Digital Superchats - The Podcast

John McCambley
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  • Marketing
  • Updated Biweekly

A podcast about all things digital marketing. Listeners will be able to enjoy a series of industry speakers sharing the latest trends, strategies and best practice case studies on SEO, Paid Media, Digital PR, AI Tech, Content Marketing, Analytics & Insight, UX and Strategy. Content includes a mix of stand-alone talks from previous Digital Superchat e-Events, guest interviews, industry Q&As and content from our offline series. Produced by John McCambley & Marketing Masterclass Series https://www.marketing-masterclass-series.com/ 🎙️Also on YouTube @marketingmasterclassseries6396

  1. May 27

    offline with Jonny Sycamore | Ep 28

    In the latest episode from Digital Superchats - The Podcast, we catch-up with Jaywing's Chief Customer Officer, Jonny Sycamore. Hosted by John McCambley from Marketing Masterclass Series. offline is a series in which we interview leaders from across the digital marketing industry. #digitalmarketing | #marketing | #ecommerce Timestamps (0:00) - Welcome (00:40) - Fun fact (02:54) - Getting started in digital marketing (08:35) - Balancing work and personal life (10:45) - Proudest career achievement (13:00) - Which famous person would you like to interview? (15:18) - Biggest opportunity in digital marketing 2026 (17:13) - Who wins World Cup 2026? (19:29) - Biggest challenge in marketing 2026 (22:20) - Favourite TV show (25:25) - What makes a standout agency (29:08) - Future plans for Jaywing (30:13) - Wrapping Up About Jonny Sycamore:Jonny is a senior marketing leader with over 20 years creative, digital and integrated experience in London, Sydney & Leeds.He has a proven track record of delivering effective, award winning work in partnership with global brands and is the Chief Customer Officer at Jaywing, an award winning, integrated agency in Leeds. Links: Jaywing 👉https://www.jaywing.com/ Marketing Masterclass Series 👉https://www.marketing-masterclass-series.com/

    31 min

  2. Mar 28

    offline with Rob Shaw (Video Edition) | Ep 27

    In the latest episode from Digital Superchats - The Podcast, we catch-up with HUB's CEO, Rob Shaw. Hosted by John McCambley from Marketing Masterclass Series. offline is a series in which we interview leaders from across the digital marketing industry. Timestamps (0:00) - Welcome (00:28) - Fun fact (03:00) - Getting started in digital marketing (09:42) - Balancing work and personal life (13:23) - Favourite Winter Olympics Moment (14:23) - Advice to younger Rob Shaw (15:32) - Biggest opportunity in digital marketing 2026 (17:04) - The industry's biggest challenge in 2026 (19:11) - Favourite album and movie (20:30) - Proudest career achievement (21:45) - What makes a standout agency (25:05) - AI: The good and bad (27:00) - Wrapping Up About Rob Shaw: Rob Shaw is the CEO of HUB, an independent, integrated marketing agency based in Leeds. He has previously been CEO of a number of notable agencies including Jaywing PLC, Epiphany Solutions and CreativeRace as well as being on the board of Latitude Group.He has bought and sold agencies in the UK and Australia. With over 30 years’ experience in marketing and technology Rob has managed services for some of the UK’s largest brands including Lloyds Bank, Pets at Hone, ASDA, Greggs, Pepsi, Mattel and O2. 🎥WATCH ON YOUTUBE: https://youtu.be/dN-3_PWrAEg 🎧LISTEN TO PODCAST ON APPLE: https://podcasts.apple.com/gb/podcast/rob-shaw-talks-all-things-digital-and-life-ep-26/id1828459025?i=1000756753669 📽️NEXT EVENT: DIGITAL SUPERCHATS #19 - DIGITAL PR STRATEGY & SEARCH PERFORMANCE https://www.marketing-masterclass-series.com/online-events/digital-superchats-19-digital-pr-strategy-search-performance/ Links: ⁠https://thisishub.com/

    28 min

  3. Mar 23

    Rob Shaw talks all things digital and life | Ep 26

    In the latest episode from Digital Superchats - The Podcast, we catch-up with HUB's CEO, Rob Shaw. Hosted by John McCambley from Marketing Masterclass Series. offline is a series in which we interview leaders from across the digital marketing industry. Timestamps (0:00) - Welcome (00:28) - Fun fact (03:00) - Getting started in digital marketing (09:42) - Balancing work and personal life (13:23) - Favourite Winter Olympics Moment (14:23) - Advice to younger Rob Shaw (15:32) - Biggest opportunity in digital marketing 2026 (17:04) - The industry's biggest challenge in 2026 (19:11) - Favourite album and movie (20:30) - Proudest career achievement (21:45) - What makes a standout agency (25:05) - AI: The good and bad (27:00) - Wrapping Up About Rob Shaw:Rob Shaw is the CEO of HUB, an independent, integrated marketing agency based in Leeds. He has previously been CEO of a number of notable agencies including Jaywing PLC, Epiphany Solutions and CreativeRace as well as being on the board of Latitude Group.He has bought and sold agencies in the UK and Australia. With over 30 years’ experience in marketing and technology Rob has managed services for some of the UK’s largest brands including Lloyds Bank, Pets at Hone, ASDA, Greggs, Pepsi, Mattel and O2. 🎥WATCH ON YOUTUBE: https://youtu.be/dN-3_PWrAEg 🎧LISTEN TO PODCAST ON APPLE: https://podcasts.apple.com/gb/podcast/rob-shaw-talks-all-things-digital-and-life-ep-26/id1828459025?i=1000756753669 📽️NEXT EVENT: DIGITAL SUPERCHATS #19 - DIGITAL PR STRATEGY & SEARCH PERFORMANCE https://www.marketing-masterclass-series.com/online-events/digital-superchats-19-digital-pr-strategy-search-performance/ Links: https://thisishub.com/

    28 min

  4. Mar 9

    offline with Kevin Gibbons | Ep 25

    In the latest episode from Digital Superchats - The Podcast, we catch-up with Re:signal's Founder, Kevin Gibbons. Hosted by John McCambley at Marketing Masterclass Series. #digitalmarketing | #marketing | #ai | #llm Timestamps (0:00) - Welcome (00:36) - Fun fact (01:51) - Getting started in digital marketing (05:25) - Balancing work and personal life (10:23) - Favourite podcast and book (12:10) - The dream client (14:42) - Favourite movie of all-time (17:08) - Biggest opportunity in digital marketing 2026 (19:45) - Biggest challenge in digital marketing 2026 (22:15) - Building a standout agency (25:18) -Closing About Kevin Gibbons:Kevin is an entrepreneur, speaker and writer. He is founder of Re:signal – a global ecommerce SEO specialist agency, driving organic search growth for brands including Under Armour, N Brown and ASICS. Winner of over 80x UK/EU/Global Search Awards, he was named search personality of the year at the UK Search Awards (2018) and listed in BIMA’s top 100 people shaping the digital industry (CEO and leaders category) in 2019.Kevin has helped to grow Re:signal into a fast growth digital marketing agency, as recognised by Deloitte Fast 50 UK & EMEA (2017) and the FT 1000 fastest growing companies in Europe (2018). 📽️NEXT EVENT: DIGITAL SUPERCHATS #19 - DIGITAL PR STRATEGY & SEARCH PERFORMANCE https://www.marketing-masterclass-ser... Kevin's Agency Re:signal: https://resignal.com/

    27 min

  5. Mar 2

    offline with Ben Foster | Ep 24

    In our latest “offline” edition, we catch-up with The SEO Works’ CEO, Ben Foster, and discover the one thing he’d have done sooner as and agency owner, his love of squash & yoga, his 2026 World Cup prediction, the industry’s biggest opportunity and much more! #digitalmarketing | #marketing | #ai | #llm Timestamps (0:00) - Welcome (00:15) - 2026 World Cup prediction (01:28) - Getting started in digital marketing (04:58) - Balancing work and personal life (10:40) - Fun facts and childhood memories (14:06) - Advice to younger self (15:10) - Opportunities & challenges in digital marketing 2026 (23:51) - Reflections on starting an agency (26:07) - The good and bad of ai (30:16) - Closing About Ben Foster: Ben Foster is CEO of The SEO Works, a leading digital growth agency specialising in Search and AI visibility. The company he leads supports both well-known brands and fast-growing SMEs to strengthen their online presence.Ben has over 25 years of experience in digital and technology. His insights have been featured in Forbes, Sky News, Daily Mail, The i and TechBullion.Ben is known for his strong experience in digital growth, SEO and AI strategy and using digital to improve customer experiences. 📽️NEXT EVENT: DIGITAL SUPERCHATS #19 - DIGITAL PR STRATEGY & SEARCH PERFORMANCE https://www.marketing-masterclass-series.com/online-events/digital-superchats-19-digital-pr-strategy-search-performance/ Free LLM Audit: https://www.seoworks.co.uk/free-llm-audit/ Free SEO Audit: https://www.seoworks.co.uk/free-seo-audit/ Woodbine place: https://www.sirenfilms.co.uk/woodbine-place-30/ (Ben is on at 30:08 knocking on his mates door)

    31 min

  6. Feb 3

    How AI is Reshaping Search | Dave Peiris | Ep 23

    AI tools are changing how people research and buy – but search results still shape the answers. That makes SEO more important than ever, even as zero-click behaviour makes it harder to measure. In this talk, Propellernet's Head of SEO, Dave Peiris, shows why brands that underinvest now risk losing relevance, how marketers need to rethink performance and think like brand-builders, and how to succeed in a world where attribution is dead. Key Takeaways: 💡Why search visibility is more important than ever 💡How to prioritise SEO in a world of AI answers, not website visits 💡How to defend SEO investment when the data doesn’t tell the full story 📽️This online talk was delivered at Digital Superchats #17 (Organic Search Strategy & Performance) on Tuesday 9th September 2025.#searchengineoptimization | #digitalmarketing | #SEO | #AI

    23 min

  7. 12/23/2025

    offline with Ashley Liddell | Ep 22

    In our latest podcast episode, we catch-up with Deviation’s Co-founder, Ashley Liddell, and discover his career journey from refuse collector to digital leader, his dream client, the industry’s biggest opportunity in 2026, and his love for The Verve’s Urban Hymns. Timestamps (0:00) - Welcome (00:40) - How did you enter a career in digital? (05:48) - How do you switch-off? (07:38) - What is your favourite book/podcast? (15:37) - Who's been your biggest influence/inspiration? (18:40) - Fun Fact? (21:31) - Your dream client in 2026? (24:40) - Favourite music album of all time? (27:38) - Biggest opportunity for digital marketers in 2026? (29:23) - What makes a standout agency? (33:08) - What do you like and dislike about AI?( 40:03_ - Closing About Ashley Liddell: Ashley Liddell is a search and organic marketing specialist with a passion for how people actually discover brands today. With a background in SEO, Ashley has spent his career thinking beyond traditional rankings, focusing instead on discoverability across platforms like Google, TikTok, YouTube, Reddit, and AI-powered search. Ashley is now a Co-Founder at Deviation | The Search Everywhere® Agency, where he helps brands connect the dots between search, content, and social discovery, through a multi-channel mindset. 📽️NEXT EVENT: DIGITAL SUPERCHATS#18 - PAID MEDIA STRATEGY & PERFORMANCE https://www.marketing-masterclass-series.com/online-events/digital-superchats-18-paid-media-strategy-performance/

    41 min

  8. 11/20/2025

    offline with Oli Hopkinson | Ep 21

    In our latest podcast episode, we catch-up with Bind’s Joint MD & Co-founder, Oli Hopkinson, and discover his career journey into digital marketing, the biggest AI challenge facing the industry, and his love for the Prodigy & Sopranos. Timestamps/Chapters (0:00) - Welcome (01:00) - How did you enter a career in digital? (05:35) - How do you switch-off? (10:12) - What is your favourite TV show in 2025? (12:14) - Becoming an author (15:34) - What's your favourite album of all time? (18:10) - What's your dream client for 2026? (20:53) - Biggest opportunity for digital marketers in 2026? (22:50) - What excites and scares you MOST about AI? (29:05) - Who has inspired you the most? (32:50) - Closing About Oli Hopkinson:Oli founded media agency Bind with his two brothers, Max & Will. He brings the agency side experience to the partnership having been a director in both a big network and a mid-sized independent.Oliver is also the entrepreneurial brother, starting his first business straight out of university, which he grew and sold 5 years later. He’s also a father, a husband, a charity fundraiser, a mental health advocate, an ultra-runner, and an author. 📽️NEXT EVENT: DIGITAL SUPERCHATS#18 - PAID MEDIA STRATEGY & PERFORMANCE https://www.marketing-masterclass-series.com/online-events/digital-superchats-18-paid-media-strategy-performance/ 👉Buy Oli's Book "Thoughts of a Wild Pig": https://www.amazon.co.uk/Thoughts-Wild-Pig-Oli-Hop/dp/1036929191

    34 min
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About

A podcast about all things digital marketing. Listeners will be able to enjoy a series of industry speakers sharing the latest trends, strategies and best practice case studies on SEO, Paid Media, Digital PR, AI Tech, Content Marketing, Analytics & Insight, UX and Strategy. Content includes a mix of stand-alone talks from previous Digital Superchat e-Events, guest interviews, industry Q&As and content from our offline series. Produced by John McCambley & Marketing Masterclass Series https://www.marketing-masterclass-series.com/ 🎙️Also on YouTube @marketingmasterclassseries6396

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