What are you building today that you want to continue creating value for years to come? In this episode of Make Your Passion Pay, I sit down with Scherrie L. Prince, attorney, founder, strategist, host of the Play Big Faster Podcast, and author of the forthcoming book Build the Moat First. Scherrie helps entrepreneurs bring their business plans, estate plans, and long-term vision together so they can create businesses designed for control, continuity, protection, and legacy. Together, we explore what it means to begin with the end in mind. Scherrie encourages business owners to envision the life and legacy they want to create and then reverse engineer the business structures needed to support that vision. From estate planning and succession planning to governance and risk management, she shares practical ways entrepreneurs can build a strong foundation around everything they are creating. Scherrie also introduces her four essential outcomes for founders: control, continuity, protection, and legacy. She explains how thoughtful business structures, governance, standard operating procedures, risk management, and succession planning work together to create what she calls a "moat" around your company. We also talk about the importance of creating a "money team" of trusted advisors. Scherrie shares how bringing together professionals such as your attorney, accountant, banker, insurance professional, and tax planner creates greater collaboration around your bigger vision. Rather than viewing each area independently, your advisors can work together to help you build toward the future you envision. And protecting your legacy extends beyond paperwork. Scherrie and I explore how company culture, leadership, systems, and an empowered team contribute to a business that can continue thriving beyond its founder. Creating a culture people believe in, and systems they can carry forward, gives business owners greater freedom today while strengthening the company's future. In this episode, you'll discover: How to begin with the end in mind when building your businessWhy your business plan and estate plan belong in the same conversationThe four essential outcomes of control, continuity, protection, and legacyHow succession planning supports long-term business successWhy building a trusted "money team" strengthens your business strategyHow governance, systems, and risk management help build your business moatThe role company culture plays in creating a lasting legacyHow building a business that can operate beyond you creates greater freedomPractical steps you can take today to begin protecting what you're buildingScherrie also shares more about her forthcoming book, Build the Moat First. Designed as a practical resource for business owners, the book offers actionable steps founders can begin implementing as they build their businesses, assemble their money teams, and create the legacy that's in their hearts. This conversation is filled with valuable insights for entrepreneurs, small business owners, founders, and leaders who want to build businesses with intention, create sustainable growth, and turn today's success into a meaningful long-term legacy. Tune in to discover how thoughtful planning, strong business structures, trusted advisors, and an intentional vision can help you protect what you're building and create a business that truly lasts. Let's make your passion pay! Meet Scherrie Scherrie L. Prince is an attorney, founder strategist, and host of the Play Big Faster Podcast. She advises entrepreneurs and business owners on ownership, governance, succession, and exit planning, helping founders build structure that protects what they create instead of leaving it to chance. Her path into this work was not planned. She lost her first business to a failed partnership with no governance in place, watched her grandparents' estate turn into a family dispute because there was no will or trust, and then lost everything else in the 2008 collapse. All three happened in her twenties. Those losses led her to law school at 30 and to a simple conviction that has shaped her entire practice since: structure is the moat, and it has to be built before success arrives, not after. Today Scherrie helps founders design their businesses for control, continuity, and long-term value before growth creates risks that are hard to unwind. She is the author of the forthcoming book Build the Moat First, and she brings both the legal framework and the lived experience of learning it the hard way. Connect with Scherrie Website: https://www.scherrieprince.com LinkedIn: https://www.linkedin.com/in/scherriespeaks YouTube: https://www.youtube.com/@playbigfasterpodcast?sub_confirmation=1 Facebook: https://www.facebook.com/scherriespeaks Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnnB.com and connect with me on Instagram and Facebook! Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose! Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook! Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!
