Breaking the Silence

Greg Cannon

Welcome to Breaking the Silence — a bold new podcast created for funeral professionals who are ready to explore the real conversations our industry often avoids. Whether you've been in the profession for 40 years or you're just getting started, this podcast is your space to reflect, challenge, and grow. Join us as we dive into the evolving world of funeral service, where tradition meets transformation. Take a listen, join the dialogue, and help us shape the future of funeral service — together. Tune in here or on your favorite podcast platform!

  1. People Don't Know What They Don't Know

    4D AGO

    People Don't Know What They Don't Know

    Greg Cannon discusses the critical awareness gap in funeral service, highlighting how families are often uninformed about end-of-life options and how the profession can bridge this gap through education. This episode emphasizes the importance of proactive community engagement to improve decision-making and service quality.

    14 min
  2. A Call to Action

    MAY 3

    A Call to Action

    In this inspiring episode, Greg Cannon discusses the importance of leadership, adaptation, and proactive change in the funeral service profession. He emphasizes that the future depends on the decisions and actions of current professionals to lead with purpose and redefine value.

    12 min
  3. Beyond the Casket Sale

    APR 26

    Beyond the Casket Sale

    Greg Cannon discusses the shift in funeral service from product-focused to guidance and trust-building. He emphasizes the importance of guiding families through decisions, educating consumers, and leading with presence rather than pressure.

    11 min
  4. The Path Forward

    APR 19

    The Path Forward

    Greg Cannon discusses the future of funeral service, emphasizing leadership, innovation, and the importance of adapting to changing family needs. He encourages professionals to lead with purpose and redefine value in the profession.

    10 min
  5. Mentoring

    APR 12

    Mentoring

    Greg Cannon discusses the critical importance of mentorship in funeral service, emphasizing how leadership and experience shape the future of the profession amidst changing family needs and industry shifts.

    16 min
  6. Building for the Next Generation

    APR 5

    Building for the Next Generation

    Greg Cannon discusses the critical importance of mentorship in funeral service, emphasizing how experienced professionals must pass on their knowledge and leadership to ensure the future of the profession. The conversation highlights the need for intentional mentorship, adapting traditions, and fostering a culture of learning and purpose.

    12 min
  7. Profitable Compassion

    MAR 29

    Profitable Compassion

    Can funeral service be compassionate and profitable? Absolutely. This week on Breaking the Silence, Greg Cannon explores why financial sustainability is essential to compassionate service.

    9 min
  8. Digital Transformation

    MAR 22

    Digital Transformation

    In this episode of Breaking the Silence, Greg Cannon explores how technology is reshaping funeral service—without losing the compassion and human connection that matter most. From live streaming services to online memorials and digital planning tools, the question isn’t if we should embrace technology… it’s how we use it to better serve families.

    5 min
See All (41)

About

Welcome to Breaking the Silence — a bold new podcast created for funeral professionals who are ready to explore the real conversations our industry often avoids. Whether you've been in the profession for 40 years or you're just getting started, this podcast is your space to reflect, challenge, and grow. Join us as we dive into the evolving world of funeral service, where tradition meets transformation. Take a listen, join the dialogue, and help us shape the future of funeral service — together. Tune in here or on your favorite podcast platform!

Information

  • Creator
    Greg Cannon
  • Years Active
    2025 - 2026
  • Episodes
    41
  • Rating
    Clean
  • Copyright
    © Greg Cannon
  • Show Website
    Breaking the Silence