CEO Series

The Greenbook Podcast Network
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Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.

  1. 5d ago

    Staying Relevant in the Age of AI with Aksel Bedikyan

    What makes a business, brand, or insights professional truly relevant in the age of AI? Aksel Bedikyan, founder of OhGee Insights, joins Lenny Murphy to explore how technology is reshaping research, brand relationships, and entrepreneurship. Drawing on a career spanning aerospace engineering, analytics, media, and consulting, Aksel explains why AI should strengthen human expertise rather than replace it. They discuss the growing importance of meaning-making, the tension between personalization and privacy, and the value of combining AI-moderated research with human interviews. Aksel also shares practical advice for entrepreneurs. Key Discussion Points How an engineering mindset shaped Aksel’s approach to research, analytics, and business problem-solving.Why relevance—not process—is becoming the defining source of value for brands and insights professionals.How AI can increase efficiency while giving researchers more time for interpretation, strategy, and meaning-making.The balance between personalized brand experiences, consumer convenience, privacy, and the risk of becoming intrusive.Why AI-moderated interviews and human-led qualitative research work best as complementary approaches.Aksel’s lessons for entrepreneurs on experimentation, generosity, relationships, and professional community. Resources and Links ⁠OhGee Insights You can reach out to Aksel Bedikyan on LinkedIn Many thanks to Aksel Bedikyan for being our guest.

  2. Jul 16

    The Survey Is Being Replaced and Kristi Zuhlke Is Leading the Charge

    Kristi Zuhlke went from insights leader at Procter & Gamble to founding Knowledge Hound, the industry's first search-driven survey analytics platform, and is now one of the most practical voices on AI in market research. In this episode, she joins Lenny Murphy to discuss why theorizing about AI is a waste of time, why companies can't afford to wait for the hype to settle, and what's got her obsessed: using large language models to simulate human decision-making and potentially replace traditional quantitative research entirely.

  3. Jul 2

    How Patrick Comer Built the Pipes That Power Global Research

    Patrick Comer, CEO of Cint, has spent over 20 years building the backbone of market research — from founding Lucid to running one of the industry's most critical pieces of infrastructure. In this episode, he joins Lenny Murphy to discuss why direct human engagement is more valuable than ever, how Cint's 100 million global identity spine is redefining research quality, and why AI-moderated interviews are driving a surge in demand that may eventually outpace the capacity of every human respondent on the planet.

  4. Jun 18

    Inside the Fight Against Survey Fraud with Enlightn CEO Adrien Vermeirsch

    Adrien Vermeirsch, Founder and CEO of Enlightn, shares why he left the traditional sample industry to build a smarter research recruitment platform, discusses the growing challenges of fraud and data quality, and explains how AI-powered semantic matching and richer respondent profiling can help researchers find better participants and improve the reliability of insights.

  5. Jun 4

    Rhiannon Price Believes AI Will Make Qual Researchers More Human, Not Less

    Rhiannon Price, Senior Director at Simpson Carpenter, has spent 22 years in qualitative research, and she's not scared of AI. In this episode of the CEO Series, she explains why the technology frees researchers to focus on empathy and insight, shares how their humanoid AI moderator Quai is unlocking surprising honesty in participants, and makes the case for getting better at the one thing AI can't do: turning research into action.

  6. May 21

    How Vin DeRobertis, CEO of Generation Lab Powers AI with Real Behavioral Insights

    In this CEO Series conversation, Vin DeRobertis joins Lenny Murphy to discuss why first-party behavioral data is becoming one of the most valuable assets in the AI era. From his journey through Dynata and Savanta to leading Generation Lab, Vin shares how the company is using real-world behavioral signals, low-fraud audiences, and AI-ready infrastructure to help brands move beyond traditional research. The conversation explores the growing demand for “anti-synthetic” data, the evolving buyer landscape, and why human judgment still matters in an increasingly automated industry.

  7. May 7

    Building “One Radius” and the Future of Research with Rob Wengel

    In this episode, Rob Wengel shares how the insights industry is evolving through AI, strategic transformation, and a renewed focus on delivering real business impact. From leading innovation at Nielsen BASES to guiding Radius Insights through acquisitions and integration, Rob discusses why human judgment, trust, and expertise matter more than ever in an AI-driven future. The conversation explores faster strategic research, client agility, and how AI can help insights professionals unlock greater value and better decision-making.

  8. Apr 23

    Margie Strickland & Sean Miller Reveal Why Your Customer Data Is Lying to You

    As AI accelerates the pace of decision-making, this conversation dives into a growing tension in the insights industry: faster outputs versus trustworthy data. Margie Strickland and Sean Miller unpack why traditional methods are struggling to keep up, how passive behavioral data is reshaping what “truth” looks like, and why the future belongs to companies that can deliver accuracy, not just speed, in an increasingly automated world.

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About

Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.

Information

  • Creator
    The Greenbook Podcast Network
  • Years Active
    2025 - 2026
  • Episodes
    35
  • Rating
    Clean
  • Copyright
    © Copyright 2026 The Greenbook Podcast Network
  • Show Website
    CEO Series

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