The Business of Trust

Moondesk Media, LLC
  • 5.0 (6)
  • Entrepreneurship

The Business of Trust is a show about what really drives growth in today’s trust-starved world: relationships. Marketing has gotten noisy, salesy, and often manipulative. But in the world of high-value services, trust matters more than tactics. And trust isn’t built through funnels or cold emails, it’s built human to human. Hosted by Hugo Sanchez, this podcast explores how coaches, consultants, and business development pros actually win clients—by earning trust, building reputation, and forming meaningful connections. If your business grows through a few key, high-level relationships, this podcast is for you.

  1. Trusting Life with Lama Karma Chötso

    Feb 12

    Trusting Life with Lama Karma Chötso

    Watch Video Version:https://www.youtube.com/watch?v=gjQgOXO50qM Show Notes:In this episode of The Business of Trust, I sit down with Lama Karma Chötso to explore a question that feels both simple and impossibly deep: What does it actually mean to trust life? I first met Lama years ago when she was leading the Open Awareness Buddhist Center Sangha in Miami. I remember asking her—very seriously—if she was enlightened. She laughed and said, “Oh my gosh, no. That takes like 10 lifetimes.” That mix of wisdom and humility is exactly what you’ll hear in this conversation. Lama began studying in the Kagyu lineage of Tibetan Buddhism in 1982 and later completed a traditional three-year, three-month meditation retreat in seclusion. But what makes this conversation powerful isn’t philosophy—it’s how practical her perspective becomes when applied to business, uncertainty, and the emotional reality of entrepreneurship. This episode felt personal for me. I share openly about a season of uncertainty I went through in December—when things felt like they were falling apart relationally and professionally. And instead of trying to fix it, Lama challenged me to look at uncertainty differently. What if groundlessness is liberating? What You’ll Learn: The difference between hope and trust—and why confusing the two creates anxietyWhy trust must come after examination, not blind beliefHow entrepreneurs get trapped manipulating outcomes instead of dancing with changeWhat resilience actually feels like when you stop resisting uncertaintyWhy uncertainty isn’t the same as sufferingHow to work with triggers by shifting into awareness instead of reactionThe difference between confusion and clarity—and how to move between them in real timeWhy creativity expands when you relax your grip on control This conversation is especially relevant for coaches and consultants navigating change—whether in your business, your identity, or your leadership. Because maybe the goal isn’t to eliminate uncertainty. Maybe the goal is to become steady in the middle of it. Connect with Lama Karma Chötso: Instagram: @LamaKC Website: LamaKC.com Music: Search “Lama KC – No Hopes No Fears” on Spotify & YouTube

    33 min
  2. Trusting Yourself When There’s No Clear Plan with Lyssa DeHart

    Jan 29

    Trusting Yourself When There’s No Clear Plan with Lyssa DeHart

    Watch Video Version:https://www.youtube.com/watch?v=Pa-SKjXNtiY Show Notes:In this episode of The Business of Trust, I sit down with Lyssa DeHart to explore a kind of trust we rarely talk about in business: self-trust—especially when there’s no clear plan. Lyssa is a master certified coach, former clinical social worker, and author who has worked with more than 10,000 coaches and leaders around the world. But her path into coaching didn’t come from certainty or a perfectly mapped strategy. It came from burnout, transition, and the courage to take the next right step without knowing where it would lead. We rewind to 2013, when Lyssa shut down her therapy practice after years of working in trauma and PTSD. It was only after stepping away that she realized how deeply exhausted she was—and how much space she needed to rethink not just her work, but her identity. In our conversation, we talk about: Why burnout often hides behind competence and successThe difference between helping people becomefunctionalversus helping themthriveWhat changes when you move from a fixing mindset to a partnering oneWhy you don’t need a full plan—just the willingness to take the next stepHow trust is built long before money ever changes handsThe pivotal moment when changes to the ICF credentialing exam reshaped her entire businessWhy every skill and experience you bring with you—even the unexpected ones—can become a real advantageWhat it means to stay relevant as a coach in a world where AI is rapidly evolving This episode is an honest look at what it really takes to grow a service-based business when certainty isn’t available—and why trusting yourself might be the most important strategy of all. Connect with Lyssa: Website:https://lyssadehart.com/LinkedIn:https://www.linkedin.com/in/lyssadehart/Podcast:https://open.spotify.com/show/2GOw0n3oNk7vkCCxK8dk8T

    39 min
  3. Turning the Art of Improv into the Serious Business of Trust with David Suarez

    Jan 15

    Turning the Art of Improv into the Serious Business of Trust with David Suarez

    Watch Video Version:https://www.youtube.com/watch?v=EIUFzYS3dB8 Show NotesIn today’s episode, I sit down with David Suarez, founder of Interactive Training Solutions… this conversation is a masterclass on what real networking actually looks like. I met David at a DisruptHR event here in Miami. He was the MC, the organizer, and the final speaker—and he completely owned the room. Funny, sharp, relaxed, and deeply human. After watching him, I knew I had to bring him on the podcast. David has built a highly successful corporate training and executive coaching firm using improvisation as a core tool—but what really stood out to me wasn’t improv. It was his mindset around trust, relationships, and human connection. What You’ll Learn: How a business plan that started as an MBA assignment became the business of his lifeHow talking to one intern (while ignoring all the “important people”) led to his most successful clientWhat it really means to treat your network as sacredHow to build trust without pitching, forcing, or “working the room” Connect with David: Website:interactivetrainingsolutions.comLinkedIn:David Suarez, MBA

    47 min
  4. What Coaches Must Bring to the Table When AI Has All the Answers with Brian Gorman

    12/18/2025

    What Coaches Must Bring to the Table When AI Has All the Answers with Brian Gorman

    Watch Video Version:https://www.youtube.com/watch?v=iVk9S5jajX4 Show NotesIn this episode of The Business of Trust, I sit down with Brian Gorman—leadership and transformation coach, founder of TransformingLives.coach, host of the Conversations Podcast, and author of his new book "Leading into the Age of Wisdom." Brian has spent decades helping organizations navigate change, he brings a level of perspective that feels especially relevant right now. What stood out to me in this conversation is how clearly he names what many of us are sensing but haven’t fully articulated yet: intelligence is being commoditized—but wisdom is not. We talk about why this moment isn’t an evolutionary shift, but a revolutionary one—on the scale of the Industrial Revolution—and why coaches, consultants, and trusted advisors have a critical role to play if we’re willing to bring our whole selves to the work What You’ll Learn: The difference between intelligence, knowledge, and wisdom, and why that distinction matters more than everHow organizations are stuck in outdated Industrial Age rituals (like time-based work) that no longer serve usWhy engagement is so low in most organizations—and what happens when wisdom is captured from the frontline, not just the C-suiteThe role of energy, nervous system regulation, and belonging in creativity and leadershipHow coaches can use AI as a tool without outsourcing their responsibility or integrity Connect with Brian: Website: transforminglives.coach LinkedIn Profile

    30 min
  5. Saving Face: Preserve Dignity and Build Trust with Maya Hu-Chan

    12/11/2025

    Saving Face: Preserve Dignity and Build Trust with Maya Hu-Chan

    Watch Video Version:https://www.youtube.com/watch?v=v3qtEQrs104 Show NotesIn this episode of The Business Of Trust, I sit down with Maya Hu-Chan, a global leadership consultant, internationally recognized speaker, and bestselling author. Maya walks us through her journey from growing up in Taiwan and studying journalism, to moving to the U.S. for graduate school, to working directly with Marshall Goldsmith. You’ll hear how those experiences shaped the way she built her own firm and why her long-term success has everything to do with relationships, referrals, reputation, and staying relevant. We also dive deep into the core idea behind her book: “Saving Face: How to Preserve Dignity and Build Trust,” not as a cultural nicety, but as a practical, universal way to build relationships that last. What You’ll Learn: Maya’s origin story and how she found her nicheThe three pillars of a thriving consulting practiceWhat “saving face” really meansThe ‘relationship bank account’Navigating marketing with integrityHer advice for new coaches and consultants Connect with Maya: Book: Saving Face: How to Preserve Dignity and Build TrustWebsite: mayahuchan.comYouTube: https://www.youtube.com/user/maipie88LinkedIn: linkedin.com/in/mayahuchan She truly welcomes feedback — your likes, comments, and reactions mean a lot.

    27 min
  6. Why Your Next Big Client Won’t Come from Marketing Hacks With Eve Simon

    12/04/2025

    Why Your Next Big Client Won’t Come from Marketing Hacks With Eve Simon

    Watch Video Version:https://www.youtube.com/watch?v=PwQ9I75IlQ0 Show NotesIn this episode, I talk with Eve Simon — an international consultant and executive coach who blends German precision with California innovation. After nearly two decades working with Fortune 500 leaders, Eve has built her philosophy around regenerative leadership, a human-centered approach to growth that goes beyond hustle and hacks. Her journey from telecom executive in Germany to entrepreneur in Silicon Valley opened the door to conscious business, somatic intelligence, and a completely different way of thinking about leadership and impact. We dig into why your biggest clients don’t come from clever marketing but from relationships, referrals, and the “champions” who believe in your work. Eve shares how one introduction shifted the entire trajectory of her consulting career and why building something tangibly human matters more than ever in an AI-driven world. We also get into nervous system regulation, intuitive decision-making, and why the future of leadership is more collaborative, more grounded, and far more human than the traditional models many of us grew up with. What You’ll Learn: How Eve went from corporate leader to launching a conscious business in Silicon ValleyWhy her first clients came through dance, community, and curiosity — not marketing tacticsWhy referrals and relationships will always outperform clever marketingWhat conscious business actually means (beyond the buzzwords)Why the future of leadership is more human than ever Connect with Eve: LinkedIn:Eve SimonWebsite:evesimon.comKeep an eye out for her upcoming book,The Future of Leadership in the Age of AI, and her next Future of Leadership Salon launching in San Francisco.

    30 min
  7. How to Become a Relational Hero and Grow Your Coaching Practice with Dr. Lise Lewis

    11/20/2025

    How to Become a Relational Hero and Grow Your Coaching Practice with Dr. Lise Lewis

    Watch Video Version:https://www.youtube.com/watch?v=jcInzVm9rGM Show NotesWhat happens when you prioritize relationships over marketing tactics? Dr. Lise Lewis left a secure senior HR position to start Bluesky International with no marketing plan—just a network of people who genuinely wanted her to succeed. Twenty-five years later, she's coached executives at Pricewaterhouse, BBC, Sony, and Vodafone, all through relationships and referrals. In this conversation, Lise shares: The pivotal moment that sparked her fascination with relational dynamics in coachingWhy being "too hurried" or procrastinating kills feedback conversationsWhat makes someone a "relational hero" at workHer advice for starting a coaching business today: activate your network, get out and try new things, and write about what makes you genuinely unique If you've been told you need a complex marketing plan to build a successful practice, this episode will challenge everything you think you know about business development. Connect with Dr. Lise LewisBlueskyinternational.comLiselewis.comLinkedIn

    24 min
  8. How to Let Your Values Lead Your Business Growth with Gayle Zalduondo

    11/13/2025

    How to Let Your Values Lead Your Business Growth with Gayle Zalduondo

    Watch Video Version:https://www.youtube.com/watch?v=87Au7egHFvg Show NotesIn this episode, I sit down with serial entrepreneur, Gayle Zalduondo. Gayle built a multimillion-dollar furniture design and manufacturing company with 85 employees; then she created a company that turns shipping containers into tiny homes and restaurants; and now she guides creators and founders back into alignment with who they really are. Gayle's work lives at the intersection of intuition, design, messaging, and identity. She helps people bring the inside out—whether through the spaces they inhabit, the brands they build, or the stories they tell. In our conversation we explore: What “alignment” actually means beyond the buzzwordWhy your values are strategicThe connection between resonance, client attraction, and trustThe difference between creating from your head vs. your heart If you’re in a season where you’re trying to figure out your next step, or you’re creating content that feels right internally but isn’t resonating externally, this conversation will give you a lot to sit with. Connect with Gaylewww.gaylezalduondo.com

    23 min
See All (15)

Trailer

5
out of 5
6 Ratings

About

The Business of Trust is a show about what really drives growth in today’s trust-starved world: relationships. Marketing has gotten noisy, salesy, and often manipulative. But in the world of high-value services, trust matters more than tactics. And trust isn’t built through funnels or cold emails, it’s built human to human. Hosted by Hugo Sanchez, this podcast explores how coaches, consultants, and business development pros actually win clients—by earning trust, building reputation, and forming meaningful connections. If your business grows through a few key, high-level relationships, this podcast is for you.

Information

  • Creator
    Moondesk Media, LLC
  • Years Active
    2025 - 2026
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Moondesk Media, LLC
  • Show Website
    The Business of Trust