Knowing that prompting matters is one thing. Knowing exactly how to do it is another. In this episode, Sooz Young walks through the four most common prompting mistakes she sees in training sessions and workshops, and shares four specific frameworks from the Practical AI Prompting Fundamentals course that you can start using straight away. You will learn the four prompting mistakes that are quietly limiting the quality of every AI output you produce, the Act As method, the Ask Questions method, the PTCF framework and the Primer method, all explained in plain language with practical business examples, and how to build these frameworks into your daily workflow so better AI results become the default rather than the exception. This episode works best as a pair with episode 42. Listen to that one first if you have not already. 🎉 Join the Digital Dominators community for free AI resources and tools at technologycoachingonline.com/digital-dominators THE 4 MOST COMMON PROMPTING MISTAKES 1. Being too vague — asking for a blog post or some ideas with no context, audience, goal or format. The AI fills the gaps with generic information and the output reflects that. 2. Expecting AI to know your business automatically — unless you provide the context, the system has no idea who you are, who you serve, or how you communicate. This is especially common with free tools that don't retain memory between sessions. 3. Stopping after the first answer — the first response is a starting point, not the final output. The most effective users refine, iterate, and add more context. They treat AI as a collaborator, not a vending machine. 4. Searching for one magic prompt — clever formulas shared online create the impression that prompting is about memorising special phrases. In reality, effective prompting is clarity, context and iteration, built around reliable methods you can return to. THE 4 FRAMEWORKS COVERED IN THIS EPISODE Act As Method Give the AI a role before it starts the task. Instead of "write a social media post about AI tools," try "act as a social media marketing strategist and write a carousel script for Instagram aimed at small business owners who feel overwhelmed by AI." Role, task, audience, purpose — that's what changes the output. Ask Questions Method Instruct the AI to ask you questions before it does the work. Ask it five questions about your audience, your offer, and your call to action — then answer them. The output is built on your actual context, not its best guess. It mirrors how a good consultant works, and it reduces the back and forth significantly. PTCF Framework The four-part structure behind any strong prompt: Persona (who the AI should act as), Task (what you want it to do — use specific verbs), Context (who is this for, where will it be used, what's the goal), and Format (bullet points, word count, tone, table). Most weak prompts are missing at least one of these four things. https://allmylink.me/aipromptingfundamentals Paste in your existing content — blog posts, emails, transcripts — and ask the AI to review your tone of voice and writing style before it starts. The new output picks up your rhythm, vocabulary and structure, and feels like you rather than a generic draft. Combine this with setting up dedicated projects in your AI tool (one for the podcast, one for proposals, one for social media, etc.) so the context carries across every conversation. RESOURCES MENTIONED 🎓 Practical AI Prompting Fundamentals Course 👉 https://allmylink.me/aipromptingfundamentals 🔍 Digital Setup and Systems Health Check 👉 https://technologycoachingonline.com/digital-health-check 🧠 TAKE THE FREE DIGITAL MINDSET QUIZ 👉 https://technologycoachingonline.com/quiz/ 🎉 JOIN THE DIGITAL DOMINATORS COMMUNITY — FREE 👉 https://technologycoachingonline.com/digital-dominators/
