week Add simple links and calls to action that move viewers toward your email list, offer, or next step Take the SEO Readiness Quiz Want to know where you are today with SEO and how you can use it for your business? Take the SEO Readiness Quiz to discover your current stage, what may be holding your findability back, and the next simple step to help more of the right people find you. Take the SEO Readiness Quiz Here

    SEO and YouTube for Beginning Entrepreneurs-Get Found With Simple Videos-063

  8. Aug 25

    Expand Your Content Reach With One Core Theme-062

    In this episode of SEO Day, Denise Millet and Kim White discuss how to expand your content reach by building around one clear core theme. Instead of creating disconnected pieces of content every week, Denise explains how one strong theme can support your website, blog, podcast, videos, and social posts while making your SEO easier to manage. This episode is especially helpful if you want to be more findable without feeling like you have to constantly reinvent your content strategy. In this episode, Denise answers: How do I pick a core theme that really fits my business and can support all this content? Once I’ve chosen a core theme, what does that main piece on my website actually look like? How do I take that core theme and create supporting content about it in my blog, podcast, videos, and socials? How does building everything around one core theme actually help my SEO, not just my sanity? If I’m just starting out, what’s the simplest way to begin building around one core theme without having to go back and redo everything? Why this matters A core theme gives your content a clear center. It helps your audience understand what you want to be known for, and it helps search engines see how your content connects. When your website, podcast episodes, blog posts, videos, and social content all support the same main idea, you build more authority around that topic. You also make content creation simpler because you are not starting from a blank page every time. Instead of chasing random ideas, you can create a stronger, more searchable content system around one topic your audience already needs help with. What you’ll learn In this episode, Denise shares how to: Choose a core theme that fits your business and your audience Build a main website page around that theme Create supporting content from one central idea Use blogs, podcasts, videos, and social posts to reinforce your findability Strengthen your SEO by creating connected content instead of scattered content Start simply, even if you are new to SEO or still building your website Take the SEO Readiness Quiz Want to know where you are today with SEO? Take the SEO Readiness Quiz to discover your current stage, what may be holding your findability back, and the next simple step that can help you move forward. Take the SEO Readiness Quiz

    Expand Your Content Reach With One Core Theme-062
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About

Business owners and entrepreneurs need SEO to connect with their potential customers using search engines. Join your Findability Queen, Denise Millet and Kim White in the SEO Day studio where they will answer questions submitted by entrepreneurs every week.

Information

  • Creator
    Denise Millet
  • Years Active
    2025 - 2026
  • Episodes
    70
  • Rating
    Clean
  • Copyright
    © 2026 M Media Group LLC, All Rights Reserved
  • Show Website
    SEO Day