Founder In Progress

2C Media Inc.

Founders In Progress is a documentary-style podcast that captures the raw, real, and often messy journey of building something from nothing. Formerly known as The Filming In Progress Podcast, this rebrand deepens our commitment to the core idea: that the founder’s journey is never a clean highlight reel—it’s a work in progress. Each episode features intimate, long-form conversations with entrepreneurs, creatives, and small business leaders. Through unscripted storytelling and unfiltered dialogue, guests share not just their wins but their doubts, pivots, and personal evolution. We unpack the emotional insights behind bold decisions and the business pragmatism required to keep going when no one’s watching. This is a podcast for those building with heart, leading with honesty, and chasing mastery in both business and life. Whether you're a seasoned founder, an aspiring builder, or someone who simply values the truth behind success, Founders In Progress offers stories that resonate, questions that matter, and moments that remind you: you're not alone in the process.

  1. 5d ago

    Why High Trust Beats High Performance When Building a Team

    In Episode 121, we sit down with Amish Morjaria, founder of Forward Level, to explore the 15-year journey of building a company centred around people, culture, and authenticity. Amish shares how getting fired became the unexpected push he needed to bet on himself and start his own business. He explains why entrepreneurs should think in decades rather than years, how hiring the right people allows leaders to escape the day-to-day, and why trust and character matter more than performance alone. We also discuss the challenges of delegation, creating an environment where employees can be themselves, protecting your time through focus, buffer, and recharge days, and recognizing how a leader’s energy affects the entire team. After 15 years in business, Amish has learned that success is not simply about growth or building the biggest company possible. It is about having the freedom to choose how you spend your time, creating space for what matters, and building a business that supports a meaningful life. LEARN MORE about Amish Instagram - https://www.instagram.com/forwardlevel/ - https://www.instagram.com/amishmorjaria/ LinkedIn - https://www.linkedin.com/in/amishmorjaria/ - https://www.linkedin.com/company/forward-level-inc-/home/ Website - https://www.forwardlevel.com/ FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    Why High Trust Beats High Performance When Building a Team
  2. Aug 3

    Do The Right Thing Even When It Costs

    In Episode 119, Matt Widmer, co-founder of Wild Life Distillery, shares how a handshake over whiskey became a successful Rocky Mountain craft spirits brand. Matt discusses building the company alongside a trusted business partner, dividing responsibilities as the business grew, and relying on trust and transparency to overcome difficult moments. He also explains why Wild Life prioritizes character and culture over the perfect résumé when building its team. The conversation explores the importance of leading with integrity, creating a brand that genuinely reflects the founders behind it, and making decisions that build long-term customer trust. Matt also shares why entrepreneurs can learn more from taking action, testing their ideas, and listening to customers than they can from spending months creating the perfect business plan. This episode offers an honest look at partnership, leadership, branding, company culture, and the commitment required to build a lasting business in a competitive industry. LEARN MORE about Matt Instagram - https://www.instagram.com/wldspirits/ - https://www.instagram.com/wldmatt/ LinkedIn - https://www.linkedin.com/in/wldmatt/ - https://www.linkedin.com/company/wild-life-distillery/ Website - https://wildlifedistillery.ca/ FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    Do The Right Thing Even When It Costs
  3. Jul 20

    The Startup That Went From Farmers Markets To Dragon’s Den

    In Episode 117, we sit down with Sabrina Souto to explore belief systems, healing, resilience, and the deeply human side of entrepreneurship. Sabrina shares her journey from overcoming extreme shyness and studying Chinese medicine to building a career helping patients understand the connection between the heart, mind, and body. She explains why stress may not be the real problem, how limiting beliefs can affect our physical health, and why moving forward often matters more than continually revisiting the past. She also opens up about her family’s experience with infertility, losing her mother to cancer, and how that journey inspired the creation of POM MD. Sabrina discusses bringing the company to Dragons’ Den, navigating difficult feedback, finding the right mentors, and building a business rooted in integrity and genuine human connection. This is a powerful conversation about healing, self-awareness, entrepreneurship, and what it truly means to live a successful life. LEARN MORE about Sabrina Instagram - https://www.instagram.com/pomme.md - https://www.instagram.com/learnwithsabrinasouto/ LinkedIn - https://www.linkedin.com/in/sabrina-souto/ - https://www.linkedin.com/company/pomme-md/ Website - https://www.pommemd.com/ FOLLOW US on social media: Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    The Startup That Went From Farmers Markets To Dragon’s Den
  4. Jul 6

    The Delegation Secret Fixing CEO Decision Fatigue

    In Episode 115, Taylor Ekrebe shares her powerful journey from working at Wells Fargo in Philadelphia to becoming a business owner and entrepreneur in Edmonton, Alberta. Taylor opens up about the health scare that changed the way she viewed work, life, and purpose. After moving to Canada and struggling to find traditional employment, she created her own opportunity by building a business focused on supporting CEOs, founders, and entrepreneurs. In this episode, Taylor talks about knowing your value, setting boundaries, value-based pricing, delegation, building systems, working with her husband, and why empathy is one of the most important skills in business. She also shares how Edmonton’s entrepreneurial community helped her grow, and why success, for her, is about making people’s lives easier and showing love through her work. This is a conversation about resilience, entrepreneurship, balance, and building a business that supports the life you actually want to live.\ LEARN MORE about Taylor Instagram - https://www.instagram.com/taylor_fromvirtualeasebysimone/ LinkedIn - https://www.linkedin.com/in/taylorekrebe/ - https://www.linkedin.com/company/virtualeasebysimoneinc/ Website - https://www.virtualeasebysimone.com/ FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    The Delegation Secret Fixing CEO Decision Fatigue

About

Founders In Progress is a documentary-style podcast that captures the raw, real, and often messy journey of building something from nothing. Formerly known as The Filming In Progress Podcast, this rebrand deepens our commitment to the core idea: that the founder’s journey is never a clean highlight reel—it’s a work in progress. Each episode features intimate, long-form conversations with entrepreneurs, creatives, and small business leaders. Through unscripted storytelling and unfiltered dialogue, guests share not just their wins but their doubts, pivots, and personal evolution. We unpack the emotional insights behind bold decisions and the business pragmatism required to keep going when no one’s watching. This is a podcast for those building with heart, leading with honesty, and chasing mastery in both business and life. Whether you're a seasoned founder, an aspiring builder, or someone who simply values the truth behind success, Founders In Progress offers stories that resonate, questions that matter, and moments that remind you: you're not alone in the process.

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