A Brit And A Yank (Talk Business)

Stuart Amidon

A Brit & A Yank Talk Business is a down-to-earth, kingdom-focused show where Stuart Amidon (Owner/Founder, Page 50 Marketing & Media, USA) and Tom Chaldecott (Owner/Founder, Knox Thomas, UK) swap weekly insights on entrepreneurship, marketing, and kingdom-minded leadership. One host built a full-service agency by “just starting”; the other spent three years mapping a strategic runway—together they cover the full spectrum of how (and when) to launch, scale, and steward a business that honors Christ. Expect candid conversations on topics like: - Spotting real market needs vs. passion projects - Risk, funding buffers, and job-security myths - Tithing, Sabbath rest, and values-driven decision-making - AI, specialization, and post-millennial optimism - Training the next generation for family-business success Whether you’re a seasoned founder, side-hustler, or simply curious how biblical principles translate into real-world application in business, join Stuart and Tom each week for practical tactics, honest failures, and encouraging wins. Resources & full episodes: https://page50.com | https://knoxthomas.co.uk #ChristianBusiness #Entrepreneurship #FaithAndWork

Episodes

  1. Jul 7

    When Should Christians Fight in Business? | A Brit And A Yank Talk Business S2E1

    In this episode of A Brit And A Yank Talk Business, Stuart Amidon of Page50 Marketing & Media and Tom Chaldecott of Knox Thomas kick off Season 2 with a conversation about when Christian business owners should “fight” in business. Not physically, of course, but in the real-world business sense. When competitors move into your market, when someone starts chasing your customers, or when your industry begins shifting around you, how should a Christian business owner respond? Stuart and Tom discuss why competition should not lead to fear, bitterness, slander, or defensiveness. Instead, they make the case for going on offense through better service, stronger systems, harder work, innMakovation, generosity, and a joyful willingness to build. They also talk about why guarding “trade secrets” is often weaker than constantly improving, why defensive business tactics can damage teams and industries, and how Christian business owners can compete aggressively without losing their integrity. Topics include: When competition becomes a call to action Why Christian business owners should avoid the victim mindset How to “go to war” in business without becoming bitter Why innovation beats defensiveness The value of giving away knowledge and building trust How competition can make your team and business stronger Why joy matters when facing pressure, conflict, and hard work A Brit And A Yank Talk Business is a conversation between Stuart Amidon of Page50 Marketing & Media and Tom Chaldecott of Knox Thomas about business, leadership, work, and faith from both sides of the Atlantic. The show explores what it means to build well, lead with conviction, compete with integrity, and approach entrepreneurship as Christian business owners. Subscribe for more conversations on business, faith, leadership, work, responsibility, and building well. Chapters (00:00:04) - A Brit and a Yank Talk Business(00:01:34) - When to Fight?(00:07:26) - The Artillery of Work(00:12:30) - How to Give Advice For Free(00:19:30) - Small Business: On Defending Our Customers(00:25:52) - How to Talk to People(00:26:27) - A Brit and A Yank Talk Business

  2. 07/01/2025

    When Should You Start a Business? Planning vs. Jumping In | BAAY Ep. 4

    Stuart Amidon (Page 50 Marketing & Media) and Tom Chaldecott (Knox Thomas) go deep on the “right time” question every aspiring founder asks. Tom unpacks his three-year strategic runway; Stuart champions the “start small and iterate” path. Along the way they compare job-security myths, cash-buffer tactics, AI-driven opportunity, and post-millennial optimism—always anchoring the conversation in Christian obedience and wise counsel. Key takeaways • Identify real market needs before you quit your day-job • Use a salaried role to prototype processes and stack skills • Fund the leap: sell assets, build cash reserves, trust God • Why stable paychecks can hide bigger long-term risk • Practical first steps: start, serve, improve, repeat Resources & full episodes https://page50.com | https://knoxthomas.co.uk Chapters (00:00:01) - Brit and Yank Talk Business(00:00:34) - Starting a business: How to do it effectively and efficiently?(00:08:03) - Knox Thomas(00:09:49) - What did we have to invest in?(00:12:55) - Ways of Managing Risk(00:17:34) - Owning a Business: The Risk(00:22:33) - When is the right time to start a business?(00:27:58) - AI Is Here to Win(00:28:26) - Malthusianism and Specialism(00:33:50) - The Right Way to Serve Others(00:34:47) - Where Does Progress Stop For Christians?(00:36:35) - When Do You Start a Business?(00:38:41) - Knowing yourself and your skill set(00:42:06) - Starting a Business in the US(00:45:39) - A Brit and A Yank

  3. 06/24/2025

    Building a Christian Business: Page 50’s Journey & Kingdom-Focused Marketing Strategies | Christian Entrepreneurship Podcast | A Brit & A Yank ep. 3

    Stuart (the Yank) puts Page 50 Marketing & Media on the hot seat while Tom (the Brit) digs into the details: How do you scale a marketing agency without ditching biblical convictions? From the single journal page that inspired the name “Page 50” to everyday habits like tithing and Sabbath rest, this episode shows why core values—-not just KPIs—-drive lasting growth. Marketing for discoverability – zero-waste tactics that put you in front of the right audience The journal entry that became Page 50’s mission, values, and legacy plan Turning family time into business training—equipping the next generation with real skills Faith-based practices that steer every decision: tithing, Sabbath rest, and contract triage How saying “no” to misaligned work opened surprising doors (and revenue) Building a staff culture where education, motivation, and kingdom networking flourish Practical steps to align your own marketing strategy with gospel-centered goals Visit us online: https://page50.com | https://knoxthomas.co.uk page50.comknoxthomas.co.uk BAAY | Stu A and Tom C Chapters (00:00:01) - A Brit and a Kiwi Talk Business(00:01:22) - Page 50(00:02:43) - Knox Thomas: How to Increase Your Digital Discovery(00:08:05) - How To Start a Business With a Wife(00:13:29) - What is a Full-Time Employee at Your Business?(00:15:22) - How To Equip Your Childs For The Future(00:20:57) - Solo Proprietor: The Business's Blessings(00:24:14) - Have We Developed Our Core Values?(00:25:23) - Development of Goals, Objective Measures, and Key Results(00:29:24) - How to Rest Your Brain(00:32:47) - How to Tribute Your Income(00:35:06) - How to Get Fired by a Gay Client(00:40:14) - A Brit & A Yank: Talk Business

  4. 06/17/2025

    How to Turn Risk into Kingdom Reward | Christian Entrepreneurship Podcast | A Brit and A Yank ep. 2

    Stuart (the Yank) and Tom (the Brit) unpack what risk really looks like when you’re building a business for God’s glory. Drawing on Tom’s journey with Knox Thomas and Stuart’s work at Page50 Marketing & Media, they show how a strong work ethic, biblical obedience, and smart networking can turn perceived risk into lasting opportunity for your family and your community.   Reframing perceived risk with a Christ-centered mindset Feeding large families through entrepreneurship instead of salaried jobs Paying fair wages and keeping money circulating in local economies Using business as a vehicle for community engagement and cultural change Linking success to obedience—Sabbath rest, tithing, and honest marketing Seeing ownership as a tool for sanctification, legacy, and blessing others Leveraging networking and creativity to spot new opportunities   By the end of the episode, you’ll hear practical startup tips, motivation to step out in faith, and an invitation to join a growing network of Christian entrepreneurs who want to educate, motivate, and connect like-minded business owners. https://page50.com/ https://knoxthomas.co.uk/ Chapters (00:00:00) - A Brit and a Kiwi: Talk Business(00:01:11) - Do You Need Knox Thomas to Protect You?(00:02:35) - Startups are risky, but so is life(00:03:08) - Single Income earners(00:04:17) - UK society's moral direction(00:05:57) - Not Chasing Success(00:11:35) - Blessing the Church Through Business(00:19:23) - A Saint Steward: Working for the Kingdom(00:19:51) - Family life in England(00:22:11) - Self-Employment and the Perceived Risk(00:26:42) - Reasons Why I Quit My Business(00:29:21) - The Next Step: Starting a Business(00:35:48) - Look for a small company in the UK(00:38:24) - What Would You Do to Start a Business?(00:40:35) - A Brit and A Yank Talk Business

  5. 05/28/2025

    Feed Your Family & Build a Legacy: Navigating Business | Christian Entrepreneurship Podcast | A Brit and A Yank ep. 1

    Stuart (the Yank) and Tom (the Brit) kick off A Brit and A Yank Talk Business by tracing their own business journeys—Stuart’s Page 50 Marketing & Media (https://page50.com) page50.com and Tom’s Knox Thomas (https://knoxthomas.co.uk) knoxthomas.co.uk—and explaining how Christian values, big families, and bold vision pushed them into entrepreneurship. This inaugural conversation sets the tone for a show that blends marketing savvy, networking, and faith-rooted motivation. Why launching a business can feed your family and create multigenerational legacy Letting Christian values guide pricing, Sabbath rest, and honest marketing Using community & networking to overcome early-stage challenges Hard-won lessons from bootstrapping Page 50 and Knox Thomas Turning hard work into kingdom impact for local economies and churches Preview of future episodes: daily routines, practical marketing tips, “good-king” leadership, and more By the end of the episode you’ll be inspired, equipped, and ready to join a growing network of Christian founders chasing excellence—and Christ—through their work. BAAY | Stu A and Tom C Chapters (00:00:01) - A Brit and a Yank Talk Business(00:01:15) - What Do You Do in the UK?(00:02:44) - Startup entrepreneur: Why did I start a business?(00:09:48) - PODCAST: Why We're Starting This Podcast(00:13:41) - Starting a Business in the Christian Way(00:16:00) - Tom and the Motivation(00:19:29) - Leading With Christ in the Business(00:25:45) - What Are Future Podcast Topics?(00:27:08) - What It Means to Be a King in Narnia(00:27:52) - A Brit and a Yank Talk Business

About

A Brit & A Yank Talk Business is a down-to-earth, kingdom-focused show where Stuart Amidon (Owner/Founder, Page 50 Marketing & Media, USA) and Tom Chaldecott (Owner/Founder, Knox Thomas, UK) swap weekly insights on entrepreneurship, marketing, and kingdom-minded leadership. One host built a full-service agency by “just starting”; the other spent three years mapping a strategic runway—together they cover the full spectrum of how (and when) to launch, scale, and steward a business that honors Christ. Expect candid conversations on topics like: - Spotting real market needs vs. passion projects - Risk, funding buffers, and job-security myths - Tithing, Sabbath rest, and values-driven decision-making - AI, specialization, and post-millennial optimism - Training the next generation for family-business success Whether you’re a seasoned founder, side-hustler, or simply curious how biblical principles translate into real-world application in business, join Stuart and Tom each week for practical tactics, honest failures, and encouraging wins. Resources & full episodes: https://page50.com | https://knoxthomas.co.uk #ChristianBusiness #Entrepreneurship #FaithAndWork