Insurance Agency Success

Eddie Price
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Welcome to the Insurance Agency Success Podcast — the go-to show for independent insurance agency owners who want to grow their business, streamline operations, and create a business they actually enjoy. Hosted by Eddie Price, founder of Jenesis Software and agency owner with over 30 years of experience, this podcast is packed with proven strategies, success stories, and real-world insights to help you build a high-performing agency that doesn’t burn you out. Eddie got his start in insurance back in 1989. Since then, he’s started, bought, sold, and scaled multiple agencies—and helped hundreds of other owners do the same. In 1999, he founded Jenesis Software, an agency management system designed specifically for independent insurance agents. Built by an agent, for agents, Jenesis helps you save time, simplify your workflows, and scale your business without sacrificing client service or quality of life. Each week on the podcast, you’ll hear from real agency owners and industry experts who are successfully navigating the same challenges you face: staffing, marketing, retention, automation, technology, profitability, and more. Whether you’re a solo agent or leading a growing team, this show is here to equip you with the tools and mindset you need to thrive. If you’ve ever asked yourself… How can I grow my agency without working longer hours? What systems do successful agency owners use to stay organized? How do I get my team to perform consistently? What should I automate vs. outsource? Which agency management system will truly support my goals? ...then you’re in the right place. Eddie’s approach is practical, no-fluff, and focused on helping you make smart, sustainable moves in your agency. His passion is helping agents succeed not just financially, but personally—because you deserve to enjoy the business you’ve built. Want to simplify your operations and scale with confidence? 👉 Visit jenesissoftware.com and click the orange button to book your free demo. See how Jenesis can help you work smarter, serve better, and finally feel in control of your business. Follow the Insurance Agency Success Podcast and get ready to grow your agency, increase your freedom, and build something you’re proud of.

  1. 5d ago ·  Video

    Increase Agency Profits by Delivering Memorable, Unexpected Experiences | EP 20

    Most agencies already know that good customer service matters. One of the biggest challenges insurance agency owners face is figuring out how to truly stand out in a crowded market. In this episode, I talk about why agency differentiation rarely comes from simply offering good service. That’s the expectation. Real growth happens when we create customer experience moments that clients remember long after the policy is written.  Thoughtful, people-first interactions can strengthen client relationships, improve retention, and create the kind of agency growth that compounds over time. The goal is being more intentional about the touchpoints that shape how clients feel every time they engage with your agency.  Designing Client Touchpoints That Build Loyalty  Every interaction—whether it’s a quote request, renewal, policy update, or anniversary check-in—creates an opportunity to shape how clients experience your agency. Mapping those touchpoints helps reveal where thoughtful, unexpected moments can make the biggest impact. That doesn’t require expensive gifts or complicated systems; often, a personalized note, timely follow-up, or small automated gesture through tools like Mailbox Power is enough to create a genuine wow moment.   These experiences scale without losing the personal touch that makes them meaningful. Over time, that consistency strengthens retention, deepens customer engagement, and creates agency differentiation.  Small Moments Create Lasting Impressions  The agencies that consistently prioritize customer experience are often the ones that create the strongest long-term loyalty.  (00:05:53) Creating memorable customer experiences  (00:09:26) Managing customer interactions  (00:11:52) Automating follow-up with Mailbox Power  (00:14:17) Surprising customers with gifts  Creating an Agency Experience Clients Remember  One of the most practical business strategies we can implement is intentionally designing how clients move through our agency. Creating a simple map of client touchpoints helps identify where surprise and delight can naturally fit into your process, whether through anniversary gifts, automated outreach, or personalized follow-up.  The agencies that win long term aren’t always the ones with the biggest marketing budgets. They’re often the ones that make clients feel remembered, appreciated, and genuinely cared for. When customer experience becomes part of your operational strategy, it strengthens client relationships, fuels referrals, and creates the kind of retention that supports sustainable agency growth.  Connect with Eddie Price and Jenesis Software:    LinkedIn: https://www.linkedin.com/in/eddierprice/   The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753   Agency Management Software: https://www.jenesissoftware.com/   Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/   YouTube: https://www.youtube.com/@JenesisSoftware

    17 min

  2. May 21 ·  Video

    Why Your Independent Insurance Agency Should Launch a People-First Podcast | EP 19

    Podcasting might feel like one more thing on an already full plate, but when it’s done right, it becomes a practical way to strengthen relationships and stay visible. In my conversation with Virginia Elder, we talk through how agency owners can use podcasting to build credibility, stay connected to clients, and create marketing that feels personal more than polished.  The point here isn’t to just “start a podcast.” It’s understanding how a simple, sustainable content strategy can deepen trust, support retention, and help your agency stand out in a way that feels natural.  Using a Podcast to Strengthen Client Relationships  Podcasting works best when it’s treated as a relationship-building tool, not just another marketing channel.  Trust builds faster when people hear you consistently. A podcast gives prospects and clients a sense of how you think and communicate before they ever meet you.  Authenticity matters more than production quality. You don’t need a studio—clear, helpful conversations go further than overly polished content.  Your format should match your strengths. If you enjoy teaching, solo episodes work well. If you prefer conversations, interviews with clients or local business owners can create strong connections and referrals.  Consistency matters more than frequency. A realistic, steady schedule will outperform an aggressive start that’s hard to maintain.  When you stay consistent, a podcast becomes an extension of the trust you’ve already built in your agency.  Making Marketing Decisions That Fit Your Agency  Marketing only works when it aligns with where your business is right now—not where you think it should be.  (00:04:41) Entering the financial podcast space  (00:07:49) Building trust through podcasting  (00:14:42) The impact of hosting a show  (00:26:49) Creating a podcast for agency growth  (00:31:42) Helping locals through co-marketing  (00:32:50) Creating a local business podcast  (00:38:28) Prioritizing marketing for small businesses  (00:41:37) Considering podcasting in marketing strategy  (00:43:19) Investing for future returns  Where Podcasting Fits Into a Real Agency Marketing Plan  Ultimately, podcasting should support your agency, not pull you away from it. Before you add something new, make sure your core marketing is in place: your website, your online presence, and your reputation in the community. From there, this becomes a tool you can use to stay connected, share what you know, and keep your agency in front of the right people. It doesn’t have to be complicated—you just have to be consistent and intentional about how you use it.  Connect with Eddie Price and Jenesis Software:    LinkedIn: https://www.linkedin.com/in/eddierprice/   The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753   Agency Management Software: https://www.jenesissoftware.com/   Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/   YouTube: https://www.youtube.com/@JenesisSoftware  About Virginia Elder:  Virginia Elder is the founder of Podcast Abundance, where she helps business owners use podcasting as a practical, relationship-driven marketing tool. Since 2019, she has guided clients through podcast strategy, launch, and production, with a focus on building authority, strengthening client loyalty, and supporting long-term business growth. With a background in financial auditing and project management, Virginia brings a structured, hands-on approach to helping agencies create sustainable, authentic content that connects with their audience and drives results.  Connect with Virginia and Podcast Abundance:  Website: https://podcastabundance.com/  LinkedIn: https://www.linkedin.com/in/virginiaelder/  Instagram: https://www.instagram.com/podcastabundance/  YouTube: https://www.youtube.com/@podcastingforfinancialpros  Podcast: https://www.podcastingforfinancialprofessionals.com

    48 min

  3. May 7 ·  Video

    Practical Video Strategies Insurance Agency Owners Use to Stand Out and Attract Clients | EP 18

    If you want your agency to stand out online, video is one of the simplest ways to build trust faster, plus you can get started by simply using your phone. In this conversation with Brad Harvey, we dig into how agencies are using video to strengthen client relationships, improve retention, and create a stronger local presence without overcomplicating the process. The biggest takeaway is that video does not have to be polished to be effective. What matters most is showing up consistently, answering real questions, and letting people see the human side of your agency.  Videos That Build Trust, Retention, and Reach  Video works best when it feels useful, visible, and personal. Google says there is a 50x greater chance of being in the top three (business profiles listed) if you have video on your site. Start with simple content people already want. FAQ videos, owner introductions, and short explanations of common coverage questions are easy ways to build trust and improve client communication.  Use testimonials and team content to deepen connection. Client stories create credibility, and culture videos help both prospective clients and future hires understand who you are.  Post where it compounds. YouTube, your agency website, and social media all play different roles, but together they strengthen SEO, increase visibility, and give your content a longer shelf life.  The agencies getting the most out of video are not waiting for perfect production—they are creating consistent content that helps people feel informed and connected.  Showing Up on Camera and Online  Video helps agency owners shift from interruption-based marketing to trust-based marketing, and the strongest results usually come from consistency over polish.  (00:07:07) Push vs Pull marketing shift  (00:17:59) Finding help for customer testimonials  (00:21:29) Importance of video for retention  (00:24:25) Answering FAQs on social media  (00:28:20) Using testimonials to build relationships  (00:32:29) Using video to boost SEO  (00:38:30) Team reactions after acquisition  (00:42:10) Creating company culture content  (00:46:33) Discussing AI and human creativity  (00:48:22) Using influencers to sell  (00:51:04) Connecting with niche communities  Using Video to Make Your Agency More Memorable  The strongest agency video strategy is usually the simplest one: show up, be helpful, and keep going. Clients respond to clarity and authenticity, whether that comes through a quick FAQ video, a testimonial, or a short introduction to your team.  Video also supports more than marketing. It improves retention, strengthens agency branding, helps with recruitment, and gives your website content that continues working long after it is posted. As your agency grows, you can always increase production quality later—but the real advantage comes from getting started and staying visible.  Connect with Eddie Price and Jenesis Software:    LinkedIn: https://www.linkedin.com/in/eddierprice/   The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753   Agency Management Software: https://www.jenesissoftware.com/   Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/   YouTube: https://www.youtube.com/@JenesisSoftware  Connect with Brad Harvey & Brad Harvey Creative:   Website: https://www.bradharveycreative.com/  Email: BradHarveyCreative@gmail.com  Phone: 419-202-9920  Facebook: https://www.facebook.com/Brad-Harvey-Creative-202528056449463/  LinkedIn: https://www.linkedin.com/in/brad-harvey-599ab240/

    56 min

  4. Apr 16 ·  Video

    Find, Acquire, and Sell Agencies Like a Pro: Guidance You Didn’t Know Was Available | EP 17

    Building a successful agency doesn’t mean doing everything on your own. There are resources available that most agency owners either overlook or never hear about—and they can make a meaningful difference in how you grow, operate, and plan ahead.  One of those resources is the Small Business Technology Development Center (SBTDC). It offers confidential, no-cost support across marketing, financials, hiring, and even acquisitions. If you’re trying to make better decisions, improve profitability, or prepare for your next move, this is the kind of outside perspective that can sharpen how you run your agency.  Why Most Agencies Overlook Valuable Outside Guidance  Many agency owners rely on their own experience or internal team, but that approach can miss opportunities where outside perspective would save time and money. The reality is, there are experts—often available at no cost—who can help you evaluate financials, refine marketing, and make better growth decisions, yet most agencies overlook them due to lack of awareness or prioritization. Consistent, objective input helps you catch blind spots earlier and improve performance across areas like profitability, client targeting, and operations. The real value isn’t just the advice—it’s having someone challenge your thinking before small issues become costly mistakes.  Lessons From Leveraging External Expertise  Consistent growth comes from making better decisions, not just working harder—and that often requires input beyond your own four walls.  (00:05:12) SBA & SBTDC: Supporting Businesses  (00:08:57) Business Compliance and Commercialization Support  (00:16:33) Agency Startup and Marketing Help  (00:17:32) Journey Guidance & Accountability Partner  (00:21:13) Objective Advice for Business Owners  (00:31:00) Exploring Acquisition Opportunities  (00:33:25) HR, Hiring, Acquisitions in Agencies  (00:41:23) Services for Legal American Businesses  The agencies that improve the fastest are the ones willing to step outside their day-to-day operations and get clear, objective feedback.  Building a Smarter, More Supported Agency  Strong agencies don’t just react to problems—they build systems that help them stay ahead of them. Leveraging outside expertise gives you a clearer view of your financials, your marketing, and your operational gaps before they become costly.  The key is treating this kind of support as part of how you run your business, not something you reach for only when things go wrong. Whether you're refining your current operation, exploring acquisitions, or thinking about long-term value, having consistent, informed input changes the quality of your decisions.  When you combine that perspective with execution, you build an agency that’s more resilient, more efficient, and better positioned for whatever comes next.  Connect with Eddie Price and Jenesis Software:    LinkedIn: https://www.linkedin.com/in/eddierprice/   The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753   Agency Management Software: https://www.jenesissoftware.com/   Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/   YouTube: https://www.youtube.com/@JenesisSoftware   Connect with Joel Harper and SBTDC:  Website: https://sbtdc.org/  Email: jharper@sbtdc.org  **The SBTDC serves North Carolina. However, this is available nationwide. Search for your state’s Small Business Development Center Network online.

    45 min

  5. Apr 2 ·  Video

    Building From Ground Zero: The Work That Drives Growth | EP 16

    Building a profitable insurance agency today requires more than opening an office and waiting for walk-in traffic. Consumer behavior has changed, marketing has evolved, and the agencies that thrive are the ones willing to adapt.   Focusing on a clearly defined market, building real relationships with clients, and using modern tools to communicate coverage clearly can dramatically improve both retention and closing ratios. As Marty Karriker often says, the formula is simple: “Never give up. Fight.”  Modern Marketing and the New Agency Growth Model  The traditional walk-in model that many agencies relied on decades ago has largely disappeared. Growth now depends on visibility where clients spend their time: search engines, social platforms, and niche communities.  Strong SEO, influencer partnerships, and disciplined digital advertising can create a steady flow of qualified leads. The key is tracking return on investment and adjusting spending based on performance. Agencies that treat marketing like a measurable system—not a guessing game—gain a significant advantage.  Another lesson Marty emphasizes is transparency. Sharing strategies with other agency owners doesn’t create competition—it raises the level of the entire industry. In the end, execution and work ethic matter far more than keeping ideas secret.  Lessons From Building a Specialized Insurance Agency  Agencies that grow consistently combine niche positioning, disciplined marketing, and a willingness to evolve with the industry.  (00:03:52) The Early Expansion of a P&C Agency  (00:13:29) Why Specialization Drives Growth  (00:20:10) Success Comes From Effort, Not Tricks  (00:23:21) The Business Impact of Google Reviews  (00:32:07) Measuring ROI on Marketing Spend  (00:39:00) The Reality of Starting Over After Selling  (00:44:36) Software Built by Insurance Professionals  Building an Agency That Adapts and Endures  A successful insurance agency isn’t built on shortcuts or temporary tactics. It grows through consistent effort, strong client relationships, and the ability to adapt as the industry changes.  Marty’s career illustrates how agencies evolve—from local walk-in operations to digital-first businesses serving specialized markets nationwide. Focusing on a clearly defined market creates authority and attracts better prospects. Pairing that expertise with clear client education and personalized service strengthens retention and referrals.  The larger lesson is simple: agencies that stay curious, measure what works, and outwork the competition continue to grow no matter how the market shifts.  Connect with Eddie Price and Jenesis Software:   LinkedIn: https://www.linkedin.com/in/eddierprice/  The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753  Agency Management Software: https://www.jenesissoftware.com/  Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/  YouTube: https://www.youtube.com/@JenesisSoftware  Connect with Marty Karriker and The RV Insurance Shop:  LinkedIn: https://www.linkedin.com/in/marty-karriker-34433926a/  Website: https://www.rvinsuranceshop.com/about/  Email: marty@rvinsuranceshop.com

    51 min

  6. Mar 19 ·  Video

    Proven Strategies to Build a Profitable, People-First Insurance Agency | EP 15

    Steady growth doesn’t happen by accident. In this episode, we break down how one local insurance agency evolved from a traditional operation into a focused, growth-driven business generating 15% annual growth with 90% retention.  The shift wasn’t flashy. It was strategic. By committing to specialized niches, investing in systems that scale, and building a culture rooted in accountability and relationships, Chamberlain Insurance Agency created momentum that compounds year after year. It’s a testament that sustainable growth isn’t about chasing trends — it’s about building infrastructure that supports the long view.  Sustainable Growth Comes from Discipline, Not Luck  Long-term agency growth isn’t accidental — it’s engineered through structure, focus, and consistent execution. My conversation with Mike Totaro down the operational decisions that turned steady performance into measurable, repeatable expansion.  Niche specialization builds authority. Leaning into contractors during a downturn created differentiation, expertise, and long-term client loyalty in an underserved market.    Systems make growth manageable. Integrating both an AMS and CRM streamlined renewals, pipelines, and communication — supporting 15% annual growth without operational chaos.    Retention requires structured communication. Automated touchpoints and proactive outreach helped sustain a 90% retention rate and compete with direct writers.    Team buy-in drives accountability. Written goals, measurable targets, and staff involvement in planning aligned performance across the organization.  When discipline, systems, and people alignment work together, growth becomes sustainable instead of stressful.  Moments That Strengthen the Foundation  Growth at this level requires clear metrics, defined roles, and systems that remove friction from daily operations — especially when scaling commercial books of business.  (00:05:58) Closing Ratios vs Total Sales  (00:13:58) Supporting Contractors During Struggles  (00:23:40) Team Dynamics Drive Success  (00:30:34) Customizable Industry Insights Delivery  (00:38:35) Pipeline Revolutionizes Customer Communication  (00:41:13) Systems Over Skills in Business  (00:44:47) Dividing Roles in Business Partnerships  (00:54:50) Value People, Hire Wisely  Boost Your Insurance Agency’s Growth with Strategic Goals, CRM Mastery, and Automated Systems  Intentional specialization, operational systems, and disciplined goal-setting transformed a traditional agency into a consistent growth engine. Leaning into a niche during a difficult market created differentiation and referral momentum. Investing in both technology and people ensured that growth didn’t outpace infrastructure. Clear accountability and measurable targets kept the entire team aligned.  The larger takeaway is simple: agencies that prioritize structure, communication, and long-term thinking create profitability that lasts.  Connect with Eddie Price and Jenesis Software:   LinkedIn: https://www.linkedin.com/in/eddierprice/  The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753  Agency Management Software: https://www.jenesissoftware.com/  Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/  YouTube: https://www.youtube.com/@JenesisSoftware  Connect with Mike Totaro and Chamberlain Insurance:  Website: https://www.chamberlaininsurance.com/  Email: info@chamberlaininsurance.com  LinkedIn: https://www.linkedin.com/company/chamberlain-insurance-agency/  Mike Totaro email: mtotaro@chamberlaininsurance.com

    58 min

  7. Mar 5 ·  Video

    What it Takes to Build a $10 Million-Dollar Insurance Agency: Hiring, Referrals, and Business Systems | EP 14

    Starting from zero and building a $10 million insurance agency sounds extraordinary—but what you’ll hear in this episode makes it feel grounded, methodical, and achievable.   Tobiaz and I walk through what it really takes to grow from nothing: hiring before you feel ready, putting clients at the center of every decision, and building systems that can actually support scale. Instead of chasing shortcuts, this conversation focuses on the quiet, consistent work that creates trust, culture, and momentum. If you’re building—or rebuilding—an agency, this episode shows what sustainable growth really looks like.  “Getting the right employees in place is obviously very important...to really get the growth, I think you have to be able to hire maybe more people than you can, almost than you can afford, at least than the business can afford. But at the same time, you continue the growth because you get the right people." -Tobiaz Johannson   Secrets to Boosting Retention and Referrals to Achieve Growth  Building a successful agency from scratch starts with mindset and people. Tobiaz’s story shows that you don’t need a perfect résumé or a massive book of business to grow—you need persistence, business-savvy team members, and a willingness to invest in others before the numbers fully justify it.   When you focus on client relationships instead of quick wins, high retention and referrals become natural byproducts of how you operate. Strong systems and clear processes give that growth somewhere to land, turning chaos into something scalable and repeatable.  Over time, that combination creates a business that can survive change, whether it comes from market shifts, new technology, or ownership transitions. When your agency is built on people, process, and long-term thinking, it becomes easier to grow without burning out—or becoming the bottleneck yourself.  Moments That Move the Needle   Every agency story has a few inflection points—the decisions and realizations that quietly change everything. These moments are where the conversation gets especially honest about what it really takes to build something that lasts.  (00:08:59) Bittersweet Business Acquisition  (00:12:15) Building a Sellable Business  (00:14:05) Client-Focused Commercial Insurance Expertise    (00:26:05) Mastering the System Together    (00:32:49) Hiring for Growth and Sustainability    (00:40:59) Embracing AI: Adapt or Lag    (00:44:09) Appreciation for a Valued Partner  Smart Scaling Strategies for an Agency That Lasts  Tobiaz Johansson unpacks what it really looks like to build a $10 million agency from the ground up. Persistence, people-first leadership, and having enough financial runway are what make growth possible when the early years feel tight and uncertain. Decisions around hiring, acquisitions, and technology either strengthen or strain your ability to scale, and this conversation doesn’t shy away from the trade-offs.   You’ll hear what went wrong, what finally worked, and how strong systems and long-term team members create stability over time. The result is a grounded look at how an agency becomes profitable, sustainable, and able to outlast any one person.  Connect with Eddie Price and Jenesis Software:   LinkedIn: https://www.linkedin.com/in/eddierprice/  The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753  Agency Management Software: https://www.jenesissoftware.com/  Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/  YouTube: https://www.youtube.com/@JenesisSoftware  Connect with Tobiaz Johanneson and America’s Insurance:   Website: https://amerinsure.net/  Email: tobiaz@amerinsure.net

    46 min

  8. Feb 19 ·  Video

    From Struggling Startup to Multi-Location Agency: Keys to Achieving Success and Profitable Growth | EP 13

    Starting an insurance agency during an economic downturn is one of the hardest ways to enter this industry—and it’s also where real operators are made.   "Start working where your feet are and work out, and it'll grow exponentially." -Johnny Ellis  In this episode, I sit downwith Johnny Ellis to talk about what it takes to survive the early years, keep the doors open, and grow into a multi-location agency. We get honest about patience, near-misses, and the moments that make you question everything, along with what actually turns the corner. If you’re in the grind right now or thinking about scaling, this conversation speaks directly to where you are.  Building an Agency That Lasts  Real agency growth doesn’t come from quick wins—it comes from staying in the game long enough for momentum to compound. In this episode, the conversation centers on how steady leadership, integrity, and community connection turn early struggles into lasting success.  Perseverance creates leverage. Slow seasons, financial pressure, and self-doubt are part of the path, but staying consistent through them is what separates agencies that survive from agencies that scale.  Putting clients first builds reputation. Saying no to bad business, being honest when a competitor has a better option, and leading with integrity creates trust that turns into referrals and long-term loyalty. Community drives real growth. Rotary Clubs, Chambers of Commerce, charities, and local involvement aren’t side activities—they’re powerful engines for visibility, relationships, and sustainable lead flow. Smart expansion multiplies results. Strategic acquisitions, strong systems, and disciplined operations allow agencies to grow faster without sacrificing service or culture.  Growth Through Integrity, Community, and Smart Expansion  Building a sustainable agency takes more than good sales. Real decisions, setbacks, and breakthroughs shape a lasting agency. These points trace how persistence, relationships, and smart decisions shape long-term growth.  (00:08:15) Learning the Hard Way  (00:11:17) How Relationships Drive New Business  (00:17:49) Expanding Business Through Strategy  (00:29:11) Balancing Leadership and Satisfaction  (00:39:27) When Telling the Truth Wins the Client  (00:40:51) Upholding Integrity in Tough Choices  (00:43:49) Why Service Beats Sales Every Time  Turning Hard Years into Long-Term Growth  Your agency doesn’t have to start strong to become strong. Growth comes from patience, steady leadership, and consistently putting people before commissions. Community involvement, referrals, and honest service create momentum that no marketing budget can replace. Strategic acquisitions, the right systems, and thoughtful staffing decisions compound that growth when the timing is right. This episode lays out how to build something that lasts—even through downturns, disasters, and the hardest seasons of ownership.  Connect with Eddie Price and Jenesis Software:   LinkedIn: https://www.linkedin.com/in/eddierprice/  The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753  Agency Management Software: https://www.jenesissoftware.com/  Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/  YouTube: https://www.youtube.com/@JenesisSoftware  Connect with Johnny Ellis & Ellis Agency Insurance:  Email: johnny@ellisagency.net  YouTube: https://www.youtube.com/channel/UC8OlgpjSihXW6f4U_WUOPbw/videos  Website: https://ellisagency.net/

    50 min
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About

Welcome to the Insurance Agency Success Podcast — the go-to show for independent insurance agency owners who want to grow their business, streamline operations, and create a business they actually enjoy. Hosted by Eddie Price, founder of Jenesis Software and agency owner with over 30 years of experience, this podcast is packed with proven strategies, success stories, and real-world insights to help you build a high-performing agency that doesn’t burn you out. Eddie got his start in insurance back in 1989. Since then, he’s started, bought, sold, and scaled multiple agencies—and helped hundreds of other owners do the same. In 1999, he founded Jenesis Software, an agency management system designed specifically for independent insurance agents. Built by an agent, for agents, Jenesis helps you save time, simplify your workflows, and scale your business without sacrificing client service or quality of life. Each week on the podcast, you’ll hear from real agency owners and industry experts who are successfully navigating the same challenges you face: staffing, marketing, retention, automation, technology, profitability, and more. Whether you’re a solo agent or leading a growing team, this show is here to equip you with the tools and mindset you need to thrive. If you’ve ever asked yourself… How can I grow my agency without working longer hours? What systems do successful agency owners use to stay organized? How do I get my team to perform consistently? What should I automate vs. outsource? Which agency management system will truly support my goals? ...then you’re in the right place. Eddie’s approach is practical, no-fluff, and focused on helping you make smart, sustainable moves in your agency. His passion is helping agents succeed not just financially, but personally—because you deserve to enjoy the business you’ve built. Want to simplify your operations and scale with confidence? 👉 Visit jenesissoftware.com and click the orange button to book your free demo. See how Jenesis can help you work smarter, serve better, and finally feel in control of your business. Follow the Insurance Agency Success Podcast and get ready to grow your agency, increase your freedom, and build something you’re proud of.

Information

  • Creator
    Eddie Price
  • Years Active
    2025 - 2026
  • Episodes
    21
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Insurance Agency Success