The 12 Hub Podcast

Hugh Mulzac, Dakari Boddie, Andrew Leff, Mike Wavs
  • 5.0 (7)
  • Fashion & Beauty

Welcome to The 12Hub Sneaker Podcast – Where kicks, culture, and convos collide. Hosted by Hugh Mulzac, Dakari Boddie & Mike Wavs, The 12Hub is more than just another sneaker podcast. It’s a space where we break down the latest drops, unbox the grails, and talk about what sneakers really mean in the bigger picture — music, identity, hustle, and legacy. Each week, we tap in with collectors, creatives, entrepreneurs, and everyday heads who keep the culture moving. From wild stories in the resale game to navigating life, family, and business — we keep it real, insightful, and unapologetically rooted in the culture.

  1. 1d ago

    Converse Ad Controversy: Mistake Or Are They Just Playing In Our Face, Again???

    Send us Fan Mail Converse ad backlash, Nike’s board moves, and the collapse of sneaker reselling: Episode 70 breaks down where streetwear lost its way. Streetwear marketing is hitting a wall, and sneaker resale margins are drying up. Episode 70 of The 12 Hub Sneaker Podcast breaks down the global fallout from the controversial Converse international ad campaign, dissecting the boundary between tone-deaf localization and internet outrage cycles. The crew shifts to Nike’s ongoing corporate struggles—examining what Alexandre Arnault’s board seat means for potential luxury consolidation, why Nike completely fumbled its creator partnership with Kai Cenat, and how mid-tier brands like Hoka, Asics, and New Balance are eating market share. From there, the table tackles the hyper-inflated market of Chrome Hearts denim, questioning whether streetwear items can ever legitimately function as insured alternative assets alongside art and real estate. The conversation closes with an intense debate on the psychology of nostalgia, dissecting why clinging to 90s basketball and retro eras prevents fans from acknowledging modern greatness across the NBA and WNBA. What You'll Learn: - The Converse Ad Fallout: Why international sneaker campaigns keep misreading cultural symbols and how outrage drives backward consumer behavior. - Nike's Corporate Crossroads: What an LVMH boardroom presence means for Nike's release model and why their streamer marketing strategy missed the mark. - The Reality of Modern Resale: Why platforms like Got Soul and Sneaker Con are losing ground while buyers shift to vintage denim, trading cards, and niche collectibles. - The Nostalgia Blindspot: How romanticizing past eras distorts current debates around Michael Jordan, LeBron James, and modern athlete development. Time Stamps: 00:00 - Intro & Episode 70 Kickoff 00:41 - Custom Maine Horror Shirts & The Month of Screams 02:04 - Ranking the Greatest Horror Films of All Time 06:00 - The Converse Global Ad Controversy Explained 08:35 - Global Marketing Blindspots: Did Tone-Deaf Imagery Slip Through? 12:22 - The Hypocrisy of Brand Boycotts: Converse vs. Nike 14:41 - Colin Kaepernick & Corporate Outrage Cycles 17:33 - Apolitical Brands in an Outrage-Driven Market 20:48 - Nike's Board Shakeup: Is an LVMH Takeover Possible? 22:59 - Cole Haan, Supreme, & Brand Portfolio Breakups 26:23 - Can Luxury Exclusivity Save Nike's Core Lineup? 27:34 - Hoka, Asics, & The Rise of Mid-Tier Performance Kicks 32:54 - Why Nike Fumbled the Kai Cenat Partnership 36:56 - Cash Flow Realities: Sourcing Units vs. Building a Brand 39:43 - Alphafly 4 & The $280 Marathon Super-Shoe Dilemma 44:40 - Kid Cudi x Off-White Footwear First Impressions 49:38 - One Piece Sneaker Drops & Exclusive Access Drops 51:31 - Uncle Tom's Cabin & Cultural Misconceptions 55:27 - The Nostalgia Debate: Reverence vs. Brain-Rot 1:02:14 - Michael Jordan, LeBron James, & Era Comparisons 1:07:09 - The Pilot Metaphor: Experience vs. Modern Technology 1:10:38 - Caitlin Clark, WNBA Legends, & The Definition of Greatness 1:17:23 - Does Respecting the Past Stop Future Evolution? 1:30:23 - The Chrome Hearts Phenomenon: Wearable Art or Price Gouging? 1:33:02 - The $10,000 Alcatraz Jeans & Perceived Value 1:39:08 - Fast Flips vs. Long-Term Wealth: The Reseller Trap 1:43:00 - Is Footwear Actually an Insurable Asset Class? 1:48:25 - Are Sneaker Con & Got Soul Getting Played Out? 1:53:47 - The Death of the Local Consignment Trade 1:57:07 - Round Two Memories & Calling Out Sean Wotherspoon 🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _________________________________________ Instagram (Shaun): https://www.instagram.com/marblemarbs Instagram (Kari): https://www.instagram.com/hashavehad_shop Instagram (Drew): https://www.instagram.com/thedrus.shoes/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram All Thing 12 Hub: https://linktr.ee/12hubpodcast Website: https://thetwelvehub.com/  Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/  TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcast X (12 Hub Podcast): https://x.com/the12hubsneakerpodcast Facebook (12 Hub Podcast): https://www.facebook.com/the12hubpodcast #SneakerPodcast #Nike #StreetwearCulture #SneakerResale Support the show

    Converse Ad Controversy: Mistake Or Are They Just Playing In Our Face, Again???

  2. Sep 18

    Kai Cenat & Vivet, Nike, Too Big To Fail?

    Send us Fan Mail Is Nike actually crashing, or is the sneaker resale market just exposed? We break down the real numbers and hype drops. The sneaker market is facing a structural reckoning. Between falling secondary market prices, fatigue over fake scarcity, and content creators staging high-stakes trades for algorithm views, the gap between genuine sneaker culture and the reseller economy has never been wider. This session breaks down what is actually happening behind Nike’s recent corporate contraction and stock drop, cutting through the panic to assess institutional market share against competitors like Adidas, New Balance, and Saucony. The crew analyzes Travis Scott releases, explores critical sizing differences between standard Air Force 1s and Nike SB variations, and details live unboxing realities from platforms like GOAT and StockX. From the collapse of staged reseller gimmicks to the strange intersection of digital streaming drama and modern celebrity fashion drops, this breakdown provides an unvarnished audit of where footwear culture stands today. The "What You'll Learn: - The Truth About the Nike "Collapse": Why dropping market cap does not mean extinction, and what the real numbers say about competitor growth. - SB Sizing vs. Standard Cuts: The exact sizing rule to follow on Nike SB Air Force 1s to avoid wasted purchases. - The Reseller Circus Exposed: How staged social media deals and coin-flip content warped footwear pricing. - Aftermarket Realities: A live unboxing breakdown detailing damaged packaging and real resale margins on current drops. Time Stamps: 00:00 - The Supreme Skate Ramp & Drop Realities 04:30 - Broken Bodies & Giving Up Skateboarding 09:15 - Storage Scarcity & Hardware Prices Spiking 18:45 - Westside Gunn Saucony Pickup & Retail Steals 21:45 - Nike SB Air Force 1: Sizing vs. Standard AF1s 26:15 - Terror Squad AF1s & The Cultural Pass Debate 33:00 - Air Jordan 9 Retro Space Jam Release Predictions 38:15 - Unboxing the Travis Scott AJ1 Low Tropical Pink 43:00 - Nike Air Raid History: OG Stitching vs. Retros 54:30 - 90s Quarterback Debates: Elway, Marino, & Modern GOATs 01:07:30 - The Camden Nitro Stream Raid & Creator Drama 01:21:40 - The Death of Reselling: Liquidations & Staged Deals 01:25:00 - Why the Coin-Flip Resale Gimmick Is Killing the Culture 02:02:30 - Kai Cenat Clothing Line vs. Yeezy Season 02:11:00 - Anthony Edwards AE1 Success vs. AE3 Marketing 02:17:30 - Is Nike Actually Falling Off? Market Realities 02:26:00 - Apple Vision Pro & Headset Tech Realities 02:40:20 - Live Bidding on StockX: The Used Market Boom 🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _________________________________________ Instagram (Shaun): https://www.instagram.com/marblemarbs Instagram (Kari): https://www.instagram.com/hashavehad_shop Instagram (Drew): https://www.instagram.com/thedrus.shoes/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram All Thing 12 Hub: https://linktr.ee/12hubpodcast Website: https://thetwelvehub.com/  Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/  TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcast X (12 Hub Podcast): https://x.com/the12hubsneakerpodcast Facebook (12 Hub Podcast): https://www.facebook.com/the12hubpodcast #Sneakers #NikeSB #SneakerResale #Jordan1 #Sneakerhead Support the show

    Kai Cenat & Vivet, Nike, Too Big To Fail?

  3. Sep 9

    Nike Out the S&P 100, Demna Gucci Shoes & Big Boi Chang (F/ Matt Frates Creates)

    Send us Fan Mail Featuring special guest:  ⁨@firefootwearsneakers⁩ Matt Frates to about how Nike fell out of the S&P 100, hype is dead, and StockX mystery boxes are a trap. Here is where the sneaker market goes next. The secondary sneaker market has officially reached a saturation point. With Nike sliding out of the S&P 100, consumer spending drying up, and once-hyped retros sitting on outlet shelves, the industry faces an identity crisis. The crew sits down with special guest Matt to pull back the curtain on why direct-to-consumer (DTC) cutbacks backfired, how $130 synthetic Air Force 1s eroded customer loyalty, and why alternative footwear brands like New Balance and ASICS are winning the lifestyle war. Beyond retail shelves, the conversation targets creator fatigue. Unfocused, two-hour podcast banter is out; concise, high-signal content is in. From breaking down the predatory economics behind reseller platforms to debating the psychological trap of collecting 400+ unworn pairs, this breakdown covers the structural shifts transforming footwear culture, creator media, and collector sanity. What You'll Learn: - Why Nike’s DTC shift broke their grip on everyday casual buyers - The 15-minute formula for building a focused, high-retention podcast - How reseller mystery boxes quietly tax your wallet on the way out - The hard reality of hoarded collections and why boxes are getting tossed Time Stamps: 00:00 - Guest Debut: Breaking the Creator Formula 02:05 - The 15-Minute Blueprint for Podcast Retention 07:44 - YouTube Watch Time vs. Audio Download Realities 09:15 - Why Sneaker Nomics Skits and Hype Content Burn Out 13:20 - The YouTuber Pivot to Podcasting: Why Most Fail 16:22 - John Geiger, Custom Brands, and Independent Footwear 22:04 - Why Nike Dropped Out of the S&P 100 23:42 - The Direct-to-Consumer (DTC) Mistake Explained 25:35 - Why Younger Generations Abandoned the Swoosh 27:46 - The Death of the Budget Beater: $130 Pleather AF1s 34:36 - Liquidating 400 Pairs: The Collector Burnout Wall 39:23 - The $10M Counterfeit Bust & 1:1 Replica Boom 43:35 - EV Economics: Real Maintenance and Daily Costs 48:42 - Pickup Breakdown: Supreme Air Max & Weekly Drops 53:40 - The Great Box Purge: Why Hoarding Packaging Ends 56:12 - Comfort Over Hype: ASICS Gel-Kayano & New Balance 01:05:00 - Vintage Toys, 80s Nostalgia, and Pure Consumerism 01:10:20 - The StockX Mystery Box Tax & Platform Economics 01:14:45 - High-Fashion Collabs: A.PRESSE, Supreme, and Pricing Limits 01:17:30 - Cinema Rigging: Blackmagic Raw vs. Canon Ecosystems 01:30:20 - Homage Fatigue: The Air Jordan 4 Jackie Robinson Debate 01:41:40 - Missed Rollouts: Devin Booker 1s and Marketing Missteps 01:52:10 - Big Boi Chang Collection Walkthrough & Whale Hoarders 01:59:15 - Final Thoughts: What Actually Matters in the Culture 🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _________________________________________ Instagram (Shaun): https://www.instagram.com/marblemarbs Instagram (Kari): https://www.instagram.com/hashavehad_shop Instagram (Drew): https://www.instagram.com/thedrus.shoes/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram All Thing 12 Hub: https://linktr.ee/12hubpodcast Website: https://thetwelvehub.com/  Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/  TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcast X (12 Hub Podcast): https://x.com/the12hubsneakerpodcast Facebook (12 Hub Podcast): https://www.facebook.com/the12hubpodcast #SneakerCulture #Nike #SneakerMarket Support the show

    Nike Out the S&P 100, Demna Gucci Shoes & Big Boi Chang (F/ Matt Frates Creates)

  4. Sep 2

    Supreme Mailbox, Jordan 41, New Sneaker Releases

    Send us Fan Mail Is sneaker reselling dead, and did Complex ruin their Air Jordan ranking? We break down Jordan 1–41, retooled 4s, and Nike drops. The golden era of flipping standard GR retros for double retail is over. Between cratering secondary market prices and Nike stock taking hits, the sneaker landscape has shifted back into the hands of real collectors. On Episode 67, the crew digs into the economics behind the post-pandemic sneaker crash, unpacking how artificial hype, stimulus checks, and The Last Dance created a false market that was never built to last. Then, they dissect Complex’s contentious ranking of every signature Air Jordan from 1 to 41—debating whether recency bias handed the Air Jordan 4 the top spot over timeless icons like the Jordan 1, 3, and 11. From analyzing the crucial toe-box shape updates on retooled Jordan 4s that save your feet from agony to live unboxings, Supreme mail drops, and upcoming release breakdowns like the Uto Horigome Dunks and Jordan 1 Low "Last Dance," this episode separates genuine footwear design from marketing propaganda. The What You'll Learn This Episode: Why the 2020 pandemic sneaker resale bubble burst and why it will never hit those numbers again. The truth behind Complex ranking the Air Jordan 4 as the greatest Jordan of all time over the 1, 3, and 11. How Nike’s post-SB Jordan 4 toe-box retooling completely changes sizing and all-day comfort. The breakdown on upcoming drops: Uto Horigome SBs, Jordan 1 Low Garden, Kobe 3 Lows, and Gore-Tex Air Force 1s. Time Stamps: 00:00 - High Watch Time & YouTube Growth Reality 01:54 - Crime Headliners, Courtroom Obsessions & Internet Conspiracies 07:44 - The Nike Air Decade "Heaven’s Gate" Vault Myth 08:44 - Is Nike & Sneaker Reselling Dead? The Post-Pandemic Crash 10:45 - Building Sneaker Rooms & Hoarding Unworn Grails 14:50 - Drewski Skit Backlash & The Online Outrage Economy 23:53 - GTA 6 Hype & The Death of Physical Media 27:40 - The Fiscally Irresponsible Tour: Recent Pickups 30:20 - Can You Resell a Sneaker Gifted by a Homie? 41:28 - Supreme Mailbox Unboxing & Velour Drop Impressions 44:45 - AI in Creative Work: Tools vs. Low-Effort Slop 52:02 - First Look: Air Jordan 41 Performance vs. Aesthetics 56:26 - Travis Scott Nike Zoom Vapor 12 & Tennis Footwear Expansion 58:43 - Big Red Boots, ERL Silhouettes & The Chunky Skate Revival 01:04:42 - Air Jordan 1 Low OG "Last Dance at the Garden" Breakdown 01:07:00 - Jordan 1 Skateboarding Hybrids vs. Classic Lance Mountains 01:10:05 - Jordan 11 30th Anniversary Collaborations & The Jade Pack 01:12:00 - Kobe 3 Protro Lows: Real Performance or Flea Market Colors? 01:14:50 - The Viral 49ers Imposter & Internet Scammer Culture 01:23:45 - Breaking Down Our YouTube Audience Retention Metrics 01:40:00 - Jordan Design Studio Winners: Concept Art vs. Retail Shelves 01:44:00 - Uto Horigome Dunk Lows & Skate Shop Raffle Fees 01:56:48 - Complex Ranks Every Air Jordan 1–41: The Reaction 02:11:15 - Jordan 14, 13, and 12 Placements in Retro History 02:13:30 - The Top 4 Jordan Debate: Did the Jordan 4 Deserve #1? 02:17:28 - Retooled Jordan 4 Shape vs. Older Toe-Crushing Retros 02:20:00 - Shoutouts, Community Engagement & Wrapping Ep. 67 🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _________________________________________ Instagram (Shaun): https://www.instagram.com/marblemarbs Instagram (Kari): https://www.instagram.com/hashavehad_shop Instagram (Drew): https://www.instagram.com/thedrus.shoes/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram All Thing 12 Hub: https://linktr.ee/12hubpodcast Website: https://thetwelvehub.com/  Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/  TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcast X (12 Hub Podcast): https://x.com/the12hubsneakerpodcast Facebook (12 Hub Podcast): https://www.facebook.com/the12hubpodcast Support the show

    Supreme Mailbox, Jordan 41, New Sneaker Releases

  5. Aug 26

    Every Sneaker Influencer Is Selling Their Collection In 2026 🧐

    Send us Fan Mail The sneaker market is crashing. Here is why prices are tanking, boutiques are closing, and collectors are liquidating. The secondary footwear market is facing a brutal correction. Between plunging resale values on once-bulletproof silhouettes and the shuttering of cultural retail fixtures like Wish ATL, the era of effortless hype flipping is officially over. This discussion pulls back the curtain on why seasoned collectors are offloading personal pairs below retail, how unchecked consumer inflation is forcing a collector reset, and what the disappearance of independent boutiques means for street culture. The crew also breaks down high-risk moving disasters, corporate employee surveillance systems, the realities of Apple’s next-generation hardware pricing, and why blunt honesty without tact is killing everyday communication. What You'll Learn: Why legacy Jordan retro models and modern collabs are crashing below retail The predatory moving and shipping insurance traps that can cost you thousands Why legacy streetwear boutiques are closing down and how local retail must adapt The unfiltered breakdown on tact, delivery, and surviving workplace surveillance Time Stamps: 00:00 - The Reality of Corporate Surveillance & Remote Work 05:14 - Why the Sneaker Market Is Crashing in Real Time 07:31 - Panic Selling: Offloading Jordans & Early Pickups 09:28 - The 13-Hour Moving Nightmare & Damaged Freight Traps 14:21 - Why Shipping Insurance Is No Longer Optional 17:40 - Recent Pickups, Supreme Drops & Checkout Headaches 23:05 - Air Max 2001 vs. Supreme 98 TL: Value Breakdown 28:12 - StockX & GOAT Pricing Realities: Real Sales vs. Asking Price 35:26 - The Unspoken Rules of Gifting to Sneakerheads 40:17 - Jordan 4 Re-Imagined & The Fall of Modern Hype 42:21 - AI Music In Hip-Hop: Innovation or Cash Grab? 52:58 - Air Jordan 4 London Exclusive & Retro Colorway Fatigue 57:18 - The Problem With Jordan 1 Zoom Comfort & Switch Models 1:01:40 - Nike x One Piece Air Max Plus: Hit or Miss? 1:07:07 - The Collapse of Sneaker Consignment Scams 1:14:11 - Vintage SB Dunk Hunting & The Tape Box Era 1:20:41 - Why Boutique Institutions Like Wish ATL Are Closing 1:28:43 - The 2026 Sneaker Recession: What Happens to Retail? 1:33:14 - Apple Hardware Upgrades & The Reality of Content Creation 1:48:30 - Supply Chain Breakdowns & Food Safety Recalls 2:02:44 - Modern Audio Mixing: Why New Albums Sound Flat 2:23:14 - The Problem With Sneaker Designer Podcasts 2:50:27 - The Art of Tact: Delivery vs. Blunt Honesty 🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _________________________________________ Instagram (Shaun): https://www.instagram.com/marblemarbs Instagram (Kari): https://www.instagram.com/hashavehad_shop Instagram (Drew): https://www.instagram.com/thedrus.shoes/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram All Thing 12 Hub: https://linktr.ee/12hubpodcast Website: https://thetwelvehub.com/  Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/  TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcast X (12 Hub Podcast): https://x.com/the12hubsneakerpodcast Facebook (12 Hub Podcast): https://www.facebook.com/the12hubpodcast #SneakerMarket #SneakerPodcast #Jordan4 #SneakerResale #StreetwearCulture Support the show

    Every Sneaker Influencer Is Selling Their Collection In 2026 🧐

  6. Aug 19

    Supreme Fall/Winter 2026 Lookbook Review & StockX Stealing Sneakers?

    Send us Fan Mail Supreme Fall lookbook exposed, StockX authentication issues, and why top sneaker creators are selling their collections. The secondary sneaker market is hitting a breaking point. Between StockX enforcing policies that destroy disputed pairs, major couriers flagging legit retail shipments as fraud, and resale values on staple Yeezys bottoming out, the entire culture is recalibrating. Meanwhile, Supreme rolls out a polarizing Fall collection packed with leather box logos, bedazzled graphics, and high-dollar lifestyle accessories like Dyson vacuums and Super 8 cameras. The room breaks down whether nostalgia-heavy drops can still survive current market fatigue, why mid-top basketball performance models are disappearing in favor of low-cut Kobe and WNBA-driven silhouettes, and the real reason veteran sneaker YouTubers are liquidating personal archives to switch content lanes. What You'll Learn: Why authentication platforms and shipping hubs are seizing legit pairs The standout hits and overpriced misses from the Supreme Fall lookbook What is really driving sneaker creators to dump their personal collections Why performance basketball shoes abandoned high-top silhouettes for good Time Stamps: 00:00 - The 12 Podcast Kickoff: Episode 65 02:01 - Supreme Fall Lookbook: Best Outerwear & Flops 09:21 - Leaked Footwear: Supreme Air Max & Air Force 1s 20:42 - The Wildest Accessories: Dyson Vacuums to Super 8 34:30 - StockX Confiscations & UPS Retail Shipping Nightmares 40:43 - On-Foot Reality Check: Sizing & Comfort Truths 45:13 - Justin Bieber’s Footwear vs. The Yeezy Legacy 50:50 - Live Buying Action Bronson's "Stolen" New Balance 53:30 - Undefeated Jordan 5 & Awake NY Collab Breakdowns 1:03:50 - The Death of High-Top Basketball Performance Kicks 1:10:10 - Why Sneaker YouTubers Are Selling Their Collections 1:28:16 - Converse Basketball & Shai Gilgeous-Alexander’s Future 1:44:08 - In-Hand Recent Pickups & Upcoming Drop Radar 🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _________________________________________ Instagram (Shaun): https://www.instagram.com/marblemarbs Instagram (Kari): https://www.instagram.com/hashavehad_shop Instagram (Drew): https://www.instagram.com/thedrus.shoes/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram All Thing 12 Hub: https://linktr.ee/12hubpodcast Website: https://thetwelvehub.com/  Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/  TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcast X (12 Hub Podcast): https://x.com/the12hubsneakerpodcast Facebook (12 Hub Podcast): https://www.facebook.com/the12hubpodcast #Sneakers #Streetwear #Supreme #SneakerCulture #Podcast Support the show

    Supreme Fall/Winter 2026 Lookbook Review & StockX Stealing Sneakers?

  7. Aug 11

    Nobody Cares About Sneaker Drops Anymore

    Send us Fan Mail Nike retros are rotting on shelves, Sneaker Con is filled with content creators instead of rare grails, and early access hype has completely lost its leverage. The sneaker market has entered a massive structural shift: consumers are trading forced artificial scarcity for under-retail steals, secondary platforms like StockX and GOAT are flooded with inventory, and regional retailers like Shoe Palace are liquidating stock straight to discount bins. At the same time, heritage storytelling has been replaced by uninspired release calendars, opening the door for competitors like New Balance, ASICS, and Salomon to dominate everyday street style. This conversation breaks down why traditional Jordan Brand releases are falling flat with Gen Z, how Nike fumbled social media integration on SNKRS, and the emerging resale arbitrage opportunities hidden in used footwear and vintage trading cards. What You'll Learn: The Retail Collapse: Why high MSRPs and constant restocks are driving buyers directly to under-retail sales. The Nostalgia Disconnect: Why younger generations are rejecting classic retros for cheaper, retro-tech alternatives like ASICS and New Balance. Nike’s Content Failure: How brand storytelling fumbled on the SNKRS app while competitors capitalized on organic creator culture. The Secondary Market Pivot: Tactical ways sneakerheads are leveraging platforms like Vault, Poshmark, and eBay to offload inventory without taking major losses. Time Stamps: 00:00 - Why the Sneaker Resale Market Is Officially Dead 01:04 - How Nike Restocks Kill Sneaker Con Resellers 02:17 - The Real Reason Air Jordans Sit on Shelves 03:41 - OG Colorways vs. What Gen Z Actually Wears 05:40 - How Nike Fumbled the SNKRS App and Storytelling 07:24 - Why Nike Is Losing the Culture to Adidas & New Balance 10:32 - How to Cop Classic Retros Way Below Retail 13:13 - Massive Product Thefts and Nike's Overpricing Trap 18:27 - Eminem Jordan 4 "Shady" Retro Preview & Pricing 24:36 - Are Timberland MLB and Rappers Collabs Worth It? 29:51 - Shipping Delays & The Harsh Reality of Resell Prices 33:00 - The Return of G-Unit Sneakers & 2000s Nostalgia 37:10 - Why Modern Sneaker Marketing Is Failing Enthusiasts 44:50 - Why In-Store Drops Are Hurting Real Sneakerheads 50:08 - Are Jordan 13s Ever Coming Back in Style? 55:42 - The Secret Money in Selling Used Sneakers 1:03:45 - Why Card Collecting Is Outpacing Sneaker Hype 1:10:19 - How Error Cards and Blind Boxes Drive Speculation 1:26:00 - LeBron James to Philly and Big NBA Sneaker Deals 🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _________________________________________ Instagram (Shaun): https://www.instagram.com/marblemarbs Instagram (Kari): https://www.instagram.com/hashavehad_shop Instagram (Drew): https://www.instagram.com/thedrus.shoes/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram All Thing 12 Hub: https://linktr.ee/12hubpodcast Website: https://thetwelvehub.com/  Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/  TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcast X (12 Hub Podcast): https://x.com/the12hubsneakerpodcast Facebook (12 Hub Podcast): https://www.facebook.com/the12hubpodcast #SneakerCulture #JordanRetros #SneakerResale Support the show

    Nobody Cares About Sneaker Drops Anymore

  8. Aug 6

    The White on White $300 Pharrell X Adidas Jellyfish Sneaker Flops

    Send us Fan Mail Are modern sneaker collaborations dying? We break down why hype is tanking, why $300 retail prices are failing, and the brutal reality of collecting today. The sneaker market has shifted dramatically. In this episode, we unpack the steep drop in aftermarket values, the reality of mass-produced luxury collaborations like the Pharrell Adidas Jellyfish, and why classic silhouettes like Air Jordan 11s and Air Force 1s remain the true backbone of footwear culture. From burning out on content creation to the psychology of buying shoes you never actually wear, we look at what happens when the hype fades and collectors are left staring at piles of boxes. What You'll Learn: Why the new Pharrell Adidas Jellyfish is sitting on shelves and tanking in the aftermarket. The hidden trap of buying sneakers just to feed the content machine. How everyday runners from Asics, New Balance, and On Cloud became the real footwear staples. The financial reality of maxed-out credit cards and stepping back from sneaker addiction. Time Stamps: 00:00 - Welcome to the Sneaker Pod Collaboration 01:03 - The Truth About the New Yeezy Drop on JD Sports 03:20 - Separating the Art from the Artist: The Kanye Dilemma 14:10 - Why Men's Health Got Sneaker Culture Right 21:37 - The Sickness of Owning 700+ Pairs of Sneakers 25:10 - Unboxing Collectibles, Angel Reese, and LeBron Gear 31:13 - The Burnout of Buying Sneakers Just for Content 41:59 - Are Pokemon Adidas Collabs Lazy Design? 47:37 - Why the Green Suede Jordan 11 Holiday Release Is Getting Hated 55:03 - I Bought the Hated Pharrell Adidas Jellyfish Sneakers 1:11:08 - The Massive Fall from Grace of Retro Jordan Prices 1:13:00 - Wrapping Up and Surviving the Summer Slump 🎤 Subscribe for more real convos on culture, business, and current events. 👍 Like, 💬 Comment, 🔔 Hit that bell – join the community! _________________________________________ Instagram (Shaun): https://www.instagram.com/marblemarbs Instagram (Kari): https://www.instagram.com/hashavehad_shop Instagram (Drew): https://www.instagram.com/thedrus.shoes/ Instagram (Mike Wavs): https://www.instagram.com/mikewavs/ Instagram (Hugh): https://www.instagram.com/idothis4thegram All Thing 12 Hub: https://linktr.ee/12hubpodcast Website: https://thetwelvehub.com/  Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/  TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcast X (12 Hub Podcast): https://x.com/the12hubsneakerpodcast Facebook (12 Hub Podcast): https://www.facebook.com/the12hubpodcast Support the show

    The White on White $300 Pharrell X Adidas Jellyfish Sneaker Flops
See All (72)

5
out of 5
7 Ratings

About

Welcome to The 12Hub Sneaker Podcast – Where kicks, culture, and convos collide. Hosted by Hugh Mulzac, Dakari Boddie & Mike Wavs, The 12Hub is more than just another sneaker podcast. It’s a space where we break down the latest drops, unbox the grails, and talk about what sneakers really mean in the bigger picture — music, identity, hustle, and legacy. Each week, we tap in with collectors, creatives, entrepreneurs, and everyday heads who keep the culture moving. From wild stories in the resale game to navigating life, family, and business — we keep it real, insightful, and unapologetically rooted in the culture.

Information

  • Creator
    Hugh Mulzac, Dakari Boddie, Andrew Leff, Mike Wavs
  • Years Active
    2025 - 2026
  • Episodes
    72
  • Rating
    Explicit
  • Copyright
    © 2026 The 12 Hub Podcast
  • Show Website
    The 12 Hub Podcast

You Might Also Like