In this episode, Scot sits with Elizabeth Lachhar to unpack Rezolve AI’s end-to-end agentic commerce platform, including its closed retail-trained LLM, Brainpower, and modules across search, discovery, conversational commerce, checkout, and loyalty. A lot of the agentic commerce conversation focuses on offsite experiences like ChatGPT, Perplexity, Gemini, and other AI shopping agents. But there’s another major shift happening onsite, where retailers are rethinking search, merchandising, conversational commerce, checkout, loyalty, and personalization for an AI-native world. Elizabeth brings a deep enterprise background from Microsoft, Google, Oracle, and more, and now works with retailers, brands, food service, hospitality, and B2B companies navigating this transition. Highlights Why onsite agentic commerce matters just as much as offsite AI shopping agentsHow Rezolve AI approaches search, merchandising, conversational commerce, checkout, loyalty, and geolocationWhy closed, retail-trained LLMs may matter for hallucination, security, and enterprise trustHow conversational commerce can help retailers move beyond flat, 2D ecommerce experiencesWhy B2B discovery is a major agentic commerce use caseHow loyalty, memory, and past purchases can create better personalizationWhat retailers are asking about right now: security, compliance, fraud, ROI, and partner strategyWhy Elizabeth believes agentic commerce is already here, not years awayWhat Generation Alpha could mean for the future of shopping experiences by 2030Agentic commerce is also about rebuilding the onsite experience so retailers can understand, personalize, transact, and convert in a world where consumers expect commerce to be faster, smarter, and more conversational. Timestamps 00:00 — Introduction to Retailgentic 01:34 — Meet Elizabeth Lacchar of Resolve AI 04:18 — Elizabeth’s background at Microsoft, Google, Oracle, and more 07:14 — Why she joined Resolve AI 09:54 — What Resolve AI does 10:32 — The end-to-end agentic commerce platform 11:29 — Quick service, geolocation, and hospitality use cases 13:25 — Search, discovery, merchandising, and visualization 15:08 — B2B catalogs and complex SKU discovery 17:12 — Why agentic commerce is different from legacy site search 18:11 — Resolve’s closed LLM, Brainpower 20:26 — Checkout, wallets, crypto, and international payments 26:02 — Loyalty, data, and the full customer lifecycle 29:50 — Brain Suite, Brain Commerce, Brain Checkout, and Brain Assist 31:09 — Resolve AI’s customer mix 34:22 — Elizabeth’s role as EVP of the Americas 35:55 — Vibe check: where retailers are in adoption 38:31 — Is agentic commerce a race to the bottom? 40:28 — Fraud, bots, security, and guardrails 42:35 — Selling agentic commerce across enterprise teams 46:26 — Predictions for holiday and 2030 49:41 — Where to learn more about Resolve AI 👉 Connect with Elizabeth Lachhar: https://www.linkedin.com/in/elizabeth-lachhar/👉 Learn more about Rezolve Ai: https://www.linkedin.com/company/airezolve/ 🧠 Want to stay ahead in AI commerce? Subscribe and follow along:📰 Subscribe to the free Substack: retailgentic.ai📺 Watch episodes on YouTube & Subscribe for updates: https://www.youtube.com/@Retailgentic
