The Web Talk Show

Armando J. Perez-Carreno
  • 5.0 (2)
  • Entrepreneurship
  • Updated Weekly

Practical conversations for small business owners about AI tools, cybersecurity and scams, marketing, and getting found online. Host Armando J. Perez-Carreno, a software engineer who runs an AI implementation and training company, talks with founders and experts about which AI tools save time, how to protect your business from fraud, how to win more customers from Google and email, and how to build software without a big team.

  1. 2d ago

    Chatbots forget. Always-on AI agents keep working.

    Most people use AI in a chat window that forgets everything when the session ends. Always-on agents like Grokbot keep working between conversations, and they hand tasks to each other.In this solo episode, Armando explains why long chats get worse as the context window fills up, how tools like OpenClaw and Hermes first made always-on assistants possible, and why it matters that a mainstream provider now ships one inside its subscription.Then he walks through real uses from his own work and from clients. One bot researched SEO terms and competitors, then told a second bot that knows the website's code to build the new pages. A site with almost no impressions went to 1,500, then 3,000, then 5,000 within days.In this episode:Why long AI chats lose detail, and when to start a new oneTwo bots working together on SEO and a websiteTriage rules that keep your inbox calmDrafting a guest follow-up email in seconds from the roadA family calendar dashboard built from school emailsHow it handles logins without seeing your passwordStart with one bot, and spin off another only when one job keeps coming back.Want your team trained on AI tools like these? Reach out at PerezCarreno.com. Subscribe so you catch next week's guest episode.#aiagents #smallbusiness #seo #productivity #automation

    Chatbots forget. Always-on AI agents keep working.

  2. 6d ago

    Why car dealers compete with dealers of their own brand

    Two Toyota dealers 20 minutes apart buy the same car from Toyota at the same price, then fight each other for your business. Todd Katcher, CPO of Zoney Digital Signage, explains how that works and why a dealership's waiting room TV can quietly cost it the sale. Todd's sister company, Digital Dealership System, runs signs and sales leaderboards in more than 1,000 dealerships. He walks through the back-end incentives, customer satisfaction bonuses and floor plan financing that decide which car a salesperson pushes. Then the conversation turns to building software with AI: why project managers may matter more than pure coders, why AI writes good code but generic design, and why big features need several passes and real testing. In this episode: - Why every dealer buys the car at the same price but nets a different number - How customer satisfaction scores can pay more than raw volume - A competitor's tire ad in the lounge and other ways live TV hurts dealers - Corporate, regional and store-level content on one sign network - Building tools for yourself vs. for thousands of unknown users - Splitting AI coding work into small waves so features come back complete - A first step into digital signage, from a USB slideshow to remote updates Learn more about Todd's work at https://zoney.com and https://digitaldealershipsystem.com. I'm Armando J. Perez-Carreno. I help businesses find where AI actually fits and build the tools that make it work. Learn more at https://perezcarreno.com. If this one was useful, subscribe so you catch the next conversation. #digitalsignage #cardealership #ai #softwaredevelopment #retail

  3. Oct 18

    Hackers took over his phone number for 61 minutes

    In 2018 Mark Kreitzman's phone went dead in the Arizona desert. Someone at a phone store had moved his number to another device, and in 61 minutes the attackers reset passwords on his bank, email, cloud and crypto accounts. That SIM swap is why he helped build Efani, a mobile carrier designed to stop it from happening. Mark has worked in telecom and cybersecurity since starting at AT&T in the late 90s, including at Global Crossing and two security startups bought by Microsoft and Cisco. He explains why a SIM swap bypasses every app and password on your phone, and why the carriers accept a certain amount of this fraud as a cost of business. In this episode: - How a text message reaches the right phone anywhere in the world - What happened in the 61 minutes his number was hijacked - Why a strong password doesn't help when attackers control your SMS codes - Scanning 1,000 company domains in 4.2 seconds on a $7 a month server - API keys and staging sites left exposed by AI-built apps - "Data poisoning" as a way to make data brokers less sure about you - Email spoofing protections (SPF, DKIM, DMARC) that take minutes to set up - How Efani locks down accounts with human verification and SIM swap insurance Find Mark and Efani at https://efani.com. Mark mentioned a discount for listeners at https://efani.com/promo. His security research is on Medium and LinkedIn under Mark Kreitzman. I'm Armando J. Perez-Carreno. I help businesses find where AI actually fits and build the tools that make it work. Learn more at https://perezcarreno.com. If this one was useful, subscribe so you catch the next conversation. #cybersecurity #simswap #mobilesecurity #privacy #ai

  4. Oct 15

    Pre-IPO investing has needed $100K. Blockchain could lower that to $1

    Getting into companies like SpaceX or OpenAI before they go public has usually taken at least $100,000, accredited investor status and months of paperwork. Chan Ahn spent almost 20 years in investment banking before founding Tessera, which puts exposure to those private companies on the blockchain so anyone with a crypto wallet can trade it from $1. Chan explains why private markets have been closed to most people (slow settlement and thin disclosure), and how blockchain settles a trade in a split second without a broker in the middle. He lived through the Lehman Brothers collapse, and he ties it back to the same problem: a financial system that runs on trust between middlemen. In this episode: - Why buying a private company takes 2-3 months and up to 10% in fees - Blockchain explained for people who have never used a wallet - Bitcoin vs Ethereum vs Solana, and why the difference will matter less over time - Why Chan, coming from crypto, argues for more regulation - How Tessera uses Cayman SPVs and Chainlink so buyers can verify the assets exist - His advice to newcomers: explore, but be cautious This episode is for education only and is not financial advice. Talk to your own financial advisor. Find Chan and Tessera at https://tessera.pe and on X. I'm Armando J. Perez-Carreno. I help businesses find where AI actually fits and build the tools that make it work. Learn more at https://perezcarreno.com. If this one was useful, subscribe so you catch the next conversation. #blockchain #tokenization #privateequity #fintech #solana

  5. Oct 7

    Why Smart People Fall for Scams and How to Protect Yourself

    Smart people fall for scams because criminals use urgency and our natural trust against us. Robert Siciliano of Protect Now explains how criminals pick their targets and the three basic steps that make you a much harder target. In this episode: Fewer than 1 in 10 people in Robert's live audiences use a password manager, so setting one up puts you ahead of most people.Scammers use manufactured urgency, like an AI clone of your daughter's voice, to create tunnel vision so you act before you think.Everyone has a human blind spot, a built-in default to trust, and criminals build their scams around it.Shaming employees who click a bad link keeps breaches hidden, and treating those mistakes as data helps people speak up.A credit freeze at TransUnion, Equifax, and Experian stops new account fraud, and your current credit cards keep working.Guest: Robert Siciliano, security awareness trainer, Protect Now Protect Now: https://protectnowllc.com Robert's newsletter: search for Robert Siciliano on LinkedIn Chapters 00:00 How Robert got hacked in 1995 06:38 Password managers and two-factor login 11:16 The trinity of vulnerability 17:49 Becoming a tougher target 21:49 All security is personal 26:38 Why stories make training stick 31:43 How scammers fool smart people 35:43 The human blind spot and trust 45:28 Why shaming employees hides breaches 53:13 Three basics to start today Episode page: https://webtalk.show/episodes/098-smart-people-fall-for-scams-too-heres-why/ Hosted by Armando J. Perez-Carreno. Learn more at https://perezcarreno.com

  6. Oct 7

    How Home Service Contractors Rank in the Google Map Pack

    Home service contractors who do great work can still lose jobs to competitors who show up first on Google. Jonah Bautista of Atlanta Pro Network explains the free Google Business Profile settings and review habits that help contractors get into the map pack, often within 30 days. In this episode: The Google map pack is free, and you can register your business at business.google.com without knowing code or even having a website.Google now ranks businesses that stay active above ones that have just been around a long time, so reply to reviews within 24 hours (especially the negative ones).You can offer a discount or a small gift card for a review, but the FTC doesn't allow you to reward someone for leaving a positive one.Ask customers to mention the service, the tech's name, and their neighborhood in the review, because those words help your local SEO.Most contractors list 5 to 20 services on their profile when they could list as many as 300, and every missing one is a search you won't show up in.Guest: Jonah Bautista, Atlanta Pro Network Atlanta Pro Network (free audit): https://atlantapronetwork.com Chapters 00:00 From e-commerce to Atlanta contractors 04:06 How the Google map pack works 06:22 Set up your free Google Business Profile 08:11 Why activity and reviews matter now 12:41 What to ask for in a review 14:34 List every category and service 19:02 Handling missed calls on the job 25:24 Building a business you can sell 34:02 A local alternative to Angi 38:54 Where to start with an audit Episode page: https://webtalk.show/episodes/097-why-great-contractors-stay-invisible-on-google-and-the-free-fix/ Hosted by Armando J. Perez-Carreno. Learn more at https://perezcarreno.com

  7. Oct 6

    Lean Six Sigma and AI for Root Cause Problem Solving

    Lean Six Sigma gives you a clear way to find the root cause of a business problem and fix it so it stays fixed. Vishwadeep Khatri, founder of Benchmark X360, explains how those same habits help you direct AI well at work. In this episode: Six Sigma's define, measure, analyze, improve and control steps help you reach the root cause so the problem doesn't come back.Small companies can use Lean Six Sigma too, as long as the program is built around their own pain points and numbers.When AI hands you a patch for a bug, ask it to find the root cause and fix it at the source.Keep AI on track by writing your process down in an outside tool, like files or GitHub issues, so it isn't lost when the conversation gets long.Tell AI to stop planning in human time, since a task it scopes as weeks of work may take it only a few minutes.Guest: Vishwadeep Khatri, Founder, Benchmark X360 Website: https://benchmarkx360.com Chapters 00:00 Welcome and guest introduction 01:08 From auditor to Six Sigma coach 05:54 Starting workshops with open enrollment 14:58 Lean Six Sigma explained simply 24:50 The eight wastes of AI 28:21 Getting AI to fix the root cause 32:46 Why AI plans in human time 35:48 Lean Six Sigma for small companies 40:09 Project-based certification 43:11 Directing AI as a career skill Episode page: https://webtalk.show/episodes/096-directing-ai-is-the-skill-that-will-separate-the-best-from-the-rest/ Hosted by Armando J. Perez-Carreno. Learn more at https://perezcarreno.com

  8. Oct 1

    Email Marketing Hero Image and AI Personalization for Small Business

    Almost half the clicks in a marketing email come from the hero image at the top, and most brands use that space for a logo. R.J. Talyor, founder of Backstroke, explains how to use that spot better and how AI can build a different version of each email for every subscriber. In this episode: About 46% of email clicks come from the hero image (the first 400 to 600 pixels), so put something there your reader wants to click.Personalization can go well past merge tags and send times, down to the product, size, color, and style of photo each subscriber sees.If email isn't a big part of your revenue yet, R.J. suggests hiring a contractor for three months to get your program running before you buy an AI tool.Emails that teach or tell a story keep people opening, so you're the brand they think of when they're ready to buy.R.J. suggests connecting Claude to your email program and asking it what's working and what you could improve.Guest: R.J. Talyor, founder, Backstroke Chapters 00:00 Intro and personalization beyond merge tags 03:26 Why the hero image gets the clicks 10:11 Use the time AI saves to slow down 13:17 Why R.J. visits customers in person 24:45 Trust your templates and systems to scale 31:04 Brand rules versus revenue targets 34:55 Emails that teach keep people opening 42:35 How Backstroke connects to Shopify 48:21 Hire a contractor before an AI tool 49:51 Ask Claude to review your email program Episode page: https://webtalk.show/episodes/095-46-of-email-clicks-come-from-one-spot-heres-how-to-use-it/ Hosted by Armando J. Perez-Carreno. Learn more at https://perezcarreno.com

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About

Practical conversations for small business owners about AI tools, cybersecurity and scams, marketing, and getting found online. Host Armando J. Perez-Carreno, a software engineer who runs an AI implementation and training company, talks with founders and experts about which AI tools save time, how to protect your business from fraud, how to win more customers from Google and email, and how to build software without a big team.

Information

  • Creator
    Armando J. Perez-Carreno
  • Years Active
    2025 - 2026
  • Episodes
    109
  • Rating
    Clean
  • Copyright
    © Armando J. Perez-Carreno
  • Show Website
    The Web Talk Show