The Boutique Bookkeeper Show | Know Your Numbers & Prepare For Taxes

Megan Schmitke | Bookkeeper & Bookkeeping Coach for Boutique Retailers

Are you making sales in your boutique but still wondering where all your money is going? Do you panic at tax time because your books are a mess—or worse, nonexistent? Are you tired of feeling like you should understand your numbers, but no one ever taught you how? If you’ve ever felt confused, overwhelmed, or straight-up anxious about the money side of your boutique business, you are not alone. Running a retail business—especially online through platforms like Shopify—is no small feat. You’re juggling inventory, marketing, customer service, and social media… and somehow, you’re also supposed to be your own bookkeeper? Let’s be real: finances can feel intimidating. Maybe you’ve tried spreadsheets, downloaded bookkeeping software, or even hired someone—only to still feel totally in the dark. You just want to understand your business’s money and feel confident making decisions. You want freedom, not fear. I get it—because I’ve been there. Hi, I’m Megan Schmitke, host of The Boutique Bookkeeper Show. I have my Bachelor’s in Accounting and spent over seven years working in corporate accounting. But when I became a mom, I knew I wanted more flexibility—and I still had a passion for helping others with their finances. That’s when I started Finding Freedom Financial Services. What I discovered? So many boutique owners were struggling with their numbers—not because they didn’t care, but because no one had ever taught them how to manage their books. And while plenty of bookkeepers will do your bookkeeping for you, almost none will take the time to teach you how to do it yourself. That’s where this podcast comes in. The Boutique Bookkeeper Show is your go-to resource for breaking down the money side of your boutique in a way that actually makes sense. In each episode, you’ll get real-world, easy-to-digest education on topics like: ⭐ Understanding your Shopify reports ⭐ What numbers really matter in your business ⭐ How to stay organized month after month ⭐ How to prepare for tax season without the stress ⭐ And how to create systems that actually give you freedom—not more to do Whether you want to DIY your bookkeeping with confidence or just want to finally understand what your numbers are telling you, you’re in the right place. Let’s take the confusion out of your finances so you can step into the CEO role your boutique needs. 👉 Ready to connect and take the next step? Follow me on Instagram @findingfreedomfinancial for tips, behind-the-scenes looks, and updates on new episodes. Want to dive deeper or work together? Visit www.findingfreedomfinancial.com to learn more about how I help boutique owners just like you find financial clarity and peace of mind. Hit subscribe and let’s turn your confusion into confidence—one episode at a time.

  1. 3d ago

    035. Not All Spending Is an Expense: The 7 Types of Transactions in Your Boutique and How to Record Each One

    In this episode, we’re breaking down the 7 types of transactions in your boutique and why not all of them are expenses. If you’ve ever recorded everything that leaves your bank account as an expense, this episode will show you exactly why that’s a problem, and how to get each type of transaction categorized correctly in QuickBooks Online so your books actually reflect what’s happening in your business.   Ready to take your learning a step further? Register for my Free Masterclass, Make Your Money Make Sense! Where you’ll learn how to understand where your money is going, avoid costly bookkeeping mistakes, and set up an easy to follow bookkeeping system. Sign up now: www.findingfreedomfinancial.com/masterclass   Other Ways to Work With Me: Need to get your bookkeeping caught up or cleaned up? Sometimes you just need a clean starting point so you can take it over yourself. Apply to work with us at www.findingfreedomfinancial.com/contact and we’ll get your books up to date and ready to hand off. Need some support as you do your own bookkeeping? Then I wanna invite you to join me inside of the Bookkeeping Made Simple for Boutiques Membership, where you can get trainings & support to help you feel confident as you manage the money-stuff yourself. Using Quickbooks Online, I walk you through the exact setup & process you need to implement everything for accurate and EASY bookkeeping all year long - no more tax time scramble! Join us at www.findingfreedomfinancial.com/membership Are you a Shopify seller who’s not quite ready to invest in a bookkeeping software like Quickbooks? Don’t worry - I got you! I’ve created a custom Shopify Seller Income & Expense Tracker that you can use to easily enter each transaction coming in and out of your business, along with your sales data coming directly from Shopify to put together a standard P&L (Income Statement) that you can hand over to your tax preparer. Download your copy at www.findingfreedomfinancial.com/spreadsheet   Prefer to learn while you read? Check out the blog post for this episode: https://www.findingfreedomfinancial.com/7-types-of-spending   Related Episodes & Resources Mentioned: Episode 2: What is a Chart of Accounts? Understanding the Chart of Accounts for Your Retail Boutique Episode 22: How Do You Pay Yourself as a Small Business Boutique Owners? Episode 31: The Inventory and COGS Mistake That's Hiding Your Real Profit Free Chart of Accounts Template for Boutique Owners: www.findingfreedomfinancial.com/COA-template

    21 min
  2. Jun 1

    034. How to Record Your Shopify Deposits in Quickbooks Online

    If you’ve been recording your Shopify deposits in Quickbooks Online as straight sales, your financial reports aren’t as accurate as they could be. In this episode, we’re covering the simple system for recording Shopify deposits correctly in QBO so your books are clean, your reports are trustworthy, and you’re not overpaying in taxes.   Ready to take your learning a step further? Register for my Free Masterclass, Make Your Money Make Sense! Where you’ll learn how to understand where your money is going, avoid costly bookkeeping mistakes, and set up an easy to follow bookkeeping system. Sign up now: www.findingfreedomfinancial.com/masterclass   Other Ways to Work With Me: Need to get your bookkeeping caught up or cleaned up? Sometimes you just need a clean starting point so you can take it over yourself. Apply to work with us at www.findingfreedomfinancial.com/contact and we’ll get your books up to date and ready to hand off. Need some support as you do your own bookkeeping? Then I wanna invite you to join me inside of the Bookkeeping Made Simple for Boutiques Membership, where you can get trainings & support to help you feel confident as you manage the money-stuff yourself. Using Quickbooks Online, I walk you through the exact setup & process you need to implement everything for accurate and EASY bookkeeping all year long — no more tax time scramble! Join us at www.findingfreedomfinancial.com/membership Are you a Shopify seller who’s not quite ready to invest in a bookkeeping software like Quickbooks? Don’t worry — I got you! I’ve created a custom Shopify Seller Income & Expense Tracker that you can use to easily enter each transaction coming in and out of your business, along with your sales data coming directly from Shopify to put together a standard P&L (Income Statement) that you can hand over to your tax preparer. Download your copy at www.findingfreedomfinancial.com/spreadsheet   Prefer to learn while you read? Check out the blog post for this episode: https://findingfreedomfinancial.com/shopify-deposits/   Related Episodes & Resources Mentioned: Listen to last week's episode to learn more about the 6 components that make up your Shopify Deposits, and why it's important that they be recorded separately - Listen here Worried you're making mistakes in your own bookkeeping? Check out my free resource, "5 Mistakes to Avoid in Your Boutique Bookkeeping" to learn about the most common mistakes I see boutique owners make (and what to do instead): www.findingfreedomfinancial.com/mistakes

    10 min
  3. May 25

    033. Your Shopify Payouts Are Not What They Seem

    Your Shopify payouts aren’t just one number - they’re actually made up of 6 separate components. In this episode, I’m breaking down exactly what’s inside every Shopify payout, why recording them correctly gives you a much clearer picture of your boutique finances, and how one simple habit could be causing you to overstate your income and pay more in taxes than you actually owe.   Ready to take your learning a step further? Register for my Free Masterclass, Make Your Money Make Sense! Where you’ll learn how to understand where your money is going, avoid costly bookkeeping mistakes, and set up an easy to follow bookkeeping system. Sign up now: www.findingfreedomfinancial.com/masterclass   Other Ways to Work With Me: Need to get your bookkeeping caught up or cleaned up? Sometimes you just need a clean starting point so you can take it over yourself. Apply to work with us at www.findingfreedomfinancial.com/contact and we'll get your books up to date and ready to hand off. Need some support as you do you own bookkeeping? Then I wanna invite you to join me inside of the Bookkeeping Made Simple for Boutiques Membership, where you can get trainings & support to help you feel confident as you manage the money-stuff yourself. Using Quickbooks Online, I walk you through through the exact setup & process you need to implement everything for accurate and EASY bookkeeping all year long - no more tax time scramble! Join us at www.findingfreedomfinancial.com/membership Are you a Shopify seller who’s not quite ready to invest in a bookkeeping software like Quickbooks? Don’t worry - I got you! I’ve created a custom Shopify Seller Income & Expense Tracker that you can use to easily enter each transaction coming in and out of your business, along with your sales data coming directly from Shopify to put together a standard P&L (Income Statement) that you can hand over to your tax preparer. Download your copy at www.findingfreedomfinancial.com/spreadsheet   Prefer to learn while you read? Check out the blog post for this episode: http://findingfreedomfinancial.com/how-to-record-shopify-payouts/   Related Episodes & Resources Mentioned: Episode 31: The Inventory and COGS Mistake That’s Hiding Your Real Profit 5 Mistakes to Avoid in Your Boutique Bookkeeping: https://findingfreedomfinancial.com/mistakes

    15 min
  4. May 18

    032. How to Record Business Expenses Paid With Personal Funds

    Ever paid for a business expense with your personal card and had no idea how to get it into your books? Recording business expenses paid with personal funds is something almost every boutique owner runs into, and in this episode I'm walking you through exactly what to do. Whether you paid for things out of pocket before you had a business bank account, or you just accidentally swiped the wrong card, those expenses still belong in your bookkeeping. I'm covering how to record them in QuickBooks, what your reimbursement options look like, and why your business entity structure matters when it comes to paying yourself back.   Ready to take your learning a step further? Register for my Free Masterclass, Make Your Money Make Sense! Where you'll learn how to understand where your money is going, avoid costly bookkeeping mistakes, and set up an easy to follow bookkeeping system. Sign up now: www.findingfreedomfinancial.com/masterclass   Other Ways to Work With Me: Need to get your bookkeeping caught up or cleaned up? Sometimes you just need a clean starting point so you can take it over yourself. Apply to work with us at www.findingfreedomfinancial.com/contact and we'll get your books up to date and ready to hand off. Need some support as you do you own bookkeeping? Then I wanna invite you to join me inside of the Bookkeeping Made Simple for Boutiques Membership, where you can get trainings & support to help you feel confident as you manage the money-stuff yourself. Using Quickbooks Online, I walk you through through the exact setup & process you need to implement everything for accurate and EASY bookkeeping all year long - no more tax time scramble! Join us at www.findingfreedomfinancial.com/membership Are you a Shopify seller who’s not quite ready to invest in a bookkeeping software like Quickbooks? Don’t worry - I got you! I’ve created a custom Shopify Seller Income & Expense Tracker that you can use to easily enter each transaction coming in and out of your business, along with your sales data coming directly from Shopify to put together a standard P&L (Income Statement) that you can hand over to your tax preparer. Download your copy at www.findingfreedomfinancial.com/spreadsheet   Prefer to learn while you read? Check out the blog post for this episode: http://findingfreedomfinancial.com/business-expenses-paid-with-personal/

    12 min
  5. May 11

    031. The Inventory and COGS Mistake That's Hiding Your Real Profit

    Are you tracking your inventory and COGS correctly in your boutique bookkeeping? If you’ve been expensing your inventory when you buy it, your profit and loss report is NOT giving you an accurate picture of your business. In this episode, we’re breaking down the difference between inventory and cost of goods sold, why it matters for your boutique finances, and exactly what to do if you’ve been doing it wrong.   Ready to take your learning a step further? Register for my Free Masterclass, Make Your Money Make Sense! Where you’ll learn how to understand where your money is going, avoid costly bookkeeping mistakes, and set up an easy to follow bookkeeping system. Sign up now: www.findingfreedomfinancial.com/masterclass   Other Ways to Work With Me: Need to get your bookkeeping caught up or cleaned up? Sometimes you just need a clean starting point so you can take it over yourself. Apply to work with us at www.findingfreedomfinancial.com/contact and we'll get your books up to date and ready to hand off. Need some support as you do you own bookkeeping? Then I wanna invite you to join me inside of the Bookkeeping Made Simple for Boutiques Membership, where you can get trainings & support to help you feel confident as you manage the money-stuff yourself. Using Quickbooks Online, I walk you through through the exact setup & process you need to implement everything for accurate and EASY bookkeeping all year long - no more tax time scramble! Join us at www.findingfreedomfinancial.com/membership Are you a Shopify seller who’s not quite ready to invest in a bookkeeping software like Quickbooks? Don’t worry - I got you! I’ve created a custom Shopify Seller Income & Expense Tracker that you can use to easily enter each transaction coming in and out of your business, along with your sales data coming directly from Shopify to put together a standard P&L (Income Statement) that you can hand over to your tax preparer. Download your copy at www.findingfreedomfinancial.com/spreadsheet   Prefer to learn while you read? Check out the blog post for this episode: www.findingfreedomfinancial.com/inventory-vs-cost-of-goods-sold   Related Episodes & Resources Mentioned: Understanding the Income Statement for Your Boutique: www.findingfreedomfinancial.com/income-statement How to Read & Understand the Balance Sheet for Your Boutique: www.findingfreedomfinancial.com/balance-sheet-101

    19 min
  6. May 4

    030. QuickBooks Subscription Levels: Which One Does Your Boutique Actually Need?

    Not sure which QuickBooks subscription level is right for your boutique? In this episode, I’m breaking down each QuickBooks Online plan so you know exactly which one fits your needs as a boutique owner - and which ones are a total waste of money. Spoiler: Simple Start is probably all you need.   Ready to take your learning a step further? Register for my Free Masterclass, Make Your Money Make Sense! Where you’ll learn how to understand where your money is going, avoid costly bookkeeping mistakes, and set up an easy to follow bookkeeping system. Sign up now: www.findingfreedomfinancial.com/masterclass   Other Ways to Work With Me: Need to get your bookkeeping caught up or cleaned up? Sometimes you just need a clean starting point so you can take it over yourself. Apply to work with us at www.findingfreedomfinancial.com/contact and we'll get your books up to date and ready to hand off. Need some support as you do you own bookkeeping? Then I wanna invite you to join me inside of the Bookkeeping Made Simple for Boutiques Membership, where you can get trainings & support to help you feel confident as you manage the money-stuff yourself. Using Quickbooks Online, I walk you through through the exact setup & process you need to implement everything for accurate and EASY bookkeeping all year long - no more tax time scramble! Join us at www.findingfreedomfinancial.com/membership Are you a Shopify seller who’s not quite ready to invest in a bookkeeping software like Quickbooks? Don’t worry - I got you! I’ve created a custom Shopify Seller Income & Expense Tracker that you can use to easily enter each transaction coming in and out of your business, along with your sales data coming directly from Shopify to put together a standard P&L (Income Statement) that you can hand over to your tax preparer. Download your copy at www.findingfreedomfinancial.com/spreadsheet   Prefer to learn while you read? Check out the blog post for this episode: www.findingfreedomfinancial.com/quickbooks-subscription-comparison   Related Episodes & Resources Mentioned: How to Get Started With Quickbooks Online 3 Quickbooks Online Features That Will Save You HOURS Each Month (PLUS 1 Feature to Avoid)

    12 min
  7. Apr 27

    029. Knowing the Numbers with Lesly Birkland: One Boutique Owner's Bookkeeping Transformation

    Today I’m sitting down with Lesly Birkland, owner of Birkland Boutique - a faith-based lifestyle boutique on Main Street in her small town. Lesly has been a student inside the Bookkeeping Made Simple for Boutiques Membership for the past 10 months, and today she’s sharing her journey of finally getting serious about her numbers. We’re talking about what it looked like before, the moment things clicked, and how understanding her finances has completely changed the way she runs her boutique.   Ready to take your learning a step further? Register for my Free Masterclass, Make Your Money Make Sense! Where you’ll learn how to understand where your money is going, avoid costly bookkeeping mistakes, and set up an easy to follow bookkeeping system. Sign up now: www.findingfreedomfinancial.com/masterclass   Other Ways to Work With Me: Need to get your bookkeeping caught up or cleaned up? Sometimes you just need a clean starting point so you can take it over yourself. Apply to work with us at www.findingfreedomfinancial.com/contact and we'll get your books up to date and ready to hand off. Need some support as you do you own bookkeeping? Then I wanna invite you to join me inside of the Bookkeeping Made Simple for Boutiques Membership, where you can get trainings & support to help you feel confident as you manage the money-stuff yourself. Using Quickbooks Online, I walk you through through the exact setup & process you need to implement everything for accurate and EASY bookkeeping all year long - no more tax time scramble! Join us at www.findingfreedomfinancial.com/membership Are you a Shopify seller who’s not quite ready to invest in a bookkeeping software like Quickbooks? Don’t worry - I got you! I’ve created a custom Shopify Seller Income & Expense Tracker that you can use to easily enter each transaction coming in and out of your business, along with your sales data coming directly from Shopify to put together a standard P&L (Income Statement) that you can hand over to your tax preparer. Download your copy at www.findingfreedomfinancial.com/spreadsheet   Related Episodes & Resources Mentioned: Learn more about the Finance Summary Report in Shopify: https://www.findingfreedomfinancial.com/reports-in-shopify Visit Lesly's website: BirklandBoutique.com Follow Lesly on Instagram: @BirklandBoutique

    26 min
  8. Apr 20

    028. How a Failed Course Led Me to Simplify Accounting for Retailers

    In this episode, I’m pulling back the curtain and sharing the story of how the Bookkeeping Made Simple for Boutiques membership came to be -  from my corporate accounting career, to betting on myself with a newborn at home, to the pivotal moment I realized a generic QuickBooks course wasn’t going to cut it. If you’ve ever wondered why I do what I do and why this membership was built specifically for boutique owners and independent retailers, this episode is for you. Plus - today is launch day! Hear all about the founding member opportunity and how you can lock in $24/month FOR LIFE.   Ready to take your learning a step further? Register for my Free Masterclass, Make Your Money Make Sense! Where you’ll learn how to understand where your money is going, avoid costly bookkeeping mistakes, and set up an easy to follow bookkeeping system. Sign up now: www.findingfreedomfinancial.com/masterclass   Other Ways to Work With Me: Need to get your bookkeeping caught up or cleaned up? Sometimes you just need a clean starting point so you can take it over yourself. Apply to work with us at www.findingfreedomfinancial.com/contact and we'll get your books up to date and ready to hand off. Need some support as you do you own bookkeeping? Then I wanna invite you to join me inside of the Bookkeeping Made Simple for Boutiques Membership, where you can get trainings & support to help you feel confident as you manage the money-stuff yourself. Using Quickbooks Online, I walk you through through the exact setup & process you need to implement everything for accurate and EASY bookkeeping all year long - no more tax time scramble! Join us at www.findingfreedomfinancial.com/membership Are you a Shopify seller who’s not quite ready to invest in a bookkeeping software like Quickbooks? Don’t worry - I got you! I’ve created a custom Shopify Seller Income & Expense Tracker that you can use to easily enter each transaction coming in and out of your business, along with your sales data coming directly from Shopify to put together a standard P&L (Income Statement) that you can hand over to your tax preparer. Download your copy at www.findingfreedomfinancial.com/spreadsheet   Prefer to learn while you read? Check out the blog post for this episode: https://www.findingfreedomfinancial.com/accounting-for-retailers    Related Episodes & Resources Mentioned: Join the membership now through April 30th, 2026 to lock in your spot as a founding member: https://www.findingfreedomfinancial.com/membership

    12 min

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About

Are you making sales in your boutique but still wondering where all your money is going? Do you panic at tax time because your books are a mess—or worse, nonexistent? Are you tired of feeling like you should understand your numbers, but no one ever taught you how? If you’ve ever felt confused, overwhelmed, or straight-up anxious about the money side of your boutique business, you are not alone. Running a retail business—especially online through platforms like Shopify—is no small feat. You’re juggling inventory, marketing, customer service, and social media… and somehow, you’re also supposed to be your own bookkeeper? Let’s be real: finances can feel intimidating. Maybe you’ve tried spreadsheets, downloaded bookkeeping software, or even hired someone—only to still feel totally in the dark. You just want to understand your business’s money and feel confident making decisions. You want freedom, not fear. I get it—because I’ve been there. Hi, I’m Megan Schmitke, host of The Boutique Bookkeeper Show. I have my Bachelor’s in Accounting and spent over seven years working in corporate accounting. But when I became a mom, I knew I wanted more flexibility—and I still had a passion for helping others with their finances. That’s when I started Finding Freedom Financial Services. What I discovered? So many boutique owners were struggling with their numbers—not because they didn’t care, but because no one had ever taught them how to manage their books. And while plenty of bookkeepers will do your bookkeeping for you, almost none will take the time to teach you how to do it yourself. That’s where this podcast comes in. The Boutique Bookkeeper Show is your go-to resource for breaking down the money side of your boutique in a way that actually makes sense. In each episode, you’ll get real-world, easy-to-digest education on topics like: ⭐ Understanding your Shopify reports ⭐ What numbers really matter in your business ⭐ How to stay organized month after month ⭐ How to prepare for tax season without the stress ⭐ And how to create systems that actually give you freedom—not more to do Whether you want to DIY your bookkeeping with confidence or just want to finally understand what your numbers are telling you, you’re in the right place. Let’s take the confusion out of your finances so you can step into the CEO role your boutique needs. 👉 Ready to connect and take the next step? Follow me on Instagram @findingfreedomfinancial for tips, behind-the-scenes looks, and updates on new episodes. Want to dive deeper or work together? Visit www.findingfreedomfinancial.com to learn more about how I help boutique owners just like you find financial clarity and peace of mind. Hit subscribe and let’s turn your confusion into confidence—one episode at a time.

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