In the Spotlight

Kelly Goetsch

Host Kelly Goetsch picks one viral LinkedIn post each week - usually in commerce technology, AI, or the business of SaaS -- and invites its author to discuss it in 15 minutes or less.

  1. Feb 19

    Talon.One's Sebastian Haas on the First UCP Extension - Loyalty / Promotions

    Sebastian and the rest of the Talon.One team are the first I know of to extend Google's UCP. They built out a whole loyalty / promotions extension that Sebastian joins me to discuss! His viral LinkedIn may be found at https://www.linkedin.com/posts/haas-sebastian_agentic-commerce-is-more-than-a-channel-share-7420410178757558272-2UAk/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q. As always, we discuss in 15 minutes or less

    15 min

  2. Feb 15

    Vicki Cantrell on her Vendor in Partnership Awards

    Vicki's role in our ecosystem is hard to explain - longtime brand CIO/COO, community builder, advisor to vendors, super connector, award ceremony host and friend/mentor/advisor to many. All in one, always with a smile on her face. She was kind enough to join me to discuss the Vendors in Partnership award ceremony that she just hosted in New York. https://www.linkedin.com/posts/vickicantrell_vendorsinpartnership-activity-7420291234419613696-5CD_/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q

    15 min

  3. Feb 4

    Brunello Cucinelli's Francesco Bottigliero on the Next Iteration of the Web

    What will replace the website? Brunello Cucinelli executive and CEO of Solomei AI (a spinoff of Brunello Cucinelli), Francesco Bottigliero, joins me to discuss the all-new AI-native https://www.brunellocucinelli.ai. No more pages - each screen is dynamically rendered using AI. From design all the way back to raw rendering of experiences using Groq chips, Francesco walks us through it - all in 15 minutes or less.

    15 min

  4. Jan 5

    Alexandrea Panousis on Whether the "Open to Work" LinkedIn Banner is a "Red Flag for Desperation"

    In our most viral LinkedIn post yet (https://www.linkedin.com/feed/update/urn:li:activity:7401741009501806594/), Alexandra makes the case for why we need to stop attaching shame to public job searches. In this spirited discussion, we discuss why modern careers almost always include periods of job search, whether the best always have their next roles lined up, the positives and negatives of using the green "Open to Work" ring, and more - all in 15 minutes or less.

    13 min

  5. 12/26/2025

    Signet's Craig Kistler on the Decline of the Homepage and Ascendency of the PDP

    "20% of our website visitors ever see our home page" - so why does everyone internally obsess over the home page? In Craig's viral post, https://www.linkedin.com/feed/update/urn:li:activity:7401315673622269952/, he poses the question and asserts that the PDP is now king. In this podcast interview, Craig explains why the home page is declining and why the PDP is on the ascendency

    12 min

  6. 12/16/2025

    Glenn McMahon on the Morality of AI-based Pricing

    Glenn's post on his discomfort with AI-based pricing went viral. AI is new / controversial, and it already appears as if a backlash against AI is forming. I had a different view, which I posted at https://www.linkedin.com/feed/update/urn:li:activity:7402086820379074561?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7402086820379074561%2C7402382089003687936%29&dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287402382089003687936%2Curn%3Ali%3Aactivity%3A7402086820379074561%29. I asked him to join this podcast to have a deep dive and he was gracious enough to accept my offer. We had a very nice discussion and came away realizing that our views are (shock!) more aligned than one would think by looking at our back and forth on a LinkedIn comment thread

    12 min

  7. 12/03/2025

    Tarek Nseir on Building an AI-native SI From Scratch

    Tarek is a veteran builder of SIs and his post announcing his new SI, Valliance, of course went viral. Tarek talks about their strict pay-for-outcomes pricing model, AI-only focus, and their specialization in ontologies. If you built a new SI from scratch focused on AI, this is how you'd do it and Tarek walks us through it all.

    15 min

  8. 11/15/2025

    Jen Allen-Knuth's Show Idea: "Wife Swap", but for CROs and CMOs

    What would happen if CROs and CMOs switched jobs, like in the popular "Wife Swap" show? Whose job is harder? Why has there historically been so much tension in the relationship? Should CMOs report to CROs? If a typical CRO and CMO found themselves in a cage match, who would win the fight? We explore these topics and more in the latest episode of In the Spotlight. Jen's viral LinkedIn post may be found at https://www.linkedin.com/posts/demandjen1_youtube-show-idea-wife-swap-but-for-activity-7391848053105750016-bsah?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABIk90BajMmOMdE1FcLgzdxuG_mXl3CM0Q

    11 min
See All (22)

Ratings & Reviews

5
out of 5
2 Ratings

About

Host Kelly Goetsch picks one viral LinkedIn post each week - usually in commerce technology, AI, or the business of SaaS -- and invites its author to discuss it in 15 minutes or less.

Information

  • Creator
    Kelly Goetsch
  • Years Active
    2025 - 2026
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © 2026 Kelly Goetsch