Are We Brainstorming

Siddharth Sarathi, Sourabh Goswami

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Marketing

Welcome to Are We Brainstorming.

04/08/2025

Episode 10 - Fastrack

Brand: Fastrack Product: Fastrack Reflex Smartwatch TG: * Age range: 20-35 * Buying capacity: Medium-high * Education: College-educated or working professionals * Interests: Tech-savvy, active lifestyle, fashion * Demographics: Urban, suburban * Location: India Purpose: Product launch USPs: * Stylish and modern design with multiple watch faces * Advanced health and fitness tracking features (activity tracking, sleep monitoring, etc.) * Smart notifications and call alerts * Long battery life Creative Brief: Campaign Objective: To create excitement and demand for the Fastrack Reflex Smartwatch among young Indian audiences looking for a stylish and functional wearable. Target Audience: Tech-savvy young professionals and college students in India who prioritize both style and functionality. They are active and health-conscious but also fashion-forward. Key Messages: The Fastrack Reflex Smartwatch is more than just a timepiece; it's a statement piece that keeps you connected and in control.It seamlessly blends cutting-edge technology with a sleek and modern design, making it the perfect accessory for your active lifestyle.Track your fitness goals, monitor your health, stay connected, and do it all in style with the Fastrack Reflex Smartwatch. Creative Approach: The campaign will showcase the Fastrack Reflex Smartwatch as a fashionable and empowering technology companion for the target audience. We can achieve this through:

16 min
04/08/2025

Episode 9 - Amul

Brand: Amul (real brand) Product: Amul Milk (real product) TG: * Age range: 25-45 * Buying capacity: Medium-high * Interests: Food, health, family * Demographics: Urban, suburban * Location: India Purpose: Branding USPs: * Made with fresh, high-quality milk * Rich in nutrients * A variety of flavors to choose from * Affordable price Campaign Objective: To strengthen brand loyalty and increase consumption of Amul Milk among health-conscious families in India. Target Audience: Health-conscious families in India, with children aged 2-12, and a medium-high buying capacity. Key Messages: Amul Milk is made with fresh, high-quality milk that is rich in essential nutrients, making it the perfect choice for your family's health.Amul Milk comes in a variety of flavors to suit everyone's taste, from classic plain milk to chocolate, strawberry, and mango. The campaign will focus on the nutritional benefits of Amul Milk and how it can help families stay healthy. The campaign will be executed across a variety of channels, including TV, digital, and social media.

16 min
04/08/2025

Episode 8 - Google Pay

Brand: Google Pay Product: Google Pay app (real product) TG: * Age range: 18-45 * Buying capacity: Medium-high * Education: College-educated * Interests: Technology, online shopping, payments * Demographics: Urban, suburban * Location: India Purpose: Branding USPs: * Convenient and secure way to pay for goods and services online and in stores * Fast and easy money transfers * Rewards and cashback programs Creative Brief: Campaign Objective: To increase brand awareness and consideration for Google Pay among young Indian consumers. Target Audience: Young Indian consumers, aged 18-45, with a medium-high buying capacity and a college education. Key Messages: Google Pay is a convenient and secure way to pay for goods and services online and in stores.Google Pay offers fast and easy money transfers.Google Pay offers rewards and cashback programs to save you money. Creative Approach: The campaign will focus on the benefits of using Google Pay, such as its convenience, security, and rewards. The campaign will also highlight the fact that Google Pay is accepted by millions of businesses around the world.

23 min
04/08/2025

Episode 7 - Nike

Brand: Nike Product: Nike Air Zoom Pegasus 39 (real product) TG: * Age range: 18-35 * Buying capacity: Medium-high * Education: College-educated * Interests: Sports, fitness, running * Demographics: Urban, suburban * Location: India Purpose: Product launch USPs: * New Air Zoom technology for responsive cushioning * Lightweight and breathable mesh upper * Durable rubber outsole * Stylish design Campaign Objective: To launch the Nike Air Zoom Pegasus 39 in India and generate excitement and demand for the product. Target Audience: Young Indian consumers who are interested in sports, fitness, and running. Key Messages: The Nike Air Zoom Pegasus 39 is the latest and greatest running shoe from Nike. It features new Air Zoom technology for responsive cushioning, a lightweight and breathable mesh upper, a durable rubber outsole, and a stylish design. The Nike Air Zoom Pegasus 39 is the perfect shoe for runners of all levels, from beginners to experienced athletes. Creative Approach: The campaign will focus on the performance and style benefits of the Nike Air Zoom Pegasus 39. The campaign will also feature young Indian athletes who are using the shoe to achieve their fitness goals.

18 min
10/08/2023

Episode 6 - Dabur Apple Cider Vinegar

Brand: Dabur Product: Dabur Apple Cider Vinegar TG: * Age range: 25-45 * Buying capacity: Medium-high * Education: College-educated * Interests: Health and wellness, fitness, nutrition * Demographics: Urban, suburban * Location: India Purpose: Branding USPs: * Made with organic apples * Unfiltered and unpasteurized * Contains the "mother" of vinegar * No added sugar or preservatives Additional Details: * Dabur Apple Cider Vinegar is a premium product that is made with organic apples and is unfiltered and unpasteurized. * It contains the "mother" of vinegar, which is a probiotic-rich substance that is beneficial for gut health. * Dabur Apple Cider Vinegar is also sugar-free and preservative-free. Creative Brief: Campaign Objective: To increase brand awareness and consideration for Dabur Apple Cider Vinegar among health-conscious consumers in India. Target Audience: Health-conscious consumers in India, aged 25-45, with a medium-high buying capacity and a college education. Key Messages: Dabur Apple Cider Vinegar is a premium product that is made with organic apples and is unfiltered and unpasteurized.It contains the "mother" of vinegar, which is a probiotic-rich substance that is beneficial for gut health.Dabur Apple Cider Vinegar is also sugar-free and preservative-free.

10 min
09/24/2023

Episode 5 - Swiggy

Brand: Swiggy Product: Food delivery app TG: * Age range: 18-45 * Buying capacity: Medium * Education: College-educated * Interests: Food, convenience * Demographics: Urban, suburban * Location: India Purpose: Product launch USPs: * Wide selection of restaurants * Fast and reliable delivery * Affordable prices * Easy to use app Additional Details: * Swiggy is a new food delivery app that is launching in India in October 2023. * The app will offer a wide selection of restaurants from all over India, and it will deliver food to your door in minutes. * Swiggy is also very affordable, and it is easy to use.

10 min
08/27/2023

Episode 4 - Purnendu

Welcome to the third episode of Are We Brainstorming, a podcast for advertising creativity enthusiasts. We generate a spot brief using Google Bard and try and come up with a campaign idea in the next 20 minutes using the brand archetype wagon wheel here. You can read the brief for this episode below: Brand: Purnendu Product: New line of sustainable clothing Target Audience: * Age range: 25-40 * Buying capacity: Medium-high * Education: College-educated * Interests: Fashion, sustainability, social responsibility * Demographics: Urban, suburban * Location: India Purpose: Product launch USPs: * Made from recycled materials * Ethically produced *Affordable prices *Stylish designs Additional Details: *The new line of sustainable clothing from Purnendu will be launched in India in October 2023. *The clothes are made from recycled materials, such as plastic bottles and old clothes. *The clothes are also ethically produced, which means that the workers who made them were paid a fair wage and worked in safe conditions. *The clothes are also affordable, so they are a great option for people who are looking for sustainable clothing that doesn't break the bank.. _________________ NOTE: This podcast is just for fun and does not intend to undermine the creative communication of any brand or the marketing agencies working for them. This also does not claim to be the best process for creative brainstorming. We follow certain steps that we believe enable us to come to concepts sooner.

23 min
08/26/2023

Episode 3 - Acadium

Welcome to the third episode of Are We Brainstorming, a podcast for advertising creativity enthusiasts. We generate a spot brief using Google Bard and try and come up with a campaign idea in the next 20 minutes using the brand archetype wagon wheel here. You can read the brief for this episode below: Brand: Acadium Product: Online learning platform Target Audience: * Age range: 18-35 * Buying capacity: Medium-high * Education: College-educated * Interests: Technology, education, personal development * Demographics: Urban, suburban * Location: India Purpose: Product launch USPs: * Access to a wide range of courses from top universities * Flexible learning options that fit your schedule * Affordable prices * Community of like-minded learners Additional Details: * Acadium is a new online learning platform that offers access to a wide range of courses from top universities around the world. * The courses are taught by experienced professors and industry experts, and they are available on-demand, so you can learn at your own pace. * Acadium also offers flexible payment options, so you can find a plan that fits your budget. * And with a community of like-minded learners, you can get support and encouragement from others who are on the same journey as you. _________________ NOTE: This podcast is just for fun and does not intend to undermine the creative communication of any brand or the marketing agencies working for them. This also does not claim to be the best process for creative brainstorming. We follow certain steps that we believe enable us to come to concepts sooner.

19 min
08/20/2023

Episode 2 - Daawat

Welcome to the second episode of Are We Brainstorming, a podcast for advertising creativity enthusiasts. We generate a spot brief using Google Bard and try and come up with a campaign idea in the next 20 minutes using the brand archetype wagon wheel here. You can read the brief for this episode below: Brand: Daawat Product: New line of ready-to-cook Indian meals Target Audience: * Age range: 25-45 * Buying capacity: Medium * Education: College-educated * Interests: Food, family, convenience * Demographics: Urban, suburban * Location: India Purpose: Product launch USPs: * Ready-to-cook meals that are quick and easy to prepare * Made with fresh, high-quality ingredients * Authentic Indian flavors * Affordable price Additional Details: * The new line of ready-to-cook Indian meals from Daawat will be launched in India in October 2023. * The campaign will focus on the meals' convenience, affordability, and authentic Indian flavors. * The campaign will be run across TV, digital, and social media. Daawat ready-to-cook Indian meals are the perfect solution for busy families who want to enjoy delicious, authentic Indian food without spending hours in the kitchen. The meals are quick and easy to prepare, and they are made with fresh, high-quality ingredients. They are also affordable, so they are a great option for families on a budget. _________________ NOTE: This podcast is just for fun and does not intend to undermine the creative communication of any brand or the marketing agencies working for them. This also does not claim to be the best process for creative brainstorming. We follow certain steps that we believe enable us to crack concepts faster.

19 min
08/09/2023

Episode 1 - Anokhi

Welcome to the first episode of Are We Brainstorming, a podcast for advertising creativity enthusiasts. We generate a spot brief using Google Bard and try and come up with a campaign idea in the next 20 minutes using the brand archetype wagon wheel here. You can read the brief for this episode below: Brand: Anokhi Product: New clothing line Target Audience: * Age range: 20-35 * Buying capacity: Medium-high * Education: College-educated * Interests: Fashion, style, social media * Demographics: Urban, suburban * Location: India Purpose: Product launch USPs: * Trendy and stylish designs * High-quality fabrics * Affordable prices * Sustainable materials Additional Details: * The new clothing line from Anokhi will be launched in India in October 2023. * The campaign will focus on the line's trendy designs, high-quality fabrics, and affordable prices. * The campaign will be run across TV, digital, and social media. Anokhi is a popular Indian fashion brand that is known for its trendy and stylish designs. The brand's new clothing line is sure to be a hit with young Indian consumers who are looking for affordable and sustainable fashion. _________________ NOTE: This podcast is just for fun and does not intend to undermine the creative communication of any brand or the marketing agencies working for them. This also does not claim to be the best process for creative brainstorming. We follow certain steps that we believe enable us to come to concepts sooner.

21 min

10 Episodes

Welcome to Are We Brainstorming.

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Siddharth Sarathi, Sourabh Goswami
Episodes

10
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Clean
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Are We Brainstorming