Best of LinkedIn: Strategic B2B Marketing

Thomas Allgeyer, Frenus GmbH
  • 5.0 (1)
  • Marketing

🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.

  1. 7h ago

    Best of Linkedin: Account-based Marketing CW 34/ 35

    We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition examines the modern evolution of Account-Based Marketing, highlighting a strategic shift from broad corporate targeting to the precise mapping of complex buying committees. It illustrates how agentic AI has drastically reduced the costs of hyper-personalisation while significantly increasing pipeline opportunities for teams with high-quality data. The text underscores that successful programmes require total sales and marketing alignment and a focus on real-time signals rather than static lists. Furthermore, the findings reveal that investing in strategic foundations and refined targeting yields far higher returns than simply expanding a martech stack. Ultimately, the research suggests that while automation drives efficiency, human judgement remains essential for high-value business-to-business engagement. This podcast was created via Gemini Notebook

  2. 4d ago

    Best of LinkedIn: AI in B2B Marketing CW 33/ 34

    We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it The provided sources examine the transformative impact of artificial intelligence on marketing and sales, shifting focus from sheer output to strategic judgment. Experts argue that while AI agents can automate routine workflows, such as legal reviews, content drafting, and lead qualification, they cannot replace the human connection and empathetic reasoning required for high-stakes business. Modern strategies like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) are becoming essential as brand discoverability moves from traditional search engines to AI-driven assistants.However, significant challenges remain, including high churn rates for automated sales bots, data privacy concerns, and the necessity of maintaining a unique brand voice amidst a "sea of sameness." Ultimately, successful adoption requires building robust data foundations and governance rather than merely chasing the latest tools. Future marketing success will likely depend on hybrid models where AI handles repetitive execution, allowing professionals to focus on high-value creativity and commercial decision-making. This podcast was created via Gemini Notebook

  3. 6d ago

    Best of LinkedIn: Social Selling CW 33/ 34

    We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition explores the evolving landscape of LinkedIn marketing, highlighting a shift from broad reach to highly-targeted relevance. Industry experts suggest that individual personal brands are now more influential than corporate accounts, particularly as AI search engines use member profiles to vet business credibility. The data indicates that organic engagement, such as post saves and platform-native writing, significantly outperforms automated outreach or artificial content. Effective lead generation currently relies on concise, human-centric communication and the strategic use of employee advocacy to build trust. Ultimately, the sources emphasise that topical consistency and authentic positioning are essential for navigating the platform's updated algorithm logic. This podcast was created via Gemini Notebook

  4. Aug 25

    Best of LinkedIn: Channel Marketing & Partner Ecosystem CW 33/ 34

    We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition analyse the current channel marketing trends highlights a strategic shift from merely increasing partner headcount to orchestrating ecosystem impact. Modern leaders are focusing on active revenue generation over vanity metrics, noting that a small minority of partners typically produce the vast majority of sales. The emergence of artificial intelligence is rapidly altering this landscape, as major tech firms invest hundreds of millions into specialised certification tiers and co-sell frameworks. Despite these innovations, significant barriers remain, such as flawed program design, poor executive alignment, and the persistent conflation of overall strategy with specific sales routes. Ultimately, the data suggests that success now depends on automated infrastructure, marketplace integration, and the ability to solve specific business problems through asymmetrical collaboration. This podcast was created via Gemini Notebook

  5. Aug 21

    Best of LinkedIn: MarTech Insights CW 32/ 33

    We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition explores the rapid transformation of the marketing technology landscape as it shifts toward an agentic AI framework. Experts highlight how autonomous agents are moving beyond simple content generation to handle complex workflows, including inbox summarisation, real-time data orchestration, and automated campaign planning. There is a strong emphasis on the necessity of clean data foundations and standardised protocols like MCP to ensure these AI tools can communicate across fragmented platforms.Leaders also caution that despite these technical advancements, human judgment and strategic oversight remain the essential differentiators in a market saturated with automated tools. Ultimately, the collection underscores that successful digital transformation requires redesigning organisational processes to absorb and govern these powerful new capabilities effectively. This podcast was created via Google NotebookLM.

  6. Aug 20

    Best of LinkedIn: Go-to-Market CW 32/ 33

    We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition outlines a comprehensive framework for viewing Go-to-Market (GTM) strategies as integrated commercial systems rather than isolated events or sales functions. It emphasizes that sustainable success requires cross-functional alignment across marketing, sales, and product teams to avoid the accumulation of "GTM debt" caused by disjointed playbooks. Experts highlight the necessity of rigorous discipline regarding Ideal Customer Profiles (ICPs), noting that many companies fail by targeting overly broad markets or ignoring stakeholder complexity. The sources also examine the evolution of growth mechanics, including the rising costs of customer acquisition and the specific challenges of international localisation. Furthermore, the text warns against the premature automation of processes using artificial intelligence, suggesting that technology only scales existing successes if the underlying data and strategy are sound. Ultimately, the overview presents a strategic shift toward predictable revenue engineering through better measurement, focused segmentation, and operational readiness. This podcast was created via Gemini Notebook

  7. Aug 19

    Best of LinkedIn: Field Marketing CW 32/ 33

    We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition examine a significant shift in the event industry toward strategic business outcomes rather than traditional vanity metrics like booth foot traffic. Industry experts argue that as AI-generated content saturates digital channels, in-person gatherings are becoming the primary vehicle for establishing genuine human trust and high-value relationships. Key insights highlight the effectiveness of "wrapper events" and intimate curated dinners over massive trade show builds, emphasizing that personalized engagement often yields superior ROI. Professional event execution is framed as a sophisticated operational workflow requiring specialised leadership, disciplined processes, and the integration of advanced intelligence tools to track revenue impact. The collection also notes a trend toward industry consolidation and modular design, reflecting the rising valuation of physical experiences in a digital-first world. Ultimately, these texts advocate for treating events as year-round marketing ecosystems designed to bridge the gap between initial brand discovery and closed-won revenue. This podcast was created via Gemini Notebook

  8. Aug 18

    Best of Linkedin: Account-based Marketing CW 32/ 33

    We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition outlines the strategic shift in B2B marketing toward account-based models that prioritise quality over quantity. Experts emphasise that successful programs rely on sales and marketing alignment, moving away from broad lead generation to focus on specific, high-value decision networks. Contributors share actionable frameworks for data enrichment, account tiering, and the use of AI to automate personalised outreach at scale. The collection highlights that buyer-centric experiences, such as executive gifting and tailored content, significantly outperform generic outbound tactics. Measurement is also a central theme, with a move toward tracking pipeline progression and revenue influence rather than vanity metrics like lead volume. Ultimately, the consensus is that Account-Based Marketing serves as a unified go-to-market operating system designed to navigate complex enterprise buying journeys. This podcast was created via Gemini Notebook

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🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.

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