Don't Work Harder

ATOMIC
  • 5.0 (1)
  • Entrepreneurship

Don’t Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer. Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.

  1. 6d ago

    How to Be Confident Even if you're Not| Viral Public Speaking Expert

    Beyoncé, Obama and Zendaya ALL use these speaking tricks… 👉 https://atomic.site/sales-script 👈 Download your Sales Call Script Template to convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy We all know what it’s like to get nervous for important sales calls, conversations or speaking gigs. It’s so frustrating. 😩 Viral public speaking expert Nausheen Chen knows exactly how to fix that. If you want to speak with insane confidence and charisma, so that people are hanging off your every word in all situations, then this week's episode will change your life.. Nausheen teaches you how you can speak confidently in any situation to get more yeses on sales calls, and be the most talked-about speaker at your next event. Nausheen is a three-time TEDx speaker who has coached CEOs in huge corporate positions, and studied the exact tricks celebrities are using to come across confident and charismatic. She teaches you: -How to answer ANY question on the spot… so people see you as an expert at what you do -A trick you can use to make people listen to you and stay engaged while you speak -A 60-second exercise that reveals your biggest speaking weaknesses, and teaches you exactly how to fix them - so more people listen to you and believe in what you say -How to sound extremely confident when you're nervous, so your nerves don’t effect your performance in sales conversations or important moments -An easy warm-up routine that will have you going into every important meeting or speaking gig confident and ready to perform at your best This episode will make you speak more confidently, enjoy important conversations without feeling awkward and attract better opportunities for you and your business! ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------ 0:00 How to speak with confidence and charisma 2:42 What viral celebrity videos have in common 4:09 Why we freeze in the spotlight 5:47 The Zendaya Trick 7:34 How Nausheen found her voice 8:50 Scriptwriter, performer and director 9:38 The three pillars of spotlight mode 11:17 The record-and-watch exercise 13:17 The second pillar: messaging 14:49 The rule of three for on-the-spot speaking 17:12 The positive feedback loop 18:43 Internalization vs memorization 20:04 Building your warm-up routine 23:05 Debriefing with yourself 24:14 The third pillar: delivery 26:08 The 5 Ps of vocal variation 28:45 Enunciation vs pronunciation 31:23 How long it takes to transform your speaking 34:58 Energy management ------ Nausheen's Links LinkedIn: https://www.linkedin.com/in/nausheenichen/ Instagram: https://www.instagram.com/nausheen.speaking.coach

  2. Oct 5

    How I Built a SaaS Startup (From idea to revenue)

    Have you ever had an idea for an app or a piece of software that your customers would love? 👉 https://atomic.site/sales-script 👈 Download your Sales Call Script Template to convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy But you're not a developer. You can't code. And you don't have loads of money to spend on marketing. So the idea just sits there, because it feels like something you could never do. Today's guest will make you realise that starting and selling your own software business is possible for you. Colin Gray built and sold a 7 figure SaaS with no technical background, no paid ads, and no big marketing budget. And he built it as a lean, profitable business that was genuinely fun to run - the dream! Colin came into the studio and revealed: - Why you don't need a technical background to build and sell a software business - How to pick an idea people will pay for, before you start building it - How to have your first customers WAITING to sign up before you've built a thing - The exact system you can use to turn strangers into paying software customers on autopilot - How he competed with $100 million rivals without spending a penny on ads - One AWFUL mistake almost every growing founder makes (and how you can avoid it) - The boring habit that will make your business worth far more when you're ready to sell This episode gives you everything you need to build a software business, find customers for it, AND exit - without any software or technical experience 🤯 ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------ Colin's Instagram: https://www.instagram.com/colinmcgray/?hl=en ------ 0:00 How to build and sell a SaaS without technical skills 3:14 Finding the real audience 5:03 Content as a research tool 7:33 Hiring a content creator before an engineer 8:35 Building the first MVP 9:41 Opinionated software and the 80/20 rule 10:50 Why software is an extension of your IP 12:10 50 to 100 memberships in the first month 12:51 One price, one tier, no choices 16:58 The first move for non-technical founders 18:14 Hiring a hungry 24-year-old engineer 20:52 Why he wasn't building it to sell 23:01 What AI still can't do for you 24:19 The blog, video and podcast engagement stack 27:46 Taking funding for the wrong reasons 30:28 Going all-in-one with the product 33:34 Coming back to the coaches and mentors 35:19 Pick a channel that suits your personality 37:33 Why headcount is a liability 39:47 What makes a company sellable 45:11 Experts add, masters subtract ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

  3. Sep 28

    I’ve Sent 20 LinkedIn DMs Every Day for 3 Years: Here’s What Actually Works

    You want more sales calls in your calendar, but selling in the DMs feels awkward. So you spend hours messaging people without booking any appointments. You don’t want to sound pushy, either. So conversations go back and forth for days… then things just fizzle out. We know there is one person in our space who has the secret sauce for making money in the DMs. It’s Charlotte Lloyd. Charlotte gets ALL of her clients for her 6 figure business from the DMs, and every message she sends gets a 50-70% response rate. That’s pretty unheard of - but for Charlotte it isn’t luck, it’s because she knows DM selling strategy better than anyone else we know. We wanted all of our listeners to finally start filling their calendars with sales calls from their DMs - so we convinced Charlotte to come into our studio and teach us everything she knows. And wow, she revealed absolutely everything: - Where you can find warm leads that will actually respond - The trick she uses to get 70%+ of her LinkedIn connection requests accepted - Exactly what the cold DM template that got her to six figures looks like - One thing you can put in every message so people know you aren’t writing with AI (this was geniusssss) - How she follows up with “dead” leads and gets them in her calendar - Charlotte has been sending cold DMs every week for years, and she’s learnt everything that works, and everything that doesn’t. Literally everyone who watches this conversation will leave with a proven DM strategy that will get you more qualified sales calls for your business 🤯 ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------ Charlotte's Links: LinkedIn: https://www.linkedin.com/in/charlottelloydsales/ Instagram: https://www.instagram.com/charlottelloydsales/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

  4. Sep 21

    The Most Valuable Facebook Ads Training You’ll Ever Watch

    You've just finished sending your batch of follow-up emails to all your potential clients that have ghosted you. The constant chase for new leads is super draining and annoying. Endless outreach, follow ups, launches, content, it's exhausting! But what if you never had to do another one of those ever again? What if you had a Facebook Ads funnel for your business that got you sales calls booked in consistently? That's exactly what this week's episode is going to show you. Gavin Bell built his agency from scratch and sold it for seven figures 3 years later. That’s faster growth than almost any other agency owner we’ve met. But what got him there wasn’t sending out cold outreach messages. It was by building a BULLET PROOF reliable Facebook ads system that predictably filled his calendar with sales calls with his dream clients. For this week’s episode, Gavin came into our studio to teach us exactly how you can use his exact Facebook ads strategy to fill your pipeline with sales calls every single week. Gavin doesn't hold anything back - he agreed to reveal his whole system. ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------ Gavin's Website: https://mrgavinbell.com/ ------ 0:00 How a freelancer achieved a seven-figure exit 3:40 What makes a business worth buying? 6:29 How to make cold leads buy 10:13 How to spot a winning ad in 2 weeks 12:13 The secret to winning ad hooks 17:24 The maths behind profitable ads 20:09 How to start on a low budget 21:29 How to turn bad leads into paying clients 24:12 How to sell without ever pitching 26:14 Why most people give up on ads too soon 27:53 The new rules of Meta ads 30:31 The hundred-million-pound idea 32:41 Why your best ad could be shot on your phone 34:04 The habits and books behind his success ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

  5. Sep 14

    LinkedIn Strategy: Win Corporate Clients Even if they Aren't Active

    Nadia Nagamootoo started her business with a new baby, an MBA on the go, and just 6 months of runway. 11 years later, she runs Avenir Consulting - a multi six-figure leadership and inclusion consultancy with clients like Warner Bros, Starbucks, Paramount and AstraZeneca 🤯 But she didn't build it by going viral, or spending a ton of money on ads... She did it by building a personal brand designed to land BIG contracts. And in this conversation, Nadia breaks down exactly how she did it 👇 - How to get corporate decision-makers to notice you when they aren't active on social media 🙏 - The number of touch points you need to make with a corporate client before they spend big with you 👀 - How she used a podcast to build authority, grow her network and get in front of HUGE names in her industry 🎙️ - How one podcast guest eventually turned into a Warner Bros. Discovery contract 🤯 - The exact strategy she used to book big name podcast guests WAY outside her network 🔥 - How to become the person people think when they have a problem you can solve Plus, how she won a £36,000 MBA scholarship, built a big business with ZERO full time employees, and a lot more. Nadia knows exactly how to build a personal brand so that the right people know who you are, trust what you have to say, and think of you when they need help. If you want to build a personal brand that gets you big name clients - this episode is FULL of secrets you can implement to make that happen 🚀 ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership! Sign up here: https://atomic.site/mavericks ------ Nadia's Links: Websites: www.avenirconsultingservices.com www.nadianagamootoo.com Insta @nadianagamootoo @whycare_podcast LinkedIn: https://www.linkedin.com/in/nadia-nagamootoo-she-her-98436613/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

  6. Sep 7

    Why Your Personal Brand Isn't Making You Money

    Everyone wants to generate lots of revenue and opportunities from their personal brand, but not many people know how. Today’s guest knows the secret. Justice Williams has attracted over 400 speaking engagements, built a Facebook community to 1,600 members in 3 months, a Clubhouse room to 20,000 in 6 weeks, and secured a $50,000 investment - all from her personal brand. Oh… and she’s a self-described introvert. In this conversation, Justice reveals the secret. She teaches us: - Why she decided to go all in on LinkedIn… NOT Instagram - The steps she takes to land big corporate clients on LinkedIn - The exact LinkedIn growth strategy that she used to land double her audience size - How she positioned herself as an expert, despite being an introvert and not the loudest person in the room - How she built a Facebook group to 1,600 members in 3 months with no funnel, email automation or ads - One little change that took her speaking fee from £200 to £2,000 - Why chasing views and visibility is the worst thing you can do for your personal brand - How she wins high ticket clients without being overly salesy - How she used other people's expertise to position HERSELF as the go-to name in her space 🤯 We knew that Justice’s track record was astonishing. But even we didn’t expect how she would be able to break down her methods into such practical, actionable steps. For anyone looking to use their personal brand to grow their business (and that really should be all of us!) this episode gives you the full playbook. ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership! Sign up here: https://atomic.site/mavericks ------ Justice's Instagram: www.instagram.com/justiceamariah ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

  7. Aug 31

    Give Me 45 Minutes to Change How You Think About Sales Forever | Sales Expert

    Dr. Alison Edgar MBE is one of the UK’s most recognised sales experts, a keynote speaker, TV business expert, and the woman known as the Entrepreneur’s Godmother. But her approach to sales is NOT about being pushy, manipulative or having the perfect script. It’s about understanding people. And if you think you’re “just not a salesperson”, Alison wants to change your mind. In this conversation, Alison reveals: - Why people who think they’re BAD at sales probably aren’t - and what they’re missing 👀 - The sales framework she created that ended up in Ireland’s national apprenticeship programme 💪 - Why understanding different personality types can COMPLETELY change the way you sell 🧠 - The BIGGEST mistakes business owners make when trying to close a sale - How to know when it’s actually time to ASK 💰 - Why networking ISN’T about selling to the people you meet 🤝 - How to become more confident in selling, even if you don't currently like sales Plus, the incredible story of how she received an MBE for entrepreneurship, why she got into Daniel Priestley’s taxi (?!), and the business lesson she believes matters more than simply working harder. Alison doesn’t believe great salespeople are born. Sales is a skill. And like any skill, it can be learned. Because once you understand the process, understand the person in front of you, and have the confidence to actually ask for the sale - selling starts to feel VERY different. ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership! Sign up here: https://atomic.site/mavericks ------ Dr Alison's Links Alison’s website https://www.alisonedgar.com Alison’s LinkedIn https://www.linkedin.com/in/alison-edgar/ Alison’s Instagram https://www.instagram.com/thealisonedgarmbe/?hl=en-gb The Intrapreneur Mindset Scorecard www.alisonedgar.com/the-intrapreneur-mindset-scorecard ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

  8. Aug 24

    How to Build a Powerful Network as an Introvert | Full Strategy

    Think you need to be outgoing, or "well-connected" to build a big network? In this Don't Work Harder highlight clip, author and speaker Simon Ong reveals how introverts can build high-level relationships that lead to big name clients and huge opportunities. Simon calls himself a naturally shy introvert. But through his genius strategies, he's built a network most people would KILL for. Simon reveals: - How he got a book endorsement from a HUGE name by befriending her hair stylist - and how you can do similar - A huge mindset shift that makes networking easier for introverts - How to make building relationships should be a daily habit, not a one-off event - The mantra he developed to remove ALL pressure from networking interactions - How to stay top-of-mind with the people who matter in your industry - How to add value to relationships without feeling awkward or transactional Want to build a better network? The secrets Simon reveals in this video will give you everything you need. ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership! Sign up here: https://atomic.site/mavericks ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

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About

Don’t Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer. Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.

Information

  • Creator
    ATOMIC
  • Years Active
    2025 - 2026
  • Episodes
    70
  • Rating
    Clean
  • Copyright
    © Copyright 2026 ATOMIC
  • Show Website
    Don't Work Harder

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