Property Developers Playbook

Jonathan Stobbs & Kieron Shepherd
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Property Developers Playbook is your go-to podcast to the world of property development and investment. Hosted by Jonathan Stobbs and Kieron Shepherd, who both have experience as developers and as main contractors, this podcast dives into the strategies, challenges, and rewards of real estate development.  Whether you're a contractor looking to transition into development or an investor looking to scale, each episode provides actionable insights, dos and don’ts, and first-hand experiences from those on the ground. Join us as we interview top developers, tackle common pitfalls, explore innovative solutions, and discuss the mindset required to thrive in property development. Property Developer’s Playbook is more than just advice; it’s a blueprint for unlocking your potential in property development. Tune in to start building your knowledge, confidence, and your success.

  1. 7h ago

    63: When Deals Go Wrong: Navigating Property Development Failures

    In this episode, Kieron flies solo while co-host Jonathan takes a break to deliver an honest, candid look at the uncomfortable reality of property development: failed deals, lost capital, and unexpected setbacks. Kieron shares behind-the-scenes stories from his own portfolio, including a promising five-house development that unraveled due to planning restrictions and a high-margin site he had to walk away from when investors capped their funding.  KEY TAKEAWAYS Setbacks Are Tuition, Not Failure: Losing time, energy, or money on a deal isn't a personal failure; it's an essential part of the learning curve that shapes a sharper developer. Stick Strictly to Your Numbers: Never inflate Gross Development Value (GDV) or squeeze contingency buffers just to make an unprofitable deal look viable on paper. Avoid Emotional Attachment: Falling in love with a site design or layout clouds objective decision-making; development must remain a disciplined, factual process. Verify Planning Constraints Early: Always conduct independent due diligence on planning permissions and redline boundaries rather than relying solely on third-party assumptions. Know When to Walk Away: Whether due to tight timelines, investor limits, or changing market conditions, having the discipline to say "no" saves you from catastrophic losses down the line. BEST MOMENTS "Don't see this as a failure... it's all learning." "The deal you lose makes room for the one you were actually supposed to do." "Property development isn't about winning every deal; it's about surviving long enough to win the right ones." "If it doesn't work, it doesn't work... don't try to make the deal work." "You've got to brush yourself off, get back on the horse, and just go again." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive

    63: When Deals Go Wrong: Navigating Property Development Failures

  2. Jul 26

    62: Not All Leads Are Deals: How to Filter Property Opportunities

    In this episode, Jonathan Stobbs and Kieron Shepherd dive discuss the essential skill of evaluating and filtering property development leads. For new and scaling developers alike, it is easy to fall into the trap of "shiny penny syndrome," treating every incoming lead like a goldmine. KEY TAKEAWAYS Filter Fast to Protect Your Time: New developers often jump at every opportunity, but early disqualification is key. Running leads through personal criteria early prevents wasting weeks on non-viable sites. Profit is Made at the Buy: Always calculate your Gross Development Value (GDV) and subtract your profit margin and build costs first to establish the maximum purchase price. Never work backward from an agent's or vendor's asking price. Build a Diverse Sourcing Network: High-value leads come from establishing long-term relationships with land agents, commercial brokers, architects, local builders, and direct-to-vendor outreach. Identify Vendor Motivations: Whether a seller needs a fast exit to repay lending or is open to a Joint Venture (JV), understanding their pain points enables creative, win-win deal structuring. Align Leads with Strategy: Spreading risk across multi-unit developments or commercial conversions offers economies of scale, better tax rates, and greater control over the surrounding site environment compared to single residential flips. BEST MOMENTS "Not every deal is a deal." "The more you progress in your career as a property developer, you will hone your filters." "You make your money when you buy." "It's a marathon, not a sprint. It's not a get-rich-quick scheme... it's a get-rich-slow scheme." "Your success as a developer isn't measured by how many leads you receive; it's by what you buy and what makes profit in the long run." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive

    62: Not All Leads Are Deals: How to Filter Property Opportunities

  3. Jul 19

    61: 3 Truths Every Property Developer Needs to Hear: Save You Time, Money and Stress

    In this special solo episode of the Property Developers Playbook, Jonathan Stobbs takes the mic to share some candid, actionable advice for developers and business owners at every stage of their journey. While Kieron's away, Jonathan breaks down three critical mindset shifts required to thrive in the demanding world of property.  KEY TAKEAWAYS Delegate to Elevate: You cannot and should not try to do everything yourself. Building a reliable "power team" of architects, planning consultants, brokers, and mentors is essential to maximising your 24 hours. Avoid the Comparison Trap: Comparing your starting point to someone else's highlight reel is a quick way to become demoralised. Stay focused on your unique journey and timeline. Social Media is an Illusion: The flashy cars and completed projects posted online rarely show the reality of property development journey. You aren't seeing the sleepless nights, planning refusals, construction delays, and cash flow pressures that precede the success. Beat Overwhelm with the "Next Step": When a project feels too massive to handle, stop looking at the entire mountain. Break the problem down, delegate what you can, and focus solely on the very next action required. Consistent Action Creates Momentum: Small, consistent wins like attending a single networking event, calling a commercial agent, or analysing one site compounded over time builds the foundation of a successful development business. BEST MOMENTS "People comparing themselves to others is basically comparing your chapter one to someone else's chapter 20. You have no idea where they are in their journey..." "Every master was once a disaster, and it just takes that consistent action to be able to get there." "What we don’t see [on social media] is all the struggles, all the planning refusals, delays, construction delays, sleepless nights, cash flow pressures, mistakes they’ve made." "Our mind is the biggest soap opera writer ever, and we just need to focus on the facts rather than worrying about all the different what-if scenarios." "Focus on the next step, not the next hundred." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive

    61: 3 Truths Every Property Developer Needs to Hear: Save You Time, Money and Stress

  4. Jul 13

    60: The 80% Secret: Why Interior Design Matters

    In this episode, Jonathan and Kieron dive deep into the often misunderstood world of interior design in property development. After sharing an exciting update on their latest acquisition, a massive office-to-residential conversion in Cornwall, the duo address one of the biggest pitfalls developers face: injecting personal taste into target-market designs.  KEY TAKEAWAYS Design for the Market, Not Yourself: The ultimate goal of interior design in property development is to appeal to your specific target demographic, not to showcase your personal aesthetic preferences. Bring Designers in Early: Don't wait until the walls are up. Engaging an interior designer during the initial layout and space-planning phase helps optimise room flow, privacy, and functionality before structural mistakes are made. Prioritise Low-Maintenance Materials: For entry-level or buy-to-let markets, substituting traditional tiles with robust alternatives like aqua panels or opting for Karndean (LVT) flooring can dramatically reduce long-term maintenance costs and quicken installation times. The "Grey Dynasty" is Fading: Shifting design trends indicate that the cold, monochromatic blue-grays of the past decade are on their way out, making way for warmer earth tones and cozy, pastel accent points that feel like a home. Honest Architecture Creates a USP: Following the model of leading developers like Capital & Centric, allowing the raw fabric of a building to speak for itself can create a unique brand identity that commands premium interest. BEST MOMENTS "Zero maintenance doesn't exist. But low maintenance does, and on these types of builds... that's what you want to aim for." "We used to have the Magnolia Revolution pre-90s... then we moved into this gray dynasty where everybody has gone gray... I think we're a little bit tired of that now as a country." "Interior design is very subjective... developers are busy finding sites, appraising sites, putting everything together, and interior designers are keeping up to date with the local trends." "When you are talking to interior designers... have a look at their previous projects, speak to their previous clients, see what they've done before... they should be able to give you referrals to support their work." "A good interior designer... will be able to value engineer that and give you some examples of what that would be... So if it's not your strength, lean on the professionals." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive

    60: The 80% Secret: Why Interior Design Matters

  5. Jul 5

    59: Inside Our 9 Apartment Office Conversion: Saltash Development Update

    Jonathan Stobbs and Kieron Shepherd pull back the curtain on one of their live developments, Saltash — an office-to-residential conversion — in a "developer diary" style update. They walk through how the site was sourced, the funding structure, the technical curveballs thrown up during construction, and the lessons learned so far. KEY TAKEAWAYS Sourcing the Deal: The Saltash site (officially St James Court) was found on Rightmove via a commercial agent. Its "ugly duckling" appearance — a tired render finish and awkward mansard roof — likely put off other buyers, but the internal layout and space worked in the hosts' favour, and it qualified for Class MA permitted development rights, simplifying planning. Funding Flexibility: The purchase was structured using vendor finance in combination with bridging finance, later refinanced onto development finance — a combination that gave the team breathing room to secure planning and progress construction. Existing Buildings Bring Surprises: Conversions mean working with what's already there. The team discovered the building was actually two structures joined together, with a hidden concrete ring beam and an unexpected steel structure creating a large void between floors — all requiring on-the-spot design decisions. Gas vs Electric — A Costly Pivot: A quote of £28,000 to bring gas to the site led the team to switch to an all-electric specification, using solutions like Quantum Dimplex heaters to maintain strong EPC ratings without blowing the budget. Insulate Externally, Not Internally: Choosing external wall insulation (EWI) over internal insulation cost more upfront but preserved valuable internal square footage in the apartments and gave the whole building a refreshed, brand-new appearance. Challenge the Spec: The team swapped out architect-specified products (insulation brands, floor build-ups) for alternatives that hit the same performance values at lower cost or faster install time — provided the u-values and building regs requirements were still met. Utilities: Start Early: Both hosts agreed the biggest lesson from the project was getting utility companies involved sooner, particularly given the knock-on effect on timing and design decisions. Plan for Logistics: Access for tradespeople, delivery vehicles and skips is easy to overlook on tight or hidden sites — something the hosts recommend mapping out clearly for suppliers and contractors in advance. BEST MOMENTS "It's a solid building — actually two buildings that have joined together." "We're not doing gas anymore." "You've got to be able to react, respond positively, and do what you can do." "Would you buy another office conversion? Absolutely — I think we are tomorrow." YOUTUBE CHANNEL https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he's involved in every stage — from design to delivery — offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/https://www.linkedin.com/in/jonathanstobbs/https://www.instagram.com/jonathan.stobbs/https://www.facebook.com/kieron.shepherd.73https://www.linkedin.com/in/kieron-shepherd-83b979aa/https://www.instagram.com/kieron__shepherd/https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3-day live event, Property Developers Bootcamphttps://www.propertydevelopersiq.co.uk/pdblive

    59: Inside Our 9 Apartment Office Conversion: Saltash Development Update

  6. Jun 29

    58: Why Most People Never Achieve Their Full Potential: The Comfort Zone Trap

    In this episode of the Property Developers Playbook, hosts Jonathan Stobbs and Kieron Shepherd delve into the importance of stepping out of your comfort zone, particularly in the realm of property development and business. They discuss how fear often holds us back from taking necessary steps and share personal anecdotes about overcoming anxiety in various situations, from networking events to client meetings. KEY TAKEAWAYS Embrace Discomfort for Growth : Stepping out of your comfort zone is essential for personal and professional growth. Engaging in new experiences, even if they feel uncomfortable, can lead to valuable opportunities and relationships. Fear is Often Illusory : Fear can be defined as "false evidence appearing real." It's important to recognize that the scenarios we create in our minds often do not reflect reality, and overcoming this fear is crucial for taking the first step. Learn from Experience : Just like learning to drive, gaining experience in property development or any new venture becomes easier over time. The first attempt may be daunting, but with practice, it becomes second nature. BEST MOMENTS "Growth happens outside the comfort zone. Once you expand your comfort zone, that becomes a lot easier." "You have to take the first step and you'll grow from that. Don't overthink things." "It's comfortable to sit on the sofa and do nothing, right? The normal is easy, it's comfortable." YOUTUBE CHANNEL ⁠⁠https://www.youtube.com/@propertydevelopersiq⁠ HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stag —from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/ https://www.linkedin.com/in/jonathanstobbs/⁠  ⁠https://www.instagram.com/jonathan.stobbs/⁠  ⁠https://www.facebook.com/kieron.shepherd.73⁠  ⁠https://www.linkedin.com/in/kieron-shepherd-83b979aa/⁠  ⁠https://www.instagram.com/kieron__shepherd/⁠  ⁠https://www.propertydevelopersplaybook.co.uk/⁠  Book your seat now on our 3-day live event, Property Developers Bootcamp  ⁠https://www.propertydevelopersiq.co.uk/pdblive⁠

    58: Why Most People Never Achieve Their Full Potential: The Comfort Zone Trap

  7. Jun 22

    57: Your Network Is Your Net Worth: The Power Of Relationships

    In this episode, Jonathan Stobbs and Kieron Shepherd dive into the lifeblood of property development: networking. They explore why your network truly dictates your net worth and detail exactly how to build essential relationships with vendors, agents, planners, and builders.  KEY TAKEAWAYS Property is a Relationship Business: While it may look like an industry built strictly on land and bricks, property development fundamentally relies on the strength of your professional relationships. Build Your Power Team: Success requires cultivating strong, ongoing connections with a wide variety of professionals, including commercial agents, planning consultants, builders, and subcontractors. Master the One-Minute Pitch: Prepare a concise, clear introduction before attending events. Knowing exactly how to articulate who you are and who you help will give you confidence and make you memorable. Lead with Value, Not a Sales Pitch: Go to events with the intention of building genuine relationships and finding ways to assist others, rather than just collecting a stack of business cards. The Fortune is in the Follow-Up: The real networking happens after the event. Always connect with new contacts on platforms like LinkedIn or Instagram, and schedule follow-up coffee chats to solidify the relationship. BEST MOMENTS "Your network is your net worth. Build your network as big as possible, and your net worth could follow that."  "Property, people think, is a land and buildings business, but actually it's a relationship business. Because everything in property development is all about the relations."  "Out of all people's fears, death was third. The first one was public speaking."  "Don't go in there just trying to be a buyer or a seller. You're trying to network and try and build relationships and connections, and genuinely just try and be interested and open-minded into what other people are there for."  "It's not just about collecting how many business cards you can collect. Go there with the intention of building relationships and basically seeing how you can help other people."  YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive

    57: Your Network Is Your Net Worth: The Power Of Relationships

  8. Jun 15

    56: The Most Underrated Skill In Property: The Art of Following Up

    In this episode, Jonathan Stobbs and Kieron Shepherd tackle one of the most overlooked yet crucial skills in business: the follow-up. They discuss the staggering statistics behind why most people fail by giving up too soon and reframe the word "no" as simply a defensive buffer, meaning not right now.  KEY TAKEAWAYS Redefine Rejection: A "no" is often an automatic, protective buffer meaning "not right now," which leaves the door open for future opportunities. Systems are Essential: Utilise CRMs, spreadsheets, or calendar reminders to track touchpoints and ensure no lead falls through the cracks. Value-Driven Persistence: Provide value during follow-ups, such as offering a coffee, bringing lunch, or giving away branded promotional items, rather than just asking for a deal. Avoid Desperation: Maintain professionalism and avoid coming across as desperate, which can quickly deter potential clients, vendors, and investors. Leverage Referrals: Even if a prospect isn't ready to do business, always ask if they know someone else in their network who might be a good fit. QUOTES "80% of sales requires five or more touchpoints, yet 44% of salespeople give up after the first try." "I always hear 'no' as 'not right now' every time." "There is a fine line between persistence and being annoying." "Don't go shopping when you're hungry... If you're desperate, that's not the time to be having meetings." "You're almost presenting, aren't you? It's a bit of a show and tell, and then if they ask questions, then you know they're interested." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/  https://www.linkedin.com/in/jonathanstobbs/  https://www.instagram.com/jonathan.stobbs/  https://www.facebook.com/kieron.shepherd.73  https://www.linkedin.com/in/kieron-shepherd-83b979aa/  https://www.instagram.com/kieron__shepherd/  https://www.propertydevelopersplaybook.co.uk/  Book your seat now on our 3-day live event, Property Developers Bootcamp  https://www.propertydevelopersiq.co.uk/pdblive

    56: The Most Underrated Skill In Property: The Art of Following Up
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Property Developers Playbook is your go-to podcast to the world of property development and investment. Hosted by Jonathan Stobbs and Kieron Shepherd, who both have experience as developers and as main contractors, this podcast dives into the strategies, challenges, and rewards of real estate development.  Whether you're a contractor looking to transition into development or an investor looking to scale, each episode provides actionable insights, dos and don’ts, and first-hand experiences from those on the ground. Join us as we interview top developers, tackle common pitfalls, explore innovative solutions, and discuss the mindset required to thrive in property development. Property Developer’s Playbook is more than just advice; it’s a blueprint for unlocking your potential in property development. Tune in to start building your knowledge, confidence, and your success.

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