Marketing Vitals - On the Pulse of Healthcare

Pharmacy Podcast Network
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GRX Marketing and Finch Marketing are sister companies that are passionate and knowledgeable about healthcare marketing. This podcast gives you a pulse on what’s happening in the healthcare industry and the importance of a strategic marketing approach. The episodes will feature trusted partners, business owners and leaders in the healthcare industry – including independent pharmacy and B2B. If your marketing has flat-lined, find your pulse again with the Marketing Vitals podcast!

  1. Building a Diverse Content Strategy That Works| Marketing Vitals

    May 12

    Building a Diverse Content Strategy That Works| Marketing Vitals

    A strong marketing strategy depends on the variety and relevance of your content. In this episode, we dive into what a diverse content strategy is, why it matters, and how it can elevate your marketing efforts. We’ll highlight the key benefits of producing varied content, common pitfalls to avoid, and practical tips for integrating different content types across your channels. Tune in to learn how to engage your audience more effectively, strengthen your online presence, and make your marketing work harder for you.

    31 min

  2. Mar 20

    Own Your Brand: Why a Website is Crucial for your Pharmacy | Marketing Vitals

    A website is your brand identifier and how people find out about your business. We discuss why just social media isn't enough, but how it can work in tangent with a website. And also the benefits of working with a vendor that works with you in building a custom site and gives you access for ongoing management if you choose.

    29 min

  3. Feb 3

    Mastering SWOT: Strengthen Your Business Strategy | Marketing Vitals

    Do you know how to use a SWOT analysis effectively—or are you making common mistakes that keep your strategy from reaching its full potential? In this episode, we break down what a SWOT is, why it matters for your business, and how to leverage your strengths, address weaknesses, and take advantage of opportunities in your market. We’ll also cover the pitfalls many business owners encounter when conducting a SWOT and share practical tips to make this classic tool a true driver of strategic planning and growth. Tune in to learn how to think strategically and set your business up for success.

    18 min
  4. The Power of Industry Expertise: Why Specialization Matters in Marketing | Marketing Vitals

    12/04/2025

    The Power of Industry Expertise: Why Specialization Matters in Marketing | Marketing Vitals

    In this episode, we dive into why choosing an industry-focused marketing agency can make all the difference. From understanding your audience and compliance needs to delivering strategies that actually move the needle, we break down how niche expertise leads to stronger results — and fewer growing pains. Tune in to learn why specialization matters and how an agency that truly gets your industry can help your business stand out.

    13 min
  5. Partner Spotlight: Reinventing Pharmacy Management with Scriptly | Marketing Vitals

    11/11/2025

    Partner Spotlight: Reinventing Pharmacy Management with Scriptly | Marketing Vitals

    Marketing Vitals host, Kelly Baily, is joined by Brian Prigge, President, CTO and Founder of GRX Marketing’s newest partner – Scriptly!  Learn more about this all-in-one, cloud-based, web-based pharmacy management system and see how your pharmacy can cut costs, streamline operations, and improve efficiency without sacrificing care. Visit scriptly.tech to learn more and schedule a free demo.

    16 min
  6. AI in Healthcare Marketing: What Works—and What to Avoid | Marketing Vitals

    08/11/2025

    AI in Healthcare Marketing: What Works—and What to Avoid | Marketing Vitals

    In this episode, we break down the smart ways to integrate AI into your healthcare marketing strategy—and the pitfalls to avoid. From simplifying complex healthcare concepts for patient-friendly content to understanding the risks of misinformation and non-compliance with healthcare guidelines, we cover what every healthcare owner and their marketer needs to know when working with AI. Tune in for practical insights, real-world examples, and a clear path to using AI responsibly and effectively.

    15 min
  7. Marketing Against PBMs: A March to a Million | Marketing Vitals

    07/24/2025

    Marketing Against PBMs: A March to a Million | Marketing Vitals

    The show discussions are Modern Medical Mafia and Patient Protector - two projects to help expose PBMs. We discussed ways independent pharmacy owners can get involved in local legislation and patient education about PBMs and how they impact pharmacies.

    22 min
  8. Solving Tomorrow’s Challenges Today: Innovating Pharmacy Care with LTC@Home, HealNow & GRX Marketing | Marketing Vitals

    06/05/2025

    Solving Tomorrow’s Challenges Today: Innovating Pharmacy Care with LTC@Home, HealNow & GRX Marketing | Marketing Vitals

    It is expected that the need for long-term care at home services will double in the next fifty years - putting an even larger strain on caregivers and the healthcare workforce. On this episode of Marketing Vitals, VP of GRX Marketing, Kelly Bailey, is joined by trusted partners Paul Shelton from LTC @ Home and Susan Barrett from HealNow to discuss shifting to a patient engagement model. Tune in to learn how together we can improve your cash flow today and enhance patient outcomes tomorrow. If you have any questions or interested in working together, please contact us! Paul Shelton at pshelton@pharmacomplete.com, Susan Barratt at susan@healnow.io, and Kelly Bailey – kelly.bailey@grxmarketing.com.

    31 min
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About

GRX Marketing and Finch Marketing are sister companies that are passionate and knowledgeable about healthcare marketing. This podcast gives you a pulse on what’s happening in the healthcare industry and the importance of a strategic marketing approach. The episodes will feature trusted partners, business owners and leaders in the healthcare industry – including independent pharmacy and B2B. If your marketing has flat-lined, find your pulse again with the Marketing Vitals podcast!

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