FIRST MOVERS with Yas London

Yas London

The First Movers Podcast with Yas London is where brave stories, practical strategies, and the invisible dynamics women deal with come into the light. Through candid conversations with some of the world’s best and brightest change makers and experts, Yas explores the ideas, challenges, and strategies shaping women’s lives, leadership, and success, grounded in one core belief: what we make visible shapes what others believe is possible. Listen now and subscribe to join the people moving first and changing what comes next.

  1. Jun 1

    The $36 Billion Variable: What Body Image Is Really Costing Women at Work with Taryn Brumfitt

    What if the single biggest invisible barrier to women's performance at work has nothing to do with strategy, leadership, or culture? Taryn Brumfitt - 2023 Australian of the Year, founder of the Embrace Collective, and one of the world's leading voices on body image - calls it the hidden variable in performance. And it's costing Australian businesses $36 billion a year. In this episode, Yas London and Taryn go deep on why body image belongs in every workplace conversation - and what leaders, teams, and individuals can do right now to change it. You'll hear why women are turning off their cameras in meetings and what it's really costing them, the surprising link between height, salary and workplace bias, the simple Do-Ra! framework for taming self-doubt and backing yourself, and why every single one of Taryn's greatest career achievements - Harvard, the White House, 200 million people across 190 countries - happened only after she learned to embrace her body. If you've ever held back in a meeting, stayed quiet when you should have spoken up, or turned your camera off because of how you felt about yourself - this one's for you. Subscribe so you never miss a First Mover: https://www.youtube.com/@FirstMoversCo Listen on Spotify and Apple Podcasts: https://open.spotify.com/show/1yb04I1... https://podcasts.apple.com/zm/podcast... Embrace Collective: theembracehub.com Embrace Kids film:https://theembracehub.com/see-the-film/ Embrace at Work: https://www.bodyimagemovement.com/embracework/ Connect with Taryn Brumfitt: Instagram: @tarynbrumfitt Connect with Yas London: Website: yasminlondon.com Instagram: @_yaslondon_ LinkedIn: linkedin.com/in/yasminlondon "What we make visible shapes what others believe is possible."

    47 min
  2. When Capability Becomes a Cage: The Psychology of High-Functioning Women

    Apr 6

    When Capability Becomes a Cage: The Psychology of High-Functioning Women

    When Capability Becomes a Cage:The Psychology of High-Functioning Women Why sustainable success starts beneath the surface In this episode of the First Movers podcast, Cassie Roma and Yasmin London sit down with clinical psychologist Rajna Bogdanovic to unpack the truth about high-functioning women in leadership and the hidden toll of chronic stress, over-functioning, and hyper-independence. Throughout this conversation we learn to hold a very modern paradox: the same traits that make women exceptional leaders, reliable teammates, and high performers… are often the very traits that drive chronic stress, emotional suppression, and burnout. We explore what high functioning actually means through a clinical lens, and why so many women are operating at full capacity externally while quietly depleting internally. This isn’t a conversation about doing less. It’s about understanding what’s really driving how you show up, and whether it’s helping you thrive… or just helping you cope. What We Cover The clinical definition of high functioning and why it’s often misunderstood The difference between sustainable performance and survival mode How hyper-independence and over-functioning are formed (and why they’re so hard to unlearn) The hidden impact of chronic stress and allostatic load on the brain and body Why high-performing women are more vulnerable to burnout than they appear The role of neurodiversity in performance, pressure, and self-regulation Early warning signs your “capability” is tipping into cost Practical ways to build psychological safety, regulate your nervous system, and lead with sustainability

    59 min
  3. Unmasking the Influence Economy: How Super Influencers and Self-Help Gurus Shape Society and Identity at Scale

    Mar 23

    Unmasking the Influence Economy: How Super Influencers and Self-Help Gurus Shape Society and Identity at Scale

    What happens when influence stops being content… and starts becoming culture? In this episode of First Movers, Yasmin London and Cassie Roma peel back the algorithm (and the big business of influence) to explore the rise of the super influencer — the creators shaping how we think, who we trust, and who we believe we should become. From the $250B creator economy to the tiny fraction of voices dominating global attention, this conversation dives into how influence is no longer just social media — it’s media empires, belief systems, and identity blueprints. We unpack the psychology of parasocial relationships (why strangers online can feel like trusted friends), and take a closer look at the darker edges of influence — including insights from Louis Theroux’s exploration of the manosphere, where young men are being targeted with “alpha male” narratives that distort power, relationships, and masculinity. But this isn’t a fear story It’s a discernment story. Because in a world of loud opinions and curated certainty, the real power lies in knowing how to think — not just what to think. ✨ Borrow the spark, don’t copy the fire. ✨  This episode is an invitation to stay curious, question what you consume, and build an identity that is chosen — not decided by an algorithm. KEY TAKE-AWAYS: The rise of the creator economy and “super influencers” How influence has evolved into ideology, community, and commerce The psychology behind parasocial relationships The impact of the manosphere on young men and gender narratives How misinformation spreads (and why it sticks) Tools for critical thinking and media literacy Reclaiming identity in a world telling you who to be Influence today isn’t just attention — it’s power A small percentage of creators hold outsized cultural control Parasocial trust can blur the line between guidance and manipulation Young people are particularly vulnerable to identity-shaping content Media literacy is no longer optional — it’s a life skill You don’t need to copy someone else’s path to be powerful

    53 min
  4. Renaye Iserief: Suited For Legacy & talking Courage, Community, and the Women Who Played Anyway

    Feb 27

    Renaye Iserief: Suited For Legacy & talking Courage, Community, and the Women Who Played Anyway

    Before sponsorship deals. Before prime-time coverage.Before anyone thought women’s football was “marketable.” There were rats in the hotel rooms. And women who made a pact to play anyway. In this episode of the First Movers Podcast in partnership with Dina Uniform Group, Matildas pioneer Renaye Iserief reflects on the audacity it took to choose football in an era that barely chose women back. We talk courage over comfort. Playing through discrimination you didn’t yet have language for. The evolution of women’s sport from fringe to force. And why visibility isn’t vanity, it’s oxygen. Renaye shares hilarious stories from the field, hard-earned wisdom about resilience, and the quiet power of community that sustained her when the system didn’t. This is a conversation about showing up before it’s popular. About shaping the status quo instead of waiting for it to shift. About building a legacy so strong that future generations never question whether they belong. Because what we make visible reshapes what is possible. 🎯 3 Key Takeaways 1️⃣ Courage Is a Decision, Not a Personality 2️⃣ Visibility Expands Belief 3️⃣ Community Sustains the Long Game

    40 min
  5. Dressed Like We Belong – Leigh Wardell on representation, respect, and rewriting the system #SuitedForLegacy

    Feb 25

    Dressed Like We Belong – Leigh Wardell on representation, respect, and rewriting the system #SuitedForLegacy

    In this episode of the First Movers Podcast in partnership with Dina Uniform Group, Matildas alum Leigh Wardell shares a story that begins in shyness and ends in leadership. Leigh wasn’t the loudest in the room. She wasn’t chasing headlines. But football taught her something deeper than dominance. It taught her character. And then character. We talk about what it means to find your voice when you’ve been comfortable in silence. How early sport shapes identity. Why uniforms are not just fabric but messaging. And how reframing success can mean unlearning old beliefs about performance, body, confidence, and worth. Leigh’s story is a masterclass in subtle revolution. Because sometimes the most powerful leaders are the ones who lead quietly, consistently, and forward. 🎯 3 Key Takeaways 1️⃣ Leadership Isn’t Volume, It’s Alignment 2️⃣ Uniforms Are Cultural Signals 3️⃣ Reframing Success Is a Radical Act

    51 min
  6. Built to Rise – Trae McGovern on courage, culture shifts, and the responsibility of legacy #SuitedForLegacy

    Feb 23

    Built to Rise – Trae McGovern on courage, culture shifts, and the responsibility of legacy #SuitedForLegacy

    Trigger Warning: This episode includes discussion of childhood trauma. Please take care while listening. Before the Matildas rose to global recognition…Before tailored uniforms and sold-out stadiums…There was a young girl carrying pain she didn’t choose. In this powerful episode of the First Movers Podcast in partnership with Dina Uniform Group, Trae McGovern shares how childhood trauma shaped her resilience, her creativity, and ultimately her life’s purpose. Football wasn’t just a sport. It was belonging. It was structure. It was oxygen. Trae takes us through the early days of women’s football when funding was thin, visibility thinner, and belief often had to be self-generated. She reflects on the power of family support, the importance of representation, and why the right uniform can transform how an athlete moves through the world. We talk cultural shifts. Sisterhood. Male allies. The courage it takes to speak your story aloud. And the responsibility of legacy. This is a conversation about healing through movement. About becoming a first mover not because it’s easy, but because someone has to go first. And about building pathways wide enough for the next generation to run through. Trae’s early trauma did not define her limits. It sharpened her self-awareness and deepened her empathy. Football became a container for growth, healing, and identity. When women are visible in sport, systems shift. Media coverage, funding, uniforms, and storytelling are not extras. They are levers of change. Trae stands on the shoulders of women who played without resources. Now she builds ladders for those coming next. First movers don’t just break barriers. They reinforce the doorway behind them. 🎯 3 Key Takeaways 1️⃣ Pain Can Become Purpose 2️⃣ Representation Builds Pathways 3️⃣ Legacy Is Collective

    46 min
  7. Suited for Legacy: Eesh Ferguson on Dirt, Identity, and Rewriting the Uniform

    Feb 18

    Suited for Legacy: Eesh Ferguson on Dirt, Identity, and Rewriting the Uniform

    Before tailored blazers.Before sold-out stadiums.Before the world paid attention. There were hand-me-downs. In this episode of the First Movers Podcast, Matildas trailblazer Eesh Ferguson takes us from dirt-smeared childhood games to representing Australia on the world stage. We talk team chemistry, locker room hierarchies, and the quiet power of finding your people. But we also go deeper. Into uniforms that didn’t fit. Into systems that weren’t built for women’s bodies. Into what it means to be visible in a game that once preferred you invisible. This conversation is about more than football. It’s about identity. About confidence stitched into fabric. About brands stepping up. About cultural shifts that refuse to wait politely. Eesh reminds us that kindness is strength. Community is strategy. And legacy is built by the women who played anyway. Uniforms are not superficial. They are psychological architecture. “Look good, play good” isn’t vanity. It’s agency. When gear fits, when it’s designed with intention, confidence moves differently. From backyard football to the Matildas, Eesh’s story is a masterclass in team dynamics. Belonging fuels performance. Kindness sustains it. Community multiplies it. Women’s sport doesn’t rise because it’s trendy. It rises when brands invest, when stories are told, when patriarchal norms are challenged, and when athletes refuse to shrink. Change is deliberate. 🎯 3 Key Takeaways 1️⃣ What You Wear Shapes How You Play 2️⃣ Find Your People, Build Your Power 3️⃣ Cultural Shifts Don’t Happen Accidentally

    39 min
  8. The Power of Sport and Visibility: Matilda Legend Sue Read on Confidence, Culture, and Changing the Game

    Feb 17

    The Power of Sport and Visibility: Matilda Legend Sue Read on Confidence, Culture, and Changing the Game

    What happens when girls grow up outrunning the boys… but the system still tries to bench them? In this episode of the First Movers Podcast, we sit down with Sue Read to talk about the joy, grit, and quiet rebellion of women’s sport. From solitary hours of practice to the electric surge of the 2023 Women’s World Cup, Sue unpacks how sport shaped her confidence, gave her agency in hard seasons, and taught her to choose courage over comfort. We go deep on visibility. On uniforms that finally fit. On why celebrating women’s sport on its own terms is not a “nice to have” but a cultural correction. This is a conversation about bodies, belonging, identity, and what it really means to be a first mover. Because when women are seen properly, everything shifts. When women’s sport is visible, it becomes valuable. Media coverage, tailored apparel, storytelling, and cultural attention aren’t cosmetic. They are infrastructure. The 2023 Women’s World Cup didn’t just fill stadiums. It recalibrated belief. For Sue, sport wasn’t a hobby. It was agency. It was refuge. It was meditation in motion. Competing with boys, navigating bias, bonding with teammates. All of it built a self that could withstand noise. Equality is not imitation. Women’s sport does not need to mirror men’s to be legitimate. It needs to be resourced, respected, and recognised as powerful in its own right. 🎯 3 Key Takeaways 1️⃣ Visibility Changes Investment 2️⃣ Sport Builds Identity, Not Just Skill 3️⃣ Celebrate Women’s Sport on Its Own Terms

    52 min
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About

The First Movers Podcast with Yas London is where brave stories, practical strategies, and the invisible dynamics women deal with come into the light. Through candid conversations with some of the world’s best and brightest change makers and experts, Yas explores the ideas, challenges, and strategies shaping women’s lives, leadership, and success, grounded in one core belief: what we make visible shapes what others believe is possible. Listen now and subscribe to join the people moving first and changing what comes next.

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