DTC Daily Podcast

DTC Daily

Join E-Commerce Business Owners & CEOs who tune into DTC Daily for the latest news, actionable strategies, and growth tools to scale their brands. Each episode dives into real insights from top founders, marketers, and experts, covering everything from Amazon success & DTC scaling to viral marketing & paid media strategies. 🔔 Subscribe now and stay ahead in the fast-moving world of e-commerce!

  1. 10/01/2025

    They Marketed a Notebook… and Landed Massive B2B Deals — MOYU’s Marketing Strategy

    In this episode of the DTC Daily Podcast, we sit down with Roel Schatorjé, founder of MOYU, the Netherlands-based brand reinventing the paper industry with reusable stone-paper notebooks.What started as Roel’s personal frustration with single-use paper became a sustainable business now trusted by companies like KLM, Nike, McKinsey, and World Wildlife Fund.Roel shares how MOYU’s biggest growth driver came from their B2C-to-B2B strategy: customers bought MOYU notebooks for personal use, brought them to work, and introduced the brand to their companies.We also explore how MOYU uses customization, in-person events, and creative outreach to scale their B2B business while staying true to their mission of reducing paper waste.Episode Highlights:02:34 – The origin story of MOYU & reusable stone paper04:14 – Why sustainability alone isn’t enough to sell06:24 – How MOYU makes sustainability fun & relatable07:56 – How they landed clients like Nike & McKinsey08:49 – B2C to B2B: Customers brought MOYU into companies17:32 – Using AI to automate outreach without losing personality21:04 – Why offering affordable, customizable gifts unlocked growth23:24 – Advice for founders selling to corporate clientsIf you want to learn how to break into B2B markets without cold spam, build a brand customers advocate for, and make sustainability sell this episode is for you.🔥 Sponsored by SARAL – Smarter influencer marketing starts here: 👉 https://www.getsaral.com/?ref=dtcdaily

    25 min

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Join E-Commerce Business Owners & CEOs who tune into DTC Daily for the latest news, actionable strategies, and growth tools to scale their brands. Each episode dives into real insights from top founders, marketers, and experts, covering everything from Amazon success & DTC scaling to viral marketing & paid media strategies. 🔔 Subscribe now and stay ahead in the fast-moving world of e-commerce!