Deeply Rooted: The Business of Coaching

Trish Sta. Rosa

What does it take to be a masterful coach and have a sustainable coaching business in a growing market? Each week, we strip away the professional masks to engage in unscripted conversations about the real-world business of coaching—from ethics to money, impact and beyond. Join us as we explore the deep end of… #TheBusinessOfCoaching

Episodes

  1. Mar 19

    The Silent Crisis of Coaching

    The Silent Crisis of Coaching is a deep dive into the challenges faced by coaches in the industry, focusing on execution, business sustainability, and the culture of the coaching field. Trish shares personal experiences and insights, highlighting the need for a collaborative and systemic approach to address these challenges.

    23 min

  2. Mar 10

    The Genesis of Deeply Rooted Ecosystem

    So many people are asking about the name "Deeply Rooted". Well, here is the unfiltered 'woo-woo' story of how everything began.

    16 min

  3. 11/22/2025

    Overcoming Imposter Syndrome

    In this episode of "Business Not As Usual," we dive into the complex world of imposter syndrome and identity. Join Trish as she reflects on a recent conversation that sparked a deeper understanding of what it means to be an entrepreneur and coach. Explore the power of community, the importance of perception, and the journey of embracing one's true self. If you're someone navigating personal and business growth, this episode offers valuable insights and practical steps to overcome feelings of inadequacy and step into your full potential.

    38 min

  4. 11/15/2025

    Attracting potential clients on Linkedin

    In this episode of "Business Not As Usual," Trish dives into the intricacies of using LinkedIn effectively. Sharing her recent personal experience, she explores how to find, attract, and close opportunities on the platform. Tune in for insightful reflections and practical tips to enhance your LinkedIn presence and connect authentically with potential clients.

    26 min

  5. 11/08/2025

    What to do when life gets in the way of your business plans?

    In this episode, we explore the unpredictable nature of life and how it can significantly impact our businesses. Join us as we dive into the importance of making plans with flexibility and adaptability, and surrendering and trusting when faced with challenges beyond your control. Through personal reflections, we discuss how to navigate life's surprises with grace and resilience, emphasizing God's love, protection and provision. Tune in to discover how embracing the unexpected can lead to growth and deep transformation.

    31 min

  6. 09/10/2025

    Abundance (the real kind)

    In this episode, Trish explores the profound concept of abundance. Through personal reflections and heartfelt conversations, she uncovers how abundance isn't about having everything, but feeling like you have enough. Join Trish as she shares her journey of gratitude, the power of community, and practical steps like the "gratitude jar" to cultivate a mindset of abundance. Tune in to discover how embracing abundance can transform your life and business.

    21 min

  7. 09/03/2025

    Ego-driven, God-given

    In this episode, Trish reflects on the interplay between ego and service in her professional life, sharing personal experiences that highlight the challenges of maintaining authenticity and humility. She emphasizes the importance of in-person connections and the lessons learned from moments when ego takes over. Trish closes with a framework for overcoming ego-driven behaviors, encouraging listeners to focus on attention, intention, and action.

    27 min

  8. 08/27/2025

    Money, power & success... Not what you think they are

    In this episode, Trish explores the deep beliefs surrounding money, power, and success, emphasizing the importance of internal change for anyone building a business. She shares the 2-year journey to making profit, highlighting the need for reflection, stewardship, and community support. Trish closes with a framework for aligning intentions and actions to foster a healthier relationship with money, power and success.

    27 min

  9. 08/16/2025

    I procrastinated for 3 months to start this podcast

    In this inaugural episode of "Into the Woods of Faith and Entrepreneurship," Trish candidly shares her personal journey of overcoming procrastination. After three months of hesitation, she dives into the fears and motivations that held her back and introduces the AIA framework—Attention, Intention, Action—that helped her move forward. Join Trish as she explores the intersection of faith and entrepreneurship, encouraging listeners to step out of procrastination and into purposeful action. Tune in for insights, reflections, and a call to embrace your own journey with courage and faith.

    29 min
  • 9 Episodes

About

What does it take to be a masterful coach and have a sustainable coaching business in a growing market? Each week, we strip away the professional masks to engage in unscripted conversations about the real-world business of coaching—from ethics to money, impact and beyond. Join us as we explore the deep end of… #TheBusinessOfCoaching

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