Have you ever dreamed of leaving corporate America to build something of your own, but wondered if it was really possible? In this episode of Make Your Passion Pay, I sit down with Deanna Krick, owner of Rusty Nail Custom Creations, to talk about what happens when life unexpectedly pushes you out of your comfort zone and into the business you were always meant to build. After spending more than 31 years in the corporate technology world, Deanna suddenly found herself facing an unexpected career transition. What started as a “someday retirement plan” with her husband quickly became a full-time entrepreneurial journey centered around handcrafted, personalized gifts that celebrate memories, milestones, faith, patriotism, and beloved pets. Together, we explore: The emotional transition from corporate structure to entrepreneurshipWhy networking and community support are essential for business growthHow BNI helped open doors, connections, and unexpected opportunitiesThe importance of clarity, coaching, and accountability in building a businessHow Etsy, AI, and strategic collaborations helped Deanna grow her online storeWhy you don’t have to do everything alone to build a successful business Deanna also shares how she combines handmade creations with manufacturer partnerships to expand her offerings while staying true to her mission of creating meaningful, joy-filled gifts. From pet memorials to personalized family keepsakes, her work is rooted in heart, connection, and helping people celebrate the moments that matter most. One of the most inspiring parts of this conversation is hearing how quickly things shifted once Deanna leaned into community, coaching, and collaboration. In less than a year after launching her Etsy shop, she celebrated her first $3,000 month in sales; proof that small, consistent steps really can lead to big transformation. If you’ve ever wondered whether you could turn your passion into profit, this episode is a reminder that you don’t have to have it all figured out before you begin. Sometimes the next step simply starts with putting yourself out there and saying yes to support. Join us as we talk about courage, creativity, connection, and building a business that truly brings joy. Let’s make your passion pay. Meet Deanna Deanna Krick is the owner of Rusty Nail Custom Creations, a small business specializing in handcrafted, personalized wood and laser-engraved gifts. Through Rusty Nail, Deanna creates meaningful pieces that help people celebrate memories, milestones, faith, patriotism, pets, and the people they love most. After more than three decades in corporate America leading data and technology teams, Deanna made the leap into entrepreneurship alongside her husband, Jason. Together, they are building a business rooted in creativity, personalization, and heartfelt connection. Deanna is also an active BNI member who is passionate about building relationships, supporting local businesses, and embracing the power of networking and collaboration. Through Etsy, craft shows, and community connections, she continues to grow Rusty Nail Custom Creations while inspiring others to believe that it’s never too late to pursue what brings them joy. Connect with Deanna Etsy Shop: https://www.etsy.com/shop/RustyNailCustom?ref=seller-platform-mcnavFacebook: https://www.facebook.com/share/1B8XRL32Rx/?mibextid=wwXIfr Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don’t forget to visit LuAnnB.com and connect with me on Instagram and Facebook! Let’s spread the joy and build thriving communities together. Keep pursuing your passion with purpose! Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook! Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!
