The Purposeful and Profitable Podcast

Yvonne A Jones
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  • Entrepreneurship
  • Updated Semiweekly

These two words—purposeful and profitable—represent everything I want this show to offer you. It’s about aligning the work you do with the person you are. It’s about growing a business that reflects your values, supports your well-being, and gives you the freedom to create impact—without burning out. And as I’ve evolved, so has my audience. I speak to entrepreneurs, small business owners, and reinvention leaders who are navigating growth, change, and meaning at midlife and beyond. ________________________________________

Episodes

  1. Jan 7

    The Power of a Steady Presence: Why Clients Trust Those Who Lead Without Noise

    Your business doesn't need more noise. Your clients don't either.In this episode, I'm exploring why a steady presence builds deeper trust than constant activity ever could, and how you can lead your business with calm confidence instead of hustle.This is especially relevant during seasons when life picks up pace and time feels stretched. If you're feeling the pressure to be "on" all the time, this conversation will remind you there's a better way.WHAT YOU'LL LEARN:✓ Why trust isn't created through urgency or constant activity✓ My personal journey from "always on" hustle mode to sustainable presence✓ How slowing your internal pace sharpens your leadership✓ What a steady presence actually looks like in your daily business✓ How to transform followers into loyal, long-term clients✓ Real client story: Tripling engagement by doing less (not more)KEY QUOTE:"You can't lead others from a rushed mind. But you can inspire them from a calm one."YOUR INVITATION:Where can you choose steadiness instead of speed this week?Maybe it's one post, one connection, or one message delivered with intention. Whatever it is, let it be grounded, real, and reflective of the kind of leader you're becoming.SUBSCRIBE TO THE HEART CONNECTION NEWSLETTER:Want more insights like this every Sunday?The Heart Connection Newsletter helps mature entrepreneurs stay visible, deepen relationships, and grow with intention—not hustle.Subscribe at: YvonneAJones.com/hc-newsletter

    10 min

  2. 11/25/2025

    Calm in the Midst of Turmoil: The Quiet Advantage That Grows Your Influence and Your Income

    Calm is not passive. Calm is leadership. And leadership attracts opportunity.Here’s why calm becomes a profit-driving skill:1. Calm improves your decision-making.Rushed decisions often lead to missteps.Calm creates space for discernment.2. Calm strengthens your personal brand.People trust a steady presence.They want to work with someone who brings clarity, not chaos.3. Calm attracts better clients.Your presence becomes part of the value you offer.Clients feel more supported, more seen, and more confident when working with someone grounded: calm and focused. 4. Calm enhances your visibility.Most entrepreneurs disappear when they feel overwhelmed.Calm keeps you consistent.Consistency leads to recognition—and recognition leads to growth.________________________________________

    10 min

  3. 09/28/2025

    3 Reasons Experience Wins In Business (Especially After 50)

    What if your years of experience wasn't baggage, but your biggest advantage in business? In this episode of The Purposeful and Profitable Podcast, I share why your experience: every job, every relationship, every life lesson, gives you an edge, and how you can start using it with confidence. Here's what you will discover: 1. How experience builds trust faster, and positions you as credible. 2. Why perspective gained over decades makes you a wiser decision-maker. 3. The relationship-building skills that set you apart in today's digital world. Whether you're starting an online business after 50, reinventing yourself as a mature entrepreneur, or looking to leverage your wisdom in new ways, this episode will remind you that experience is not a baggage. It's your superpower!

    9 min

  4. 09/02/2025

    Visibility with Purpose: Rhythm vs. Frenzy for Mature Entrepreneurs - Ep. 7

    Are you showing up online with rhythm or with frenzy? In this episode of The Purposeful and Profitable Podcast, Visibility with Purpose: Rhythm vs. Frenzy for Mature Entrepreneurs - Episode 7, Yvonne A. Jones explores why mature entrepreneurs often feel pressured to be everywhere—and how that frantic pace leads to burnout. She shares a refreshing reframe: shifting from hustle-driven frenzy to sustainable rhythm. You’ll discover how consistency, focus, and authenticity cantransform your visibility into something energizing, not exhausting. Tune in and learn how to grow your visibility with ease,intention, and impact. https://yvonneajones.com/visibility-with-purpose-rhythm-vs-frenzy/

    9 min

  5. 08/10/2025

    3 Simple Visibility Strategies for Focused Growth

    Feeling like you have to be everywhere online just to stay visible? In this episode of The Purposeful and Profitable Podcast, Yvonne A. Jones shares 3 simple, powerful strategies to help midlife professionals and small business owners grow their online presence—without the hustle or burnout. You’ll learn: ✅ Why trying to “be everywhere” can dilute your impact ✅How owned media (like your website and email list) gives you freedom and control ✅ Why deep engagement creates better results than big numbers These insights are designed to help you show up with clarity, connection, and confidence. Tune in and discover how focused visibility can lead to purposeful growth.  Please subscribe to my Podcast here on Spotify or on Apple. Visit my website: YvonneAJones.com for more tips and strategies.

    9 min

  6. 07/26/2025

    Trust Online: The Invisible Currency That Turns Strangers into Super Fans: Episode 5

    SUMMARY Trust is the invisible currency of the digital world. It’s what turns curious browsers into loyal clients. In this episode, discover how to build trust through competence, character, and connection. Plus, a 3-step pulse check to improve your trust factor now. ---------------------------------------------------Welcome back to The Purposeful and ProfitablePodcast. I’m your host, Yvonne A. Jones, Relationship Building Strategist and Personal Business Coach. This is the place where heart meets strategy, and where clarity, connection, and courage guide everything we do. In Episode 5 we're talking about the quiet force that makes a stranger stop scrolling and start listening. That quiet force is trust. 87% of shoppers say they would be willing to pay more when they trust a brand. That statistic reminds us that trust is the currency that never loses value. Why Trust Matters Now?Stephen Covey calls trust the glue of life. Online, that glue often feels thin. Ads vanish, promises are not kept, and people get tired of disappointment. According to research, 71% of buyers say that trust alone determines whether they click Buy or walk away. For a small business owner, every digital moment thatfeels human: the quick reply in a DM, the clear tracking email, the short note that says, “I have you covered.” These are the things that build trust. The Three Pillars of Digital Trust 1.CompetenceDo what you said you would do. 2.CharacterStand by your values when it costs you. People remember how you handle the hard days. 3. ConnectionShow the human behind the logo. A quick live video, a behind‑the‑scenes photo, or a voice note in an email tells people there is a real person who cares. These three together help to build trust. Simple Ways to Speed Up Trust Pick one of these and practice it for thirty days. • Show your proof. Pair every claim with a customerquote or a screenshot. • Show your numbers. Post delivery times, refundrates, or uptime on your site. • Share your why. A short “Why we exist” page in yourbio draws the right people. • Give before you ask. Offer a quick win, a freechecklist, or a mini‑audit first. • Send steady signals. Keep tone, colors, andresponse time the same everywhere. Consistency whispers reliability. Looking Ahead: AI, Privacy, and Plain EnglishSmart tools can help us personalize service, but only when people feel safe. Clearly inform listeners about how you use their data. A sentence like “We use your reading history to suggest topics and we never sell your information" gives them control. When you change a policy, post a short note that explains why. Transparency breeds calm. Trust Pulse Check: Try these three quick tests this week. 1. Google your name in a private window. Do the first results match who you say you are? 2. Read your last five emails. Were they helpful before they were promotional? 3. Ask a recent customer, “What pleasantly surprised you after working with me?” Call to Action Download your copy of:  7 Relationship-Driven Strategies to Grow Your Business Online.  This Guide is designedto help you Build trust, connect authentically, and attract clients who love your work.YvonneA.Jones.com/7-relationship-driven-strategiesThank you for joining me today. If this episode resonated, share it with a friend. And if you’re ready to go deeper, visitYvonneAJones.com  and 50andWiserCoaching.com for free tools and support. [9:15–10:00] Outro & Call to Action Trust rests onCompetence, Character, and Connection. Keep those three in view and strangerswill become super‑fans. Download your copy of :  7 Relationship-Driven Strategies to Grow YourBusiness Online.  This Guide is designedto help you Build trust, connect authentically, and attract clients who loveyour work.YvonneA.Jones.com/7-relationship-driven-strategies

    10 min

  7. 07/10/2025

    Reinvention in Midlife: Why Confidence, Not Age, Is Your Greatest Asset

    Today’s episode is especially close to my heart. We’re talking about reinvention in midlife—and why confidence,not age, is your greatest asset. If you’re a woman who held a leadership role in corporate life, or ran a successful offline business, and now you’re ready tostep into the online space, this episode is for you. You’re not building something new just to start over. You’re building something meaningful, rooted in everything you’ve already lived.

    9 min

  8. 06/26/2025

    Clarity Builds Connection: How Clear Messaging Creates Trust

    In this episode of The Purposeful and Profitable Podcast, Yvonne A. Jones takes a deeper dive into why clarity isn’t just a marketing tactic. It’s a leadership skill that builds trust. Through personal stories and actionable advice, she explains how midlife entrepreneurs can simplify their messaging, confidently attract clients, and strengthen relationships. What You’ll Learn: Why confusion costs you trust and revenueHow clarity positions you as a trusted leaderThe 3 essential questions to clarify your messageA real-life story that demonstrates the power of relationship-centered clarityMentioned In This Episode: Free Resources at YvonneAJones.com and 50andWiserCoaching.com Connect with Yvonne: Website: https://YvonneAJones.com Coaching fr Women 50+: https://50andWiserCoaching.com All links: https://linktr.ee/YvonneAJonesOnline #PurposefulAndProfitablePodcast #YvonneAJones #MidlifeEntrepreneurs #RelationshipMarketing #PersonalBusinessCoach

    9 min

  9. 06/13/2025

    The Secret Behind Profitable Relationships: It’s Not Just About Sales

    In this heart-centered episode, Yvonne A. Jones unpacks one of the most overlooked truths in business: profitable relationships are built on trust, not transactions. She shares how business owners can move away from constantly chasing the next sale and instead begin nurturing what’s already within their reach. Through a powerful story from her years as a Mary Kay consultant, Yvonne explains how small, intentional actions—like sending a handwritten thank-you note or remembering a client’s wedding anniversary—create the kind of connection that leads to loyalty, referrals, and long-term success. You’ll also get a sneak peek at Yvonne’s CONNECT Framework, a relationship-first approach to building a sustainable, purpose-driven business. This episode closes with a simple but impactful challenge: reach out to one person in your network, just to reconnect. No sales pitch, just care. Tune in and rediscover why people don’t stay for the pitch; they stay for the personal connection.

    9 min

  10. 06/02/2025

    Why I'm Relaunching Under a New Title

    Welcome to the very first episode of The Purposeful and Profitable Podcast. I’m your host, Yvonne A. Jones, and I’m so excited to begin this new chapter with you. You may remember my previous show, Building Profitable Relationships. That podcast focused on one of my deepest values in business and life: authentic connection. And while that focus hasn’t changed, it’s become even stronger, the vision has expanded. That’s why I’m relaunching under a new name. WHY THE CHANGE? So, why The Purposeful and Profitable Podcast? Because these two words—purposeful and profitable—represent everything I want this show to offer you. It’s about aligning the work you do with the person you are. It’s about growing a business that reflects your values, supports your well-being, and gives you the freedom to create impact without burning out. And as I’ve evolved, so has my audience. I speak to entrepreneurs, small business owners, and reinvention leaders who are navigating growth, change, and meaning atmidlife and beyond. A NEW FORMAT WITH YOU IN MIND: This podcast is shifting formats. Instead of interviews in every episode, I’ll be sharing short, thoughtful messages, what I sometimes think ofas my "business reflections." Each episode will run around 10 minutes and will cover topics like: Building Trust and Connection in a Noisy WorldCommunicating with Emotional IntelligenceReinventing Yourself in Midlife and Aligning with Your WhyCreating Healthy Boundaries in Your BusinessPrioritizing Self-Care While Growing a Profitable BrandI may still host occasional conversations with inspiring entrepreneurs, but most episodes will be solo. Because I want this podcast to feel like a moment of calm clarity in your week. A chance to breathe, reflect, and refocus. WHAT YOU CAN EXPECT: My promise to you is this: every episode will offer encouragement, practical insights, and a reminder that doing meaningful work your way is not onlypossible—it’s powerful. You can expect: Authentic StorytellingRelationship-centered StrategiesMidlife Mindset ShiftsTools You Can Use to Build a Life and Business You Love. Make sure to subscribe so you never miss an episode. If you know someone who’s building or rebuilding their business with intention, share this podcast with them. Connect with me at https://Linktr.ee/YvonneAJonesOnline In my next episode, we’ll talk about what lies behind a profitable relationship—and why it has little to do with your sales page. Until then, keep showing up with heart, and keep building what matters. Yvonne A Jones

    5 min
  • 10 Episodes

About

These two words—purposeful and profitable—represent everything I want this show to offer you. It’s about aligning the work you do with the person you are. It’s about growing a business that reflects your values, supports your well-being, and gives you the freedom to create impact—without burning out. And as I’ve evolved, so has my audience. I speak to entrepreneurs, small business owners, and reinvention leaders who are navigating growth, change, and meaning at midlife and beyond. ________________________________________

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