The Disruptive Franchise Podcast

Stacey Cann | The Franchise Strategist
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  • Entrepreneurship

The Disruptive Franchise Podcast takes a peek behind the scenes of the franchise industry with key insight, origin stories and industry innovation centered around those involved in the Disruptive Franchise Awards. It's perfect for anyone in the franchise industry as well as those thinking about franchising their business.

  1. 2d ago

    The Habit That's Killing your Sales - And What To Do About It

    There is absolute GOLD in this episode! Stacey sits down with sales expert, Anna Green, from The Salesmakers to talk about the sales call habit that's quietly killing franchise conversions: talking too much. Anna makes the case that most sales calls fail long before they start - because the prospect was never properly qualified, never built enough trust, and shows up not ready to buy. The fix isn't a better pitch. It's a better journey. Stacey and Anna dig into why "speed to phone" backfires, what a sales call should sound like when the groundwork's actually been done, and why franchisors don't sell franchises... they award them. Oh, and why nobody buys the sausage. They buy the sizzle! About Stacey Cann: Stacey is a leading Franchise Strategist and founder of Impact Franchising - The Agency. If you need a system that takes the stress out of everything we are saying in this episode, check out The Franchise Growth System: https://impactfranchisingtheagency.com/franchisegrowthsystem About Anna Green: Anna Green is the founder of The Salesmakers, helping founders build sales processes that convert without the ick. If you want Anna's eyes on your sales journey, get her free Leak Audit - drop her a DM on Instagram: https://www.instagram.com/thesalesmakers/  ------- A Thank You To Our Sponsors: Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you! Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right. After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth. Everything we do is built around strategy and your authentic human voice. Check out more details here Support The Podcast Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!

  2. Jul 10

    How To Create a Predictable Franchise Pipeline (Masterclass Replay)

    The 3 Things Every Franchisor Needs to Build a Predictable Pipeline "Franchise is hard right now." Stace hears it constantly. It's not true, and this episode proves it. This is the full recording of Stacey's live masterclass, Predictable Pipelines which is packed with insight and valuable information every franchisor needs right now. Stacey shares her full experience in this episode. Not just what she sees with her clients, but also what she lived as Managing Director of a national brand.  Deep dive in on the costs of not having a predictable pipeline (lack of sleep anyone?), the 3 things you need to do to create one and the framework behind it. Stacey also shares the results she's seen and enjoyed.  If you're ready to stop being the bottleneck in your own franchise and ditch the spreadsheets your running your business from, she also gives you a short cut in her Franchise Growth System, which you really don't want to miss The links at the end of this episode point to the following: More Details & Sign Up To The Franchise Growth SystemBook a Call With Stacey's Team ------- A Thank You To Our Sponsors: Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you! Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right. After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth. Everything we do is built around strategy and your authentic human voice. Check out more details here Support The Podcast Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!

  3. Jul 7

    Predictable Pipelines Vs Your Stale Email List

    At the Disruptive Franchise Awards this year, Stacey asked a room full of franchisors one question: do you need more leads, or do you need to convert the ones you already have? Almost every hand said conversion. The expert panel agreed too. Stacey didn't entirely agree. In this episode, Stacey unpicks why "just focus on converting your existing leads" is only half the story, and why chasing that advice too hard can quietly kill your pipeline. She shares: Why lead quality matters more than lead volume and how to tell the differenceThe self-qualification framework she uses at Impact Franchising - The Agency (and why only ~30% of leads ever earn serious follow-up)What happens when you import old, unqualified leads into new pipelines (spoiler: it's not good!)The power of breaking up with a lead and why that email break up email converts more than the ten before itThe real reason franchisors don't have a predictable pipeline, and what that reveals about where their energy was goingIf you're a franchisor sitting on a list of leads and wondering whether to double down on nurturing them or open up the top of the funnel again, this one's for you. BTW: If you want to know the 3 things you need to create your own predictable pipeline of franchise leads, watch Stacey's free masterclass here: https://impactfranchisingtheagency.com/masterclass-replay Keywords:  franchise lead generation, franchise sales pipeline, franchisor marketing, predictable pipeline, lead qualification, franchise recruitment marketing, franchise sales conversion, franchisee leads, franchise growth strategy, stale email list, Disruptive Franchise Podcast ------- A Thank You To Our Sponsors: Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you! Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right. After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth. Everything we do is built around strategy and your authentic human voice. Check out more details here Support The Podcast Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!

  4. Jun 25

    The AI Advice No One's Giving Franchisors

    What should AI implementation actually look like in a franchise if you strip back the hype? In this episode of the Disruptive Franchise Podcast, Stacey sits down with Matt Harmsworth, founder of AI or Die and Loki, to talk about the pitfalls and where people are going wrong and the dangers that franchisors feel with franchisees using AI badly. The discussion also looks at we should be using AI as a digital employee and what Franchisors should be installing to help their franchisees succeed. Stacey gives real franchise world examples of where this has been done as early adoption and Matt shares his vast experience from working with a wide range of businesses. This episode also explores how the 'future' is now here and Matt shares insight on voice AI, agentic search, and how lead gen is shifting away from PDFs and static funnels toward interactive, conversational front ends. If you want to keep up to date with Matt and his view of AI, head to his website; https://matt-harmsworth.com/ and sign up to his newsletter or connect with him on Instagram If you're a franchisor looking to improve your franchise recruitment and update your systems, sign up to Stacey's Predictable Pipelines Masterclass here: https://impactfranchisingtheagency.com/masterclass  ------- A Thank You To Our Sponsors: Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you! Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right. After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth. Everything we do is built around strategy and your authentic human voice. Check out more details here Support The Podcast Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!

  5. Jun 17

    The Hidden Problem in Franchise Recruitment

    Most franchisors think they have a recruitment problem, but Stacey argues it's actually a predictability problem.  In this episode she breaks down how to tell the difference. If you can't forecast your leads and conversions three to six months out, this episode is for you as Stacey breaks down how to tell the difference and why it matters - in ways that you don't realise.  Stacey unpacks what "predictable" really means, talks about evergreen consistent systems and makes the case for self-qualifying lead funnels over always-on personal hustle.  She also digs into the numbers: industry benchmark conversion rates, why tracking your own data changes the game, and how to reframe "the economy is bad" excuses. The episode closes with two underused recruitment opportunities for 2026 that you should be jumping on now too. If you need help with this, register for Stacey's Predictable Pipelines: The Masterclass, which is happening for free on 29th June: https://impactfranchisingtheagency.com/masterclass  Keywords franchise recruitment, predictable pipeline, franchisor mindset, franchisee retention, lead generation for franchisors, franchise sales system, franchise marketing 2026, evergreen marketing, lead qualification, franchise growth strategy, redundancy recruitment opportunity, young franchisee recruitment, franchisor burnout ------- A Thank You To Our Sponsors: Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you! Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right. After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth. Everything we do is built around strategy and your authentic human voice. Check out more details here Support The Podcast Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!

  6. Jun 10

    Why People Aren't Finding Your Franchise (And How to Fix It This Week)

    Over 80% of search users are already relying on AI-generated summaries. If your franchise isn't showing up in them, you're invisible.  In this episode, Stacey breaks down why the old playbook of paid Google ads and keyword-stuffed websites can no longer cut it, and what franchisors need to do right now to get found in this new era of generative engine optimisation (GEO). You'll learn why YouTube has become non-negotiable for franchise marketing, how citation across trusted platforms directly impacts both your organic and paid results, and the one simple thing you can do today to find out exactly what the AI engines already know (and don't know) about your brand. This one's a kick up the bum if you needed it...  If you are stuck on what kind of content to create - download Stacey's messaging framework here: https://staceycann.com/framework  Keywords: Generative engine optimisation, GEO franchise, AI search franchise, Franchise marketing, Franchise visibility, disruptive franchise podcast ------- A Thank You To Our Sponsors: Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you! Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right. After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth. Everything we do is built around strategy and your authentic human voice. Check out more details here Support The Podcast Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!

  7. Jun 4

    Why Your Prospects Go Quiet After the Discovery Call (And How to Fix It)

    You had a great discovery call. The vibe was good, they were excited, and you thought — yeah, this is the one. And then nothing. If you've ever followed up twice, three times, more - and still heard crickets - this episode is for you. The truth is, a quiet prospect is not a dead prospect. And the reason they've gone quiet probably isn't what you think. In this episode Stacey unpicks the real reasons franchise prospects disappear after the discovery call, why most franchisors are unknowingly making it worse, and exactly what you can put in place to fix it. Stacey covers: Why prospects go quiet - and why it's rarely about the moneyThe follow-up mistakes that are costing you sales right nowWhy your nurture process probably stops too soon (and what to do instead)The one question you should be asking on every discovery callHow to stay top of mind without feeling like you're pestering peopleBuying a franchise is one of the biggest decisions a person will ever make. Your job isn't to pressure them into a yes... it's to make sure that when they're ready, you're still the one they're thinking about. If you're generating leads but struggling to convert them, this episode will change the way you think about your whole recruitment process. 🎙️ Enjoyed this episode? Subscribe so you never miss one — and if it resonated, leave a review. It genuinely helps more business founders find the show! ------- A Thank You To Our Sponsors: Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you! Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right. After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth. Everything we do is built around strategy and your authentic human voice. Check out more details here Support The Podcast Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!

  8. May 29

    Why AI Scripts Are Killing Franchise Recruitment (And What to Do Instead)

    In this episode, Stacey gets refreshingly honest about one of the biggest mistakes she's seeing franchisors make right now - reaching for AI-generated scripts to power their video content and recruitment marketing. We're living in a trust recession right now. Potential franchisees aren't just buying a business model - they're buying you. Your story, your energy, your imperfections. And when your video sounds like it was written by a robot (because it was), they feel it.  That icky, off feeling? That's inauthenticity, and it's costing you candidates before they ever get on a call with you. Stacey shares her own experiment going deep into video tools and AI scriptwriting; what she found, why she hated it, and the moment a fabricated case study appeared in her own script.  She also explains why Gen Z in particular - the franchise buyers you should be attracting - are actively walking away from overly polished, over-produced content and craving something real. This isn't an anti-AI episode. It's an episode about the line between using AI to support your voice and using it to replace it - and in franchise recruitment, crossing that line could be the thing standing between you and your next franchisee. You'll come away with: Why authenticity beats consistency in franchise recruitment every timeThe real reason AI scripts feel "off" and why your prospects noticeHow Gen Z buying behaviour should be reshaping your content strategyWhat AI should (and shouldn't) be doing in your marketingHit play. No script required. 👉 Want help with your marketing? Get Stacey's free framework to improve your franchise messaging: https://staceycann.com/framework  ------- A Thank You To Our Sponsors: Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you! Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right. After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth. Everything we do is built around strategy and your authentic human voice. Check out more details here Support The Podcast Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!

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About

The Disruptive Franchise Podcast takes a peek behind the scenes of the franchise industry with key insight, origin stories and industry innovation centered around those involved in the Disruptive Franchise Awards. It's perfect for anyone in the franchise industry as well as those thinking about franchising their business.

Information

  • Creator
    Stacey Cann | The Franchise Strategist
  • Years Active
    2025 - 2026
  • Episodes
    50
  • Rating
    Explicit
  • Copyright
    © 2026 The Disruptive Franchise Podcast
  • Show Website
    The Disruptive Franchise Podcast

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