The Future is Calling: conversations that connect the future of business.

NFON UK Marketing

NFON a leading provider of cloud-based & Ai business communications solutions, brings you The Future is Calling — a podcast that dives into the fast-moving world of communication technology, digital transformation, and the future of work. In each episode, we sit down with expert guests from a wide range of industries and specialisms — from tech innovators and business leaders to digital strategists and workplace futurists. Together, we explore the trends, tools, and technologies shaping how businesses communicate, collaborate, and grow. Whether you're actively exploring new solutions, staying ahead of digital change, or simply curious about how communication is evolving across sectors, The Future is Calling is your go-to source for inspiration, insights, and fresh perspectives. Expect actionable ideas, unexpected angles, and thought-provoking stories — all designed to help you better understand the shifting communications landscape and what it means for your business, your people, and your future. 👉 Follow, subscribe, and join the conversation. The future is calling — are you ready to answer?

  1. Oct 1

    Dalla conversazione all’azione: come l’IA sta cambiando la telefonia aziendale

    L’IA sta iniziando a cambiare ciò che le aziende si aspettano dai propri sistemi telefonici — non sostituendo la comunicazione, ma rendendo ogni conversazione più utile. In questo episodio, esploriamo come la telefonia cloud basata sull’IA possa aiutare le aziende a ridurre il follow-up manuale, individuare le azioni importanti emerse dalle chiamate, migliorare la gestione del primo contatto e rendere più efficiente la comunicazione quotidiana. Esaminiamo inoltre perché questa opportunità sia particolarmente rilevante per le aziende italiane, dove l’adozione del cloud sta accelerando e l’interesse per l’IA applicata alla pratica è in crescita, mentre permangono interrogativi relativi a competenze, conformità e implementazione. Piuttosto che concentrarsi sull’IA fine a se stessa, la conversazione si concentra su dove risiede il vero valore: meno attività amministrative, follow-up più rapidi, maggiore disponibilità e interazioni più chiare con i clienti. Una discussione concreta per le aziende che desiderano comprendere quale sia oggi il ruolo dell’IA nelle comunicazioni — e come affrontarla in modo da ottenere risultati aziendali misurabili.   Questo episodio è un “bot cast” ed è stato creato utilizzando l’IA

  2. Aug 30

    Perché i progetti pilota di IA nei viaggi funzionano, e poi non scalano

    La maggior parte dei progetti pilota di IA nei viaggi funziona. Pochissimi arrivano alla scala. Chris e Bethan esaminano le quattro domande che permettono di prevedere quali casi d'uso reggono l'impatto con le operazioni, i tre che arrivano regolarmente in produzione, e i tre che vengono proposti di continuo e falliscono - compresi quelli che il nostro stesso settore sopravvaluta. E che cosa è cambiato il 2 agosto, data di applicazione dell'articolo 50 del regolamento europeo sull'IA, e perché la parte rinviata probabilmente non vi riguardava.   Quello di cui parla Bethan è approfondito qui: ciò che è effettivamente pubblicato sull'adozione dell'IA nel settore dei viaggi in Europa - i dati Eurostat, la situazione nei nostri quattro mercati e il quadro normativo dopo il Digital Omnibus. Senza modulo, senza indirizzo e-mail. Leggere la ricerca →   «Questo episodio è stato registrato in inglese. Le voci di questa versione sono state tradotte e doppiate con l'intelligenza artificiale.»

  3. Aug 30

    Pourquoi les pilotes d'IA dans le voyage fonctionnent, puis ne passent pas à l'échelle

    La plupart des pilotes d'IA dans le voyage fonctionnent. Très peu passent à l'échelle. Chris et Bethan passent en revue les quatre questions qui permettent de prévoir quels cas d'usage résistent au contact des opérations, les trois qui arrivent régulièrement en production, et les trois qui sont proposés sans cesse et échouent - y compris ceux que notre propre secteur survend. Et ce qui a changé le 2 août, date d'entrée en application de l'article 50 du règlement européen sur l'IA, ainsi que la raison pour laquelle la partie reportée ne vous concernait probablement pas. Ce dont parle Bethan est développé ici : ce qui est réellement publié sur l'adoption de l'IA dans le voyage en Europe - les chiffres d'Eurostat, la situation dans nos quatre marchés et le cadre réglementaire après le Digital Omnibus. Sans formulaire, sans adresse e-mail. Lire la recherche →   « Cet épisode a été enregistré en anglais. Les voix de cette version ont été traduites et doublées à l'aide de l'intelligence artificielle. »

  4. Aug 28

    The UK Phone Network Switch-Off: What Businesses Actually Need to Know

    The UK's traditional public telephone network — the one most people call the ISDN switch-off — is due to be retired on 31 January 2027. It sounds technical. It mostly isn't. You don't need to understand the technology; you need to know whether it affects you, and what to do about it. Chris and Bethan work through it without jargon: what's actually being switched off, whether landlines are disappearing (they're not), and why the biggest risk usually isn't the phones on the desks. It's the alarm system, the lift emergency phone, the door entry, the payment terminal — the line that's been sitting in a cupboard doing the same job for fifteen years that nobody thinks about. Also covered: what a business actually needs to do, in four stages; what the options are, from a single number for a village shop up to a full platform; emergency calls and power cuts; cost; what happens if you do nothing; and what to ask a provider before you sign anything. Bethan's advice, if you take one thing away: don't start by shopping for a new phone system. Start by understanding what you already have. No panic required. But the date to start thinking about it is now — because time is what lets you make a considered decision instead of a rushed one.

  5. Aug 28

    Dónde se interrumpen realmente los recorridos de los huéspedes

    Las experiencias de los huéspedes rara vez se interrumpen dentro de una misma etapa. Se interrumpen en los puntos de unión: entre canales, sistemas y equipos. Chris y Bethan hablan de por qué los índices de satisfacción indican que algo va mal, pero nunca dónde; de lo que la «capa de conversación» sabe y tu CRM no; y de un fallo concreto en un hotel en el que la recepción se convierte, sin que nadie se dé cuenta, en un centro de contacto que no se mide. Además, explican por qué el lenguaje habitual en torno a la automatización garantiza que el equipo se resista a ella. Lee el estudio: el estado de la IA y la automatización en las operaciones turísticas europeas

  6. Aug 28

    Where guest journeys actually break

    Guest journeys rarely break inside a stage. They break at the joins - between channels, systems and teams. Chris and Bethan talk about why satisfaction scores tell you that something is wrong but never where, what the conversation layer knows that your CRM does not, and a specific hotel failure where the front desk quietly becomes an unmeasured contact centre. Plus why the usual language around automation guarantees the team will resist it. Read the research - the state of AI and automation in European travel operations

  7. Aug 28

    Why travel AI pilots work, and then don't scale

    Most travel AI pilots work. Very few ever scale. Chris and Bethan talk through the four questions that predict which use cases survive contact with operations, the three that keep reaching production, and the three that get proposed constantly and fail - including the ones our own industry oversells. Plus what changed on the second of August, when Article fifty of the EU AI Act became applicable, and why the part that was delayed probably did not apply to you anyway Read the research - the state of AI and automation in European travel operations

  8. Aug 28

    Por qué los pilotos de IA en el sector turístico funcionan, pero luego no se amplían

    La mayoría de los proyectos piloto de IA en el sector de los viajes funcionan. Muy pocos llegan a escalar. Chris y Bethan analizan las cuatro preguntas que permiten predecir qué casos de uso superan la fase de puesta en marcha, los tres que llegan a entrar en producción y los tres que se proponen constantemente y fracasan —incluidos aquellos que nuestro propio sector promociona en exceso—. Además, hablan de lo que cambió el 2 de agosto, cuando entró en vigor el artículo 50 del Reglamento Europeo de IA, y de por qué la parte que se retrasó probablemente no te afectaba de todos modos. «Este episodio se grabó en inglés. Las voces de esta versión se han traducido y doblado mediante inteligencia artificial». La mayoría de los proyectos piloto de IA en el sector de los viajes funcionan. Muy pocos llegan a escalar. Chris y Bethan analizan las cuatro preguntas que permiten predecir qué casos de uso superan la fase de puesta en marcha, los tres que llegan a entrar en producción y los tres que se proponen constantemente y fracasan —incluidos aquellos que nuestro propio sector promociona en exceso—. Además, hablan de lo que cambió el 2 de agosto, cuando entró en vigor el artículo 50 del Reglamento Europeo de IA, y de por qué la parte que se retrasó probablemente no te afectaba de todos modos. Lee el estudio: el estado de la IA y la automatización en las operaciones turísticas europeas «Este episodio se grabó en inglés. Las voces de esta versión se han traducido y doblado mediante inteligencia artificial».

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About

NFON a leading provider of cloud-based & Ai business communications solutions, brings you The Future is Calling — a podcast that dives into the fast-moving world of communication technology, digital transformation, and the future of work. In each episode, we sit down with expert guests from a wide range of industries and specialisms — from tech innovators and business leaders to digital strategists and workplace futurists. Together, we explore the trends, tools, and technologies shaping how businesses communicate, collaborate, and grow. Whether you're actively exploring new solutions, staying ahead of digital change, or simply curious about how communication is evolving across sectors, The Future is Calling is your go-to source for inspiration, insights, and fresh perspectives. Expect actionable ideas, unexpected angles, and thought-provoking stories — all designed to help you better understand the shifting communications landscape and what it means for your business, your people, and your future. 👉 Follow, subscribe, and join the conversation. The future is calling — are you ready to answer?

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