Dirt Diaries

FarmHER + RanchHER
  • 4.7 (16)
  • Society & Culture
  • Updated Weekly

On Dirt Diaries host Kirbe Schnoor (of RFD-TV's hit show FarmHER + RanchHER) digs in with the women of agriculture. From fields and feedlots to boardrooms and beyond, this podcast features unfiltered conversations with the women shaping the ag industry—FarmerHERs, RanchHERs and everyone in between. This is more than just shop talk. It's real talk. We’re covering career paths, personal struggles, life lessons, big wins, and yes—plenty of girl talk. These are the raw, inspiring, and wildly relatable stories you won't hear anywhere else!

  1. 3d ago

    The Weight, the Legacy, and the Hope: Rupa Mehta

    This week on Dirt Diaries, we're joined by filmmaker, educator, entrepreneur, and storyteller Rupa Mehta. While Rupa didn't grow up in agriculture, she's become one of its most passionate advocates through powerful storytelling that shines a light on the people behind our food system. From founding a fitness studio and nonprofit focused on emotional wellness to producing the award-winning film Silo and the new television series Perfect Sundays, Rupa shares how her journey has evolved into creating stories that address some of agriculture's biggest challenges—including farm safety, mental health, and the invisible burdens carried by farming families. In this episode, we dive into the importance of emotional resilience, why storytelling can create real change, the lessons she learned from her parents, balancing creativity and entrepreneurship, and how listening may be one of the greatest gifts we can offer one another. Whether you're connected to agriculture or simply looking for inspiration, this conversation is one that will stay with you long after it ends. Let’s get dirty with Rupa! Socials/Resources: Connect with FarmHER + RanchHER Sign up for our Newsletter FarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedIn RanchHER: Instagram | Facebook | TikTok | YouTube Kirbe Schnoor: Instagram | Facebook | TikTok Website: perfectsundaystv.com Instagram: @perfectsundaystv Mentioned in this episode: John Deere Nationwide John Deere Nationwide

  2. Sep 29

    The Discipline to Dream Bigger with Paige Lawrence Champion

    This week, I sat down with someone whose journey proves that high performance isn't just about winning—it's about showing up with intention, grit, and purpose. Paige Lawrence Champion's path has been anything but ordinary. From growing up on a small ranch in rural Canada to competing as an Olympic pairs figure skater at the 2014 Winter Games, she's lived at the highest levels of sport. Today, she's a high-performance coach helping entrepreneurs and elite athletes build successful businesses and lives without sacrificing what matters most. She's also a wife and soon-to-be mom of two, navigating every exciting new chapter life throws at her. Whether you're building a business, chasing a dream, raising a family, or simply trying to figure out what’s next, this conversation is full of wisdom that reminds us success isn't one-size-fits-all—it's something we each get to define for ourselves. Let’s get dirty with Paige! Socials/Resources: Connect with FarmHER + RanchHER Sign up for our Newsletter FarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedIn RanchHER: Instagram | Facebook | TikTok | YouTube Kirbe Schnoor: Instagram | Facebook | TikTok @paigelawrencecoaching Mentioned in this episode: John Deere Nationwide Nationwide John Deere

  3. Sep 22

    Creating Space for Every Cowgirl with Callie Tice

    This week, we sit down with Callie Tice, Brand Director of Cowgirl magazine and someone who's spent the last 16 years helping tell the stories that celebrate Western women, traditions, and the lifestyle so many of us love. From taking a chance on a job she almost didn't apply for to helping grow Cowgirl into one of the most recognizable brands in the Western industry, Callie shares how saying "yes" to new opportunities shaped her career. She also gives us a behind-the-scenes look at the evolution of print media, social media, and the incredible impact of Cowgirl's 30 Under 30 program. The conversation dives into imposter syndrome, mentorship, finding your place in the Western world—even if you didn't grow up in it—and why authentic relationships will always matter more than transactions. Let’s get dirty with Callie! Socials/Resources: Connect with FarmHER + RanchHER Sign up for our Newsletter FarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedIn RanchHER: Instagram | Facebook | TikTok | YouTube Kirbe Schnoor: Instagram | Facebook | TikTok Website: www.cowgirlmagazine.com Instagram: @cowgirlmagazine Personal Instagram: @txcallie Mentioned in this episode: John Deere Nationwide John Deere Nationwide

  4. Sep 15

    Stitching a Legacy: Where Western Fashion Meets Family Tradition

    On this episode of Dirt Diaries, I sat down with entrepreneur, horsewoman, and generational textile executive Robin Hoffman Haack for a conversation that weaves together family legacy, Western lifestyle, and the art of building something meaningful. Raised on the California coast but deeply rooted in the horse industry, Robin shares how a lifetime of showing cutting horses, growing up in a family that helped shape surf culture through Hoffman Fabrics, and honoring generations of craftsmanship inspired her to launch Lovely Ranch—a Western lifestyle brand that celebrates bold prints, quality, and confidence. Whether you're passionate about entrepreneurship, horses, fashion, or family legacy, this episode is filled with inspiration, heartfelt stories, and a reminder that the best brands—and the best lives—are built with purpose. Let’s get dirty with Robin! Socials/Resources: Connect with FarmHER + RanchHER Sign up for our Newsletter FarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedIn RanchHER: Instagram | Facebook | TikTok | YouTube Kirbe Schnoor: Instagram | Facebook | TikTok Website https://lovleiranch.com/ Social @Lovleiranchco Mentioned in this episode: John Deere Nationwide John Deere Nationwide

  5. Sep 8

    Rural Land, Renewable Energy, and America’s Future with Martha Santos

    This week on Dirt Diaries, we're sitting down with someone who's proving that honoring tradition and embracing innovation don't have to be at odds. Martha Santos grew up in a deeply rooted ranching family in Laredo, Texas, where she witnessed firsthand how urbanization, changing landscapes, and evolving industries can shape the future of agriculture. That experience sparked a passion for protecting the ranching way of life while finding practical solutions for what's ahead. Today, Martha works at the intersection of agriculture, energy, and policy—bringing the voice of ranchers into conversations where those perspectives are often missing. Throughout this episode, we dive into the future of ranching, why agriculture needs more advocates at the decision-making table, the realities of balancing conservation with economic sustainability, and how young leaders can help shape the next generation of the industry. Let’s get dirty with Martha! Socials/Resources: Connect with FarmHER + RanchHER Sign up for our Newsletter FarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedIn RanchHER: Instagram | Facebook | TikTok | YouTube Kirbe Schnoor: Instagram | Facebook | TikTok Instagram: @marthaesantos LinkedIn: https://www.linkedin.com/in/martha-santos-mba/ Mentioned in this episode: Nationwide John Deere Nationwide John Deere

  6. Sep 1

    Where Tradition Meets Tomorrow with Jennifer Boka

    In this episode of Dirt Diaries, we’re sitting down with Jennifer Boka, Senior Livestock Director and Industry Relations Leader for the National Western Stock Show. She reflects on a career that has connected every corner of the agriculture industry, gives insight into the rich traditions that make National Western so special, and tells us how meaningful experiences can connect consumers with the people who raise their food. Jennifer also opens up about balancing motherhood with a demanding career, the lessons livestock judging taught her about resilience, why mentorship matters, and the importance of listening before leading. Whether you're a stock show exhibitor, rodeo competitor, livestock enthusiast, or simply someone who appreciates the people behind agriculture, this conversation is packed with wisdom, perspective, and a deep appreciation for the traditions that continue to shape our industry. Let’s get dirty with Jennifer! Socials/Resources: Connect with FarmHER + RanchHER Sign up for our Newsletter FarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedIn RanchHER: Instagram | Facebook | TikTok | YouTube Kirbe Schnoor: Instagram | Facebook | TikTok LinkedIn: Jennifer Altenburg Boka Facebook: JenniferCBoka Instagram: @boka_jenn Mentioned in this episode: Nationwide Follow us on social media Follow us on social media John Deere John Deere Nationwide

  7. Aug 25

    Turning Blank Canvases into Endless Possibilities with Jessica Shae Craven

    This week, we're joined by one of the most connected and creative minds in the Western industry—Jessica Shae Craven. While many know Jessica as the woman behind rodeo superstar Rocker Steiner's brand, her story stretches far beyond the arena. From producing fashion shows and building partnerships in Nashville's music scene to working with major brands across NASCAR, country music, and Western sports, Jessica has built a career by turning bold ideas into reality. In this conversation, she shares how growing up in an entrepreneurial family shaped her mindset, why relationships are the foundation of everything she does, and how she's helping bring new audiences into the Western lifestyle. We also dive into the evolution of influencer marketing, the future of Western entertainment, unforgettable moments with artists and athletes, and the power of dreaming big—even when the path isn't obvious. If you've ever wondered what happens behind the scenes of the biggest partnerships in country music and rodeo, or what it takes to build a career fueled by creativity and relentless hustle, you're going to love this episode. Let’s get dirty with Jessica! Socials/Resources: Connect with FarmHER + RanchHERSign up for our NewsletterFarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedInRanchHER: Instagram | Facebook | TikTok | YouTubeKirbe Schnoor: Instagram | Facebook | TikTok IG: https://www.instagram.com/the.blankcanvasagency/?hl=en Linkedin: https://www.linkedin.com/in/jessicashaebbeattie/ Mentioned in this episode: Nationwide John Deere Follow us on social media Follow us on social media John Deere Nationwide

  8. Aug 18

    Chief Aubrey Bettencourt on the Future of American Agriculture

    Today, we’re honored to sit down with one of agriculture's most influential voices, Chief Aubrey Bettencourt, Chief of the USDA Natural Resources Conservation Service (NRCS). From growing up on a diversified family farm in California's Central Valley to helping shape conservation policy in Washington, D.C., Aubrey's career has been driven by a passion for protecting natural resources, advocating for farmers and ranchers, and ensuring agriculture remains strong for future generations. In this episode, Aubrey shares her perspective on the critical role agriculture has in feeding the nation, the importance of keeping working lands in working hands, the future of conservation, and why women are helping lead agriculture into its next chapter. She also opens up about the lessons she learned growing up on the farm, the mentors who shaped her career, and the values she hopes to pass on to her daughter. It's an inspiring conversation about leadership, resilience, stewardship, and the people working every day to keep agriculture thriving. Let’s get dirty with Chief Bettencourt! Socials/Resources: Connect with FarmHER + RanchHER Sign up for our Newsletter FarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedIn RanchHER: Instagram | Facebook | TikTok | YouTube Kirbe Schnoor: Instagram | Facebook | TikTok Mentioned in this episode: Nationwide John Deere Nationwide Follow us on social media Follow us on social media John Deere

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Ratings & Reviews

4.7
out of 5
16 Ratings

About

On Dirt Diaries host Kirbe Schnoor (of RFD-TV's hit show FarmHER + RanchHER) digs in with the women of agriculture. From fields and feedlots to boardrooms and beyond, this podcast features unfiltered conversations with the women shaping the ag industry—FarmerHERs, RanchHERs and everyone in between. This is more than just shop talk. It's real talk. We’re covering career paths, personal struggles, life lessons, big wins, and yes—plenty of girl talk. These are the raw, inspiring, and wildly relatable stories you won't hear anywhere else!

Information

  • Creator
    FarmHER + RanchHER
  • Years Active
    2025 - 2026
  • Episodes
    45
  • Rating
    Clean
  • Copyright
    © Copyright 2026 FarmHER + RanchHER
  • Show Website
    Dirt Diaries

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