Built For This Show

Built For This
  • 5.0 (3)
  • Self-Improvement

Built For This is the show where real-life skills meet real estate success. Hosted by Andrea Lane and Alissa Bickar, we spotlight everyday investors who bring the best of who they are into their rental strategies. Whether you’re managing a few doors or just getting started, you’ll hear real stories, honest struggles, and unique insights from people who are building wealth their way. If you’re a high-earning professional using your edge to grow in real estate — you’re in the right place. 🎧 New episodes weekly 🎤 Want to be a guest? Apply at BuiltForThisShow.com/Guest

  1. 5h ago

    S2E15: Stop Planning, Start Refining: The Real Estate Investor's Mindset Shift

    Andrea and Alissa dive into the behind the scenes business mindset of real estate investing — the work that separates those who move forward from those who get stuck in analysis paralysis. 🕐 Key Topics & Timestamps [09:05] Overcoming "paralysis by analysis" — you don't need to have it all figured out first. [09:12] Knowing your why is "half the battle — sometimes three quarters." [09:14] Why wholesaling wasn't the right path — knowing your strengths matters. [09:17] Goal setting vs. reviewing — refining is not starting over. [09:23] Vision vs. Goals — your vision is the beacon; goals are today's tactics. [09:24] Andrea's 1,000-house vision as a lifestyle-driven north star. [09:26] People and networking as the lifeblood of real estate. ✨ Key Takeaways Vision = long-range beacon (e.g., 1,000 houses); Goals = daily tactics to get there. Write your goals down — it takes them from your head into physical reality. Review goals every 3–6 months; refining is not failing. Your business should serve your life — not the other way around. 💬 Highlight Quote "Resourcefulness trumps resources every time." 🔗 Resources Mentioned OwnYourIncome.co — co-founded by Andrea & Alissa Built for This Podcast — available daily

    S2E15: Stop Planning, Start Refining: The Real Estate Investor's Mindset Shift

  2. Oct 16

    S2E14: Protecting the Thing That Builds Your Wealth

    Episode Description: Andrea Lane attended a presentation by Robert Mohan and brought back insights that most real estate investors never talk about — protecting the financial identity that makes wealth-building possible in the first place. This episode covers freezing your credit, boosting your credit score, and building strategic bank relationships. Key Topics Covered: Freeze Your Credit (Beyond the Big 3) - Equifax, TransUnion, Experian — freeze all three for free - Additional agencies to freeze: INNOVIS, Chex Systems, LexisNexis - Early Warning — cannot be frozen but can be monitored Credit Score Improvement Tips - Pay credit cards down to $1 on a set day each week - Charge $5/month to inactive cards to keep trade lines open and active - Avoid paying for a FICO score — banks don't use the one consumers can purchase Building Bank Relationships - Start before you need money - Meet tellers, find the mortgage officer, ask about loan products - Focus on local community banks over large institutions like Chase - Build relationships with multiple banks Main Takeaways: Protecting your credit identity is step one to becoming fundable. Small, consistent habits — like a $1 weekly paydown and $5 monthly charges on dormant cards — keep your credit profile strong. Community banks are your best partners for investor lending.

  3. Oct 10

    S2E13: The 5 Funding Sources Every Real Estate Investor Should Know

    Andrea Lane shares her proven framework for building a scalable real estate investment business through systematic processes. Learn her core business loop: finding houses, finding money, and creating systems that allow others to handle the operations. Key Topics Covered Finding Houses Sourcing Strategy: Working with wholesalers and personal contacts Quick Evaluation Method: Using pictures as the first filter—if it doesn't work in pictures, don't visit Efficiency Focus: Streamlining property evaluation to save time Finding Money: Five Funding Sources Traditional Banks Examples: Chase and other major banks Better option: Local community banks (more investor-friendly) Non-Traditional Lenders Examples: American Funding, RCN Higher fees but understand investors Offer more flexibility than traditional banks Hard Money Lenders Backed by equity funds Thoroughly vet deals Pro tip: If a qualified hard money lender says no, re-examine your deal Private Money Friends, family, and contacts For people who want real estate exposure without ownership responsibilities Must be handled personally, not delegated Creative Financing Seller-held mortgages Partnership structures Requires personal relationship building Systems & Scaling Why Systems Matter Enable repeatable processes Help identify who can do tasks instead of doing everything yourself Critical for scaling beyond solo operations What to Delegate vs. Handle Personally ✅ Can Delegate: Traditional, non-traditional, and hard money lender outreach ❌ Must Handle Personally: Creative financing conversations and private lender relationships Getting Started with Systems Start thinking about processes from day one Map out key steps early: finding locations, evaluating deals, securing money, rehabbing/holding, planning exits Don't wait until you're overwhelmed to systematize Key Takeaways Build systems from the beginning, even before you know exactly what you need Understand your funding options and match the right lender to each deal Know what must be handled personally vs. what can be delegated Use efficient filtering methods to maximize your time Think in terms of repeatable processes, not one-off deals About Andrea Lane Andrea Lane is a real estate investor specializing in systematic property acquisition and management. She focuses on building scalable systems that allow investors to grow their portfolios without being trapped in day-to-day operations. Resources Mentioned Traditional banks and community banks Non-traditional lenders: American Funding, RCN Hard money lenders Wholesaler networks 7 Systems Download: ownyourincome.co Email to get started today teams@ownyourincome.co Episode Length: 15 minutes Topics: Real Estate Investing, Property Management, Business Systems, Creative Financing, Scaling, Delegation Want to learn more about building systematic real estate investment businesses? Connect with Andrea Lane.

  4. Oct 3

    S2E12: From Clean-Outs to Closing Deals: Phyllis McConnell’s Journey into Real Estate

    Guest: Phyllis McConnell | Contact: Phyllis.McConnell@gmail.com About Phyllis Phyllis is the founder of Zhe Rockz (ZHEROCKZ), a cleaning company serving all of New Jersey and New York. Her journey into real estate began when she was hired to do a clean-out for a female contractor, who inspired her by building homes and creating opportunities for others. Real Estate Experience Previously owned a home in Augusta, Georgia Completed a flip in 2020 Currently holds land in the south, in the process of well and septic development Presently at a rehab property expected to take 6–8 months to complete What Phyllis Loves About Real Estate The potential to build value — to take something from nothing and create. Phyllis is passionate about affordable housing and helping low-income families achieve homeownership. Future Goals (Next 6–12 Months) Build a rental portfolio / explore being a landlord Develop affordable homes, including exploring ADUs, in partnership with a business partner already active in that space Key Takeaways Real estate is a team sport — mentorship shortens the learning curve. Skills from the cleaning business translate directly to real estate projects. Every deal, good or bad, is a learning opportunity. Resources Mentioned 🌐 BuiltForThisShow.com 📥 Free Guide — 7 Systems for Real Estate Investing at ownyourincome.co 📞 She Rockz: 908-546-3623

  5. Sep 25

    S2E11: The Metrics That Make or Break Your Deals: Real Estate KPIs with Andrea Lane

    Andrea Lane, the Fearless Real Estate Investor, joins co-host Alissa Bickar to break down Key Performance Indicators (KPIs) — what they are, why they matter, and what to measure when buying and selling investment properties. Note: rental portfolio KPIs are not covered in this episode. What You'll Learn Why KPIs Matter KPIs indicate how your business is performing across different functions and help you stay in the driver's seat rather than being at the mercy of whatever happens. Without tracking, you risk wasting time and money — Andrea shares a real story of spending $100,000 over 3 months with zero results due to insufficient tracking.   Marketing KPIs Track responses across channels: bandit signs, direct mail, postcards Review marketing performance every 2 weeks; direct mail monthly Change course early — don't send 200+ letters before realizing something isn't working.   Deal Analysis KPIs Track your repair estimator and statement of work accuracy Monitor change orders throughout the deal   Financial KPIs Compare expected vs. actual income per deal Investigate variances — was it pricing, change orders, or market shifts? Key Takeaway Start tracking KPIs from your very first deal. As your business grows, the depth of tracking should grow with it. Resources Mentioned Free guide & checklist: OwnYourIncome.co Watch all episodes: BuiltForThisShow.com

  6. Sep 18

    S2E10: Avoiding Real Estate's Biggest Pitfalls with Andrea Lane & Alissa Bickar

    In this co-host-only episode, Andrea Lane — the Fearless Real Estate Investor — breaks down why understanding your location is the single most critical step before analyzing any real estate deal. Key Takeaways Location must come before deal analysis — your location defines how well your property will perform and whether you'll actually make money. Three layers of "location": Your marketplace (city/region) Your neighborhood (block by block) Does it fit your strategy and end user? Common traps to avoid: Buying because it's cheap — the biggest shiny object Assuming a good city means a good block Skipping physical due diligence (day and night walkthroughs) Andrea's personal story: Purchased a property just one mile from a familiar, trusted neighborhood — and discovered the renter quality and income level were far lower than expected. Methodology for deep location diligence: Walk the neighborhood (with a local partner, realtor, or trusted contact) Research crime rates, school systems, and resident demographics Match location data to your strategy and your target end user (renter or buyer) Final Words of Wisdom "Make sure you understand the location before you buy, and cheap doesn't make it good." Resources Visit ownyourincome.co to download the free guide on the seven systems required for a profitable and systematized real estate investment portfolio.

  7. Sep 11

    S2E9: Free and Low-Cost Resources Every Real Estate Investor Should Use

    In this host-only conversation, co-hosts Alissa Bickar ("The Consultress") and Andrea Lane ("The Fearless Real Estate Investor") break down the essential free and low-cost resources every real estate investor should leverage. Whether you are caught in "analysis paralysis" or jumping straight into action without a blueprint, Alissa and Andrea highlight powerful tools hiding in plain sight—from local government programs to library archives—to help you build a structured, sustainable real estate business without spending tens of thousands on hyped-up programs. Key Takeaways The Small Business Administration (SBA) as an Investor Asset: Funded by tax dollars, the SBA offers free mentoring, business planning guidance, and entity structuring education (such as LLCs vs. Corporations). They can also help investors identify specialized opportunities like affordable or urban housing grants. Librarians Are Free Research Partners: While AI and Google can surface generalized information, local librarians are trained researchers who can pull local property data, archives, and localized market insights at zero direct cost. Avoid the "Shiny Object" Trap: Real estate offers countless strategies (wholesaling, creative financing, buy-and-hold, STRs/Airbnbs). Success comes from picking one North Star strategy for 6 to 12 months and mastering the operational process rather than juggling multiple models simultaneously. Treat Real Estate as a Business of Systems: Sustainable wealth does not come from treating investing like a casual side hustle; it requires operating agreements, entity planning, and systematic portfolio management. Protect Your Capital on Education: You do not need to drop $20,000–$40,000 on guru programs before knowing your focus. Leverage free municipal resources, attend affordable local REIA (Real Estate Investors Association) meetings, and seek accessible mentorship first. Timestamps & Episode Highlights **** – Welcome to The Built For This Show and setting up the host-only conversation. **** – Hiding in plain sight: Why the Small Business Administration (SBA) isn’t just for traditional tech or retail businesses. **** – Entity structures and guidance: How the SBA helps evaluate LLCs vs. Corporations and build an initial business plan. **** – Navigating grants for urban and affordable housing initiatives. **** – The untapped power of your local library and partnering with research librarians. **** – Overcoming ADHD and shiny object syndrome: Choosing one investment vehicle for 6–12 months. **** – The role of mentorship and the Own Your Income 8-Week Real Estate Investor Intensive. **** – Andrea’s golden rule: Spend the least money to learn the most, leverage REIA meetings, and guard your nest egg. Featured Resources & Links Small Business Administration (SBA): sba.gov (Explore local district offices, SCORE mentorship, and business plan templates). Local Real Estate Investor Associations (REIA): Connect with local investors and vendors in your specific market. Own Your Income: Visit OwnYourIncome.co to learn more about the 8-Week Real Estate Investor Intensive and download the free 7 Systems You Need in Your Real Estate Business guide.

  8. Sep 4

    S2E8: From Social Work to Ground-Up Real Estate with Andrea Mullen

    Andrea Mullen shares her real estate journey across nearly 20 years, from social worker to pharmaceutical sales rep to real estate investor. Guest Background Graduated from Rutgers University in New Brunswick; started in social work Transitioned to pharmaceutical sales, then pursued a real estate license Licensed at a brokerage specializing in bank-owned properties Real Estate Portfolio Previously owned two triplexes in Newark and Carteret, NJ Currently a partial owner of 3 land parcels in New Jersey and Delaware (held ~3–4 years with 2 partners) Goal: develop multifamily apartment complexes Key Themes Discussed What got Andrea into real estate: a magazine article noting that renting over $650/month meant you could buy a house Survived the 2008 real estate crash; still loved the industry Core advantages from prior careers: patience (social work) + tenacity (sales) + connecting with people Importance of maintaining income while pursuing long-term development deals Future Plans (Next 6–12 Months) Exploring opportunities in Cleveland, North Carolina, and Georgia Delaware waterfront land project currently on hold due to potential city acquisition Open to investing outside New Jersey Key Takeaway "Don't get stuck on one specific area — open up your horizon to other states." Resource Mentioned Visit ownyourincome.co for the free download: 7 Systems You Need in Your Real Estate Business

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About

Built For This is the show where real-life skills meet real estate success. Hosted by Andrea Lane and Alissa Bickar, we spotlight everyday investors who bring the best of who they are into their rental strategies. Whether you’re managing a few doors or just getting started, you’ll hear real stories, honest struggles, and unique insights from people who are building wealth their way. If you’re a high-earning professional using your edge to grow in real estate — you’re in the right place. 🎧 New episodes weekly 🎤 Want to be a guest? Apply at BuiltForThisShow.com/Guest

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  • Creator
    Built For This
  • Years Active
    2025 - 2026
  • Episodes
    61
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
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    Built For This Show