Easy Does It with Lise Cartwright

Lise Cartwright
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Easy Does It is your 10-minute shortcut to growing a business without social media — no "be everywhere" hustle, no complex funnels, no endless to-do list. If you're a coach, speaker, or expert who's tired of shouting into a feed, this show gives you bite-sized, actionable steps to grow, nurture, and sell — using email, storytelling, and long-form content you actually own. Every episode is short and conversational, built from real client situations and my own business, so you get the exact frameworks and language working right now. We cover how to make an offer every single day without feeling pushy, how to tell stories that sell for you, what to do instead of social media, and how to use a nonfiction book to grow your business. Because business growth doesn't have to be complicated. It gets to be easy — and fun. In less time than it takes to drink your morning coffee, you'll get the clarity and the practical next step to turn your email list into your most valuable business asset. Social media free. easydoesitpodcast.substack.com

  1. 1d ago

    S12 E1: How to Keep Your Business Running When Life Is Lifing

    Over the past 12 months, I’ve been through three major life transitions: a marriage separation, officially entering perimenopause, and moving to a foreign country. Any one of those is a lot. All three together? Business became very much a secondary thing. And yet my business kept running. Was it running perfectly? Nope. But the things that make money kept making money, and that’s what this episode is about. I’m sharing exactly how I set my business up so I don’t have to hustle through the hard seasons, the three things I can do even on my lowest-energy days, and why giving yourself grace is part of the strategy. In this episode, we talk about * Why most of us never plan for “life is lifing” (and why we really should) * What I learned from reading about complex trauma, and why multiple smaller hits can add up to something huge * Why I gave myself three full days off, and why pushing through isn’t always the answer * The recurring income “floor” I set up five years ago, and why it’s been a lifesaver * My daily cash flow checklist, and the three things that keep the lights on: * Recurring income (the floor) * A daily email that presents the opportunity to buy * Collaborations * Plus the podcast, which is the one thing I’ve kept showing up for consistently * What I said no to: live workshops, Zoom calls, and group coaching. I moved member calls to asynchronous support instead. * How I’m using an AI assistant trained on my brand voice to rewrite my old launch emails, so I can launch the next First Draft Formula cohort without burning out Links and resources * Daily Cash Flow Checklist (with companion video): https://hustleandgroove.com/dcfchecklist * Magai (where I create all my AI assistants): https://hustleandgroove.com/magai* * The 1K Lab (ongoing support): https://hustleandgroove.com/the1klab * First Draft Formula (next cohort, if writing a book is on your list for visibility and reach): https://lisecartwright.com/fdflive *This is an affiliate link. Should you choose to sign up for this tool through my link, I will receive a small commission. This does not increase the price to you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S12 E1: How to Keep Your Business Running When Life Is Lifing

  2. Sep 24

    S11 E8: When Your Story Becomes Your Book

    I believe a book-first business can change how you share your expertise and reach the people who need it. In this final episode of Season 11, I’m showing you why you may have already written your book without realizing it. The conversation focused on how your existing content, including emails, blog posts, podcast episodes, videos, and social media posts, can become the foundation for a nonfiction book. You don’t need to start with a blank page or plan a 600-page manuscript. In this episode, I cover: * Why a book can help coaches, speakers, experts, and content creators reach more people than their offers can alone 01:27 * How your existing content may already contain one or more book ideas 02:24 * Why the story, lesson, action framework works as a simple foundation for book chapters 03:34 * How to use the Book Finder tool to identify the book hiding in your content 04:56 * Why your unique perspective and lived experience matter, even when similar books already exist 05:35 * Why I want your perspective in the first draft before using AI to support the writing process 05:50 Continue the process: Learn more about First Draft Formula at lisecartwright.com/firstdraftformula. In the program, I’ll help you turn the content you’ve already created into a first draft with a viable audience in mind. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S11 E8: When Your Story Becomes Your Book

  3. Sep 22

    S11 E7: The Story-to-Sale Bridge

    Selling your offer doesn’t have to feel awkward, forced, or constant. In this episode, I’m sharing how storytelling can help you present an offer as a natural next step for the people you serve. I talk about the mindset shift required when moving from employee to business owner, why withholding your offer can be a disservice, and how to think about selling like you’re recommending something helpful to a friend. In this episode, I cover: * Why asking for the sale can feel uncomfortable when you’re new to running a business 00:00 * How storytelling makes selling feel more natural 01:17 * Why online businesses can learn from the way brick-and-mortar businesses present offers 01:36 * Why presenting opportunities to buy is different from trying to convince people 04:00 * How timing affects whether someone is ready to purchase 04:22 * The Nurture and Sell Framework: story, lesson, action step, and CTA 05:27 * How shifting a belief can help your audience see a new option 06:25 Resources: Learn more about using the Nurture & Sell Framework when you join The $1K Lab at hustleandgroove.com/the1klab. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S11 E7: The Story-to-Sale Bridge

  4. Sep 17

    S11 E6: The Stories You Didn’t Live (But Can Still Tell)

    I’m sharing how to borrow stories from clients, members, email conversations, and online communities without compromising anyone’s privacy. You don’t need to personally live every story you tell. You can use a client’s struggle, a question someone asked, or a transformation you’ve observed to help your audience bust a myth, shift an incorrect belief, or see what’s possible on the other side. In this episode, I cover * How I use questions and struggles from client conversations as story material at 00:31 * Why you don’t need to disclose someone’s identity when sharing a story at 00:49 * How borrowed stories can support behind-the-scenes content and show an Island A to Island B transformation at 01:51 * When you need permission to share specific details, testimonials, or case studies at 02:42 * Why keeping a running story bank makes it easier to find relevant content at 02:58 * How to find story signals in Reddit communities and private communities if you don’t have clients yet at 05:05 * Why you should never repost screenshots or use someone’s words verbatim at 05:35 * How the Daily Story Practice Vault helps organize stories, categories, lessons, and polished content at 06:15 The key distinction I can borrow a short version of someone’s story when I protect their privacy and avoid details that would make them easily identifiable. If I want to share a specific transformation with all the details, I need permission. At that point, the story becomes a testimonial or case study at 02:42. Resources: * Review Episode 4 here: https://easydoesitpodcast.substack.com/p/s11-e4-you-dont-need-new-stories * You can store and organize these stories in the Daily Story Practice Vault at dailystorypractice.com * Get support and accountability inside the 1K Lab at hustleandgroove.com/the1klab. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S11 E6: The Stories You Didn’t Live (But Can Still Tell)

  5. Sep 15

    S11 E5: How Short Can a Story Actually Be?

    In this episode, I answer that question and explain why a story doesn’t need five paragraphs to make a point. Most of the time, a couple of sentences can set the stage, create a clear picture, and lead into the lesson your reader needs. In this episode, I cover: * Why story length matters less than resonance 00:44 * How the daily story practice turns a raw brain dump into a story with a relevant lesson 00:54 * Why too many details can make your reader lose interest 02:22 * How to trim the “waffle” without losing the moment your audience needs to picture 03:42 * Why brevity is especially useful when you’re busting a myth or shifting a belief 04:33 * When a longer story may still be necessary 05:09 Resources: * The Daily Story Practice * The 1K Lab Accelerator * The $1K Lab Membership This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S11 E5: How Short Can a Story Actually Be?

  6. Sep 10

    S11 E4: You Don’t Need New Stories, You Need New Categories

    In this episode, I break down why storytelling often feels harder than it needs to be. You probably don’t need to create more stories. You need a better way to categorize, store, and reuse the stories you already have. I explain how categories help you quickly decide where a story belongs, which offer it can support, and what angle to use when sharing it in an email, sales page, or social media post. In this episode, I cover * How to categorize stories about mistakes, client wins, behind-the-scenes moments, audience questions, myths, struggles, and transformations * Why one story can fit into multiple categories and be used more than once * How “Island A” represents where your audience is now, while “Island B” represents where they want to go * Why every piece of content should point back to a paid offer * Why I recommend keeping a story vault with at least 20 stories * How origin stories can support your About section and sales pages * How story categories can reveal gaps in the stories you’re collecting Resources mentioned * Daily Story Practice Vault * The 1K Lab Accelerator * The $1K Lab Membership This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S11 E4: You Don’t Need New Stories, You Need New Categories

  7. Sep 8

    S11 E3: Stop Telling Your Story — Tell Theirs

    In this episode, I’m sharing how to make your stories more relevant to the people you want to reach. Whether you’re writing emails, creating content, or building a sales page, your story can’t stop with your experience. It needs to point back to your reader, helping them see how it connects to their needs, goals, and situation. In this episode, I cover: * Why personal stories can fall flat when they stay focused on you * How a lack of relevance can make your audience quietly switch off * The story of my visit to an elephant sanctuary in Chiang Mai, and the business lesson I took from it * How the sanctuary made a simple, specific ask for reviews * Why making the next step easy matters, including the use of a QR code that opened the review page directly * How to help your audience see themselves in your offer and your sales content Your Next Step: If you want another set of eyes on your content, you can find support inside the 1K Lab through the six-week group accelerated version or the membership. * The 1K Lab Accelerator * The $1K Lab Membership This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S11 E3: Stop Telling Your Story — Tell Theirs

  8. Sep 3

    S11 E2: Why Your Stories Fall Flat (And It’s Not What You Think)

    A story can be true, personal, and still fall flat. In this episode, I’m breaking down the missing ingredient that makes stories more engaging. I’ll show you how to create it in the first line, connect everyday moments to your audience’s struggles, and turn simple experiences into stories with a useful lesson. In this episode, I cover: * Why telling a story isn’t the same as being a storyteller at 00:22 * How “there was someone at the door” creates less tension than starting in the middle of the moment at 00:57 * Why your story needs a before, a struggle, and a reason it matters to your audience at 02:31 * How fear, self-doubt, realizations, and incorrect beliefs can shape your stories at 04:46 * The story of the garage roller door and the unsubstantiated fear that stopped me from driving through at 06:12 * How I connected that everyday moment to the fears that can stop us from writing, promoting, or sharing our work at 07:51 * Why understanding your audience makes it easier to use one story from multiple angles at 09:13 Resources: * The Daily Story Practice Tool ($47 or free as part of The 1K Lab) * Join the next 1K Lab Accelerator here: https://hustleandgroove.com/labaccelerator * Join the $1K Lab membership today: https://hustleandgroove.com/the1klab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S11 E2: Why Your Stories Fall Flat (And It’s Not What You Think)
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About

Easy Does It is your 10-minute shortcut to growing a business without social media — no "be everywhere" hustle, no complex funnels, no endless to-do list. If you're a coach, speaker, or expert who's tired of shouting into a feed, this show gives you bite-sized, actionable steps to grow, nurture, and sell — using email, storytelling, and long-form content you actually own. Every episode is short and conversational, built from real client situations and my own business, so you get the exact frameworks and language working right now. We cover how to make an offer every single day without feeling pushy, how to tell stories that sell for you, what to do instead of social media, and how to use a nonfiction book to grow your business. Because business growth doesn't have to be complicated. It gets to be easy — and fun. In less time than it takes to drink your morning coffee, you'll get the clarity and the practical next step to turn your email list into your most valuable business asset. Social media free. easydoesitpodcast.substack.com

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