OFF THE RECORD PODCAST

Kycker
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  • Music
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Join industry experts and insiders, unpack the biggest trends shaping today’s music and creator economy. Whether you're a music artist, label exec, content creator, or just love the industry - you’ll get real insight from people who live it.

Episodes

  1. 12/24/2025

    The Role of PR In The Current Music Industry | Off The Record Podcast Ep.4

    In this episode, we dive into the role of PR in the current music industry and why visibility, storytelling, and relationships matter more than ever for independent artists. We break down: • What music PR actually is (and what it isn’t) • How press, blogs, playlists, and digital media shape perception • The difference between hype and long-term brand building • When PR makes sense in your career—and when it doesn’t • How artists can pitch themselves more effectively in today’s crowded landscape PR isn’t just about getting your name out there—it’s about controlling your narrative. Learn how strategic publicity can amplify your releases, build credibility, and create momentum beyond the music itself. Whether you’re preparing for your first release or looking to level up your campaign strategy, this episode gives you a clear understanding of how PR works today—and how to use it without wasting time or money.

    1h 6m

  2. 09/19/2025

    How to Make Spotify Work for You | Off The Record Podcast Ep.3

    In this episode of we dive into the strategies every independent musician needs to unlock Spotify’s full potential. We break down:• How to approach editorial playlists (and what curators look for)• The power of algorithmic playlists like Discover Weekly and Release Radar• How to use Spotify for Artists data to better understand your listeners• Smart release strategies that increase your chances of being noticedSpotify isn’t just about streams—it’s about strategy. Learn how to position your music so the app works for you, not against you. Whether you’re just getting started or already building momentum, this episode gives you practical tools to grow your presence and reach new fans on the world’s biggest streaming platform.

    1h 4m

  3. 08/22/2025

    Branding and Marketing 101 | Off The Record Podcast Ep.2

    Welcome to the second episode of the Off The Record Podcast – where industry experts and insiders, unpack the biggest trends shaping today’s music and creator economy. In this episode:We dive into the core difference between branding and marketing: branding is understanding your audience, marketing is finding them. You’ll learn how to shape your look, sound, and story into a clear identity that fans connect with, and discover practical ways to share that identity across platforms. From social media to streaming, we’ll explore how independent musicians can compete, stand out, and create lasting impact—without needing a major label. Whether you’re a producer, songwriter, or DIY artist—you’ll get actionable insights to help you navigate the music business with confidence. Subscribe for weekly episodes designed to give independent musicians the tools they need to grow. Don’t forget to follow and share so more artists can join the journey.

    1h 5m

  4. 07/18/2025

    Spotify’s Stream Purge EXPOSED – What They’re Not Telling You | Off The Record Podcast Ep.1

    Welcome to the very first episode of the Off The Record Podcast – where industry experts and insiders, unpack the biggest trends shaping today’s music and creator economy."In this episode: We dive deep into Spotify's controversial removal of streams from specific tracks. What happened? Why? what can you do about it? Our Industry experts gives us the inside scoop.It's a battle of the platforms: Instagram Reels vs TikTok – which is better for creators in 2025? We break it down in a fun "This or That" segment.We share the latest music & tech news with fresh reactions from our guests, so you’re always up to speed.Whether you're a music artist, label exec, content creator, or just love the industry—you’ll get real insight from people who live it. Subscribe for weekly episodes! Don’t forget to like, comment, and hit the bell so you never miss an episode.

    1h 23m
  • 4 Episodes

About

Join industry experts and insiders, unpack the biggest trends shaping today’s music and creator economy. Whether you're a music artist, label exec, content creator, or just love the industry - you’ll get real insight from people who live it.

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