Work 2.0: The Podcast

Rachel Wells

Work 2.0: The Podcast is your weekly briefing on careers, money, AI, and what’s next, hosted by Rachel Wells, LinkedIn Top Voice, award-winning entrepreneur, and Forbes contributor. Each week, Rachel breaks down the most important stories shaping the future of work, sharing her own insights alongside conversations with trailblazing experts, founders, and thought leaders. Whether you're building a career, a business, or a portfolio of income streams, this is your go-to show for staying relevant, profitable, and future-ready. therealrachelwells.substack.com

  1. Why Every Founder Needs to Build a Content Engine, With Tyler Denk (beehiiv), Ep. #24

    MAY 4

    Why Every Founder Needs to Build a Content Engine, With Tyler Denk (beehiiv), Ep. #24

    In this episode of Work 2.0, Rachel Wells sits down with Tyler Denk, CEO and co‑founder of beehiiv, to explore how creators, founders, and organizations should rethink content in an AI‑enabled world. Tyler — who helped build Morning Brew’s tech and growth engine and launched beehiiv in 2021 — explains why creator-led strategies are becoming essential business infrastructure, how AI can augment (not replace) unique human expertise, and the practical steps creators can take to scale multi‑channel businesses and monetize effectively. What we cover Why “abundance” and “diversity” are the defining words for the next wave of creators. How founder‑led marketing builds long‑term customer relationships and brand trust. Practical monetization options creators should consider: ads, subscriptions, and digital products. How AI and custom tools (MCP integrations) can automate tedious tasks — from subject‑line testing to advertiser reports — letting creators focus on differentiated, one‑of‑one content. Key takeaways Visibility is a long‑funnel business asset — content from founders and leaders converts over time. Use AI to augment workflows (editing, testing, reporting), but prioritize lived experience, unique analysis, and personal perspective that AI cannot replicate. Choose platforms that align with your business model and offer portability and monetization options — avoid closed ecosystems that extract revenue or lock you in. Consistency and experimentation are non‑negotiable for building durable audience businesses. Listen, subscribe, and share — full episode and clips available on Apple Podcasts, Spotify, YouTube, and Work 2.0’s newsletter. Want exclusive clips and behind‑the‑scenes insights? Subscribe via the link in bio. Get full access to Work 2.0 at therealrachelwells.substack.com/subscribe

    20 min

About

Work 2.0: The Podcast is your weekly briefing on careers, money, AI, and what’s next, hosted by Rachel Wells, LinkedIn Top Voice, award-winning entrepreneur, and Forbes contributor. Each week, Rachel breaks down the most important stories shaping the future of work, sharing her own insights alongside conversations with trailblazing experts, founders, and thought leaders. Whether you're building a career, a business, or a portfolio of income streams, this is your go-to show for staying relevant, profitable, and future-ready. therealrachelwells.substack.com

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