Zero Decks Given by Astha | Personal branding without the BS

WrittenlyHub
  • 0.0 (0)
  • Entrepreneurship
  • Updated Weekly

The podcast for founders who refuse to be bullet points. Here's what they don't tell you about personal branding: The best stories happen in the spaces between who you were and who you're becoming. I'm Astha. I build brands, chase ideas, and probably own too many notebooks. My life doesn't fit into one neat category and I've stopped trying to make it! This isn't another "10 steps to LinkedIn fame" show. It's for founders who know their story is bigger than a bio. 40 minutes of unfiltered truth about building authority, finding your voice, and what it means to be seen without losing yourself.

Episodes

  1. 09/17/2025

    How to Build a Personal Brand as a Founder (+ Strategy Framework) | Zero Decks Given by Astha EP 9

    I lost a six-figure client to an agency with worse work than mine. They had a prettier website, better LinkedIn presence, more noise. I had better results, better strategy, five years of proven experience. But guess who got the deal?After 5 years of running a marketing agency and thinking "my work should speak for itself," I'm finally building my personal brand. Not because it's trendy. Because I'm tired.What we talk about:→ Why the loudest person gets opportunities (not the most qualified)→ The "Right People Pipeline" vs chasing clients who want to be entertained→ How I'm turning 5 years of hidden stories into visible authority→ The Story Audit framework to find your content goldmine→ Why founder-led marketing beats influencer theaterThe brutal truth: Your best work is invisible if no one can see it. Being the best-kept secret is just being irrelevant.This isn't about becoming an influencer. It's about attracting clients who are hungry to grow instead of prospects who want to be pursued.FRAMEWORK SHARED: The 4-Step Story AuditFind me being unhinged:Instagram: https://www.instagram.com/asthaonbrand/LinkedIn: www.linkedin.com/in/astha-verma-avPS: If you're looking for "post consistently and the algorithm will love you" advice, this isn't it. This is for founders who are tired of losing to louder competitors.CHAPTERS:0:00 The six-figure loss that changed everything1:14 Why I'm finally building my brand4:57 Who wins the best business opportunities?8:22 Feeling like a tired founder now10:18 My "Right People Pipeline" strategy to get clients14:46 Storytelling to build personal brands16:26 Why you should be your own brand ambassador18:13 The business case for personal branding19:15 Helping other founders build their personal brand20:28 The Story Audit framework - Strategy to start building your personal brand24:43 Closing - Your story won't tell itself

    26 min

  2. 09/10/2025

    The 3 AM Thoughts Everyone Has (But Won't Admit)| Founders Edition | Zero Decks Given by Astha EP 08

    Why does your brain save the deepest, most brutal thoughts for 3 AM?And why do we all pretend these midnight spirals don't happen?I documented my actual 3 AM thoughts and turned them into this episode. Plot twist: they're not actually problems to solve! They're your brain's way of checking if you're still paying attention to your life.What we talk about:→ "Am I too authentic for anyone to relate to me?"→ "Why everyone else seems to have a secret life plan"→ Do penguins have knees? (yes, this matters) :P→ The brutal reality of comparing bank accounts→ Choosing work over relationships: worth it or just avoiding?The takeaway: Your 3 AM thoughts aren't signs you're broken, they're signs you're building something that matters.This isn't productivity advice or a guide to morning routine optimization. This is for people who lie awake wondering if they're doing life completely wrong while everyone else seems to have the manual.MENTIONED: 3 AM anxiety, imposter syndrome, authenticity vs relatability, comparison culture, work-life balance, penguin knees.Find me being unhinged:Instagram: https://www.instagram.com/asthaonbrand/LinkedIn: www.linkedin.com/in/astha-verma-avPS: If you've never had a 3 AM existential crisis, this episode might not be for you. But if you've ever stared at the ceiling questioning everything, welcome home.CHAPTERS:0:00 What are we upto today? - Setting the mood and brain1:50 The 5 brutal questions and vulnerability behind it5:33 Question 1: Am I being too authentic, thus invisible?9:36 Question 2: Am I the only one with no 5-year plan?16:31 Question 3: Do penguins have knees?19:10 Question 4: Why am I broke when my peers are out there buying houses?22:07 Question 5: Am I always prioritizing work over relationships?25:21 Why 3 AM thoughts get smaller in daylight

    30 min

  3. 09/04/2025

    When Your Brain Goes Blank, Do This | Dealing With Creative Block | Zero Decks Given by Astha EP 07

    4 Things to Try When Your Brain Feels Completely Empty | Creative Block Solutions That Actually WorkYour brain isn't broken. You're just asking it the wrong questions.In this episode, I break down 4 real-time experiments to generate ideas when you feel completely stuck - using nothing but pen, paper, and conversation. No phones, no AI, no waiting for inspiration to strike.What We Cover:→ The Annoyance Audit - Why your daily frustrations are creative goldmines→ Random Object Connections - Training your brain to spot patterns everywhere→ The Question-Question Game - Turning vague problems into specific idea-generators→ The Worst Idea Challenge - How terrible ideas rebel into brilliant onesWhy This Works:Most people treat creativity like weather - something that happens TO them. These methods give your brain specific jobs to do instead of hoping inspiration shows up.Inspired by Austin Kleon's "Steal Like an Artist" and the power of analog thinking in a digital world.---CHAPTERS:0:00 - Setting the premise of the episode1:59 - Bloopers time!2:26 - The Annoyance Audit8:30 - Random Object Connections12:00 - The Question-Question Game20:30 - The Worst Idea Challenge28:00 - What to do next---Perfect for founders, creators, and anyone who's tired of staring at blank screens waiting for ideas to happen.---Find me being unhinged:Instagram: https://www.instagram.com/asthaonbrand/ LinkedIn: www.linkedin.com/in/astha-verma-av ---More creative experiments and founder insights coming weekly.#creativity #contentcreation #founders #personalbranding #ideageneration

    32 min

  4. 08/27/2025

    Why Creative Chaos is Killing Your Ideas | Creativity vs Chaos | Zero Decks Given by Astha - EP 6

    Think creativity requires chaos? Think again.This episode reveals why the most creative people are secretly the most organized, and how you can systematize creativity without killing it.In this episode, I break down the Creativity Paradox using insights from "Steal Like an Artist" and share my Channel-Don't-Wait Framework - a systematic approach to creativity that my team and clients use to produce better work faster.What you'll learn about systematic creativity:→ Why the "tortured artist" myth is keeping you stuck → The pottery study that proves constraints make you MORE creative → How "Steal Like an Artist" principles apply to systematic creativity→ How I systematized my creative process (cafe ritual, frameworks, team systems) → The 4-step framework: Environment Design, Set Constraints, Systematize Input, Organize Output → Why waiting for inspiration is costing you business opportunities → How to train yourself to be creative on demand → Real examples of how my team produces consistent creative work ---Perfect for: Entrepreneurs, founders, creatives, agency owners, and anyone who needs consistent creative output for their business.---Key Topics: Creative process, systematic creativity, founder productivity, creative constraints, business creativity, organized creativity, creative frameworks, productivity for creatives, Steal Like an Artist, Austin Kleon---Stop waiting for inspiration and start creating systematically. This creativity tutorial gives you actionable strategies to channel creativity instead of hoping it strikes.--------Find me being unhinged:Instagram: https://www.instagram.com/asthaonbrand/ LinkedIn: www.linkedin.com/in/astha-verma-av --------CHAPTERS:0:00 Behind the scenes of podcast shoot0:22 The creativity myth that's keeping you stuck 6:30 The creative constraint experiment10:15 The cost you've to pay for creative perfectionism16:08 The fire-guilt cycle reality check22:35 How to systematized creativity without killing it - Training your brain to be creative-on-demand30:34 The Channel-Don't-Wait Framework--------Subscribe for more founder strategies that actually work in the real world!

    41 min

  5. 08/19/2025

    You don't need a niche—You need a POV | Personal branding strategy that works 2025 | Zero Decks Given by Astha - Episode 5

    Stop forcing yourself into a box. This episode breaks down why Point of View beats niche every time for multi-dimensional founders. What you'll discover:→ Why "find your niche" advice is limiting you→ The contrarian exercise that reveals your true voice→ How to turn disagreements into your brand strategy→ Why POV attracts communities, not just followers Perfect for: Entrepreneurs, startup founders, coaches, consultants, and multi-passionate creators who refuse to be boxed into one niche.Key Topics: Personal branding strategy, entrepreneur branding, founder marketing, LinkedIn personal branding, POV development, authentic brand voice, multi-dimensional branding, contrarian marketingThis personal branding tutorial gives you actionable strategies to stand out without limiting your natural multi-dimensional thinking.-----Find me being unhinged:Instagram: https://www.instagram.com/asthaonbrand/LinkedIn: www.linkedin.com/in/astha-verma-av-----CHAPTERS:0:00 Behind the scenes and bloopers0:26 Why everyone's personal brand sounds the same3:00 A glimpse at the 4 steps6:07 The POV vs Niche methodology: Why I don't help clients find their niches12:18 The contrarian exercise that reveals your voice19:00 What popular advice gets wrong22:56 How to turn disagreements into brand strategy33:37 How to actually use the 4-step framework-----Subscribe for more personal branding strategies that actually work for multi-dimensional founders! New episodes drop weekly every Tuesday. Hit follow so you don't miss the unfiltered takes. #ZeroDecksGiven #PersonalBranding #FounderStories #Entrepreneurship

    40 min

  6. 08/12/2025

    How to Build a Personal Brand That Actually Sounds Like You | Zero Decks Given by Astha - Episode 4

    How to Build a Personal Brand That Actually Sounds Like You | Personal Branding Strategy 2025Struggling with personal branding? Can't describe your personality without sounding like every other entrepreneur on LinkedIn? This personal branding strategy will change that!In this episode, I walk you through my Color Wheel Method - a unique personal branding technique that helps founders and entrepreneurs discover their authentic brand voice and build a personal brand that stands out.What you'll learn about personal branding:→ Personal branding mistakes that make you sound generic→ How to identify your unique personality traits for branding→ The Color Wheel Method for personal brand development→ Personal branding tips for entrepreneurs and founders→ How to create authentic content that attracts your ideal clients→ Why most personal branding advice fails (and what works instead)→ Building a personal brand strategy that drives business results---Perfect for:Entrepreneurs, startup founders, coaches, consultants, and anyone looking to build a strong personal brand on LinkedIn, Instagram, or other social platforms.---Key Topics:Personal branding strategy, entrepreneur branding, founder marketing, LinkedIn personal branding, authentic brand voice, personal brand development, content marketing for personal brands---This personal branding tutorial gives you actionable strategies to differentiate yourself in a crowded market and attract high-quality leads through authentic personal branding.--------Find me being unhinged:Instagram: https://www.instagram.com/asthaonbrand/LinkedIn: www.linkedin.com/in/astha-verma-av--------CHAPTERS:0:00 Behind the Scenes0:18 Personal branding struggles for entrepreneurs1:38 The Personality Wheel Method setup3:10 Live personality mapping exercise12:35 Identifying conflicting brand traits - The clash analysis24:34 Hidden personality traits for branding - Real-life comparison29:27 Building an authentic personal brand34:39 How to use the Personality Wheel?--------Subscribe for more personal branding strategies and entrepreneur content!

    47 min

  7. 08/05/2025

    Why Being 'Too Emotional' is Actually Your Superpower | Zero Decks Given by Astha - Episode 03

    Ever been told you're "too sensitive" to be a leader? I spent years thinking my emotions made me weak. Turns out, they were my armor all along. From college betrayals to heartbreak to nearly losing everything - I kept showing up, kept building, kept leading. All while being told I felt "too much." The twist? The moments I thought proved my weakness were actually showing my strength. What we cover:→ Why sensitivity is a leadership superpower, not weakness→ Building WrittenlyHub while my world fell apart→ Surviving ₹1 crore debt and team conflicts→ How vulnerability became my business strategy→ The burden of being "the strong one" This isn't about toxic positivity. It's about redefining strength when nobody's watching. Some days I'm the CEO making tough decisions. Other days I'm the girl who needs a good cry. Most days, I'm both. And that's not weakness - that's human. Find me being unhinged:Instagram: @asthaonbrandLinkedIn: Astha Verma Warning: Contains zero "girl boss" mantras and a lot of honest founder feelings.

    51 min

  8. 07/29/2025

    Surrounded by Idiots: 4 Personality Types Every Founder Needs | Zero Decks Given by Astha - EP 02

    If you're here for business tips and morning routines, this isn't it. Ever think you're surrounded by idiots at work? Plot twist: They're not idiots. You're just speaking the wrong language. I spent four years thinking some people on my team were "difficult." Then I read "Surrounded by Idiots" and everything clicked. Turns out I wasn't surrounded by problems—I was surrounded by different personality types. We dive into the 4-color personality system, why that "annoying" teammate might be saving your business, and how to give feedback people actually hear. The takeaway: Stop trying to fix people. Start understanding them. Find me being unhinged: Instagram: ⁠@asthaonbrand⁠ LinkedIn: ⁠Astha Verma

    47 min

  9. 07/22/2025

    What Happens When You Stop Pretending? | Zero Decks Given by Astha - Episode 01

    Ever feel like you're succeeding but somehow still alone? I built a company that helps founders tell their stories. Plot twist: I forgot to live my own. Four years of pouring everything into WrittenlyHub left me with 30 employees, amazing clients, and barely any friends outside work. Turns out success can be the loneliest place if you're not careful. So I'm trying something new - a podcast where I actually let people into the mess. What we actually talk about: → Why every founder has that Tuesday morning identity crisis → How I went from wanting party money to accidentally employing 30 people  → The isolation nobody warns you about when you're "winning"  → Why I call everything an "experiment" (it changes everything)  → What happens when you stop performing your life and start living it My co-host Labiqua was my first intern. Now she's one of my closest friends. That's what happens when you invest in actual relationships instead of LinkedIn connections. Zero decks given. Just stories, journal dumps, and figuring it out as we go. Find me being unhinged: Instagram: @asthaonbrand LinkedIn: Astha Verma PS: If you're here for business tips and morning routines, this isn't it. This is for people who collect stories like other people collect shoes.

    44 min
  • 9 Episodes

About

The podcast for founders who refuse to be bullet points. Here's what they don't tell you about personal branding: The best stories happen in the spaces between who you were and who you're becoming. I'm Astha. I build brands, chase ideas, and probably own too many notebooks. My life doesn't fit into one neat category and I've stopped trying to make it! This isn't another "10 steps to LinkedIn fame" show. It's for founders who know their story is bigger than a bio. 40 minutes of unfiltered truth about building authority, finding your voice, and what it means to be seen without losing yourself.

Information