The Contractor's Edge

Mike Stiers
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  • Marketing
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The Contractor's Edge is your go-to podcast for scaling your home service business and maximizing your marketing investments. Hosted by lead generation expert Mike Stiers and business strategist Anthony Brown, who bring over a decade of combined experience in the home service industry, this show delivers proven strategies to help contractors dominate their market, generate high-quality leads, and build a business that scales year after year. Whether you're aiming for $3 million or $50 million, we've designed each episode to give you actionable insights, industry secrets, and real-world strategies, all in one place. Get ready to sharpen your edge as a Contractor and take your business to the next level.

  1. 2d ago

    Mike East of Smart Level: The Faster Way to Map Foundation Elevation Readings - NFRA Live

    In this segment live from The NFRA Conference, Mike Stiers and Anthony Brown interviews Mike East of Smart Level to talk about how contractors can measure, map, and document elevation readings faster without fighting lasers, handwritten notes, or inconsistent field processes. Smart Level uses pressure-based leveling, Bluetooth, and app connectivity to help contractors record readings directly into a floor plan, reduce human error, and create cleaner documentation for homeowners, engineers, and internal teams. A huge plus? Smart Level is integrating with tools like ArcSite and Spatial Vision to turn field measurements into visual maps and better sales conversations. Tune in for: - Why Smart Level can be easier to use than lasers in tight or obstructed spaces - How contractors can map a structure as fast as they can walk it - Why digital elevation readings reduce handwritten errors and messy field notes - How better visuals help homeowners understand foundation problems faster - Why consistent SOPs protect contractors when training new team members - How Smart Level connects with ArcSite and Spatial Vision - How topographical floor maps can support stronger inspections and sales presentations - Why better documentation helps contractors reduce go-backs and explain solutions clearly Learn more about Smart Level: https://smartlevel.us/ This segment is sponsored by Foundation Rescue Supply (FRS), a leading distributor of residential and commercial foundation repair, waterproofing, crawl space, and air control products. Learn more about Foundation Rescue Supply: https://www.foundationrescuesupply.com/ Learn more about The National Foundation Repair Association: https://foundationrepair.org/ Visit Contractors Edge for more tips, tools, and tactics to grow your home service business: www.yourcontractorsedge.com Subscribe to The Contractors' Edge for more conversations with foundation repair, waterproofing, crawl space, concrete repair, and home service leaders moving the industry forward.

    12 min

  2. 5d ago

    Jen Zamzow of Contractor Accelerator: CRM Tools for Foundation Repair and Home Service Contractors

    In this segment from The NFRA Conference in Oklahoma City, Mike Stiers and Anthony Brown sit down with Jen Zamzow of Contractor Accelerator to talk about what a CRM should actually do for contractors: take work off the office team, keep homeowners informed, and make the day-to-day easier to manage. Jen shares how Contractor Accelerator started in foundation repair and now supports a wide range of residential service businesses. She walks through recent updates like customer portals, automatic invoice access, faster bid acceptance, payment prompts, customizable dashboards, reporting, onboarding support, and tools that help contractors keep leads, estimates, invoices, payments, and customer communication in one place. Tune in for: - Why contractors need more than a basic contact list - How customer portals reduce back-and-forth calls - Why faster bid acceptance and payment collection matter - How dashboards help owners, sales teams, and installers see the right numbers - Why reporting becomes critical for growth, succession planning, and selling a business - How a good CRM helps contractors move from scattered systems to a scalable process Learn more about Contractor Accelerator: https://contractoraccelerator.com/ This segment is sponsored by Foundation Rescue Supply (FRS), a leading distributor of residential and commercial foundation repair, waterproofing, crawl space, and air control products. Learn more about Foundation Rescue Supply: https://www.foundationrescuesupply.com/ Learn more about The National Foundation Repair Association: https://foundationrepair.org/ Visit The Contractors' Edge for more tips, tools, and tactics to grow your home service business: www.yourcontractorsedge.com Subscribe to The Contractors' Edge for more conversations with foundation repair, waterproofing, crawl space, and home service leaders moving the industry forward.

    16 min

  3. 6d ago

    Daniel Stark of Stark Foundations: Stop Letting Engineering Delays Slow Down Foundation Repair Jobs

    In this segment from The NFRA Conference in Oklahoma City, Mike Stiers and Anthony Brown sit down with Daniel Stark of Stark Foundations to talk about how faster, cleaner engineering can help foundation repair contractors speed up jobs without cutting corners. Daniel explains how Stark Foundations focuses solely on foundation repair engineering, using their SPEKTR platform to help contractors submit project information, document installations, track engineering status, and move from engineering to final closeout more efficiently. Tune in for: * Why foundation repair contractors need engineering that matches the speed of the job cycle * How Stark Foundations helps reduce delays in reports, permits, and closeout letters * Why their SPEKTR platform gives contractors more visibility into project status * How special inspection letters and closeout letters help contractors finish projects and get paid * Why speed and accuracy do not have to be opposites * How faster engineering can improve cash flow, reduce friction, and create a better homeowner experience Learn more about Stark Foundations: https://starkfoundations.com/ This segment is sponsored by Foundation Rescue Supply (FRS), a leading distributor of residential and commercial foundation repair, waterproofing, crawl space, and air control products. Learn more about Foundation Rescue Supply: https://www.foundationrescuesupply.com/ Visit The National Foundation Repair Association: https://foundationrepair.org/ Visit Contractors Edge for more tips, tools, and tactics to grow your home service business: www.yourcontractorsedge.com Subscribe to The Contractors' Edge for more conversations with foundation repair, waterproofing, crawl space, and home service leaders moving the industry forward.

    11 min

  4. 6d ago

    Rob Stam of Nash Distribution: Raising the Standard in Foundation Repair

    In this segment live from The NFRA Conference, Mike Stiers and Anthony Brown sit down with Rob Stam of Nash Distribution to talk about a bigger issue in foundation repair: how the industry can raise the bar for contractors, homeowners, and everyone involved. His message is clear: when the industry lacks standards, homeowners suffer, bad actors gain ground, and good contractors have to work harder to earn trust. Nash Distribution helps contractors with restoration products, installation support, sales training, and rapid delivery. Nash also positions itself as a "one source, every solution" partner for contractors who need reliable products, logistics, training, and business support. Tune in for: - Why NFRA involvement matters for the future of foundation repair - How Nash Distribution supports contractors with products, logistics, training, and resources - Why reliable supply chains help contractors run smoother jobs - How competition can raise the bar instead of creating a race to the bottom - Why the best contractors think backwards from the homeowner experience This segment is sponsored by Foundation Rescue Supply (FRS), a leading distributor of residential and commercial foundation repair, waterproofing, crawl space, and air control products. FRS helps contractors go beyond products with the tools, materials, and support needed to build stronger installs, close more work, and serve homeowners better. Learn more about Nash Distribution: https://www.nashdistribution.com/ Learn more about Foundation Rescue Supply: https://www.foundationrescuesupply.com/ Learn more about The National Foundation Repair Association: https://foundationrepair.org/ Visit Contractors Edge for more tips, tools, and tactics to grow your home service business: www.yourcontractorsedge.com Subscribe to The Contractors' Edge for more conversations with foundation repair, waterproofing, crawl space, and home service leaders who are helping move the industry forward.

    13 min

  5. 6d ago

    HB Marshall of Your Crawlspace: Building Better Crawl Space Systems + Resources For Contractors

    In this segment live from The NFRA Conference in Oklahoma City, Mike Stiers and Anthony Brown sit down with HB Marshall of Your Crawlspace to talk about what crawl space contractors actually need to grow, including better products, training, and more repeatable systems. HB is helping contractors move beyond "winging it" with stronger installation processes, video assets, marketing resources, on-site training, and distributor partnerships that make it easier to serve homeowners in the best way. Tune in for: - Why crawl space contractors need systems - How better training improves installs - Why product design should come from real field experience - How video and marketing assets can help contractors sell more jobs - Why supplier and distributor partnerships matter for growth - How repeatable processes help professionalize the crawl space industry Learn more about Your Crawlspace: https://www.yourcrawlspace.com/ This segment is sponsored by Foundation Rescue Supply (FRS). Learn more about Foundation Rescue Supply: https://www.foundationrescuesupply.com/ Learn more about The National Foundation Repair Association: https://foundationrepair.org/ Visit Contractors Edge for more tips, tools, and tactics to grow your home service business: www.yourcontractorsedge.com Subscribe to The Contractors' Edge for more conversations with foundation repair, waterproofing, crawl space, and home service leaders moving the industry forward.

    13 min

  6. 6d ago

    Tom Gibbs of NCFI Polyurethane: How Poly Helps Foundation Repair Contractors Stop Turning Away Work

    In this segment live from The NFRA Conference in Oklahoma City, Mike Stiers and Anthony Brown sit down with Tom Gibbs of NCFI Polyurethanes. Tom shares his experience from nearly 25 years in foundation repair and 18 years in polyurethane, including how NCFI can help foundation repair contractors add a profitable service line, solve access challenges, and stop turning away work that may already be coming through the door. His team helps contractors understand where poly fits best, from concrete lifting and void filling to deeper injection applications when soil conditions and project access make it the right solution. Tune in for: - Why polyurethane can be a strong add-on service for foundation repair contractors - How poly can help with void filling after foundation lifts - Where concrete lifting, leveling, and soil stabilization fit into the customer journey - Why access issues can make poly a smart solution - What contractors should know about equipment investment and training - How smaller-ticket jobs can still create strong margins and fast production opportunities This segment is sponsored by Foundation Rescue Supply (FRS), a leading distributor of residential and commercial foundation repair, waterproofing, crawl space, and air control products. FRS helps contractors go beyond products with the tools, materials, and support needed to build stronger installs, close more work, and serve homeowners better. NCFI Polyurethanes: https://ncfi.com/ Foundation Rescue Supply: https://www.foundationrescuesupply.com/ The National Foundation Repair Association: https://foundationrepair.org/ Visit Contractors Edge for more tips, tools, and tactics to grow your home service business: www.yourcontractorsedge.com Subscribe to The Contractors' Edge for more conversations with foundation repair leaders, vendors, suppliers, and contractors who are helping move the industry forward. www.yourcontractorsedge.com

    18 min

  7. Jul 5

    Jason Adams of SPS Engineering: Faster Engineering Reports for Foundation Repair Contractors

    In this segment live from The NFRA Conference in Oklahoma City, Mike Stiers and Anthony Brown sit down with Jason Adams of SPS Engineering to talk about how better engineering, inspection systems, and reporting workflows can help foundation repair contractors create a better experience for homeowners. Jason shares how SPS Engineering is helping bridge the gap between foundation repair inspections and engineering reports with specializing in independent foundation inspections and structural assessments across the Dallas-Fort Worth Metroplex. His team uses platforms like ArcSite to turn inspection renderings into faster reports that reduce friction for the homeowner, allowing contractors to have an easier education process. Tune in for: - Why engineering reports can slow down foundation repair projects - How SPS Engineering is working to speed up reporting and permitting - Why better inspection detail creates a better homeowner experience - How tools like ArcSite, LiDAR scanning, and smart levels can improve consistency - Why drainage and water management should be part of the conversation - How contractors can use better visuals to explain repairs and build trust - Why removing friction helps both the contractor and the homeowner Learn more about SPS Engineering: https://www.dfwsps.com/   This segment is sponsored by Foundation Rescue Supply (FRS), a leading distributor of residential and commercial foundation repair, waterproofing, crawl space, and air control products. FRS helps contractors go beyond products with the tools, materials, and support needed to build stronger installs, close more work, and serve homeowners better. Learn more about Foundation Rescue Supply: https://www.foundationrescuesupply.com  Learn more about The National Foundation Repair Association: https://foundationrepair.org/ Visit The Contractors' Edge for more tips, tools, and tactics to grow your home service business. www.yourcontractorsedge.com

    14 min

  8. Jun 22

    Contractor Marketing 101: Platforms, Percentages + Priorities To Grow Your Business Year After Year

    Most contractors ask the same question: "Where should I spend my marketing dollars?" When the better question is: How much should you spend, and in what order should you invest? In this episode of The Contractors' Edge, Mike and Anthony kick off a new Marketing 101 segment built for contractors across foundation repair, basement waterproofing, crawl space encapsulation, pest control, HVAC, plumbing, remodeling, concrete, and home services. This episode breaks down how to think about your marketing budget, which platforms to prioritize first, and why most contractors struggle with getting a return on investment from the wrong allocations.  You will learn how to use the 7%, 10%, and 13% marketing spend framework, when Google LSAs, Google Ads, Meta, Microsoft Ads, rehash, and branding make sense, and how to make every dollar work harder before increasing spend. If you are spending money on marketing but still wondering why the phone is not ringing, why leads feel inconsistent, or why your competitors seem to be everywhere, this episode will help you slow down, prioritize the right channels, and build a smarter plan for profitable growth. Timestamps 01:45 The 7%, 10%, and 13% framework 04:58 Why old-school branding assumptions can hurt new growth 06:36 Google Local Services Ads: where many contractors should start 08:08 When to move into standard Google Ads 10:09 How competitor search can turn another company's awareness into your lead 12:28 Where Meta fits for contractors 16:01 Why contractors should not ignore Microsoft Ads 19:35 How to use old estimates, dead leads, and past customers 23:59 When branding channels should enter the plan 26:14 Why $1M companies should not start with TV 30:21 Example: how a $3M contractor should allocate a $300K annual budget 35:41 The marketing flywheel: generate leads, convert leads, and improve the customer experience 38:06 How much should you pay for a referral? 40:22 Low-cost branding moves that still work 42:19 Final takeaway: better allocation beats more marketing spend Need help figuring out where your marketing dollars should go next? Start with the numbers. If you do not know your lead sources, set rate, close rate, cost per lead, cost per sale, and marketing percentage, you are guessing. Get the Contractor Growth Playbook here: https://yourcontractorsedge.com/growth-playbook Connect With The Contractors' Edge Hosts Mike Stiers on LinkedIn: https://www.linkedin.com/in/michaelstiers/ Anthony Brown on LinkedIn: https://www.linkedin.com/in/anthony-brown-419009106/ Partner of Greenbaum Stiers Strategic Marketing Group The marketing and growth solution for contractors and business owners looking to grow year after year with consistent lead generation, and proven systems. Learn more: www.greenbaumstiers.com Podcast Sponsored By: Snoball (The referral engine for contractors) Some contractors have 6 figures ($$$) worth of unsold opportunity sitting in their CRM. You work hard to earn those customers, and even harder to make them happy. But momentum can end after the job. Snoball turns your relationships into referrals, reviews, and repeat business. When new customers come in, you get to watch the revenue compound. The best part? It's all done for you. Watch The Snoball effect, Get A Demo: https://snoball.com/info/thecontractorsedge Visit The Contractors' Edge Website: www.yourcontractorsedge.com

    43 min
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Trailer

About

The Contractor's Edge is your go-to podcast for scaling your home service business and maximizing your marketing investments. Hosted by lead generation expert Mike Stiers and business strategist Anthony Brown, who bring over a decade of combined experience in the home service industry, this show delivers proven strategies to help contractors dominate their market, generate high-quality leads, and build a business that scales year after year. Whether you're aiming for $3 million or $50 million, we've designed each episode to give you actionable insights, industry secrets, and real-world strategies, all in one place. Get ready to sharpen your edge as a Contractor and take your business to the next level.

Information

  • Creator
    Mike Stiers
  • Years Active
    2025 - 2026
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © 2025
  • Show Website
    The Contractor's Edge