REAL ESTATE Strategies with RE/MAX Hallmark

Stories and Strategies
Stories and Strategies
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Real Estate Strategies with RE/MAX Hallmark is the go-to podcast for real estate professionals who are serious about growth, impact, and staying at the forefront of the industry. Designed for top-producing agents and those driven to become one, this podcast offers a smart, high-level look at what’s shaping the real estate landscape today. Hosted by Jessica Ragimov, it offers practical tools & market insights. Real Estate Strategies delivers real value you can apply immediately. Each episode dives into the latest real estate news, business-building tactics, and timeless principles that define successful agents. Whether you’re navigating interest rate changes, shifting inventory, or client expectations in a post-digital world, we keep you informed and inspired. What’s more, you’re hearing it all from within one of Canada’s most respected brands—RE/MAX Hallmark. You’ll learn how to interpret the real estate news that matters, understand buyer and seller trends, and develop habits that build long-term client trust. From marketing strategies that actually convert to leadership skills that retain top team members, Real Estate Strategies is where great agents come to sharpen their edge. As a flagship production of RE/MAX Hallmark, the podcast is also a reflection of the brokerage's mission: to equip agents with the tools, mindset, and community they need to thrive. Powered by RE/MAX

  1. 2d ago

    How Andrew Fogliato Built a Real Estate Media Empire From Scratch

    From concrete forming to corporate trainer to media mogul, Andrew Fogliato's path through the real estate industry is one of the most unexpected in the business.  Johnder Perez sits down live at the Real Estate Connect conference with Andrew Fogliato, founder of Just Sell Homes and owner of Real Estate Magazine, to trace the journey that took him from frustrated homebuyer to one of the most influential voices in Canadian real estate.  This conversation unpacks what truly drives agent success, how AI is reshaping marketing without replacing relationships, and why the best real estate strategies still come down to one thing: people.  A must-listen for any realtor or broker owner looking to cut through the noise.   Listen For: 1:01 How did a history degree and family concrete business lead Andrew Fogliato to real estate? 7:31 What did early trial-and-error lead generation teach Andrew about building a real estate business? 12:54 How did Andrew go from RE/MAX corporate trainer to launching Just Sell Homes and acquiring Real Estate Magazine? 18:00 Is AI truly a game-changer for realtors, or just another elevation in how the job gets done? 21:04 What is Andrew Fogliato's single piece of advice for individual agents and broker owners right now?   Connect with Andrew Fogliato, Founder, Just Sell Homes | Owner, Real Estate Magazine LinkedIn | Real Estate Magazine  Connect with Johnder Perez, Director of Technology and Marketing for RE/MAX Hallmark® Website | LinkedIn | Instagram | Email

    How Andrew Fogliato Built a Real Estate Media Empire From Scratch

  2. Sep 13

    How Realtor Saïd Younes Doubled His Business Two Years in a Row

    What separates a top-producing realtor from someone who just holds a license? According to Saïd Younes; RE/MAX Hallmark's spring sales challenge winner…the answer is deceptively simple: do the activity, every single day, without exception. Johnder Perez is joined by Saïd Yunus, a four-year realtor whose background spans investment banking in Egypt, Saudi Arabia, and Dubai, financial planning, and now award-winning real estate in the Toronto market.  Saïd shares how treasury banking discipline, including 7 a.m. starts and relentless follow-through, translated directly into a real estate business that has more than doubled year over year since he started in January 2023.  Canadian real estate agents at any stage will find practical inspiration and tactical takeaways in this episode.   Listen For: :54 How did Saïd's background in investment banking shape his real estate discipline? 5:42 What strategies helped Saïd win the RE/MAX Hallmark Spring Sales Challenge? 9:10 Why do full-time focus and financial expertise give realtors a competitive edge? 13:19 How did Saïd double his real estate business two years in a row in a down market? 20:22 What advice does Saïd have for new and struggling realtors right now?   Connect with Saïd Younes, Realtor ®REMAX Hallmark® | Financial Planner-Manulife Securities Insurance Inc LinkedIn | Instagram | Facebook | Website | Tiktok | Phone: 647-533-7073   Connect with Johnder Perez, Director of Technology and Marketing for RE/MAX Hallmark® Website | LinkedIn | Instagram | Email

    How Realtor Saïd Younes Doubled His Business Two Years in a Row

  3. Sep 1

    AI, Authenticity, and the Real-RE/MAX Deal

    The real estate industry is being reshaped from every angle…mergers, AI tools, shifting consumer habits, and knowing how to navigate it separates the agents who thrive from those who stall.  Johnder Perez is joined by David Brown, a marketing veteran who spent over two decades building the RE/MAX brand at the corporate level in Canada before joining the Hallmark leadership team.  From the Real-RE/MAX combination and what it actually means for agents on the ground, to the promise and pitfalls of AI in real estate marketing, David and Johnder unpack what it takes to build a standout business in 2026.  The conversation lands on a timeless truth: authenticity, personalization, and genuine human connection are the real competitive edge… and the best technology should amplify those qualities, not replace them.   Listen For: 3:37 What led to the fantastic growth of the RE/MAX brand in Canada? 7:36 What does the REAL-RE/MAX combination mean for agents and broker owners? 17:39 How can real estate agents use AI without falling into the slop trap? 28:18 Why is AI an amplifier and not an equalizer for real estate agents? 30:21 What is the prescription for finishing 2026 strong in real estate?  Connect with David Brown, Manager & REALTOR®, RE/MAX Hallmark® Simcoe County Leadership LinkedIn  Connect with Johnder Perez, Director of Technology and Marketing for RE/MAX Hallmark® Website | LinkedIn | Instagram | Email

    AI, Authenticity, and the Real-RE/MAX Deal

  4. Aug 24

    The Agent Mindset That Keeps Your Business Growing in Any Market

    In a shifting market, the agents still winning are the ones who never stopped doing the fundamental.  Host Dan Salhany sits down with Marcus Noel, a Ottawa-based RE/MAX realtor whose business has grown consistently year over year, even as the broader Canadian real estate market softened.  Marcus shares how he built his book of business from zero starting with his very first open house, to a referral-driven pipeline where 85% of his deals now come from past clients and their networks.  From time blocking and office structure to the follow-up call that turned a Kijiji couch pickup into a closed deal, this episode is a masterclass in real estate business strategies, relationship-building, and the agent mindset that creates long-term success in any market.   Listen For: 1:40 How do successful Ottawa realtors push through slow periods and stay consistent when results aren't showing up? 4:22 What does a top producing realtor's daily schedule actually look like and why does morning structure matter so much? 6:15 How do you make follow up a habit that sticks and what role does real estate coaching play in building consistency? 8:46 What does it take to build a real estate business where 85% of your deals come from referrals and past clients? 18:45 How did one Ottawa realtor turn a casual conversation during a Kijiji furniture pickup into a closed real estate deal?   Connect with Marcus Noel, Sales Representative | RE/MAX Hallmark® Realty Group, Ottawa  Website | Email | LinkedIn | Instagram | 613-864-6635 Connect with Dan Salhany, Brokerage Manager | Leadership Member | RE/MAX Hallmark® Realty Group, Ottawa Website | Instagram | Email

    The Agent Mindset That Keeps Your Business Growing in Any Market

  5. Aug 17

    How to Build a Culture That Keeps Top Realtors Loyal

    Building a top-producing real estate team isn't about ego, it's about designing a business that serves your life.  Eric Skogland is joined by Mark Richards, leader of The Richards Group and ranked 12th highest-producing team in all of Canada in 2025.  From running a painting company at 15 to losing his real estate license early in his career, Mark's journey is a masterclass in resilience, community-rooted strategy, and intentional growth.  He and Eric dig into the mechanics of building a team with purpose; when to hire, what to look for, how collaboration beats competition, and why wealth in real estate comes from investing in it, not just selling it.  A can't-miss episode for any agent thinking about what they really want from this business.   Listen For: 3:09 How did running a business before real estate shape who Mark Richards became as an agent? 18:26 What made Mark Richards leave his old brokerage and join the RE/MAX Hallmark family? 25:08 When does it actually make sense for a real estate agent to start building a team? 40:23 What is the drive-around strategy and how does it build instant client trust? 45:02 How has investing in real estate, not just selling it, built Mark's real wealth?   Connect with Mark Richards, Founder & Team Lead | The Richards Group | RE/MAX Hallmark® Website | Email | LinkedIn | Instagram Connect with Eric Skogland, Manager | RE/MAX Hallmark® Leadership Team Website | LinkedIn | Instagram | Email

    How to Build a Culture That Keeps Top Realtors Loyal

  6. Aug 10

    Why Dylan Provencher Returned to RE/MAX Hallmark

    The Toronto real estate market rewards agents who lead with trust…but how do you build it fast enough to survive?  Eric Skogland into conversation with Dylan Provencher: team leader, 18-year real estate veteran, and former child actor who bought his first investment property at 17.  Dylan shares the unexpected path that brought him from television sets to real estate transactions, and why the referral business he built over nearly two decades traces back to one non-negotiable principle: telling people the truth even when they don't want to hear it.  From psychotic cold-calling routines to hard lessons about overspending, team-building mistakes, and why the most successful agents in any market are paying to avoid the prospecting they're not doing.  This episode is a candid, high-trust conversation built for agents who want the real picture.   Listen For: :59 How did buying his first home at 17 shape Dylan Provencher's entire real estate philosophy? 6:41 How do top Toronto realtors build a business around family without sacrificing income? 21:44 What do 20 client calls — including angry ones — reveal about a realtor's true value proposition? 31:52 If you had to start your real estate career from scratch, what would you do differently? 42:17 What should struggling agents stop believing about the Toronto market right now? Connect with Dylan Provencher, Owner | Path Real Estate Team | RE/MAX Hallmark® Website | Email | LinkedIn | Instagram Connect with Eric Skogland, Sales Representative at Skogland Homes | RE/MAX Hallmark® Website | LinkedIn | Instagram | Email

    Why Dylan Provencher Returned to RE/MAX Hallmark

  7. Aug 3

    What If Your Community Was Your Marketing Strategy?

    What if the secret to a 14-year award-winning real estate career had nothing to do with marketing spend?  Johnder Perez sits down with Kevin Cahill, a Pickering-based RE/MAX Hallmark agent who built his entire book of business on community roots, authentic relationships, and zero dollars in advertising.  Before entering real estate at 49, Kevin spent 38 years as a civil engineering technician with the City of Pickering, organized the local Terry Fox Run for over two decades, and ran golf tournaments for the food bank… all without ever self-promoting.  His story is a masterclass in how values, consistency, and community service can become the most powerful real estate business strategy of all.  Now, Kevin is launching Cahill Co. alongside his children, growing a family legacy built on service.   Listen For: :50 What inspired Kevin Cahill's 38-year commitment to community service before real estate? 5:27 How does a civil engineering career with the City of Pickering translate into real estate expertise? 10:39 How did Kevin build a successful realtor business without spending a single dollar on marketing? 17:16 What does Kevin's journey tell us about when agents should enter the real estate business? 27:36 What advice does Kevin Cahill have for agents struggling to stay consistent in a challenging market?   Connect with Kevin Cahill, Chief Operating Officer/Owner | Broker/Owner at RE/MAX Hallmark® Website | Email   Connect with Johnder Perez, Director of Innovation & Business Development | RE/MAX Hallmark® Website | LinkedIn | Instagram | Email

    What If Your Community Was Your Marketing Strategy?

  8. Jul 27

    How the Brokerages Thriving Now Are Already Winning Tomorrow

    Spain just lifted the World Cup trophy over Argentina and the way they won holds a masterclass for your real estate business.   Johnder Perez and Steve Tabrizi break down three unforgettable World Cup matches and translate them into real estate business strategies every agent can use.  From Cabo Verde's underdog goalie proving belief can compete with talent, to England's costly retreat into defensive mode, to Spain's disciplined ball-control system, this episode reveals why consistency beats intensity in the Toronto real estate market and beyond.   Whether you're a top producer or building toward it, you'll learn how to avoid complacency, adapt to AI and new competition, and build the systems that make champion real estate agents.  Because in soccer and in real estate, luck finds those who show up every single day.   Listen For: 1:23 What did Steve Tabrizi's speaking engagements in Europe reveal about the state of real estate globally? 5:18 How do the best brokerages separate themselves — and what is Steve's one-liner that defines the difference? 8:59 What does the Real/RE/MAX merger mean for agent productivity and the future of organized real estate? 13:31 If technology is no longer the competitive moat, what will allow brokerages to thrive in the future? 17:47 What programs and AI tools is RE/MAX Hallmark building right now to develop the next generation of agents and leaders?   Connect with Steve Tabrizi, Chief Operating Officer/Owner | Broker/Owner at RE/MAX Hallmark® Website | LinkedIn | Instagram | Email  Connect with Johnder Perez, Director of Innovation & Business Development | RE/MAX Hallmark® Website | LinkedIn | Instagram | Email

    How the Brokerages Thriving Now Are Already Winning Tomorrow
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About

Real Estate Strategies with RE/MAX Hallmark is the go-to podcast for real estate professionals who are serious about growth, impact, and staying at the forefront of the industry. Designed for top-producing agents and those driven to become one, this podcast offers a smart, high-level look at what’s shaping the real estate landscape today. Hosted by Jessica Ragimov, it offers practical tools & market insights. Real Estate Strategies delivers real value you can apply immediately. Each episode dives into the latest real estate news, business-building tactics, and timeless principles that define successful agents. Whether you’re navigating interest rate changes, shifting inventory, or client expectations in a post-digital world, we keep you informed and inspired. What’s more, you’re hearing it all from within one of Canada’s most respected brands—RE/MAX Hallmark. You’ll learn how to interpret the real estate news that matters, understand buyer and seller trends, and develop habits that build long-term client trust. From marketing strategies that actually convert to leadership skills that retain top team members, Real Estate Strategies is where great agents come to sharpen their edge. As a flagship production of RE/MAX Hallmark, the podcast is also a reflection of the brokerage's mission: to equip agents with the tools, mindset, and community they need to thrive. Powered by RE/MAX

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