Medtech Madness with Dr. April

April Zambelli-Weiner
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Welcome to Medtech Madness — your guide to the method behind the madness of commercializing breakthrough medical technologies. Hosted by Dr. April — professor, EvGen guru, and unapologetic medtech realist — this podcast cuts through the hype to show you how life-saving technologies actually get to patients. No fluff, no generic founder stories. Just the practical strategies, smart evidence approaches, and real-world tactics that help medtech innovations reach the people who need them. Whether you're building the next big thing or just trying to figure out what a payer actually cares about, this is your crash course in the real-world chaos of healthcare innovation. Powered by AI but fueled by Dr. April’s lectures, research, and lived experience — Medtech Madness is a new medium for the same mission: teaching, truth-telling, and getting the right stuff into the right hands, faster.

Episodes

  1. 07/01/2025

    Intro to Coding

    In this episode of Medtech Madness, Dr. April demystifies one of the most critical building blocks of medical device reimbursement — coding. Whether you’re launching a novel implantable, a software-based diagnostic, or a breakthrough wearable, you need to speak the language of the healthcare system — and that language starts with codes. You'll learn: The difference between CPT, HCPCS, and ICD codes — and what each one is used forHow codes connect your innovation to payment, adoption, and clinical workflowWhy a brilliant product can still fail if the right code doesn’t existWhen and how to start thinking about coding in your development timelineThis episode gives you the foundational knowledge every medtech innovator needs to navigate market access — and avoid costly surprises when it’s time to scale. 💡 Learn more about TTi Health Research & Economics at www.tti-research.com

    Intro to Coding

  2. 06/22/2025

    Intro to Payers

    In this episode of Medtech Madness, Dr. April unpacks the stakeholder that too many innovators overlook — the payer. Whether you're building breakthrough devices or reimagining diagnostics, understanding how payers think is essential to getting paid, getting adopted, and scaling real-world impact. You'll learn: How the U.S. payer system is structured (and why it’s not one-size-fits-all)What drives payer decision-making beyond clinical dataThe difference between coverage, coding, and payment — and why it mattersStrategic timing for engaging with payers in your development processThis isn’t just theory. It’s the method behind the madness of getting your medtech innovation off the shelf and into practice. 💡 Learn more about TTi Health Research & Economics at www.tti-research.com

    Intro to Payers
  • 2 Episodes

About

Welcome to Medtech Madness — your guide to the method behind the madness of commercializing breakthrough medical technologies. Hosted by Dr. April — professor, EvGen guru, and unapologetic medtech realist — this podcast cuts through the hype to show you how life-saving technologies actually get to patients. No fluff, no generic founder stories. Just the practical strategies, smart evidence approaches, and real-world tactics that help medtech innovations reach the people who need them. Whether you're building the next big thing or just trying to figure out what a payer actually cares about, this is your crash course in the real-world chaos of healthcare innovation. Powered by AI but fueled by Dr. April’s lectures, research, and lived experience — Medtech Madness is a new medium for the same mission: teaching, truth-telling, and getting the right stuff into the right hands, faster.

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