Winning Friends

e-Residency of Estonia
  • 0.0 (0)
  • Entrepreneurship

Winning Friends explores how connections fuel growth in business, culture, and life. It’s powered by e-Residency of Estonia, the digital ID that lets entrepreneurs turn those connections into borderless companies. Join Julian Poole and Mirjam Hunt for honest talks with people building businesses beyond borders. Expect real, unfiltered stories from founders, CEOs, and leaders about building businesses and unlocking opportunities through the power of community. Welcome to the show that proves success isn’t just what you know, but who you connect with.

  1. 5d ago

    DO IT AND ASK FOR FORGIVENESS: How Ryanair became impossible to ignore | Michael Corcoran

    In 2021, Michael Corcoran walked into Ryanair as its new Head of Social with an open brief: take the airline’s social media, work out what it could become and build the team to make it happen. What followed turned Ryanair into one of the most recognisable, provocative and relentlessly entertaining brand voices on the internet. For the first episode of our new season, Michael joins brand-new hosts Mirjam Hunt and Julian Poole to tell us how they did it. Today he runs Slice, a social consultancy built around helping companies develop stronger strategy, teams and capabilities of their own. So we also put the obvious question to him: if you’re a founder or small business without an eight-person social team, how should you approach social media today? In this episode, you’ll learn: ⚡ why speed became one of Ryanair’s biggest advantages 🎯 how to turn a distinctive brand voice into a repeatable way of working 🔥 how to judge which risks are worth taking 📱 how small teams can make better social content without over-engineering it 🔁 why your best-performing ideas deserve more than one outing 🧠 what matters when building a social media strategy today Michael gave us far too much good material for one episode, so we’re starting Season 2 with a two-parter. Part 2 lands on October 13, when the conversation moves from building brands to building a business – including the very hard lessons Michael took from the collapse of Frankly. 👉 Listen to Part 1 now and come back next week for the rest of Michael’s story. Winning Friends is powered by e-Residency of Estonia, where founders around the world launch, run and scale companies 100% digitally.

    DO IT AND ASK FOR FORGIVENESS: How Ryanair became impossible to ignore | Michael Corcoran

  2. Aug 14

    Left a billion-dollar company for a Michelin kitchen| Andres Tuul on Winning Friends

    The first word that comes to mind when you trace Andres Tuul’s career is unconventional. After helping scale The Farmer’s Dog into a billion-dollar DTC business, Andres stepped into a two-Michelin-star kitchen with no professional cooking experience. What might look like a detour has become a powerful source of new business ideas, including his latest venture, Lutso: AI technology that helps elderly people age with dignity at home. In this Winning Friends bonus episode, you’ll learn: 🍽️ what a two-Michelin-star kitchen taught him about leadership and fast feedback 🐕 why The Farmer’s Dog was never just a pet food company 💡 how stepping outside your silo can lead to better business ideas 🏡 how Lutso is tackling a serious real-life problem ⚙️ why AI should remove bottlenecks, not people Listen and share with your friends today! Winning Friends is powered by e-Residency of Estonia, where founders around the world launch, run and scale companies 100% digitally.

    Left a billion-dollar company for a Michelin kitchen| Andres Tuul on Winning Friends

  3. Apr 19 ·  Bonus

    Innovation doesn’t scale in isolation 🔒 | David Gram on Winning Friends

    Founders often default to building everything in-house because it feels safer and more controllable. David Gram’s view is that this instinct can quietly slow you down. When speed matters and capability gaps are real, partnering can beat building, even if it means sharing control. 🎧 Catch the full episode on Winning Friends. Powered by e-Residency of Estonia, where entrepreneurs build and grow borderless businesses from anywhere in the world.

    Innovation doesn’t scale in isolation 🔒 | David Gram on Winning Friends

  4. Apr 14 ·  Bonus

    The 5 rules for driving change without losing allies| David Gram on Winning Friends

    David Gram walks us through the five rules that help leaders introduce new ideas while keeping trust intact. From expecting resistance to understanding which rules you’re breaking, building early ownership, and making sure others shine along the way. 🎧 Catch the full episode on Winning Friends. Powered by e-Residency of Estonia, where entrepreneurs build and grow borderless businesses from anywhere in the world.

    The 5 rules for driving change without losing allies| David Gram on Winning Friends

  5. Apr 9 ·  Bonus

    🧪 Structure that prevents experimentation overload| David Gram on Winning Friends

    Drawing on his experience at LEGO and his work today with leadership teams, David Gram argues that experiments should be evaluated close to where ideas originate, not funnelled into a central committee or “idea platform” that lacks context. 🎧 Catch the full episode on Winning Friends. Powered by e-Residency of Estonia, where entrepreneurs build and grow borderless businesses from anywhere in the world.

    🧪 Structure that prevents experimentation overload| David Gram on Winning Friends

  6. Apr 7

    How to test ideas without burning time, money, or trust | David Gram on Winning Friends

    Experimentation is rarely the hard part. Knowing what to test, when to stop, and how to bring people with you is. David Gram spent nearly a decade at LEGO, helping the company rethink how it explored new territory after its early-2000s crisis. Today, as co-founder of Diplomatic Rebels, he works with founders and leadership teams navigating change where resistance is normal and resources are limited. In this episode of Winning Friends, David shares practical lessons on making experimentation sustainable and change adoptable. In this episode, you’ll learn: 🧪 how to prioritise experiments without overwhelming your team 🎯 how LEGO used opportunity spaces to decide what was worth testing 🧠 why organisations resist new ideas and how to plan for it 🤝 how to push change without burning bridges or losing allies 🧭 the five habits of diplomatic rebels who make change stick 🧩 when partnering beats building everything yourself Listen and share with your friends today! Winning Friends is powered by e-Residency of Estonia, where founders around the world launch, run, and scale companies 100% digitally.

    How to test ideas without burning time, money, or trust | David Gram on Winning Friends

  7. Mar 23 ·  Bonus

    🔁 Brand loyalty is built through consistency | NOËP on Winning Friends

    Andres Kõpper (NOËP) reflects on how predictable behaviour builds confidence – using Apple’s one-button logic as a metaphor for branding. When people know what to expect, trust follows. When signals change too often, loyalty erodes. 🎧 Catch the full episode on Winning Friends. Powered by e-Residency of Estonia, where entrepreneurs build and grow borderless businesses from anywhere in the world.

    🔁 Brand loyalty is built through consistency | NOËP on Winning Friends

  8. Mar 18 ·  Bonus

    🎩 Why “doing it all” never scales | NOËP on Winning Friends

    NOËP is not just one person making music, but a working business: managers, agents, a band, partners, and multiple revenue streams. In this clip, Andres Kõpper shares what the business of being an artist actually looks like and why trying to handle every role yourself eventually becomes the bottleneck. 🎧 Catch the full episode on Winning Friends. Powered by e-Residency of Estonia, where entrepreneurs build and grow borderless businesses from anywhere in the world.

    🎩 Why “doing it all” never scales | NOËP on Winning Friends
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About

Winning Friends explores how connections fuel growth in business, culture, and life. It’s powered by e-Residency of Estonia, the digital ID that lets entrepreneurs turn those connections into borderless companies. Join Julian Poole and Mirjam Hunt for honest talks with people building businesses beyond borders. Expect real, unfiltered stories from founders, CEOs, and leaders about building businesses and unlocking opportunities through the power of community. Welcome to the show that proves success isn’t just what you know, but who you connect with.

Information

  • Creator
    e-Residency of Estonia
  • Years Active
    2025 - 2026
  • Episodes
    53
  • Rating
    Explicit
  • Copyright
    © e-Residency of Estonia
  • Show Website
    Winning Friends