Psych Insights for Modern Marketers - The 3G Edition

Kevin Rogers
  • 5.0 (154)
  • MARKETING

Get your bad attitude adjusted and your selling chops hot-wired directly into the sizzling core of the modern marketing world... with spot-on, uncensored advice and insight from 3 generations of notoriously successful copywriter/entrepreneurs.

  1. DEC 17

    EP27: Slick Propaganda, Slimy Manipulation, and Honest Persuasion Walk Into A Bar

    The guys explore the roles of controversy in swaying public opinion, how deepfakes will demolish trust in society, and how data collection will affect things in the near future. Yet not all is dystopian doom: Yes, astroturf movements, strategic manipulation, and the perceived lack of privacy online threaten society's core... ... but by looking ahead – particularly how forward-thinking people are raising their kids – we see visions of unprecedented freedom and prosperity available for those willing to fight for it. It's a brave new world, but it doesn't have to be a bad science fiction tale. Hope and dreams still abide.

    57 min

  2. DEC 10

    EP26: Garage Bands, Mastering Japanese, Sustainable Career Paths, and Biker-Bar Life Lessons

    John wants you to know how his teen years spent in rock bands transformed his shy ass into an adventure-seeking gonzo writer... and why this kind of experience is so critical for long successful careers in business. What's more, the guys go deep on: Defining "success" with personal goals, and skipping the nonsense of external standards Why it's important to understand how much conversational fluency differs from native fluency in language (and why this matters when you're training your brain) How email marketing swamps social media when it comes to building crucial relationships with customer bases How to goose your creative output and murder burnout early And more: Making conscious choices about which opportunities to grab and which to run away from screaming... sampling the "big fish in a small pond" lifestyle to see if it's a better fit for you than going after whales... and balancing your day job against passion projects (and why both might break your heart and your bank account). So much good stuff. Learn from the masters, and then go grab your destiny...

    1h 1m

  3. DEC 3

    EP25: Do You Really Need A Mentor?

    Deep dive here into the unregulated (and still ill-defined) world of mentors and students,and how that fits into your career and business growth.  Including: All the different models of mentorship (paid vs free, formal vs informal, offered vs stalking) Why top mentors know they're training future competition, and don't care The hazy but crucial difference between teaching and mentoring (and why one is so much better) The "Papa Kev" mentorship style (and why it's so effective) Why top writers value behind-the-scenes work and building a legacy Lots more: How getting too rich can disconnect you from what made you successful in the first place... why it's so hard to find mentors who will be honest with you... and how to get the attention of a mentor without pissing them off. Do you really need a mentor? Well...

    56 min

  4. NOV 26

    EP24: How To Violate Trust And Ruin Your Brand's Reputation

    The guys go deep on trust, the main factor behind any longevity in a brand's lifespan. And boy, has the landscape for that kind of trust changed. Old school brands still rely on consistency in quality and message... and also offer stark (and gruesome) examples of how to blow up even decades-old reliability with a single blunder. Yet, modern influencers on social media seem to thrive on "influence economics" that leave OG advertising veterans scratching their heads. But the guys think they've uncovered the common binds that even the trolls have to respect: Intent. If you market to human beings, you need to hear everything said in this episode, and take it to heart. And good luck to us all...

    1h 7m

  5. NOV 19

    EP23: We Asked For Your Written Bullets On A Show, And Eagerly Review The Ensuing Chaos

    It's a show about writing killer bullets, using the show as an example. The guys go over nearly every submission in detail, giving brilliant insight to technique, structure and Effectiveness. You will discover: The critical difference between blind and revelatory bullets... how to make a short, punchy, and riveting bullet sing like a lyric from a rock song... the dangerous trap of allowing zombie bullets to ruin your entire pitch... and why AI-written crap often sounds so hollow. And finally: Why a single awesome bullet can actually close the sale, no matter how much the rest of your copy sucks...

    1 hr

  6. NOV 12

    EP22: Live Show On How Everyone Got To This Point In Their Careers, Despite The Best Efforts Of The Universe To Crush Them

    Never shy about trying new things, the guys invited hundreds of fans to tune into the Zoom call and ask questions (a vast mob showed up, loaded for bear)... ... covering topics like how to get good enough for a legendary reputation, why practice sucks so much, how to deal with lawyers whose job is to just say "no" to everything, and the best sneaky ways to beat dangerously evil competition. Plus: The truth about John's notorious "apology letter" (which sold more than the original ad that pissed so many people off)... why writers able to fix AI-generated slop that doesn't work will always be in high demand... and going deep into the dark arts of using emotionally-loaded copy to get past objections quickly. Capped off with tips on using your shyness as a weapon in your quest for becoming a top-dog writer…

    1h 5m

  7. NOV 5

    EP21: Dream Clients, Data Analytics Vs. Gut Feel, And What To Do When AI Sucks

    Do you have "dream clients" you'd like to work with? Every top writer and consultant has that list, though they may keep it secret. The guys spill their client bucket lists here, and there are surprises. Then they tackle a familiar subject to every creative who ever lived: How to balance your gut instincts against data-driven decisions. (It will haunt your entire career, and there actually is a well-thought-out process to do it right.) Then everyone both praises and trashes AI, which is how every thinking person should be approaching the robots squeezing into our collective lives. Plus: How to use real- world travel and adventure as fuel for amazing copy.

    53 min

  8. OCT 30

    EP20: Tribal Instincts, Emotional Wastelands, And Why Mick Jagger's Lyrics Matter

    First off, no, John isn't dead, despite what some authoritative voices online are saying. We'd know if he was, cuz he wouldn't be appearing on the podcast, now, would he. (Still, we're looking into creating "Deep Fake JC" just in case.) The show dives into the emotional states of both writers and prospects that coats every great ad (from murderous rage and peak love goo-goo eyes). And why, when writing persuasive copy, you must climb into a deep state of emotional awareness. This will be news to most writers, and what you learn here could transform your career, whether you're a writer or a face-to-face salesman. Plus: Understanding how belief systems can screw with your mojo, why Gary Halbert's personality both outraged and delighted prospects in equal amounts, and the role of intuition in high-end salesmanship. Bring tissues, cuz this show gets emotional...

    43 min
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5
out of 5
154 Ratings

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Get your bad attitude adjusted and your selling chops hot-wired directly into the sizzling core of the modern marketing world... with spot-on, uncensored advice and insight from 3 generations of notoriously successful copywriter/entrepreneurs.

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