Audio Products Podcast

Wojciech Ozimek
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  • Music Interviews
  • Updated Monthly

We are meeting with pro audio industry veterans: founders, product managers, UX designers to learn how they build and manage the products we love. You will get tips on how to navigate your career in audio and how to develop a successful audio product – from musical instruments, through audio plugins and gaming middleware to music distribution platforms and consumer electronics like headphones, mics or even automotive speaker systems New episode is dropping every second Monday 11:00 am ET.

  1. #32 Inside soothe 3 and oeksound’s product philosophy

    May 25

    #32 Inside soothe 3 and oeksound’s product philosophy

    Our guests are Hannes Andersson and Atte Karm from oeksound. Hannes is CEO and Atte is Marketing Director at the company behind Soothe, Spiff, Bloom. They have just released soothe 3, the newest version of their flagship plugin, loved by mixing and mastering engineers all around the world. We visited oeksound HQ in Helsinki before the official launch and had a great conversation about their products and business philosophy. We talked about: ✅ oeksound's product strategy We chatted about oeksound's history and how they came up with ideas for products and the process of launching them to the market. ✅ How a small audio team stays trusted oeksound has remained focused: a small specialist team, a tight product line, and tools that engineers actually use in real sessions. We discuss how that discipline shapes product decisions, positioning, and growth. ✅ What is new in Soothe3 and what comes next We also talk about what is new in Soothe3, what this release says about oeksound's current direction, and how the team thinks about the company's next chapter More about soothe3 👉 https://lnkd.in/gggpGXnM If you are an audio founder, product manager, UX designer, product marketer, or indie audio company building professional tools — this episode will provide a loooot of inspiration. Follow us:   ➡️ Join our Discord https://discord.com/invite/jd6Fgv5XTR   ➡️ Sign up to our newsletter for audio job openings, articles and upcoming events https://tinyurl.com/ywjxwszr   ➡️ All streaming links https://audioproductacademy.com/podcast/

    2h 36m
  2. #31 Marketing Ethical AI in Music: From Hype to Trust with Varda Caspi

    May 11

    #31 Marketing Ethical AI in Music: From Hype to Trust with Varda Caspi

    Our guest is Varda Caspi — VP Marketing at Aiode. Aiode is an Abbey Road -backed company building ethical AI tools for music creation 👉Learn about Aiode here: https://aiode.com/ In this episode, we talk about: ✅ What ethical AI actually means in music tech Varda breaks down what "ethical AI" should mean in practice: transparent training methods, clear consent from musicians, and business models where artists are not just data sources but participants in the value chain. We also discuss how royalties can work when models are trained on real performances and generate stems based on that material — and why compensation frameworks will be critical if AI music tools want long-term trust from creators. ✅ Marketing AI when the product is the controversy Aiode sits at the intersection of creative tools and generative AI — a space that artists, labels, and publishers are still actively debating. Varda explains how to build credible positioning and trust in a market that hasn't settled on the rules yet. ✅ The Product × Marketing handshake When founders build first and hand off to marketing at launch, they're already late. Varda shares how she structures early-stage collaboration between product and marketing at Aiode and what drives growth in an AI company. If you are a founder, product marketer, growth lead or PM building music tech or AI audio products, this episode will offer plenty of inspiration. ➡️ Join our Discord https://discord.com/invite/jd6Fgv5XTR   ➡️ Sign up to our newsletter for audio job openings, articles and upcoming events https://tinyurl.com/ywjxwszr

    1h 58m
  3. #30 Marketing playbook behind top audio brands with Amanda Whiting Gerstle

    Apr 27

    #30 Marketing playbook behind top audio brands with Amanda Whiting Gerstle

    Our guest is Amanda Whiting Gerstle — a strategic marketing leader in music tech and pro audio, who worked with iconic brands like Universal Audio, Splice, and Roland Corporation. In this episode, we talk about: ✅ How startups should build marketing from scratch We go deep into what early-stage audio companies should focus on first, how to avoid common mistakes, and when it makes sense to bring in external expertise ✅ Marketing funnels, channels and what actually drives sales We explore how funnels really work in audio, what channels matter in 2026, and why most companies struggle to convert attention into revenue ✅ How to build and scale marketing in audio companies From product marketing to branding — Amanda shares how marketing should work with Product and Sales, and where it should sit in the organisation We also discuss AI, market saturation, and what it really takes to stand out today. If you’re building an audio startup, Amanda can also help you through her work as a Fractional CMO at Synthesize Marketing → https://www.synthesize.marketing/ ➡️ Sign up to our newsletter for audio job openings, articles and upcoming events https://tinyurl.com/ywjxwszr   ➡️ Join our Discord https://discord.com/invite/jd6Fgv5XTR

    1h 36m
  4. #29 Make Hardware Great Again with Ross Totino

    Apr 13

    #29 Make Hardware Great Again with Ross Totino

    Our guest is Ross Totino — Product Developer, Sound Designer, and expert in audio hardware and DSP systems who worked on many iconic products we love. In this episode, we talk about: ✅ How to build a career in hardware product development Ross shares how he moved from technician roles into sound design and product development in Electro-Harmonix and Line 6 and how those helped me to further work with iconic brands Eventide Audio.  ✅ How analog gear is modelled in the digital world We explore DSP modeling, perception vs. accuracy, and how developers recreate character — not just circuits. ✅ Why Silicon Valley VC capitalist mentality severely impacted the economy and the music industry Can we get away from the totally software-focused, short-term profit-seeking, fake it ’til you make it” approach? ✅ The state of the industry today “𝘐 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘸𝘦’𝘳𝘦 𝘸𝘪𝘵𝘯𝘦𝘴𝘴𝘪𝘯𝘨 𝘢 𝘩𝘢𝘳𝘥𝘸𝘢𝘳𝘦 𝘢𝘯𝘥 𝘢𝘯𝘢𝘭𝘰𝘨 𝘳𝘦𝘯𝘢𝘪𝘴𝘴𝘢𝘯𝘤𝘦… 𝘏𝘰𝘸𝘦𝘷𝘦𝘳, 𝘵𝘩𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺’𝘴 𝘢𝘵𝘰𝘮𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘴𝘮𝘢𝘭𝘭 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘴𝘪𝘻𝘦 𝘮𝘢𝘬𝘦 𝘪𝘵 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘪𝘯𝘨 𝘧𝘰𝘳 𝘯𝘦𝘸𝘤𝘰𝘮𝘦𝘳𝘴 𝘵𝘰 𝘦𝘯𝘵𝘦𝘳.” ➡️ Join our Discord https://discord.com/invite/jd6Fgv5XTR   ➡️ Sign up to our newsletter for audio job openings, articles and upcoming events https://tinyurl.com/ywjxwszr   Ross's band   ➡️ Fans of Collision Bandcamp: https://fansofcollision.bandcamp.com/   ➡️ Fans of Collision Sounds on Gumroad: https://rtotino.gumroad.com/     Products Ross worked on:   ➡️ EHX Holy Grail: https://youtu.be/tCXxuyu_N8g?si=6hLGibQaBsvERIsK   ➡️ Line 6 ToneCore: https://youtu.be/SKWbT6gbFeM?si=QpB8A7UFd40zMYHm   ➡️ Umlaut Audio: https://youtu.be/Vc8nwi5Attk?si=3atLHm7XFCzhBJ28   The other mentioned gear   ➡️ Media Overkill: https://mok.com/   ➡️ Twisted-Electrons: https://www.twistedelectrons.com/megafm   ➡️ Kawai K5000s: https://en.wikipedia.org/wiki/Kawai_K5000   ➡️ Korg DSS-1: https://en.wikipedia.org/wiki/Korg_DSS-1

    2h 5m
  5. #28 What is Audio Product Academy?

    Mar 30

    #28 What is Audio Product Academy?

    This time Wojciech in the solo episode. We want to pause to: ✅ Reflect on what is actually missing in the audio business education space ✅ Discuss why generic content does not translate into real-world audio product skills ✅ Explain what Audio Product Academy is and why it exists (besides the podcast) ➡️ Check our course platform https://audioproductacademy.com/   ➡️ Our audio PM meetups - Audio Product Jams https://audioproductacademy.com/     ➡️ Support our podcast and get premium content https://buymeacoffee.com/audiopodcast   ➡️ Join our Discord https://discord.com/invite/jd6Fgv5XTR   ➡️ Sign up to our newsletter for audio job openings, articles and upcoming events https://tinyurl.com/ywjxwszr

    37 min
  6. #27 Introduction to game audio with Krzysiek Kowal

    Mar 16

    #27 Introduction to game audio with Krzysiek Kowal

    🎮 How do you actually start a career in game audio? We talked about it with Krzysiek Kowal — Audio & Motion Department Manager at Anshar Studios and former Sound Designer at CD PROJEKT RED. Game audio is one of the most fascinating intersections of sound design, technology and interactive storytelling — but entering the industry can feel hard, especially today. In this episode, we talk about: ✅ How Krzysiek started his career in game audio From early sound design work to working on professional game productions and eventually managing audio teams. ✅ Process of implementing SFX and music in games What are the steps, people and teams involved, what are the roles in the game audio team ✅ Tools and technology behind game audio Game engines, middleware like Audiokinetic's Wwise or FMOD, custom scripting tools, recording setups and the production pipelines used by professional studios. ✅ The current state of the game industry Major players, current challenges and what innovations are shaping the future of interactive audio. If you're a sound designer, audio student or an audio developer or someone curious about game audio careers, this episode gives a practical introduction to how the field actually works. 👉 Don’t forget to subscribe to Audio Products Podcast ➡️ Support our podcast and get premium content https://buymeacoffee.com/audiopodcast   ➡️ Join our Discord https://discord.com/invite/jd6Fgv5XTR   ➡️ Sign up to our newsletter for audio job openings, articles and upcoming events https://tinyurl.com/ywjxwszr

    1h 28m
  7. #26 Do we need AI education with Rithik Kundu

    Mar 2

    #26 Do we need AI education with Rithik Kundu

    Our guest is Rithik Kundu — Founder of NYU GenAudio & AI, and former Senior Generative AI Researcher at Deep Noise who is also involved in building Joker Deck Ventures. In this episode, we talk about: ✅ State of AI education and AI adoption ✅ The difference between AI demos and AI-native workflows ✅ What Pipeline, guardrails, etc. are in the context of an AI-powered product ➡️ Support our podcast and get premium content https://buymeacoffee.com/audiopodcast   ➡️ Join our Discord https://discord.com/invite/jd6Fgv5XTR   ➡️ Sign up to our newsletter for audio job openings, articles and upcoming events https://tinyurl.com/ywjxwszr

    1h 24m
  8. #25 The art of delivery with Maciek Bąk

    Feb 16

    #25 The art of delivery with Maciek Bąk

    Our guest is Maciej Bąk — a Senior IT Project & Program Manager with 16+ years of experience, currently at Neural DSP and previously on the Avid Pro Tools team. Maciek has delivered hundreds of audio projects. He is also a very active musician and mix engineer, which gives him a rare perspective on both industry and user sides of audio. In this episode, we talk about: ✅ Why audio delivery is different from SaaS ✅ Projects vs Programs — and why audio companies need both ✅ How poor delivery can kill a great audio product ✅ Managing DSP, hardware, firmware and UX dependencies ✅ Agile vs Waterfall in audio development ✅ What competencies are missing in audio PMs ✅ How AI will change program management in audio ✅ What project management do startups need If you are a Founder scaling your company, Head of Product or Product Manager and Program Manager or Scrum Master - this episode is a practical deep dive into what it really means to deliver audio products, not just think about them ➡️ Maciek’s music channel https://www.youtube.com/@bak_songs   ➡️ Support our podcast and get premium content https://buymeacoffee.com/audiopodcast ➡️ Join our Discord https://discord.com/invite/jd6Fgv5XTR ➡️ Sign up to our newsletter for audio job openings, articles and upcoming events https://tinyurl.com/ywjxwszr

    1h 22m
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Trailer

About

We are meeting with pro audio industry veterans: founders, product managers, UX designers to learn how they build and manage the products we love. You will get tips on how to navigate your career in audio and how to develop a successful audio product – from musical instruments, through audio plugins and gaming middleware to music distribution platforms and consumer electronics like headphones, mics or even automotive speaker systems New episode is dropping every second Monday 11:00 am ET.

Information

  • Creator
    Wojciech Ozimek
  • Years Active
    2025 - 2026
  • Episodes
    33
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Audio Products Podcast