Webflow and Friends with Janne Parri

Janne Parri

I’m Janne Parri, your Webflow Wingman from Finland. In this podcast, I chat with designers, developers, and creative minds from around the world about Webflow, freelancing, and the creative life.

  1. POD 60 - The Forgotten Webflow E-Commerce - with Rahul Miah

    6d ago

    POD 60 - The Forgotten Webflow E-Commerce - with Rahul Miah

    In this episode, I sit down with Rahul Miah, a designer and creative developer based in London. Rahul is a Webflow partner, part of the Webflow ACE program, and works at Fishfinger, an award-winning London creative studio. We start with Webflow e-commerce and why Shopify ends up being the default for almost every serious e-commerce project. From there, we get into the Webflow and Shopify integration world, headless solutions, and what the future might look like. We also talk about animation-heavy development, GSAP, Rive, building internal tools in Webflow, component props, and Rahul's own framework approach. Towards the end, Rahul shares that he is leaving agency life to go freelance — zero clients, zero plan, just going for it. Check out Rahul:LinkedInXYouTube Also mentioned:Chris Skitch - POD 59 - Layoffs, Meetups and CommunityMatt Evans - POD 53 - We're Harsh Because We CareBimo Tri - POD 44 - Webflow IX3 Is Great, But You Can...Matthew Munger - POD 45 - This Might Be the Best Way to Lan...Timothy Ricks - @timothyricksCharlie Marie - @charlimarieTVCharles Leclerc website - charlesleclerc.comLiquiflow - liquiflow.appRelume - relume.ioRive - rive.appUnicorn Studio - unicorn.studio Timestamps:00:00 Teaser00:34 Webflow E-commerce: Limitations and Use Cases02:56 The Journey into Web Design and Development08:07 Webflow Shopify Integrations, Themes and Headless13:01 How Far Can You Take Shopify Visually?14:48 Future of Webflow E-commerce18:59 The Balance of Regular and E-commerce Sites19:55 Exploring Partner Programs: Webflow vs Shopify23:14 Shopify Rides the AI Wave Well23:56 Webflow MCP and AI Tools28:37 Webflow Components and the UI35:09 Community Sentiment and Future Predictions37:43 Building Beautiful Things on the Internet46:28 The Framework Question51:23 Building a Design Library: Templates and Components55:36 Advice for Aspiring Creatives: Start Making57:00 The Importance of Patience in Design01:01:24 Freelancing Journey: Embracing the Unknown01:03:28 The Pressure of Portfolio Creation01:06:25 The Weird Finnish Thing

    1h 9m
  2. POD 59 - Layoffs, Meetups & Community - with Chris Skitch

    Jun 1

    POD 59 - Layoffs, Meetups & Community - with Chris Skitch

    Chris Skitch is a Webflow Global Leader and the host of the London Webflow Meetup, the largest in-person Webflow meetup in the world. In this episode, we talk about the Webflow layoffs and what they might mean for the community, how Chris started the London meetup after feeling the absence of in-person connection post-COVID, what makes a meetup worth showing up to every month, and why community might matter more right now than it has in a while. Chris also flips the script and asks me a few questions, which doesn't happen often. Check out Chris and London Webflow Meetup:https://www.linkedin.com/in/cskitch/@ChrisSkitch@WebflowLDNhttps://www.meetup.com/london-webflow-monthly-meetup/ Also mentioned:Linda Tong (Webflow CEO)Jimmy ElphickMatt Evans EpisodeJack Redley EpisodeNelson (Pixelgeek) EpisodeTimothy Ricks Timestamps:00:00 Teaser00:24 When Layoff News Broke05:35 Layoffs Speculations10:23 Quick History Lesson14:18 More Speculation about Layoffs19:38 Intros and Chris Becoming a Community Person29:43 Creating a Welcoming Atmosphere35:58 The Impact of COVID on Community Engagement41:22 How to Start Your Own Meetup48:55 The Future of Webflow and Community53:29 Will Webflow Do More Than Just Websites?56:39 The Complexity of Community Engagement59:07 Nostalgia and the Evolution of Webflow01:03:09 Chris Interviewing Janne01:11:18 The Weird Aussie Thing01:13:29 The Weird Finnish Thing

    1h 17m
  3. POD 58 - How To Build a Webflow Powerhouse in India - with Himanshu Sahu (Flowtrix)

    May 25

    POD 58 - How To Build a Webflow Powerhouse in India - with Himanshu Sahu (Flowtrix)

    In this episode I sit down with Himanshu Sahu, founder and CEO of Flowtrix, a Webflow Enterprise partner agency based in Bengaluru, India. We talk about why Indian Webflow agencies stay invisible globally even though so much of the work runs through India, how Himanshu landed his first enterprise clients including Amazon and Wayground, and the sales process he's built for high-ticket deals. We also get into inbound vs outbound, how he cracked SEO and AEO for his own site, the recent Webflow pricing and bandwidth changes, when to pick Webflow vs Framer, and why he's building his own headless CMS because he sees Webflow becoming a bottleneck for fast Figma-to-site workflows. Flowtrix is a Webflow and Framer Enterprise-certified website design and development agency based in Bengaluru, India. They specialize in building and revamping high-converting marketing websites for B2B SaaS, AI, and enterprise technology companies. Check out Himanshu:https://www.linkedin.com/in/himanshusahuinwww.flowtrix.cowww.bettercms.ai Check out Flowtrix:www.flowtrix.cohttps://www.instagram.com/flowtrix.cohttps://in.linkedin.com/company/flowtrix Also mentioned:CMS Himanshu is building - www.bettercms.aiAmazon Signage Case Study - https://www.flowtrix.co/case-studies/amazon-signageWayground Case Study - https://www.flowtrix.co/case-studies/waygroundPayload CMS - https://payloadcms.comSanity - https://www.sanity.ioStrapi - https://strapi.ioFlowDrive - https://tryflowdrive.com/BunnyCDN - https://bunny.netWeglot - https://www.weglot.com/ Timestamps00:00 teaser00:27 The Marketing Challenge for Indian Webflow Agencies03:09 Who is Himanshu Sahu?05:09 How Did Himanshu Get Clients?08:12 What is Himanshu's Current Role at Flowtrix?11:50 Himanshu's Approach to Sales15:45 Marketing Strategies18:48 AEO Tactics on Flowtrix Site21:13 More AEO Talk24:08 Localization and Tools for That30:26 Pricing Changes in Webflow34:53 Choosing Between Webflow and Framer39:25 The Impact of AI on Agency Work42:56 Building a Better CMS for Marketers54:27 Vibe Coding as a Webflow Alternative01:04:55 Webflow Culture in India01:12:33 The Importance of Upskilling in Development01:14:43 The Weird Finnish Thing

    1h 18m
  4. POD 57 - On Webflow nostalgia, vibe coding, and starting over - with Nelson Abalos Jr

    May 18

    POD 57 - On Webflow nostalgia, vibe coding, and starting over - with Nelson Abalos Jr

    In this episode I sit down with Nelson Abalos Jr, also known as Pixel Geek, who many of us remember from the old Webflow tutorial days. We talk about what the Webflow community used to feel like, why that tight knit feeling probably isn't coming back, and what small pockets of community can still do. Nelson opens up about leaving Webflow, starting That One Couple with his wife, and the rough stretch where he almost walked away from tech entirely. We get into vibe coding with Replit, what AI is actually good at, and where it still falls short, including his honest take on the Webflow MCP. Nelson also shares the story behind NovaUp, the micro journaling app he built to climb out of a personal low point, and why he wants it to be the app you only open once a week. Check out Nelson:@pixelgeek on YouTubehttps://x.com/thepixelgeekhttps://www.linkedin.com/in/nelsonabalosjr/https://www.thatonecouple.com/https://novaup.app/ Also mentioned:That One Couple - https://www.thatonecouple.com/NovaUp app - https://novaup.app/Sabrina Jeffries site - https://www.sabrinajeffries.com/Replit - @replit on YouTube - https://replit.com/Raymmar Tirado - @Raymmar on YouTubeMagicPath - https://www.magicpath.ai/Marques Brownlee (MKBHD) - @mkbhd on YouTube Timestamps00:00 teaser00:24 Nostalgia for the Webflow Community06:32 Nelson's Transition from Webflow to New Ventures12:08 Building a Business with a Spouse16:40 Crafting Unique Client Stories19:30 Focusing on Women and Minority-Owned Businesses22:57 Introducing NovaUp: A Micro-Journaling App29:17 Learning from Vibe Coding and AI Tools33:27 Webflow MCP39:56 Simple and Editable Webflow Builds46:10 Design Control in Replit48:52 Coping with Industry Changes54:34 Future of Nova Up App59:45 Vibecoding Mobile Apps and Storing Data01:05:32 Should Everyone Try Vibecoding?01:09:02 Final Thoughts on AI and Development01:11:00 The Weird Finnish Thing

    1h 14m
  5. POD 56 - Making sense of AEO - with Yar Al Roshidi

    May 11

    POD 56 - Making sense of AEO - with Yar Al Roshidi

    In this episode I sit down with Yar Al Roshidi to make sense of AEO, or answer engine optimization. Yar is a Webflow partner based in Barcelona who has been focusing on AEO and is moving back to freelancing full-time to work on it. We get into what AEO actually is, how it relates to traditional SEO, and why your website is only about 20% of the game while the other 80% happens off-site. We talk about content structure, schema markups, why Webflow has approx. 2% CMS market share but shows up in 64% of CMS-related AI searches, and how to measure something that is still mostly a black box. We also cover the difference between Webflow and tools like Lovable when it comes to AEO, the role of YouTube and Reddit in building authority, the latest Webflow MCP updates, and what Yar is planning with his own freelance services. Honest conversation about a topic where nobody is really an expert yet. Check out Yar:https://yar.website/https://www.linkedin.com/in/yaroshidi/ Also mentioned:Webflow AEO Playbook - https://webflow.com/resources/ebooks/aeo-playbookWebflow AEO Maturity Model - https://webflow.com/solutions/aeoSchema Markup Validator - https://validator.schema.org/Noco (Agency) - https://noco.agency/Lovable - https://lovable.devLovable HTML - https://lovablehtml.com/Firecrawl - https://www.firecrawl.dev/Webflow MCP - https://developers.webflow.com/mcp/reference/overviewClaude - https://claude.com Timestamps00:00 teaser00:44 Webflow's AEO Strategy and Market Positioning05:23 Why AEO matters?09:30 How do you know if AEO is working?15:52 Why Schema Markup is important?22:14 How to Build Authority?24:02 Measuring AEO success28:18 How to Make Lovable AEO Friendly?32:21 Future Trends in AEO and Local Search Optimization38:08 Enhancing Local Digital Presence40:20 How Does Language Affect AEO?45:25 How Does Yar Use the Webflow MCP?49:22 Yar's Announcement and Future Endeavours51:29 YouTube Videos for AEO?53:54 Reddit for AEO56:22 Yar's Future Plans and Service Offerings01:01:12 The Role of Content in AEO01:06:12 Final Thoughts on AEO and Digital Presence01:07:47 The Weird Finnish Thing

    2h 20m
  6. POD 55 - Building a Lean Studio in a Bloated Industry - with Ben Hammond

    May 4

    POD 55 - Building a Lean Studio in a Bloated Industry - with Ben Hammond

    In this episode, I sit down with Ben Hammond, founder of Shrink Studio, a Webflow premium partner based in London. Ben works with venture-backed B2B teams at seed, Series A, and Series B. We talk about why so much of the agency world has become bloated, what a lean studio actually looks like in practice, and how Ben structures Shrink around discovery, development, and optimization. We get into senior-only teams, sprint-based development, why frameworks are starting points and not religion, his take on MAST and component-first builds, and how he thinks about handover. We also cover his outbound process for finding venture-backed clients, how AI is changing the agency model, and where AEO fits into the work going forward. Check out Ben:https://www.linkedin.com/in/bybenhammond/https://www.shrink.studio/ Also mentioned:Corey Moen - https://www.linkedin.com/in/coreymoen/Alessia Sannazzaro - @ale_sannazzaroDan Foster - https://www.linkedin.com/in/danfoster29/Uroš Mikić - @UrosMikicFlowNinjaEpisode with Nathan - https://www.youtube.com/watch?v=E4SjwOYYps8Episode with Mason - https://www.youtube.com/watch?v=G0XxH4ZsXH0MAST Framework - https://www.nocodesupply.co/mast/docsFinsweet Attributes - https://finsweet.com/attributesPostHog - https://posthog.com/

    1h 14m
  7. POD 54 - AEO is going to change a lot - with Mason Poe

    Apr 27

    POD 54 - AEO is going to change a lot - with Mason Poe

    I sat down with Mason Poe, founder of Edgar Allan, the Webflow agency that has won Enterprise Partner of the Year twice and has delivered over 800 projects. We got into AEO and what's actually changing now that the aperture of the web is opening, why brochureware is dead, and how owned media is becoming a real channel instead of a set-it-and-forget-it brand exercise. Mason shared why he thinks anything repeatable will be replaceable, how Edgar Allan has built a story-first approach to agency work, and what it really means to move upmarket with Webflow. We also talked about the Webflow partner directory, the dirty secret of digital agencies, and the gap between exponential technology change and incremental human change being the real opportunity for builders right now. Check out Masonhttps://www.linkedin.com/in/masonpoe/https://x.com/masonpoehttps://www.edgarallan.com/ Also MentionedEpisode with Nathan: https://www.youtube.com/watch?v=E4SjwOYYps8Profound: https://www.tryprofound.com/Ethan Smith (CEO @ Graphite.io): https://www.linkedin.com/in/ethanls/Josh Grant: https://substack.com/@joshgrantstackedgtm Timestamps00:00 teaser00:28 The Future of Websites and Media09:41 Building Edgar Allan15:18 First Enterprise Client Experience18:37 Story Driven Approach23:58 Integrating Brand and Stories32:04 Webflow's Brand Evolution and Community Engagement38:32 Understanding AEO: Answer Engine Optimization45:05 Understanding Metrics in the New Landscape48:12 Tools For AEO52:49 The Future of AEO and Web Development56:37 Ephemeral Software01:01:04 Webflow Community01:05:27 Improving the Webflow Partner Directory01:09:06 Security & Enterprise Projects01:11:48 The Future of Work01:15:10 The Weird Finnish Thing

    1h 17m
  8. POD 53 - We're Harsh Because We Care - with Matt Evans

    Apr 20

    POD 53 - We're Harsh Because We Care - with Matt Evans

    Matt Evans is an award-winning Webflow developer from Dublin. He runs Fido and Patch, a studio that builds everything from marketing sites to AI-enabled products. He won the Webflow Technical Builder Award in 2022 and has been pushing beyond Webflow with AI tools over the past couple of years. In this episode we talk about what Matt sees as Webflow's biggest problem right now, and it is not technical. We get into the communication gap between Webflow and its community, what the golden days felt like and why they are hard to repeat, and whether Webflow is at risk of losing the freelancers and small agencies that helped build it. We also talk about the client editing experience, the developer tools like Webflow Cloud and AppGen, and how Matt thinks about the split between Webflow core and a dedicated client interface. And we spend time on where Matt is taking his own business, using AI to build products beyond traditional Webflow work, and what that shift actually looks like day to day. Check out Matt:https://www.fidoandpatch.com/https://www.linkedin.com/in/mattyevs/ Also mentioned:Episode with Nathan Huening - https://www.youtube.com/watch?v=E4SjwOYYps8Shop Talk Show Episode - https://shoptalkshow.com/710/Matthew P Munger - https://www.linkedin.com/in/matthewpmunger/Hal Zeitlin - https://www.linkedin.com/in/halzeitlin/Alessia Sannazzaro - https://www.youtube.com/@ale_sannazzaroJulian Galluzzo - https://www.youtube.com/@MemberstackShip Studio - https://www.youtube.com/@shipstudio_appMichael Wells - https://www.sygnal.com/Ailin Tobin - https://www.linkedin.com/in/ail%C3%ADn-j-tobin-web-design/ Timestamps00:00 Teaser00:16 Biggest Beef08:57 Matt's Journey17:26 AI and Problems to Solve25:04 Where to Store the Context?33:12 Webflow CMS Idea34:59 Tool vs. Service40:13 Client Experience vs. Developer Needs44:54 Webflow's Position in the Market48:22 The Risk of Losing New Users53:25 State of the Webflow Community57:13 Webflow's Developer Features01:02:16 Communicating About Those Developer Features01:09:42 Preparing for the Future in Web Design01:15:19 About Uncertainty and Pressure That AI Brings01:23:42 The Weird Finnish Thing

    1h 29m
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About

I’m Janne Parri, your Webflow Wingman from Finland. In this podcast, I chat with designers, developers, and creative minds from around the world about Webflow, freelancing, and the creative life.

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