Industrial Storytellers

Jim Mayer

Industrial Storytellers is a story-first podcast about the wild, wise, and unexpectedly human moments in manufacturing and the skilled trades. Hosted by Jim Mayer of The Manufacturing Connector, each episode is recorded on-site at major industry events like Hexagon Live, AME, FabTech, and MT Series West. The show features candid, unscripted conversations with the storytellers shaping the voice of modern industry—content creators, podcasters, filmmakers, and brand builders who’ve seen it all and aren’t afraid to talk about it. If you’re looking for technical specs, this ain’t that show. But if you want to laugh, nod, and maybe rethink what the word industrial really means—welcome. New episodes drop monthly. Wild stories, wisdom, and the occasional f-bomb.

Episodes

  1. 08/28/2025

    Goodfellas, Paul Van Mater, and the Phil Squad

    In this candid episode of Industrial Storytellers, your host Jim Mayer sits down with guest co-host Phil Lewis, and industry "knuckleheads" Mike Payne and Nick Goellner of the Making Chips podcast network. The quartet dives deep into the human side of the trades, sharing stories about unconventional hiring strategies ("fog a mirror, get a job"), the "E-Myth" of promoting your best technician to a leadership role, and the power of second chances in the manufacturing world. You'll hear about Mike's personal redemption story, the hilarious tale of Nick's scholarship fund, and how Phil's background as a "computer nerd" led to his work with the "digital factory". Get ready for a shift full of laughs, stories, and a little bit of industrial magic. Key TakeawaysThe Human Element in Manufacturing: The manufacturing industry is portrayed as a place of second chances, where people can find a fresh start regardless of their past. This is exemplified by the story of Kevin, a young man who was given a chance to prove his potential and went on to have a successful career.Leadership and Hiring: A major theme is the misconception that a great technician automatically makes a great leader. The discussion emphasizes the importance of distinguishing between technical skills and leadership abilities when promoting employees.Unconventional Hiring: The guests share a "no-holds-barred" approach to hiring, including the "fog a mirror, get a job" method, highlighting that sometimes giving an opportunity to a passionate individual is more valuable than focusing solely on experience.The "Digital Factory": The episode touches on the concept of the "digital factory," with Phil's background as a "computer nerd" highlighting how technology and data are becoming increasingly crucial for improving productivity and efficiency in manufacturing.Culture Over Profit: The conversation underscores that a strong company culture is the foundation for success, even more so than short-term profitability. The hosts discuss the challenges of maintaining a positive culture in a rapidly changing industry. Chapter Markers00:00 - Intro & Banter01:00 - Introducing the Hosts & the Show02:00 - The Setting: Hexagon Live Global03:00 - Meeting Mike Payne & Nick Goellner05:00 - What is Making Chips?07:00 - The Making Chips Network of Podcasts10:00 - Paul Van Mater & The Naming Gag11:00 - The E-Myth and Leadership12:00 - The "Fog a Mirror, Get a Job" Strategy13:00 - Mike's Story of Hiring Kevin15:00 - The Icebreaker Questions22:00 - How Manufacturing Changes Lives26:00 - Technology's Role in the Industry30:00 - The Power of Storytelling35:00 - The Role of Private Equity in Manufacturing41:00 - Nick's Scholarship Story46:00 - Mike's "Redemption" Story50:00 - The Responsibility of Profitability59:00 - Innovation and Cost1:07:00 - The Challenge of "Culture"1:12:00 - Final Thoughts and Karaoke Songs

    1h 11m
  2. 07/16/2025

    Pop Punk, Process Control, and Boy Bands

    In the debut episode of Industrial Storytellers, Jim Mayer is joined by Chris Luecke (Manufacturing Happy Hour), Nikki Gonzales (Automation Ladies), and guest co-host Phil Lewis to kick off the series with a mix of insight, irreverence, and real industry stories. They talk about everything from technical sales and trust on the factory floor to the stories women in engineering still can’t safely share. Nikki reflects on the unseen weight of navigating a male-dominated industry. Chris shares how pop punk shaped his media voice—and how a single message from a stranger proved his content was making a difference. Phil tells the story of a Detroit line worker who once said “get this sh*t outta here”… and later came back with gratitude. There’s karaoke. There’s Eminem. There’s Belle and Sebastian (Nikki’s actual favorite, in case you were wondering—no boy bands here). And there’s a powerful throughline: this industry is full of humans who are figuring it out, together. If you came for specs and sales decks, this ain’t that show. But if you want to laugh, nod, and feel a little more connected to the world behind the machines? Welcome. TakeawaysStorytelling is crucial in the manufacturing industry.Human connection enhances the impact of communication.Personal journeys shape our understanding of the industry.Automation can complicate genuine interactions.LinkedIn connections should be approached thoughtfully.Moments of gratitude reinforce the value of our work.Technical sales involve solving real problems for clients.Creating content can empower underrepresented voices.Engaging with audiences fosters community and connection.Reflecting on our impact can inspire continued growth. Technology can significantly improve the manufacturing process.Workers initially resist new technology but can see its value over time.Personal stories in the industry can inspire and educate others.Women in engineering face unique challenges that need to be addressed.Acknowledging workplace issues is crucial for creating a better environment.Education plays a vital role in preparing the workforce for the future.Innovative programs can help bridge the gap between education and industry needs.Encouraging young people to explore trades is essential for the future of manufacturing.Karaoke can be a fun way to build connections and community.Sharing experiences can help others feel less alone in their struggles. Chapters00:00 Introduction to Industrial Storytelling01:51 The Importance of Human Connection in Manufacturing04:58 Personal Journeys in the Manufacturing Industry07:56 Creating Impact Through Storytelling10:49 The Role of Automation in Modern Communication13:55 Navigating LinkedIn Connections16:54 Moments of Impact and Gratitude19:59 The Power of Technical Sales22:54 Closing Thoughts on Storytelling and Connection26:48 Integrating Technology in Manufacturing28:49 Transforming Worker Perspectives on Technology29:16 Unheard Stories in the Industry31:33 Challenges Faced by Women in Engineering34:11 The Importance of Acknowledging Workplace Issues35:30 The Role of Education in Manufacturing39:30 Innovative Educational Programs40:39 The Impact of Personal Stories in Manufacturing42:52 Encouraging the Next Generation44:00 Karaoke and Personal Connections53:54 Closing Thoughts and Future Events Bonus: The Odin Response During the episode, Jim promised to share the ChatGPT-generated reply he sent to a spammy LinkedIn DM. As promised, here it is: Hey — I’ve lived long enough—and seen enough—to know that wisdom offered freely is rarely free, and often not wisdom. Men don’t reclaim strength from ebooks. They reclaim it by knowing who they are, why they’re here, and what’s worth carrying through the fire. So I’ll pass. But may your intentions be true, and your path less noisy. —Jim (Odin on a Tuesday) You're welcome. Bonus 2: The Retro Encabulator Because if you know, you know. Watch it on YouTube

    53 min

Ratings & Reviews

5
out of 5
2 Ratings

About

Industrial Storytellers is a story-first podcast about the wild, wise, and unexpectedly human moments in manufacturing and the skilled trades. Hosted by Jim Mayer of The Manufacturing Connector, each episode is recorded on-site at major industry events like Hexagon Live, AME, FabTech, and MT Series West. The show features candid, unscripted conversations with the storytellers shaping the voice of modern industry—content creators, podcasters, filmmakers, and brand builders who’ve seen it all and aren’t afraid to talk about it. If you’re looking for technical specs, this ain’t that show. But if you want to laugh, nod, and maybe rethink what the word industrial really means—welcome. New episodes drop monthly. Wild stories, wisdom, and the occasional f-bomb.