MobileSyrup Gaming Editor Bradly Shankar breaks down exactly what makes a journalist cover your indie game, from the GIF that saves them time to the embargo timeline that nearly sank a launch.Chapters:0:00 - Welcome Bradly Shankar, MobileSyrup's Gaming Editor0:54 - How journalists actually find their stories2:10 - What makes an inbound pitch stand out2:48 - The GIF trick that makes a journalist's life easier4:56 - Why your personal story matters more than your game13:39 - Anatomy of the perfect press email16:24 - Should you tag journalists on social media?22:09 - Timezones, mass emails, and the follow-up rules26:02 - Horror story: the 007 First Light embargo disaster31:07 - What to do after your article goes live35:10 - Play It Forward: shouting out Hilltop Studios Bradly Shankar is the Gaming Editor at MobileSyrup, where he's spent close to a decade covering Canadian indie games, tech, and streaming for outlets including MobileSyrup, The Financial Post, and BetaKit. His team has shrunk from seven people to three over the past year, which means he has to be sharper than ever about which pitches actually earn his attention. What you'll learn:- Why a GIF at the top of your email beats a two-minute trailer link- How including your estimated playtime builds trust with a reviewer- Why your personal story can matter as much as your game's features- Why the channel you use, email, DM, or a relevant tag, matters less than being direct- How to keep a press email tight while still linking out to everything a journalist needs- Why timezone awareness and follow-up wording can make or break a pitch- How much lead time to give before an embargo, and the disaster that happens when you don't Follow Bradly Shankar!MobileSyrup: https://mobilesyrup.com/Blue Sky: https://bsky.app/profile/bradshankar.bsky.socialInstagram: https://instagram.com/bradshankar🔗 LINKS & RESOURCES📬 Freaking Cool Indies Newsletter: https://freakingcoolindies.com/FCI_newsletters 🎙️ Hangout on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com#indiegames , #indiedev , #gamedev , #gamejournalism, #gamesmediatamil , #indiegamemarketing , #canadiangames, #gamedevtips , #pressreleases , #videogames , #indiegamedevelopment, #mobilesyrup, #pitchingjournalists, #gamemarketing , #indiegamedevelopment , #gamesindustry , #podcastforgamedevs
