Cutting Through with Natasha Plowman

Spinning Red
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Cutting Through with Natasha Plowman spotlights the real power of communications in solving business problems. Through candid conversations with leaders across industries, we uncover the messy, the complex, and the unexpected moments where comms made a difference — or missed the mark. Truly honest, strategic and human. Cutting Through is powered by Spinning Red and sponsored by Antiquoted.com - where you can find real people, real voices, real experts for your events, podcasts and media. Breaking the cycle of the same voices, same panels, same perspectives.

  1. How behavioural science will help us cut through. With Si Elliott

    Jun 17

    How behavioural science will help us cut through. With Si Elliott

    Series 3 has asked how can we cut through with humanity in the age of AI and today we bring a lens from behavioural science expert Si Elliott. His book Customer Experience Thinking is a must read for everyone wanting to navigate and build deeper commercial relationships. In this episode we discuss: Behavioral Science in Marketing: How emotional decision-making is needed to drive both commercial and business marketing , requiring empathy alongside technology adoption.AI and Automation Ethics: Are we at risk of two-tier service models; the role of humans for high-empathy tasks and mitigating AI biasCustomer Experience Innovation: Si shared insight form St. Louis Soccer Club’s tech-enabled stadium which blends digital tools and personal service for seamless fan engagementCross-Functional Collaboration: Silos in many business are the block for aligned strategies and sustainable growth - how can we use a human lens to cut through them?Leadership and Human Skills: Empathy, listening, and communication are crucial to maintain human connection - regardless of AIYoung people and future work: Si shares how he works with building young people’s confidence and critical thinking. Setting them up for the future. Cutting Through is powered by Spinning Red and sponsored by Antiquoted. Produced by Kleiner Studios Like and subscribe - season 4 will be out soon.

    32 min

  2. May 31

    Human centered AI - Cutting Through with Aleksandra Osipova

    With a background in applied mathematics and product development, Aleksandra, founder of Apricity Lab, brings a unique perspective to our topic for season 3 - how to cut through with humanity in the age of AI. The discussion ranges from discussing a human-centered AI focus, where AI should enhance human capability and redesign work, not replace jobs. So we can prioritise long-term human involvement. To successful AI integration which combines automation with employee upskilling. Which Aleksandra shares insight of IKEA's strategy that saved €13 million and boosted customer value. We discuss the frustration that customers (ok it is Natasha venting!) have when there is insufficient human interaction in AI development that leads to poor customer experiences. A long-term vision is essential and companies must view AI impacts over medium term of 2-5 years. Upskilling is a priority now for both sustainable growth and value generation over perceived short-term efficiency gains. Ultimately, clear communications are needed about AI's role in augmenting human work to prevent talent loss, which can then reduce fears and promote trust, moving discussions beyond the polarised views we are seeing today. ******** Cutting Through is powered by Spinning Red and sponsored by Antiquoted - where you can find real people, real voices, real experts for your events, podcasts and media. Breaking the cycle of the same voices, panels and perspectives.Like, subscribe and share - want to get involved - connect with me!

    28 min
  3. Cutting Through with Vishnee Sauntoo

    May 13

    Cutting Through with Vishnee Sauntoo

    Vishnee Sauntoo is an award-winning communications and brand leader with over 20 years’ experience driving impact across climate action, health, human rights, international development, and research. In this episode of Cutting Through we continue our conversation on 'How can we cut through with humanity in the age of AI' by looking at how the charity sector is adapting. We discuss the strategic foundations that all charities need to focus on to build trust, relevance and to connect with their audiences. Being mission critical and using all of the levers that they have to build the elusive term that we call 'trust' You can find out more here at VScomms Cutting Through is powered by Spinning Red and sponsored by Antiquoted - where you can find real people, real voices, real experts for your events, podcasts and media. Breaking the cycle of the same voices, same panels, same perspectives. Like, subscribe and share - want to get involved - connect with me!

    28 min
  4. Cutting Through with Neil Kleiner

    May 6

    Cutting Through with Neil Kleiner

    Have we learnt anything from decades of social media growth as we enter the age of AI. In this conversation of Cutting Through with Neil Kleiner, we explore AI's double edged sword of accelerated content creation drowning us in low-quality content. How human connection needs to be nurtured and understood to the role of micro targeting to build community. All while navigating geo-political tensions. This is punchy, to the point and will make you think of what we can all do to shape a different future. Cutting Through is powered by Spinning Red and sponsored by Antiquoted - where you can find real people, real voices, real experts for your events, podcasts and media. Breaking the cycle of the same voices, same panels, same perspectives. Like, subscribe and share - want to get involved - connect with Natasha

    31 min
  5. Cutting Through with Beatrice Kabutakapua

    Apr 29

    Cutting Through with Beatrice Kabutakapua

    Beatrice Ngalula Kabutakapua IS the business storytelling coach. Her book Lead with Your Story is a must read for all leaders looking to upweight their storytelling. Our conversation emphasises the human elements of leadership - authenticity, confidence and emotional readiness. All required to navigate a future with AI. As we continue to explore how we 'cut through with humanity in the age of AI' - this conversation gives us so much to consider about how we show up, as well as help others. Cutting Through is powered by Spinning Red and sponsored by Antiquoted - where you can find real experts, real voices and real change for your events, podcasts and media. Like, subscribe and share - connect with Natasha Plowman for more.

    33 min
  6. Cutting Through with Athena Peppes

    Apr 22

    Cutting Through with Athena Peppes

    Athena Peppes leads thought leadership and research for BossUp AI and is the director of futures at Beacon thought leadership. Season 3 of Cutting Through discusses - how can we cut through with humanity in the age of AI? In this episode we look at AI readiness, the impact on your people, how to navigate the inherent bias of AI, to what it means to be human, and what are truly human skills in the age of AI. Athena brings an economic lens to her work and discusses how economic incentives are stacked against a long-term approach for leaders. While recognising that the actions of senior decision makers in companies can have a disproportionate impact on future generations. It is a punchy and thought provoking episode. Please like, comment, subscribe and share Cutting Through with Natasha Plowman.

    33 min
  7. Cutting Through with Kathy Jones

    12/03/2025

    Cutting Through with Kathy Jones

    Entrepreneur, serial Board member, history buff, democracy advocate and all round curious being - Kathy Jones talks to Cutting Through. The role of curiosity in driving innovation to why fear is holding us back. How we can learn so much for history and be better at intergenerational learning. Like, subscribe and share.

    27 min
  8. Cutting Through with Nimrod Vromen

    11/27/2025

    Cutting Through with Nimrod Vromen

    The human in AI. The human in conflict. The human of the future. Some of the biggest questions of today surround our own humanity and recognising how the bias of the past is shaping the future. But, does it need to? This episode delves into these questions with the founder of Ark Empowerment, For Posterity, author of Prompting Happiness and founding member of Elevate Israel - all have an underlying vision. Human agency and a vision of the future which is different to now. Like, subscribe and share - what do you think?

    35 min
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About

Cutting Through with Natasha Plowman spotlights the real power of communications in solving business problems. Through candid conversations with leaders across industries, we uncover the messy, the complex, and the unexpected moments where comms made a difference — or missed the mark. Truly honest, strategic and human. Cutting Through is powered by Spinning Red and sponsored by Antiquoted.com - where you can find real people, real voices, real experts for your events, podcasts and media. Breaking the cycle of the same voices, same panels, same perspectives.

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