Revenue Problem Solvers

Operationalize

Revenue Problem Solvers delivers candid conversations with top business & revenue leaders who've mastered the art of growth. Each episode uncovers real-world challenges, practical solutions, and proven strategies that drive measurable results. No fluff or theory—just actionable insights from those who've successfully navigated revenue roadblocks. Listen as industry veterans share their playbooks for breaking through plateaus, optimizing sales processes, & creating sustainable revenue engines. Turn your toughest business challenges into opportunities with insights you can implement immediately

  1. Half the Budget. 7X Conversions. This Is What Real GTM Alignment Looks Like | Lisa Cole

    6D AGO

    Half the Budget. 7X Conversions. This Is What Real GTM Alignment Looks Like | Lisa Cole

    Sales ignoring your leads is a symptom. The real problem is that marketing and sales never agreed on what a lead was in the first place. Lisa Cole has walked into that problem at company after company, and she has a system for fixing it. As a four-time CMO and two-time published author, she has driven results that are hard to argue with: nearly $50M in pipeline at one organization, and at another, half the marketing spend with 7X the conversion rate and double the revenue impact. In this episode of the Revenue Problem Solvers Podcast, Lisa breaks down the RAMP framework - Review, Align, Mobilize, Propel - and explains exactly how she uses it to move a broken GTM function from misalignment to momentum. She covers the written survey she runs on day one, the cross-functional workshop that builds shared lead definitions from the ground up, and how RevOps fits into the execution layer. She also gets into the harder side of restructuring: what it looks like when every team is changing at once, how to prioritize markets when your budget can only stretch so far, and why running marketing like a professional services firm changes everything about how you allocate resources. Her latest book, The Limitless CMO, was releasing at the time of recording. Find her on LinkedIn at LisaCole01. This episode is brought to you by Virtual Causeway. A B2B demand generation built for organizations that need pipeline sales will actually work. Visit virtualcauseway.com and mention the show for a special rate.

    51 min

  2. MAY 8

    Why the Top 20% of Your Sales Team Is About to Pull Even Further Ahead

    Your board has already said no to more headcount. So what is the actual path to more revenue? Sreedhar Peddineni has built two category-defining companies from the technical side. Gainsight, where he served as CTO for 8 years and helped create the infrastructure behind the customer success movement, and Host Analytics, now Planful, which reshaped how enterprise finance teams plan at scale. His third company, GTMBuddy, came from watching sales enablement fail up close and reaching a diagnosis most revenue leaders have not landed on yet. Your reps do not have a content problem. They have a context problem. In this episode, that insight opens into a full conversation about AI fluency, revenue capacity, and what capital-efficient growth actually looks like in practice. Sreedhar breaks down why AI-fluent reps can handle more deals, win more of them, and close faster, and what that means for how you build, structure, and compensate a modern sales team. He also shares a concrete, actionable move any rep can run with their active deals this week. If you are a revenue leader being asked to grow the number without growing payroll, this conversation gives you a framework and a starting point. Find Sreedhar on LinkedIn or at gtmbuddy.ai. This episode is brought to you by Virtual Causeway, helping B2B companies get in front of the right buyers earlier in the buying process through channels that actually drive decisions. Visit virtualcauseway.com and mention the show for a special rate.

    51 min
  3. The Niche Strategy Nobody Talks About | Jay Baer

    MAY 1

    The Niche Strategy Nobody Talks About | Jay Baer

    Jay Baer sold out a full year of sponsorships before the website existed. 44 pitch calls. 45 days. Zero product built. He called it the most successful revenue initiative of his career. That's not a fluke. That's three decades of professional marketing applied to something most people would have called a hobby. Jay is a 7x New York Times bestselling author, one of the most in-demand keynote speakers in the world, and the founder of The Tequila Report which is a niche media brand he and his business partner Maddy built into a mid-six-figure business with 51,000 email subscribers and 32 consulting clients. In this conversation, Jay breaks down what actually happened: how he evaluated the niche before it was a business, how he structured the pre-sell that funded a magazine before it launched, why he refuses clients who need content in two weeks, and what he tells anyone who wants to add a second revenue stream without blowing up what's already working. He also delivers one of the most honest answers to the question founders avoid: should you turn your passion into a business? His answer isn't inspirational. It's accurate. If you're a revenue leader, consultant, or entrepreneur thinking about a niche content play or a second income stream, this is the episode worth prioritizing this week. Find Jay at jaybaer.com and subscribe to The Tequila Report at tequilareport.com/subscribe. This episode is brought to you by Virtual Causeway. Visit virtualcauseway.com and mention the show for a special rate.

    51 min
  4. Your Buyers Aren't on Google Anymore. They're Asking AI

    APR 24

    Your Buyers Aren't on Google Anymore. They're Asking AI

    Your demand gen strategy might already be obsolete, and your buyers are the proof. Kalyn Rozanski spent her career doing what most executives only claim to: seeing what's coming before it arrives. She co-founded a B2B innovation consultancy that grew to serve Starbucks, Procter & Gamble, and GlaxoSmithKline. At its peak, she stepped away to start over, because AI was reshaping the entire landscape, and she wanted to be on the right side of the shift. In this episode of the Revenue Problem Solvers Podcast, Kalyn breaks down how AI has fundamentally changed where B2B buyers do their research, and why most revenue teams are still optimizing for a funnel that's already shifted. She explains the difference between demand generation and demand positioning, why trend intelligence belongs in every revenue leader's toolkit, and what a practical Monday morning rebuild actually looks like. You'll hear her framework for testing AI sales tools using AppSumo, why month-to-month contracts are becoming the smarter strategic default, and why the decentralization of business may create more opportunity for founders and small teams than any previous era. Sponsored by Virtual Causeway. Everything Kalyn talked about, buyers researching through AI, demand positioning over demand gen, that's the exact problem Virtual Causeway solves for B2B teams. virtualcauseway.com and mention the show for a special rate.

    49 min
  5. Fixing Revenue Leaks Through Leadership and Operations with Kyle McDowell

    APR 17

    Fixing Revenue Leaks Through Leadership and Operations with Kyle McDowell

    Your revenue problem might not be where you think it is. Kyle McDowell spent nearly three decades inside Fortune 10 organizations running operations for tens of thousands of employees, and what he kept seeing had nothing to do with pipeline or product. It was culture. Specifically, the gap between the values leaders posted on walls and the behaviour they actually modelled when pressure hit. In this episode of the Revenue Problem Solvers Podcast, Kyle breaks down the operational side of revenue, how bespoke sales deals create execution failures that bleed clients and margins, why most corporate culture initiatives fail before they start, and how he built the 10 We's, a behavioural leadership framework designed to replace vague values with observable, accountable standards. This is not a motivational talk. It is a practical conversation about why culture is a revenue lever, what it takes to build one that holds under pressure, and what leaders get catastrophically wrong when trying to change their teams. Kyle is also the Wall Street Journal and USA Today bestselling author of Begin With We: 10 Principles for Building and Sustaining a Culture of Excellence, and his work spans industries from healthcare to financial services to tech. If you lead a team and you have ever wondered why your culture initiatives never stick; this one is for you. This episode is sponsored by Virtual Causeway. Shift from chasing cold leads to demand positioning that puts your brand in front of high-intent buyers. Visit virtualcauseway.com and mention Revenue Problem Solvers for a special rate.

    58 min
  6. Why Most Partner Programs Fail, and the $850M Ecosystem Playbook That Works

    APR 10

    Why Most Partner Programs Fail, and the $850M Ecosystem Playbook That Works

    Bob Jurkowski built the partner ecosystem at Intacct, scaled to hundreds of firms across multiple verticals, before the company was acquired by Sage for approximately $850M. He has helped build 11 B2B companies and consulted on partner strategy for companies as large as SAP. He now advises founders and executives on building predictable, capital-efficient revenue systems. Learn more at revenuegrowthstrategy.com. In this episode of the Revenue Problem Solvers Podcast, Bob breaks down why partner programs universally underperform and lays out the architecture for building one that actually generates revenue. Key takeaways: most programs are opportunistic by design and built to produce occasional deals at best. The embedded model is where real leverage lives. The partner scorecard is how you stop signing the wrong partners. Priming the pump with joint demand generation is what separates programs that launch from ones that die on paper. And crawl, walk, run is the right sequencing for any new partner relationship. If your channel isn't producing or you're building your first program, this one is worth your full attention. This episode is sponsored by Virtual Causeway. Visit virtualcauseway.com and mention the show for a special rate.

    47 min
  7. What Sales Enablement Actually Is (And Why You're Doing It Wrong)

    APR 3

    What Sales Enablement Actually Is (And Why You're Doing It Wrong)

    Your enablement team is a dumping ground. Every department pushes change into the sales org and calls it enablement. No sequencing. No cascading. No intake. The "just send it to them, they'll figure it out" mentality does NOT work!Because they won't. Andrew Quinn spent over a decade at HubSpot executing the playbook behind The Sales Acceleration Formula; except he was the one who actually had to make it work. He scaled HubSpot's sales enablement organization to a global team of 40 people and ran over 500 discrete enablement initiatives in a single year. All of them landed. In this episode of the Revenue Problem Solvers Podcast, Andrew breaks down why enablement is a business discipline, not a department, how to build an intake process that protects your sales team from change fatigue, and the three things every enablement leader should do before building another piece of content. If you lead a sales team, run enablement, or are building your GTM function for the first time, this one will change how you operate. Sponsored by Virtual Causeway. Stop chasing form fills and start showing up where buyers already are. Visit virtualcauseway.com and mention the show for a special rate.

    49 min
  8. How to Build a Pipeline on LinkedIn Without Cold Calling | Natasha Walstra

    MAR 27

    How to Build a Pipeline on LinkedIn Without Cold Calling | Natasha Walstra

    Most sales professionals know LinkedIn matters. Very few know how to make it work. Natasha Walstra spent a decade figuring out the difference, starting as an SDR who could not stomach cold calling car dealerships, discovering that connecting on LinkedIn before calling changed everything, and eventually training sales teams and building a framework she now calls the REALationship Growth Method. In this conversation, she breaks down what separates people who get pipeline from LinkedIn from the ones who get ignored. You will hear why your LinkedIn profile is likely costing you deals before you ever reach out, how to think about content as trust infrastructure rather than an audience play, and the exact sequence she uses to warm a cold contact into a ready conversation over time. There is also a stat that should change how you think about LinkedIn opportunity: 1.2 billion users, less than 1% posting original content. If you are willing to show up like a human, the space is less competitive than you think. This episode is sponsored by Virtual Causeway. If your demand gen isn't converting, they help revenue teams get found by buyers who are already looking. Visit virtualcauseway.com and mention the show for a special rate.

    46 min
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About

Revenue Problem Solvers delivers candid conversations with top business & revenue leaders who've mastered the art of growth. Each episode uncovers real-world challenges, practical solutions, and proven strategies that drive measurable results. No fluff or theory—just actionable insights from those who've successfully navigated revenue roadblocks. Listen as industry veterans share their playbooks for breaking through plateaus, optimizing sales processes, & creating sustainable revenue engines. Turn your toughest business challenges into opportunities with insights you can implement immediately

Information

  • Creator
    Operationalize
  • Years Active
    2025 - 2026
  • Episodes
    47
  • Rating
    Explicit
  • Copyright
    © Operationalize
  • Show Website
    Revenue Problem Solvers