Built for HubSpot

Stuart Balcombe

Exploring the stories of the companies building a competitive advantage by betting on depth in the HubSpot ecosystem. Playbooks for GTM, product, partnerships, and AI. connectedgtm.substack.com

Episodes

  1. 06/17/2025

    How OutboundSync Found Product-Market Fit in the HubSpot ecosystem

    🎙️ This is Episode 3 "Built for HubSpot" with Harris Kenny from OutboundSync. Listen or watch the full episode on Spotify, Apple Podcasts, or YouTube. Question: Who's the hidden decision-maker that can kill your HubSpot app deal? Answer: "A lot of times an admin's job is veto more than anything else. They're the guardian of the CRM. If we can build deeply in a way that when they get looped in and look at the screen, they're like, 'yep, looks good to me' - that's all you need." In this newsletter & podcast episode: * The journey from HubSpot solutions partner to app developer * Why most integrations fail to capture value (and how to build differently) * The hidden power of agency partnerships for bootstrapped SaaS * Building for the admin: The stakeholder who can veto your deal * How to validate demand before writing a single line of code The Built For HubSpot series is presented by Ampersand, the deep integration platform that enables the best startups and AI agents to work seamlessly with platforms like HubSpot without having to manage the complexity and tedious maintenance that comes with integrations at scale. Get full access to ConnectedGTM at connectedgtm.substack.com/subscribe

  2. 05/31/2025

    AWS to HubSpot: 3 Lessons For Ecosystem Growth

    🎙️ This is Episode 2 of the "Built for HubSpot" series, featuring Brian Garvey from Profoundly. Listen or watch the full episode on Spotify, Apple Podcasts, or YouTube. In this episode: * Why clearly defined missions ultimately drive ecosystem scale * Lessons from scaling ecosystems at AWS and HubSpot * The urgent AI transformation window for HubSpot partners * Evolving from "doing work" to "designing systems" * The critical value of partners to a growing ecosystem The Built For HubSpot series is presented by Ampersand, the deep integration platform that enables the best startups and AI agents to work seamlessly with platforms like HubSpot without having to manage the complexity and tedious maintenance that comes with integrations at scale. Get full access to ConnectedGTM at connectedgtm.substack.com/subscribe

  3. 05/23/2025

    Meet Your Customers Where They Work

    🎙️ This is Episode 1 of the "Built for HubSpot" series, featuring Daniel Zarick from Arrows. Listen or watch the full episode on Spotify, Apple Podcasts, or YouTube. Read on for more insights on building for depth in the HubSpot ecosystem. Question: Is it better to build a standalone product or integrate deeply with HubSpot's platform? Answer: Where are your users doing their work multiple hours per day? And can you ergonomically meet them there? If that is in the CRM, then strongly consider that. Do it because it's better for the customer. Do not build in a platform like HubSpot or Salesforce with the expectation that it's a magic unlock for distribution. In this episode: * The strategic decision to build deeply for HubSpot vs. a standalone product * Why betting on a platform isn’t only about your product * The myth of "marketplace distribution" and the reality of ecosystem partnerships * How AI is changing the CRM landscape and integration strategies * Best practices for evaluating if a deep platform integration the right play The Built For HubSpot series is presented by Ampersand, the deep integration platform that enables the best startups and AI agents to work seamlessly with platforms like HubSpot without having to manage the complexity and tedious maintenance that comes with integrations at scale. Get full access to ConnectedGTM at connectedgtm.substack.com/subscribe

  4. Season 1 Trailer

    Welcome to Built For HubSpot

    Built for HubSpot explores the stories of founders and companies making strategic on the HubSpot ecosystem. Throughout the series, we'll dive into the stories behind how those solutions came to be and how the companies building them are winning by going deep in the HubSpot ecosystem. For HubSpot users, this means discovering tools that feel like natural extensions of the platform they already love. For founders and product teams, it means a blueprint for standing out in an increasingly crowded marketplace. Join me, Stuart Balcombe as we explore the companies and innovators who understand what it truly means to be Built for HubSpot. Get full access to ConnectedGTM at connectedgtm.substack.com/subscribe

    Welcome to Built For HubSpot
  • 1 Trailer
    3 Episodes

Trailer

About

Exploring the stories of the companies building a competitive advantage by betting on depth in the HubSpot ecosystem. Playbooks for GTM, product, partnerships, and AI. connectedgtm.substack.com

Information

  • Creator
    Stuart Balcombe
  • Years Active
    2025
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © Stuart Balcombe
  • Show Website
    Built for HubSpot