Guest Episode 10: Lisa Larter: Decisiveness is a Leadership Responsibility. In this episode, Ashlee sits down with business strategist and entrepreneur Lisa Larter to talk about the decisions, opportunities, and unexpected turns that shaped a career she could not have fully planned. From growing up without a clear picture of what was financially possible, to building businesses, becoming an author, and advising entrepreneurs on strategy, marketing, sales, and AI, Lisa shares what nearly two decades of business ownership have taught her. WHAT YOU'LL LEARN * Why you do not need a master plan to build an extraordinary career — but you do need to take action * Why indecision keeps leaders, teams, and businesses stuck * How Lisa uses the rocks, pebbles, and sand framework to prioritize the work that actually moves a business forward * How great leaders build confidence in other people through specific, meaningful feedback Lisa's career was not built from one perfectly executed plan. It grew through a series of decisions, experiments, opportunities, relationships, and course corrections. In this conversation, Lisa and Ashlee unpack what it means to trust yourself enough to make a decision before you know exactly how it will turn out — and why changing your mind does not mean the original decision was a failure. KEY MOMENTS * (04:44) Was this the plan? Lisa shares what she imagined for her life and career early on * (11:27) How a “shoulder tap” helped turn Lisa's knowledge into a consulting business * (16:38) Rocks, pebbles, and sand — and why most business owners focus on the wrong things first * (21:33) The connection between conviction, pricing, cash flow, and being unattached to the sale * (30:13) Why responsibility to her team drives Lisa as a business owner * (42:55) Why you should not surround yourself with people who are complacent * (54:29) Why sales and understanding your numbers are two critical business skills ABOUT LISA Lisa Larter is a business strategist, entrepreneur, author, and founder of the Lisa Larter Group and Go Daxxi Inc. After spending the first 16 years of her career in corporate retail and the wireless industry, Lisa became a business owner in 2006 and went on to build businesses focused on strategy, advisement, marketing, sales, and growth. Today, Lisa helps business owners strengthen their positioning, attract more clients, grow sales, and navigate the rapidly changing world of AI and marketing. Connect with Lisa * Website: lisalarter.com * Go Daxxi: godaxxi.com * LinkedIn: linkedin.com/in/lisalarter * Instagram: instagram.com/lisalarter * TikTok: tiktok.com/lisalarter Connect with Ashlee * Follow Ashlee on LinkedIn: linkedin.com/in/ashleeklevenshayes * Follow Ashlee on Instagram: instagram.com/rxashleehayes * Learn more about Ashlee: rxashlee.com KEYWORDS Lisa Larter, business strategy, decision-making, women in leadership, entrepreneurship, business leadership, sales strategy, leadership communication, confidence, prioritization, business growth, self-trust