Venue Insights

Venue Insights Podcast

Talking to industry pros about the wedding venue industry.

Episodes

  1. 06/26/2025

    How to Close More Venue Tours: A Deep Dive | Venue Insights Ep #4 - Shannon Tarrant

    Welcome back to the Venue Insights Podcast! In this episode, Will sits down with Shannon Tarrant—co-founder of Wedding Venue Map and longtime industry expert—to talk all things venue tours and conversions. 📲 Book a free call with Will: ⁠https://www.venueinsights.org/ From pre-tour prep and what to do once a tour is booked, to how to start the tour, hacks to boost conversions, personalization, and post-tour follow-up—we share practical strategies to help you increase your close rate and attract better-fit clients. Shannon Tarrant is the founder of Wedding Venue Map searchable database of Central Florida Venues and Vendors, and the Chief Helper at Venue Help Desk, a resource and coaching program for venue owners. Whether you’re a new venue owner or looking to tighten your sales process, this one’s packed with gold. 🎧 Tune in and take notes. What We Cover: ✅ Why pre-tour follow-up can make or break your tours ✅ How social media preps leads before they show up ✅ The role of marketing and image strategy ✅ Personalization tips that help build real rapport ✅ Automation do’s and don’ts for tour follow-up ✅ How to close more bookings with intentional steps 📲 Book a free call with Will: ⁠https://www.venueinsights.org/ #WeddingVenueOwners #WeddingBusinessCoach #EventPlanningTips #VenueMarketing #WeddingProTips #WeddingPlannerLife #WeddingVenueManagement #WeddingIndustryExperts #WeddingSuccess #VenueInsightspodcast

    56 min
  2. 06/17/2025

    How to Grow Your Venue with a Winning Strategy | Venue Insights Ep #3 - Jonathan Aymin

    In this episode, host Will sits down with one of the top pros in the venue industry - Jonathan Aymin. This one does not disappoint. We cover everything from the first team members to hire, average profit margins for wedding venues, how to build repeatable SOPs, and the smartest investments to make in your business. Jonathan runs The Venue RX Podcast, the WEVA Venue Association, and Common Sense Events - an event management company that collaboratively runs venues on behalf of their owners. 🔥 What you’ll learn in this episode: ✅ Why SOPs and clear systems are the backbone of a successful venue ✅ How to avoid common financial pitfalls and boost your profit margins ✅ The operational and marketing mistakes that cost venue owners big ✅ What makes a great leader in the venue industry (hint: empathy + self-awareness) ✅ Jonathan’s real-world strategies for building strong teams and smarter venues Whether you’re just starting out or ready to take your venue to the next level, The Venue Insights Podcast is here to inspire and empower you with expert strategies and bold ideas to grow your business smartly. 🌐 Want to connect with Will and Venue Insights?  link below! 👇👇 Click here: ⁠https://www.venueinsights.org/ 🚀 Join the Venue Insights community! Subscribe for expert tips, share your thoughts in the comments, and pass this episode along to fellow wedding pros ready to grow. Let’s build success together! #WeddingVenueOwners #WeddingBusinessCoach #EventPlanningTips #VenueMarketing #WeddingProTips #WeddingPlannerLife #WeddingVenueManagement #WeddingIndustryExperts #WeddingSuccess #VenueInsightspodcast

    1h 4m

About

Talking to industry pros about the wedding venue industry.