The Business of Wellness

David Guttman

Welcome to The Business of Wellness Podcast—where health, wellness, biohacking, and business collide. In partnership with CryoCon, this podcast explores how entrepreneurs and business owners can integrate health and wellness strategies to thrive in life and business. We’re diving into the intersection between optimizing mental and physical performance and scaling your business for success. David Guttman, a seasoned entrepreneur, invites guests from the world of wellness and business to share practical insights on elevating your health, boosting productivity, and creating a thriving business culture. Whether you’re looking to dive into biohacking or simply want to live a more balanced life while growing your business, this podcast will guide you on your journey. New Episodes Every Thursday Business Growth | Health Optimization | Wellness Insights This is the podcast that blends entrepreneurial insights with the latest in health and wellness. If you’re ready to take control of your well-being and your business, tune in and let’s get started.

  1. 2d ago

    This Device Changes How You Handle Stress | Jon Hacker

    You’re not burned out from doing too much. You’re burned out because your nervous system’s recovery switch stopped working, and every small stressor you face is being processed the same way your body would process a predator. Jon Hacker, founder of NeurGear, calls this being stuck in survival mode. His company built a device, Zen Buds, that uses focused ultrasound to directly stimulate the vagus nerve and reactivate the parasympathetic recovery response. Five minutes a day. Clinical data. No gel. No electrodes. No drift. Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Jon Hacker Website: https://bit.ly/4oaktSu Instagram: https://bit.ly/3RKmZCR Facebook: https://bit.ly/4fTT05m TikTok: https://bit.ly/4e4rLma LinkedIn: https://bit.ly/4uaNr5Z Timestamps 00:00 ​Intro of Show 00:27 Jon Hacker’s Backstory 01:41 The Making of ZenBud 04:02 Series 1 vs. Series 2 09:32 Product Experience 11:21 Biomarkers for Anxiety 16:37 Raising Capital and Company’s Vision 19:02 Ultrasound Technology and AI Integration 23:25 Research and Development on Series 2 28:20 What’s Next for Jon? 30:07 Connect with Jon Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

    31 min
  2. Apr 2

    AI-Enhanced MRI Is Catching Cancer Before Symptoms Appear | Dr. Alan Alexander

    What if the cancer growing inside you right now has no symptoms, and your doctor has no way to find it? Dr. Alan Alexander, CEO of CoreViva, former team physician for the Lakers and Dodgers, and former Global Head of Medical Imaging at McKinsey, exposes the alarming blind spots in today’s standard screening protocols. He also explains how AI-enhanced MRI technology is finding cancers, brain aneurysms, and life-threatening conditions before patients ever feel a thing. Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Dr. Alan Alexander Website: https://bit.ly/4tmJrPW YouTube: https://bit.ly/4tqipr2 Instagram: https://bit.ly/4sRr2uI Facebook: https://bit.ly/4sMMhh6 TikTok: https://bit.ly/4cjomA7 X: https://bit.ly/3NSqiq2 LinkedIn: https://bit.ly/4m1x4WY  Timestamps 00:00 ​Intro of Show 02:06 Dr. Alan Alexander’s Back Story 04:38 Cancer: Increasing Rates, Causes, Treatments 08:27 Dr. Alan’s Background 12:26 Detecting Early Cancer  13:39 Building the CoreViva Technology 19:08 Business Scaling and Growth Strategies 22:22 AI vs. Human Performance 24:03 Analysing Brain and Scores 27:43 AI in the CoreViva Technology 30:01 Pillars of Longevity 38:47 Is Age a Factor in Health Performance? 42:14 AI-Driven Resistance Equipment 43:59 Muscle Loss from GLP-1’s 48:30 Impact of Peptides  51:07 Analysing CoreViva Results 52:27 Impact of Sleep on Health 1:01:35 Connect with Dr. Alan Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

    1h 3m
  3. Mar 19

    How to Build Muscle on GLP-1 | Michael Zane

    Most people build their fitness routine around what they see on social media and exercise physiologist Michael Zane, founder of Respire, joins me to break down why that's holding you back, covering everything from metabolic testing and VO2 max to GLP-1, longevity training, and what it really took to build a business on his own terms. If you're serious about training smarter, staying capable as you age, and understanding what your body actually needs, this one will change how you think about fitness. Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Michael Zane Website: https://bit.ly/40HEdC3 YouTube:  https://bit.ly/4lzBzIh Instagram: https://bit.ly/40zO5xL Facebook: https://bit.ly/4sWAI6Y Timestamps 00:00 ​Intro of Show 01:06 Early Life & Fitness Origins 02:02 Sports, Music & Late Athletic Start 08:51 Why Fitness Must Be Individualized 10:06 Corporate Job to Entrepreneurship 11:56 Biggest Fitness Mistakes People Make 20:07 How Long It Takes to Get Fit 21:28 Rapid Weight Loss Case Study 22:09 Metabolic Testing Explained 23:24 Intermittent Fasting & Nutrition 25:40 Glucose Monitors & Bio-Tracking 26:18 Fitness Trackers & Sleep Accuracy 29:50 What Makes Clients Successful 31:35 Improving VO2 Max & Cardio Efficiency 33:05 Zone Training & Expanding Capacity 43:27 Minimum Effective Training Dose 45:21 Mobility, Flexibility & Aging 46:05 Balance, Longevity & Injury Prevention 48:43 Recovery Protocols 50:28 Vision for Respire & Future Plans 53:30 Parenting, Discipline & Opportunity 56:56 Legacy Question 57:42 Where to Find Michael & What's Coming Next for Respire Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

    59 min
  4. Mar 5

    How to Improve Your Mindset for Better Brain Health | Dr. Steven Resnick

    When a patient walks into Dr. Steven Resnick’s office labeled with anxiety disorder, depression, and ADHD before he’s even met them, something has already gone wrong. In this episode, Dr. Resnick shares why diagnostic labels often strip patients of the very agency they need to heal, and how shifting your mindset, not just your medication, is the real path to feeling better. What would happen if you stopped identifying as your diagnosis and started seeing yourself as someone who happens to have a condition?​​​​​​​​​​​​​​​​ Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Listen to the “Healthy Mindset podcast” on your favorite platforms! YouTube: https://bit.ly/4sktR6L Spotify: https://bit.ly/4aOJOwh Apple Podcasts: https://bit.ly/4rXu5Bi Connect with Dr. Steven Resnick Website: https://bit.ly/4u9ihgt YouTube: https://bit.ly/4rdfKzl Instagram: https://bit.ly/3OMAEYC Facebook: https://bit.ly/3PhOp1q Timestamps 00:00 Intro of Show 00:49 Dr. Steven Resnick’s Back Story 03:02 Possible Causes of Alzheimer’s 04:15 Pillars of a Healthy Lifestyle 07:55 How to Evaluate One’s Mindset 12:46 Importance of Curiosity in a Growth Mindset 16:14 Traditional vs. Non-Traditional Treatments 22:15 Two Types of Patients 29:34 Your Disorder Is Not Your Identity 33:06 How Much Sleep Do You Actually Need? 37:47 Vagus Nerve Stimulator vs Natural Breath Work 44:01 Meditation Benefits 45:51 Mind-Body Connection 49:31 Can AI Replace a Therapist? 58:07 Emotional Memory 1:00:05 Pieces of Advice from Dr. Resnick 1:00:42 Connect with Dr. Resnick Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aRLinkedIn: https://bit.ly/3Bx7Tc2

    1h 3m
  5. Mar 4

    What Happened in My First 48 Hours as Titan Arc Patient Zero | Shawn Loutsis

    What happens when AI meets real-world wellness challenges? Shawn Loutsis didn’t expect to become the proving ground for next-generation longevity technology, but at 65, running a construction empire while trying to reclaim the fitness he had decades ago, he represents exactly who needs this innovation most. This conversation documents the early days of Titan Arc’s program as Shawn navigates VO2 Max testing, AI-powered strength training equipment that adapts in real-time to your physiological capacity, and the creation of his personal “archangel,” an AI health companion trained on his specific biomarkers and goals. Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Shawn Loutsis Website: https://bit.ly/3O6Qjlf YouTube: https://bit.ly/4rL1RZQ Facebook: https://bit.ly/4rFw24A       https://bit.ly/3Mlayeo Instagram: https://bit.ly/4adXHUx X.com: https://bit.ly/3MsFObf LinkedIn: https://bit.ly/4r6qpwo Timestamps 00:00 Intro of Show 01:48 Shawn Loutsis’ Background & Early Entrepreneurial Roots 07:12 How Cryocon Started 12:35 The Biggest Early Mistakes 18:04 Finding Product-Market Fit 23:27 Scaling Operations & Manufacturing Challenges 29:10 Capital Strategy & Managing Cash Flow 34:22 Leadership Lessons & Building the Right Team 39:45 Navigating Risk & Industry Competition 45:18 The Cryotherapy Business Model Explained 50:06 The Question That Shifted His Perspective 54:12 Advice for Founders Entering Competitive Markets 56:40 Connect with Shawn  Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

    58 min
  6. Feb 26

    IV Therapy CEO Reveals What 90% of Wellness Clinics Are Doing Wrong | Sam Tejada

    Most people avoid thinking about death, but Sam Tejada spent twelve years running toward it as a firefighter-paramedic, and it fundamentally changed how he built his life and business. In this raw conversation, he opens up about the trauma of gruesome 911 calls, how witnessing death almost daily for years shaped his understanding of what truly matters, and why he eventually channeled that intensity into building Liquivida, a longevity company rooted in functional medicine and real diagnostics rather than smoothie-menu wellness. Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Listen to “A Healthy Point of View Podcast with Sam Tejada” on all your favorite platforms! YouTube: https://bit.ly/4rBzUE5 Apple Podcast: https://bit.ly/40u0jaT Spotify: https://bit.ly/3MuvRdF Connect with Sam Tejada Website: https://bit.ly/40tEJTU YouTube: https://bit.ly/40uAwPX Instagram: https://bit.ly/3MQeZOn TikTok: https://bit.ly/3N5mnpj Facebook: https://bit.ly/4az9tJe X.com: https://bit.ly/4qSDmsH LinkedIn: https://bit.ly/46ua0tr Timestamps 00:00 Intro of Show 00:20 Sam Tejada Introduction & Defining Success Early 01:42 Lifeguard at 14 & Rescue Mentality 02:25 Move to Florida & Firefighter Path 07:52 Hustler Mentality & Selling in High School 09:38 First $3,500 Entrepreneurial Breakthrough 13:39 $12K/Month at Age 20 – Senogenics Opportunity 15:00 Mentorship Under Dr. Robert Willix 16:23 The Passing of Dr. Willix & Spiritual Influence 24:50 The Birth of Liquid Vita 27:52 Bringing on Dr. Willix as Equity Partner 29:18 Death, Legacy & Taking the Baton Forward 32:08 Liquid Vita Model Explained 34:50 Franchise Merger & Scaling Strategy 43:23 Building a Culture That Customers Identify With 53:14 Purpose-Driven vs Money-Driven Success 55:00 High School Prom & Meeting His Wife 1:02:37 Craziest Paramedic Story 1:06:59 Trauma, Death & Perspective on Life 1:09:44 Faith, Afterlife & The Universe 1:10:50 Connect with Sam Tejada Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aRLinkedIn: https://bit.ly/3Bx7Tc2

    1h 12m
  7. Feb 5

    The Truth About Red Light, Cryotherapy & Hyperbaric Chambers | Robin Kuehne

    The wellness industry started with a lie, and Robin Kuehne isn’t afraid to say it. As someone who brought one of the first cryotherapy chambers to the US over 15 years ago, opens his talks at CryoCon with a slide that says “our industry started with a lie.” This conversation explores why the absence of regulation allows companies to make claims nobody verifies. He shares why franchises became his unexpected growth driver, how NeoScience tripled revenue by January, and his philosophy that integrity and transparency create the only sustainable competitive advantage when anyone can claim anything without consequence.​​​​​​​​​​​​​​​​ Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Robin Kuehne Website: https://bit.ly/45Q0l02 YouTube: https://bit.ly/4tjbWyJ Instagram: https://bit.ly/4tfn4g0 LinkedIn: https://bit.ly/4tn8Z0c Timestamps 00:00 Intro of Show 01:35 – Robin Kuehne’s Entrepreneurial Journey & Early Cryotherapy Origins 03:57 – Competition, Misinformation & Lack of Regulation in the Cryotherapy / Wellness Industry 10:14 – From Service Provider to Distributor to Manufacturer 12:23 – Evolution of Cryotherapy Technology & Early Adoption in the U.S. 15:31 – Deciding Which Wellness Protocol Is Right for a Patient 23:40 – Frequency, Dosage & Safety of Red Light Therapy 26:33 – Tests (and Limitations) for Measuring Mitochondrial Performance 29:59 – Robin’s Personal Wellness & Recovery Protocol 33:01 – What’s Next in the Wellness & Longevity Industry 34:54 – Cryo Sauna vs. Cryo Chamber vs. Cold Plunge 39:41 – Business Philosophy, Customer Service & Equipment Model 43:47 – Cryotherapy Modality That Didn’t Perform as Expected 45:16 – Business Growth, Franchises & Global Expansion 50:51 Connect with Robin Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

    52 min
  8. Jan 22

    How to Manage Anxiety, the Loneliness Epidemic & Climbing the Corporate Ladder | Jitesh Vaswani

    Can you be both ambitious and content simultaneously, or does chasing success inevitably sacrifice inner peace? After 12 years climbing the corporate ladder at leading semi-conductor companies with four patents to his name, Jitesh Vaswani made a decision that terrifies most professionals: he walked away without a safety net. This discussion unpacks the suffocating reality of corporate constraints, the moment a family health crisis forced a complete life reassessment, and how volunteering for a global meditation movement while maintaining technical excellence created an unexpected path to entrepreneurship. What would you need to believe about yourself to make a similar leap? Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS   Listen to "Beyond the Known Podcast" on all your favorite platforms! YouTube: https://bit.ly/4pRDdp4 Spotify: https://bit.ly/45lW5Fj Apple Podcasts: https://bit.ly/3Zv7fnD Connect with Jitesh Vaswani Website: https://bit.ly/49z41pl YouTube:https://bit.ly/4a7brjC  Instagram: https://bit.ly/4ta35Q3 Facebook: https://bit.ly/3NviJVD X.com: https://bit.ly/4quWqhl LinkedIn: https://bit.ly/4qBUC6m Timestamps 00:00 Intro of Show 01:12 Jitesh Vaswani’s Back Story 03:56 Meditation and Breath Work Program Journey 09:22 Mindfulness in the Indian Culture 11:44 Moving to Arizona  17:48 The Motivation to Get into Meditation and Breath Work 30:27 David’s Brother’s Uplifting Experience 32:50 What Drives Loneliness? 35:11 Decision to Leave the Corporate World 43:05 Launching His Podcast 46:53 Living Out Happiness, Contentment, and Peace 50:34 Alternate Nostril Breathing Technique 52:57 Perspective on Relationships 54:57 Gurus as Givers of Light 1:02:16 Connect with Jitesh Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

    1h 1m

About

Welcome to The Business of Wellness Podcast—where health, wellness, biohacking, and business collide. In partnership with CryoCon, this podcast explores how entrepreneurs and business owners can integrate health and wellness strategies to thrive in life and business. We’re diving into the intersection between optimizing mental and physical performance and scaling your business for success. David Guttman, a seasoned entrepreneur, invites guests from the world of wellness and business to share practical insights on elevating your health, boosting productivity, and creating a thriving business culture. Whether you’re looking to dive into biohacking or simply want to live a more balanced life while growing your business, this podcast will guide you on your journey. New Episodes Every Thursday Business Growth | Health Optimization | Wellness Insights This is the podcast that blends entrepreneurial insights with the latest in health and wellness. If you’re ready to take control of your well-being and your business, tune in and let’s get started.